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12 (of the) Best Social PR Guides, Tips and Techniques of 2011


What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

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Finding the balance between personal and professional on Twitter

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I had the pleasure of being a guest at the Bliss PR Agency in New York City this week and the staff loaded me up with questions. Here was a particularly interesting one: What is the proper balance between personal and professional outreach on Twitter? Don’t lose your job over Twitter.

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The Top #Nifty50 Women in Technology on Twitter for 2012


A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. She’s a rock star on Twitter and also speaks French.

How to bootstrap your influencer marketing program


Influencer marketing programs are one of the best ways to reach your audience, increase thought leadership, raise brand awareness, and help you develop professional relationships. The person with the most followers is not always the best at influencing your audience.

What to do if the president tweets you

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President has used and abused Twitter. I was asked if Donald Trump has changed Twitter, perhaps even pumped the channel with new life and vitality. And even more important, how has he changed the dynamics of PR … any company or public figure could become a tweet target!

I’m an influencer, pay me more!


Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan.

Facebook Says These Are the 15 Best Brands on Facebook


Blue Awards: The Best of the Best. Gold Awards: The Best of the Rest. million unique visitors to the Try My Hybrid website as well as hundreds of PR stories and a number of awards.

Social media monitoring: why it’s a must


the print and broadcast media were the only ones who could really speak to the masses about a business. Do your research and find the best tool that will help you and your business get the results you are striving for.

26 Outstanding LinkedIn Tips and Tactics


How can companies best use LinkedIn as a marketing platform? What are the best practices for advertising on LinkedIn? ” 12 LinkedIn secrets to supercharge your social networking by Ragan’s PR Daily.

How #TechnologyAndStuff became GM’s Oreo moment

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Within an hour, “#ChevyGuy,” “#TechnologyAndStuff” and “Rikk Wilde” were among the top 10 national trending topics on Twitter (World Series hero Bumgarner was not). . Marketing Solutions gm social media social media best practices social media case study

How to Run a Twitter Campaign the Right Way (#JayZSyncShow)


It was an interactive, 90-minute event hosted Monday night that was broadcast live in Austin, live on YouTube , on the Vevo mobile and tablet platform, and now on-demand until March 19th on Xbox Live and the American Express Twitter account and YouTube channel.

6 Easy Twitter Hacks for Schmoozing Journalists


So your company is doing more with Twitter. Twitter is a great way to gradually get to know someone, build up trust, and possibly create a relationship where there wasn't one before. Pro Tip: you can add them to a focused Twitter list that you watch more closely.

29 Reasons Why Your Company Blog Has Stalled

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You can’t say the customer service is a priority and not respond to customer service inquiries via Twitter. Give them free stuff, thank them in your comments, follow them on Twitter, retweet their stuff, link to them in blog posts. It’s the best investment you’ll ever make.

New York Times: all’s fair in love and marketing


Timing is everything — tweets perform best in the morning, at noon, around three, and then for a little while just after work, in each person’s own time zone. Every content-marketer knows when traffic is best. Our Twitter account is run by the newsroom.

How to recover from the ravages of Google Penguin and Panda


Digital PR and social media marketing may well be the new SEO. I recently spoke to a bona fide, traditional, PR executive (for the most traditional PR industry, pharma) and he told me that everyone’s still deeply afraid of the unpredictable nature of the organic blogosphere.

Why LinkedIn Is Now Such a Powerful Content Marketing Tool


Medium, the publishing platform founded by former Twitter CEO Ev Williams, combined a beautiful CMS with a Twitter-like network that allows its users to amass a following. Follow him on Twitter @matt_cooper.

Online community management is surrogacy


Your slice of that always-open pie is surely fewer than the global membership of Facebook; however, even if your portion is modest, are you committed to not only producing content for online consumption (broadcasting) but listening, responding, and engaging, too?

These Brands are Proving How Effective Periscope Can Be


When Periscope, the live streaming video app, came out earlier this year with the hefty support of its newly connected parent company, Twitter, everyone in the marketing world had to pause to take notice. Special live event broadcasts.

Can traditional TV succeed as mainstream video?

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Aren’t these companies best positioned to capture the value in these times of accelerated online video growth? This free PR and media access to millions of TV viewers could be used to cross promote their brands and content online.

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Social Media Marketing: Top 100 Influencers and Brands

Onalytica B2B

Twitter was launched in 2006; it rapidly gained popularity amongst organisations and celebrities and, by 2013, was one of the ten most-visited websites in the world. Twitter Video allows you to reply to a tweet with a short video clip which is a huge game changer. Twitter Handle.

How to Promote Your Content Using Paid, Earned & Owned Media


It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? The graphic and explanations below detail some of the best paid and earned media tactics for promoting content. Content Broadcasting.

The Secret Life of a Social Media Manager

Modern B2B Marketing

Wake up to second alarm five minutes later (an important five minutes, I may add) and immediately open Twitter app to scroll through my feed and check in on what happened overnight around the world.

The Dirty Dozen Top 12 Social Media Mistakes to Avoid


Avoid these dirty dozen of the most common social media marketing mistakes and you’ll be well on your way making social media not just an effective vehicle for marketing and PR, but a productive tool across your organization. Automated welcome DMs on Twitter and the like are obnoxious.

Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter


Part one covered what Twitter is and why it's cool ; this post discusses Twitter etiquette, tools, and speculation about its future. How to Twitter Properly Like any other social setting, Twitter has its own etiquette. The Future of Twitter?

How to Learn Social Media Marketing: 41 Resources for Beginners


One of the best ways to develop your social media prowess and to stay up-to-date is to follow experts in the field. The Everything Guide to Using Twitter Cards. How to Become a Twitter Influencer. 9 Surprising Stats to Know How to Be Successful on Twitter.

BuzzFeed, CNN, and YouTube Plan Online Video Channel, and Other Marketing Stories of the Week


Many marketers have begun to accept this as fact, but there are companies like Twitter that have found ways to revitalize what seems like a dying industry for marketers. Twitter Amplify Launches With More Than a Dozen New Partners to Create ‘Social TV’ Via In-Tweet Clips, From The Next Web.

Want to be a Better Social Media Marketer? Listen to These 10 Podcasts


Here's a handy PR guide to help with that.). This episode of Amy Porterfield's marketing podcast features Kim Garst of Boom Social, where they discuss best practices and strategies for using Facebook Live. Instagram is projected to overtake Twitter in terms of popularity and ROI.

How to Socialize an Event


A hashtag like #MotoXBrasil2013 would last for two days, best case. During breaks, she will post these pictures and videos to Google+, Twitter, Instagram, and Pinterest as well as retweeting and resharing other people’s posts about the event. Why wouldn''t you broadcast video?

How to Use Twitter for Business


I sat in last week on an excellent webcast presented by Chris Abraham of social PR firm Abraham Harrison and Anamitra Banerji , product manager at Twitter, on using Twitter for business. A Practical Guide to Twittering for Business View more presentations from chrisabraham. The primary business use of Twitter is for listening to and carefully communicating with customers and prospects. 6:00 p/m/ EST. Other Advice and Twitter Best Practices Avoid auto-responses!

73 Experts Reveal B2B Marketing Trends to Leverage in 2017


We wanted to dive into the trenches and see what some of the best B2B marketers on the planet would be focusing on in 2017. The best way to do both of those things is to simply ensure that the content is so good that readers want to share it and link to it. Call your best customers.

Brand Newsrooms Descend Upon Euro 2016


Fans are demanding ever more real-time or in-depth information beyond traditional news and broadcast channels. Local and regional news outlets will distribute all of the content, as well as McDonald’s website and social media channels, such as its @BetterPlayUK Twitter account.

Which Brand Won the World Cup?


Despite all the negative PR in the run up, and now with their BIG lose, we’ve seen a proud country being the perfect host. broadcasts of the game, but they were tone-deaf and managed to offend pretty much everyone. This content originally appeared on The Agency Post.

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The 7 Personalities Every Successful Social Media Manager Has


It''s why Google -- and sometimes even your Twitter feed -- is your Yellow Pages. Who are the best at what they do. Their type of expertise should be broadcasted, not hidden on their resume some place.

13 Brands Using LinkedIn Company Page Features the Right Way


We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact.

6 Twitter Tips for Building Relationships and Generating Media Coverage


The following is an adapted excerpt from our new, free ebook, " How to Use Twitter for Business: An Introductory Guide " for 2011. Are you aware that many journalists, reporters, and bloggers make themselves available on Twitter? Twitter Tools for Finding Influencers.

Five Social Media Marketing Reports and Guides Worth Checking Out


The book will explain why old-school broadcast practices are waning and new conversational methods are on the rise. social media, PR, advertising) that support that activity. Much has been written about content marketing from the delivery side.

The $168k Gift Bag: An Inside Look at the Celebrity Gifting Industry


They often value a photo on Instagram or Twitter more than traditional press placements. It''s given to nominees who were nominated for but didn''t win the statue for best actor, best actress, best supporting actor, best supporting actress, and best director.

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Content Marketing Spotlight Series: A Q&A with Chad Pollitt


Yes, your current social broadcasting is a form of content promotion. Social broadcasting and email are examples of a brand’s owned media channels. If owned media broadcasting is the only form of content promotion a brand does then it can run into a couple of problems: What if the brand doesn’t have a large enough email database and social following to facilitate profitable engagement? Those are generally considered PR tools.

Everything You Need to Run a Successful Social Media Contest


Who knows -- it could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads ! Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Twitter.

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Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]


500 are actually finding that the best targets out there of their social media efforts are actually niche forums.". In other words there is more to social media than Facebook and Twitter and LinkedIn. Connect with Tamar online: on twitter @Tamar or on her blog Techipedia.