The Point

OCTOBER 30, 2013

A client asks: “I notice that you’re recommending we gate our offer content behind landing pages as part of the lead nurturing campaign. Why is that necessary when we already know who these people are? Aren’t we just making it more difficult for people to respond?”. Here’s why: 1. A click is not a response.

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Adobe Experience Cloud Blog

OCTOBER 4, 2019

Collaboration is the best way for a business to improve and all teams should be working together and supporting each other to reach their objectives. What lead scoring methods do you use? However, in large corporations especially, each department can seem like an island unto themselves. How do you attempt to resolve them?

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The Point

APRIL 1, 2014

One of the reasons for this under-utilization, and the inability of some marketers to deploy, for example, automated lead nurturing at every stage of the selling process, is resistance from the sales organization, and in particular, Inside Sales. Marketo sends first follow-up email. Marketo sends second follow-up email.

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The Point

SEPTEMBER 30, 2013

Do I need it in order to do lead nurturing?”. My answer: “It depends how you define “ lead nurturing ,” but technically: no, you don’t need marketing automation in order to nurture leads. Marketing automation simply takes nurturing to a whole new level. What other differences did I miss?

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Inbox Insight

AUGUST 12, 2019

But before you hang up your coat, here’s a collection of lead nurturing best practices worth exploring. Why persevere with lead nurturing? Running a high response lead generation campaign resulting in downloads of your premium content is often not enough to expect a high ROI. Reading time: 4 minutes.

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Adobe Experience Cloud Blog

JUNE 28, 2017

They’re writing for their peers, and they’re doing their best to make things clear. The post Videos for Lead Nurturing? They Can Do a Lot More Than You Think appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Think about all the work that goes into most blog posts.

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The Point

JULY 13, 2012

Which leads to another question: do certain types of campaigns even need an offer in the first place? Take lead nurturing : is it strictly essential that every lead nurturing touch include a specific, gated, call to action? I have my concerns, however, about extending it to lead nurturing and the email medium.

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SmartBug Media

FEBRUARY 2, 2021

Marketo is a very robust marketing automation tool that can provide you with endless possibilities for reaching your target audience, nurturing leads and customers, reporting on ROI, and so much more. There are several reasons for Marketo speed issues, but the good news is that there are also solutions for each of these causes.

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Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. The guide itself is well-researched, clearly written and highly practical.

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Adobe Experience Cloud Blog

SEPTEMBER 7, 2011

Our friends at Marketing Cloud recently posted a Brainshark about Marketo. For those of you who don’t know what a Brainshark is, it’s a cloud-based presentation I did on our lead nurturing process, conveniently segmented into eight pieces. Topics include: . Topics include: .

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The Point

SEPTEMBER 6, 2011

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia. Leveraging social media to help maintain mindshare, keep prospects informed.

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Adobe Experience Cloud Blog

FEBRUARY 10, 2015

Lead nurturing helps marketers communicate consistently with buyers cross-channel and throughout the sales cycle—addressing the gap in time between when a lead first interacts with you and when she is ready to purchase. Why Is Lead Nurturing Important? Lead Nurturing—Evolved. Segment a lead database.

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Adobe Experience Cloud Blog

MARCH 20, 2015

The Game of Nurture captures the fun, strategic elements of lead nurturing by turning it into a board game. Not only will you discover who on your team is really competitive, you’ll get some practical tips to think about incorporating into your lead nurturing strategy. Lead Nurturing b2b'

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Adobe Experience Cloud Blog

APRIL 22, 2014

Author: Steve Gershik Most marketers have their eyes on many moving targets — lead generation , conversion rates, new customer acquisition, customer retention, and even customer expansion. With that in mind, here are five of the most common mid-funnel lead nurturing mistakes: 1. The second best time is right now.

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The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Here are 21 of the more useful, practical or inspiring ideas on lead nurturing, content marketing and demand generation that I heard: 1. Marketo has more than 300 content assets on offer on its Website.).

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Valasys

APRIL 15, 2024

The Power of Automated Email Sequences for Lead Nurturing Drip marketing campaigns are a cornerstone of successful lead nurturing strategies. Advanced Solutions: For more complex needs, consider ActiveCampaign or Marketo.

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Only B2B

OCTOBER 11, 2023

By understanding the significance of SQLs, the mechanics of the sales funnel, strategies for building customer relationships, and the art of nurturing, converting, measuring, and optimizing, you’ll grasp the critical role of lead nurturing in long-term customer engagement and loyalty.

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Adobe Experience Cloud Blog

MAY 30, 2013

Author: Jon Miller (@jonmiller) By now, many marketers are convinced of the value of lead nurturing – but they remain flummoxed by the task of creating content to fuel their programs. In this post, I’d like to propose that marketers can and should embrace content curation as an effective, easy way to nurture leads.

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Adobe Experience Cloud Blog

JULY 12, 2010

As part of a ‘mini-series’ of virtual events happening at the beginning of every month, MarketingProfs has collected a number of speakers including Sara Erzin from CheetahMail, Greg Cangialosi of BlueSky Factory and Scott Voigt of Silverpop to discuss topics ranging from email segmentation to social media and lead nurturing.

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The Point

APRIL 8, 2015

The survey asked marketing operations managers and other B2B marketing executives to rank their current deployment of marketing automation software in 33 separate categories relating to either key software functionality or generally accepted best practice. The report is available as a free download from the Spear Website.

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Adobe Experience Cloud Blog

OCTOBER 28, 2010

A great addition to Marketo’s Resources has been the Spear Marketing Group white paper, Top 10 Tips for Lead Nurturing Success , written by Howard Sewell. Not only is it a helpful resource when starting your lead nurturing , it also embodies and reinforces so many Marketo best practices.

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Adobe Experience Cloud Blog

JANUARY 11, 2011

Strategically crafted emails can achieve optimal results in the areas of lead generation, lead nurturing and convert existing customers into repeat buyers. Below are seven best practices that alleviate common issues and ensure each email will not only reach the targeted recipient, but also compel the reader to open it.

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Only B2B

SEPTEMBER 21, 2023

So, let’s embark on this journey of understanding and optimizing lead scoring to drive your business towards success. It’s a systematic approach that quantifies the quality of leads , allowing sales and marketing teams to prioritize their efforts. But why is it so important?

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Adobe Experience Cloud Blog

OCTOBER 29, 2013

Author: Sam Boush It’s tempting to build lead nurturing streams around your major campaigns—and stop there. But lead nurturing isn’t “one size fits all.” The best streams (or “nurture tracks”) help you send targeted messages based on a prospect’s stage in the buying process. Lead Nurturing'

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Adobe Experience Cloud Blog

FEBRUARY 14, 2014

Author: Phillip Chen Lead nurturing , or the process of developing relationships with prospects over time, is a rare co-existence of two opposing variables: creativity and logic. Your nurture team needs to produce content, but it also needs to perform complex marketing operations. . Nurture Operations Manager.

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Adobe Experience Cloud Blog

JUNE 1, 2012

Rajesh is a Marketo expert and has hands-on experience defining projects and implementing them at both venture-backed start-ups and consulting firms. Five B2B Social Media Best Practices To Put Into Place After Integration. This will be a powerful addition to Marketo’s marketing software as it will help optimize sales.

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Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization. Location: Bethesda, MD, USA.

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Industrial Marketing Today

DECEMBER 7, 2010

Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. Why is lead nurturing important? What is lead nurturing?

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The Point

AUGUST 8, 2013

A better solution, therefore, is add a certain number of points (in this example: 100 points) rather than bring the lead automatically to the sales-ready threshold.

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Adobe Experience Cloud Blog

OCTOBER 21, 2013

I imagine that an email that would resonate with an executive would look like this: Whereas the email that would resonate with an intern would look more like this: This is why segmentation is so important to your lead nurturing campaigns. Lead Nurturing' These 9 types are just the beginning.

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Adobe Experience Cloud Blog

MAY 7, 2013

Now that I got that confession out of the way, let’s admit it: Lead nurturing is not easy. Nurturing practices vary by company, industry, and buyer persona. Not to mention, most companies are afraid to even admit they might need an agency for lead nurturing. I’m Anne, and I’m a marketingaholic.

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Adobe Experience Cloud Blog

JANUARY 31, 2020

Data collection and storage: Evaluate the best way to capture data and store it in a reporting tool or database. Data activation: Your ultimate goal is to use this data to tailor content for customers through tactics such as ad targeting, A/B testing and optimization, personalization, recommendations, and lead nurturing.

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The Point

SEPTEMBER 17, 2014

In early 2014, Sungard AS hired B2B demand generation agency Spear Marketing Group to audit their current lead nurturing programs and to recommend improvements, with two main objectives: • Increase the rate at which new leads and existing prospects convert to Marketing Qualified Leads (MQLs). Re-posted with permission.

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Adobe Experience Cloud Blog

NOVEMBER 2, 2010

We are excited to have Jep Castelein of popular lead management and marketing automation blog, Lead Sloth , contribute a guest blog post. Read below to find out the best ways to optimize your conversion rates using lead nurturing: A lot of early adopters of Marketing Automation systems are in the technology industry.

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The Point

AUGUST 1, 2013

Demographic scores are best thought of as how interested you are in a prospect. If you only use one lead score value, there will be no easy way to distinguish between, for example, the CEO with little to no interest in your solution vs. the low-level end user with a high interest. Watch this space for Part 2, coming soon.

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Adobe Experience Cloud Blog

JANUARY 22, 2020

Accelerate More Leads from Specific Segments. Building a repeatable lead nurturing process is the pride and joy of any demand generation marketer. Sometimes, marketing needs to send a large volume of leads to the sales team quickly, either to meet a strategic goal or make up for the lost time. How did you fix it?

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Adobe Experience Cloud Blog

DECEMBER 4, 2009

I recently received a question from a Marketo customer about best use of links in emails. Here is what you should keep in mind for your links when building emails for email marketing or for lead nurturing: Links should be easy to identify and clearly labeled. Example: Marketo.

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