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12 (of the) Best Social PR Guides, Tips and Techniques of 2011


What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

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Finding the balance between personal and professional on Twitter

grow - Practical Marketing Solutions

I had the pleasure of being a guest at the Bliss PR Agency in New York City this week and the staff loaded me up with questions. Here was a particularly interesting one: What is the proper balance between personal and professional outreach on Twitter? Don’t lose your job over Twitter.

The Top #Nifty50 Women in Technology on Twitter for 2012


A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. She’s a rock star on Twitter and also speaks French.

Twitter for B2B Marketing

MI6 Marketing Agency

Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. More importantly these chat sessions can create a body of knowledge on best practices and you can make new connections and build relationships with peers. In a later posts we will share with you our own experiences using Twitter for marketing Mi6 and some of our clients (successes AND failures). Twitter for B2B Marketing. One of best “listening&# tools available.

Access Byte: Resolve to Make Evident Your Business Connectedness Through Social PR

WindMill Networking

As 2012 draws to a close, one would think being “social PR” accessible would be a no-brainer for the majority of B2C and B2B businesses, public utilities, charities, non-profits, governments and other formal organizations. What’s needed for the long term in social PR.

I’m an influencer, pay me more!


Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan.

The Top #Nifty50 Women in Technology on Twitter for 2012


A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. She’s a rock star on Twitter and also speaks French.

7 Factors To Consider Before You Follow Someone On Twitter


It is a very systematic and careful approach to who I follow with both of my Twitter accounts – @B2Bbloggers and @jeremyvictor. So in this article, as my aim has been with all of our Twitter for Business related posts thus far, I am sharing a how-to.

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

Facebook Says These Are the 15 Best Brands on Facebook


Blue Awards: The Best of the Best. Gold Awards: The Best of the Rest. million unique visitors to the Try My Hybrid website as well as hundreds of PR stories and a number of awards.

Boring Byte: Polishing Dull Stereotypes Into Social PR Gold

WindMill Networking

The 20-something research scientist and data team lead for Facebook, Jeff Hamerbacher, put it best: “The best minds of my generation are thinking about how to make people click ads.” That’s social PR gold! Employee Byte: Insourcing Your Social PR.

@fearlesscomp congratulates the Nifty 50 Men of Twitter

Fearless Competitor

The Nifty50 Men of Twitter. Cheryl Burgess of BlueFocus360 and Tom Pick of KC Associates (both good friends of the Fearless Competitor , President of the B2B lead generation consultancy, Find New Customers ) recently announced the Nifty 50 men of Twitter on the Blue Focus Marketing Blog.

Social media monitoring: why it’s a must


the print and broadcast media were the only ones who could really speak to the masses about a business. Do your research and find the best tool that will help you and your business get the results you are striving for.

Bytes from the PR Sphere: Distilling the Social Components of Public Relations

WindMill Networking

Welcome to the first in a series of Bytes from the PR sphere on the Windmill Networking Blog , where I’ve been invited to detail and explore fundamental links between public relations and the interwebs, primarily from an organizational narrative perspective. Find her on Twitter.

Want to Build a B2B Community? Twitter Chat Offers Advice and How.


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Want to Build a B2B Community? If you want to broadcast, use email.

26 Outstanding LinkedIn Tips and Tactics


How can companies best use LinkedIn as a marketing platform? What are the best practices for advertising on LinkedIn? ” 12 LinkedIn secrets to supercharge your social networking by Ragan’s PR Daily.

How #TechnologyAndStuff became GM’s Oreo moment

grow - Practical Marketing Solutions

Within an hour, “#ChevyGuy,” “#TechnologyAndStuff” and “Rikk Wilde” were among the top 10 national trending topics on Twitter (World Series hero Bumgarner was not). . Marketing Solutions gm social media social media best practices social media case study

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How to Run a Twitter Campaign the Right Way (#JayZSyncShow)


It was an interactive, 90-minute event hosted Monday night that was broadcast live in Austin, live on YouTube , on the Vevo mobile and tablet platform, and now on-demand until March 19th on Xbox Live and the American Express Twitter account and YouTube channel.

6 Easy Twitter Hacks for Schmoozing Journalists


So your company is doing more with Twitter. Twitter is a great way to gradually get to know someone, build up trust, and possibly create a relationship where there wasn't one before. Pro Tip: you can add them to a focused Twitter list that you watch more closely.

29 Reasons Why Your Company Blog Has Stalled

grow - Practical Marketing Solutions

You can’t say the customer service is a priority and not respond to customer service inquiries via Twitter. Give them free stuff, thank them in your comments, follow them on Twitter, retweet their stuff, link to them in blog posts. It’s the best investment you’ll ever make.

4 Common Sense Social Media Tips for PR and Marketing Pros

Content Marketing Today

Yes, you can apply the best of traditional public relations practices to the new world of social media. Her report from the seminar illustrates that social media is beginning to permeate PR even in a relatively small market such as the Naples/Ft.

New York Times: all’s fair in love and marketing


Timing is everything — tweets perform best in the morning, at noon, around three, and then for a little while just after work, in each person’s own time zone. Every content-marketer knows when traffic is best. Our Twitter account is run by the newsroom.

How to recover from the ravages of Google Penguin and Panda


Digital PR and social media marketing may well be the new SEO. I recently spoke to a bona fide, traditional, PR executive (for the most traditional PR industry, pharma) and he told me that everyone’s still deeply afraid of the unpredictable nature of the organic blogosphere.

Twitter for B2B Marketing

MI6 Marketing Agency

Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. In a later post I’ll share with you my own experiences using Twitter for marketing Mi6 and some of my clients (successes AND failures). One of best “listening&# tools available.

Why LinkedIn Is Now Such a Powerful Content Marketing Tool


Medium, the publishing platform founded by former Twitter CEO Ev Williams, combined a beautiful CMS with a Twitter-like network that allows its users to amass a following. Follow him on Twitter @matt_cooper.

Online community management is surrogacy


Your slice of that always-open pie is surely fewer than the global membership of Facebook; however, even if your portion is modest, are you committed to not only producing content for online consumption (broadcasting) but listening, responding, and engaging, too?

These Brands are Proving How Effective Periscope Can Be


When Periscope, the live streaming video app, came out earlier this year with the hefty support of its newly connected parent company, Twitter, everyone in the marketing world had to pause to take notice. Special live event broadcasts.

Can traditional TV succeed as mainstream video?

grow - Practical Marketing Solutions

Aren’t these companies best positioned to capture the value in these times of accelerated online video growth? This free PR and media access to millions of TV viewers could be used to cross promote their brands and content online.

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How to Promote Your Content Using Paid, Earned & Owned Media


It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? The graphic and explanations below detail some of the best paid and earned media tactics for promoting content. Content Broadcasting.

Social Media Marketing: Top 100 Influencers and Brands

Onalytica B2B

Twitter was launched in 2006; it rapidly gained popularity amongst organisations and celebrities and, by 2013, was one of the ten most-visited websites in the world. Twitter Video allows you to reply to a tweet with a short video clip which is a huge game changer. Twitter Handle.

The Secret Life of a Social Media Manager

Modern B2B Marketing

Wake up to second alarm five minutes later (an important five minutes, I may add) and immediately open Twitter app to scroll through my feed and check in on what happened overnight around the world.

47 Essential Social Media Tools for Content Marketers

Junta 42

Twitter - The best way to broadcast great business content…period. Best if you have business customers. Twitter Management. Tweetdeck - The ultimate Twitter management system. Hootsuite - Manage multiple twitter accounts from one dashboard.

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The Dirty Dozen Top 12 Social Media Mistakes to Avoid


Avoid these dirty dozen of the most common social media marketing mistakes and you’ll be well on your way making social media not just an effective vehicle for marketing and PR, but a productive tool across your organization. Automated welcome DMs on Twitter and the like are obnoxious.

Top 15 Recommended Social Media Books of 2010

WindMill Networking

Twitter Power 2.0: The below list is in no particular order, but I have done my best to classify which books are good depending on your specific interests. Informative, conversational, and entertaining, The New Rules of Marketing and PR is a pleasant and satisfying read for all.

Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter


Part one covered what Twitter is and why it's cool ; this post discusses Twitter etiquette, tools, and speculation about its future. How to Twitter Properly Like any other social setting, Twitter has its own etiquette. The Future of Twitter?


How to Learn Social Media Marketing: 41 Resources for Beginners


One of the best ways to develop your social media prowess and to stay up-to-date is to follow experts in the field. The Everything Guide to Using Twitter Cards. How to Become a Twitter Influencer. 9 Surprising Stats to Know How to Be Successful on Twitter.

BuzzFeed, CNN, and YouTube Plan Online Video Channel, and Other Marketing Stories of the Week


Many marketers have begun to accept this as fact, but there are companies like Twitter that have found ways to revitalize what seems like a dying industry for marketers. Twitter Amplify Launches With More Than a Dozen New Partners to Create ‘Social TV’ Via In-Tweet Clips, From The Next Web.