Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months.

CPO 145

CPO Product Work Management Enterprise Management 145

Zoominfo

SEPTEMBER 29, 2022

If you build things for a living, that discomfort can make honest feedback difficult to find — it’s hard to ask for, hard to offer, and hard to receive. Bringing product people into those brass-tacks discussions doesn’t come naturally for a lot of companies. Pulling product leads into sales calls isn’t an easy shift to manage.

Product 130

Product Zoominfo Enterprise Management Cold Calling 130

Oktopost

APRIL 4, 2024

Sean Broderick, Director of Product Marketing at Sitecore, named in the Top 100 Product Marketing Influencers and Host of The Product Marketing AI Podcast unravels the challenges and transformations of artificial intelligence (AI) and the essential relationships required in an organization to drive effective AI governance.

Marketing AI 69

Marketing AI Work Management Product Marketing Management 69

SmartBug Media

APRIL 7, 2022

Email and SMS campaigns are two of the best ways to build customer loyalty. In other words, they want to build a deeper relationship, and you can do this by engaging with them through direct, immediate channels. If you don’t have a list of contacts yet, consider building a strategy to grow your contact list.

Email Campaigns 105

Email Campaigns Practices Campaigns SMS 105

Tomorrow People

FEBRUARY 8, 2022

What you need to know about product positioning and what it can do for your company. Positioning is an essential element of product marketing – yet it’s also one of the most challenging to get right. This article shares 5 essential recommendations that all marketers should consider when positioning their product.

Positioning 177

Positioning Product Tips Segmentation 177

Vision Edge Marketing

APRIL 12, 2022

They illustrate what is known as a product-led growth strategy (PLG). . A product-led growth strategy is a result of a shift in the expectations and requirements of B2B users. 2 Key Elements of a Product Led Growth Strategy. You must achieve the high ground for two key elements in a product-led growth strategy. .

Enterprise Management 182

Enterprise Management Work Management Marketing Management Product 182

Launch Marketing

APRIL 26, 2023

What does it take to get a product from ideation to market saturation? The answer is a well-defined B2B product launch marketing strategy. Each plays a critical role in the product launch marketing strategy. If they do not align or support each other, they will often not help achieve success with the new product.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy B2B Marketing Product 117

Rev

AUGUST 23, 2023

One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). Let’s find out if product-led growth is right for the next edition of your B2B RevOps playbook. They gain hands-on practice with your product or service and get hooked at the outset. Sections: What is it?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Tomorrow People

FEBRUARY 2, 2021

The leaders expertly bring together product development, sales, marketing, and customer success. Find out why these product marketing superheroes are soaring. Product marketing for SaaS platforms and B2B technology in general is growing in both importance and impact. Product marketing superpowers. Product positioning.

Marketing Automation Services 120

Marketing Automation Services Product Enterprise Management Work Management 120

EveryoneSocial

APRIL 19, 2021

And managers that prioritize virtual team building activities will win out in the long-run. In fact, 2500% more organizations worldwide are investing in virtual team building in response to COVID-19 ( TeamBuilding ). Why are Virtual Team Building Activities Important? Ideas for Virtual Team Building Activities .

Activities 110

Activities Ad Building Best Practices Work Management 110

Tomorrow People

NOVEMBER 26, 2020

Imagine you’re asked to define “SaaS product marketing.” But, experienced marketers find it difficult to agree on a definition for “product marketing.”. But, there’s another reason product marketing defies clear definition. Product" can mean something broad or specific. Product” also implies a one-time sale.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Product 156

Heinz Marketing

NOVEMBER 10, 2020

As of this writing, there are over 211,000 jobs on Indeed in the category of “product marketing.” How can it be that the need for marketing a product can be so much higher than pipeline creation and lead gen? . The Cornerstone of Your Company is Not Building Products, It’s Solving Problems. Launch the product.

Product 134

Product Work Management Marketing Management Cost per Acquisition 134

Zoominfo

JUNE 30, 2021

Building Not Having A Talent Pipeline. But an effective talent pipeline takes time to build. The passive candidate can be a recruiter’s best friend or their worst enemy. Want To Be More Productive? Maintaining and leveraging a solid talent pool is imperative to being a productive and proactive recruiter.

Product 130

Product Template High Quality Lead Efficiency 130

Zoominfo

JUNE 30, 2021

Building Not Having A Talent Pipeline. But an effective talent pipeline takes time to build. The passive candidate can be a recruiter’s best friend or their worst enemy. Want To Be More Productive? Maintaining and leveraging a solid talent pool is imperative to being a productive and proactive recruiter.

Product 130

Product Template High Quality Lead Efficiency 130

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. But what exactly is it, and how can it help with product marketing? Understanding Technical Content Marketing Technical content marketing is a subset of content marketing that has a narrower focus on how your product works.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. Here is my summary of some points that I think are worth sharing and remembering for the building industry. He also saw the advertising as inextricable from the product.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Zoominfo

SEPTEMBER 1, 2020

So, while some recruitment best practices can be time consuming, they will undoubtedly save you time (and money) in the long run. The passive candidate — a recruiter’s best friend or worst enemy. But again, an effective talent pipeline doesn’t happen overnight, and it takes time to build. So You Want To Be More Productive?

Product 165

Product Template High Quality Lead Efficiency 165

Martech

FEBRUARY 22, 2024

With this understanding, the key to success as the orchestrator is sustainable productivity and balance. Dig deeper: 20 ways to make your marketing team more productive Decoding the music of the mind: Brainwaves Imagine for a moment, you are on a boat in the middle of the ocean. But how exactly? Sitting in yet another one-hour meeting?

Product 84

Product Intent Creativity Customer Surveys 84

Optinmonster

SEPTEMBER 2, 2021

Are you looking for the best BigCommerce alternative to start your online store? This platform has helped tens of thousands of business owners set up shop and start selling their products online. That’s why, in today’s article, we’ll share the best BigCommerce alternatives to start your eCommerce business.

Ad Building 59

Ad Building eCommerce Work Management Best Practices 59

G2M Solutions

OCTOBER 10, 2023

A lack of productivity. However, the best-performing sales teams have shifted their focus towards creating better customer connections through relevance, intelligence, and personalised experiences for prospects. Mobile Prospecting: Stay productive on the go with mobile-friendly features. The root of the problem?

Budget Programs 62

Budget Programs Software Product Allocation 62

Hubspot

APRIL 7, 2023

They're all digital products. These products aren’t tangible, but they play a role in our daily lives and are no less valuable than physical products. Because digital products are so ubiquitous, selling them can be profitable for your business. How can your business sell digital products? Why sell digital products?

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Anyword

DECEMBER 20, 2023

The Key to Successful Product Marketing in the Age of AI Product marketing plays a crucial role in the success of any company. Messaging can make or break a brand, which is why product marketers need to craft messaging that will resonate with their brand’s target audience and motivate them to take action.

Product 75

Product Paid Search Agency Marketing & Strategy Loyalty 75

Launch Marketing

AUGUST 25, 2021

A B2B product launch relies heavily on marketing to generate awareness and interest in the new product. When compared to articles, eBooks, white papers and other long-form written content, blogs are typically the shortest in length, making them helpful for releasing tidbits of information about a new product. Download it now.

Product 133

Product B2B FAQ Verticals 133

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Navigate the Channel

JULY 24, 2023

Public Relations (PR) plays a pivotal role in shaping a company’s brand image and promoting its products or services. For building product executives, selecting the right PR agency is crucial for their success. Unfortunately, the PR industry is not devoid of unscrupulous players.

PR 65

PR Paid Search Agency Advertising Agencies Ad Agencies 65

Biznology

FEBRUARY 4, 2021

To help you handle the distractions of working remotely, I’ve put together a few techniques I personally use to be more productive while working from home. However, when it comes to productivity, social media can also be one of the biggest disturbances. Try to build this into your daily schedule.

Product 197

Product Social Media Barriers Media 197

Navigate the Channel

JULY 18, 2023

Metrics and Analytics in Email Marketing Tracking and analyzing e-mail marketing metrics is crucial for building product companies to gauge the effectiveness of their campaigns and optimize their strategies. This analysis allows building product companies to set realistic goals and strive for better performance.

Product 65

Product Ad Building CTR Allocation 65

ClearVoice

FEBRUARY 8, 2021

What is a product description? A product description is a piece of writing that conveys the features and benefits of a product, ranging from basic facts to stories that make a product compelling to an ideal buyer. Product descriptions commonly include… Physical product details and features. Dimensions.

Product 119

Product Ad Frequency Fulfillment Top of Funnel 119

Navigate the Channel

AUGUST 16, 2023

In the ever-evolving world of construction and design, trends come and go, shaping the way we live and build. As the building industry continues to evolve, it’s crucial for marketers to stay ahead of the curve and capitalize on emerging trends. Glass walls, sliding doors, and open floor plans can facilitate this connection.

Trends 65

Trends Ad Building Product Planning 65

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. Email can also help build value, differentiation, and trust among prospects and clients alike,” according to market research company Insider Intelligence, formerly eMarketer.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

chiefmartech

OCTOBER 22, 2023

At last count, there are over 11,000 products on the martech landscape. There are more than 10,000 “long tail” martech products in the market globally. It’s insanely noisy and risky, with relatively meager revenue per product on average. But their ambitions are to build large companies in the torso or the head.

Long Tail Marketing 112

Long Tail Marketing Product Verticals Marketing & Strategy 112

Convert

NOVEMBER 13, 2023

Growing a successful product means constantly adapting to your users’ needs. Product experimentation is key to this. It’s a tool for testing and improving your product while you continuously develop it. Why Is Product Experimentation Essential in Today’s Climate? Let’s get started!

Product 52

Product Lead Ranking A/B testing Sample 52

Navigate the Channel

JULY 30, 2023

and it kept the focus on their products. RELATED: 5 Things To Do for Your Post Show Wrap-Up 3) Style is Everything The booths that got noticed were tech-driven in their design (simple, clean, and open), with the exception of natural/green products where a rustic theme was common. Does booth design impact the perception of products?

Product 65

Product Ad Building Tips Trade Show 65

Salesforce Marketing Cloud

MAY 5, 2022

Your brand has a new product on the way. Your marketing team has spent months partnering with product management to understand the roadmap and build messaging and positioning. Now it’s time for the fun part: telling the world about this new innovation with a product launch. Start planning your product launch now.

Product 98

Product Work Management Case Studies Marketing Management 98

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. Enter our product launch timeline. A solid launch process for a new product starts early.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142