Writing on the Web

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7 Social Media Mistakes Bloggers Should Avoid

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Simply put, the best way to get more likes and followers is to engage your audience. One of the best things about social media is that it can help you understand what your customers think about your products and services.

5 Ways Blog Analytics Improve Your Business Blog

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I’m not an expert in blog analytics software and systems, but I know it’s important to understand what gets the best results and invest your time accordingly. How do you use your blog analytics ?

How Do You Choose a Blog Platform?

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how do you know which is best for you? Which is best? Which one is best? Which is “best” really boils down to what you’re setting out to do, how much freedom you want, and how much of a budget you’ve got. So, which WordPress is best for you?

Newsletters, Social Media, Blogs: What’s Best?

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Whats Best?" width="300" height="200" title="Newsletters, Social Media, Blogs: Whats Best?" /> Have blogs and social media replaced e-newsletters ?

5 Key Aspects of Accurate Marketing Automation System Software Pricing

Don't let price confusion keep you from selecting the best Marketing Automation software for your organization's needs. Simplify your software evaluation process with this free Marketing Automation Systems software pricing guide!

Better Business Blogs: Correct Those Broken Links

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Try a few, compare results and pick the one that best serves your needs. Are you keeping your business blog fresh? If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work.

5 Ways to Get Readers to Respond

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Consider the tips mentioned above, and as always, observe what other blogs are doing so that you can best respond to a growing hunger for interaction.

Business Blog Writing: How to Avoid Time-Suck

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It happens to the best of us. How do you avoid time-sucking traps when it comes to blog writing ? If you’re anything like me, you may have found yourself (a time or two!) with nothing to show after sitting in front of your screen for 90 minutes.

5 Best Business Blog Goals for 2015- And 5 Steps to Get You There

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I am not an expert on search engine optimization (SEO) or algorithms, but I do know that the best way to draw traffic to your blog is simply to write useful information that real people want to read. What goals have you identified for your blog and website for 2015?

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

How Content Marketing Works on Pinterest

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Marketers are trying to find the best ways to leverage their companies and clients on this photo-driven site. For a social media site to truly step into the spotlight, it has to have something special. Pinterest is one show-stopping sharing site that has taken the Web world by storm.

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The ABC’s of Business Blogging:How to be Heard above the Noise

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Sometimes saying what you mean is the best route to attracting readers. How to be Heard above the Noise" width="232" height="232" title="The ABCs of Business Blogging: How to be Heard above the Noise" /> Let me ask you a couple of questions about your business blogging.

A Checklist for a Good Blog

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But some weren’t really optimized for best results. To me, a good blog is the best darned marketing tool on the planet! After I got home from our Publishing at Sea cruise, I checked out the good blogs of our amazing group of authors , including those of our experts, like Judith Briles

How to Start a Blog: 7 Steps BEFORE You Blog

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We really wanted to know how we could best be of service. How do I start a blog ? . I hear it all the time: smart professionals, who are great at what they do, don’t know how to start a business blog , and probably wouldn’t have time to blog even if they did start one.

6 Easy Tips to Write a Blog Post in 30 Minutes

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In fact, I’ve recycled best posts at least two or three times. Can you write a blog post and publish in under an hour? How about 20 minutes? That’s my record. But as anyone who’s ever made love knows, fast isn’t always better. And sometimes it is.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog

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Blogs are still the best darn marketing tool on the planet!The Shortcuts to Publishing a Leadership Blog" width="300" height="199" title="Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog" /> How’s your blog writing going? Snap, crackle and publish?

Managing Your Newsletter Email List:5 Must-Do’s

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Using the database that best fits your needs can exponentially improve team collaboration, productivity, customer service, and even sales. When it comes to creating or growing your newsletter email list , you need to stay on top of managing it so it brings you clients.

6 Tips for Easy Ebook Promotion with Social Media

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One of the best ways in which to promote your expert ebook is to give away a chapter or just an excerpt from the book.

Should Thought Leadership Content Be Ghostwritten?

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All contract writers should do their best to encourage the people they write for to add their own stories and perspectives. An interesting post from Hubspot author John Hall : “ Why Ghostwriting Thought Leadership Content Doesn’t Work.”

Six Key Steps to Successful Marketing Automation Adoption

With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs Selecting a Marketing Automation platform can be a daunting task.

Better Blog Writing: Getting Hooked by Your Own Hook

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Sometimes saying what you mean is the best route to attracting readers. When you’re collaborating with coworkers or clients on a piece of writing, it’s best to take the ‘no pride of ownership’ route. The goal, after all, is to produce the best writing possible.

2 Goals for Experts Who Write Ebooks

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The experts I know want to write because it’s time to share their message, regardless of whether their book reaches best seller status. Before you write a single word of your expert ebook , step back and reconsider your goals in becoming an author.

Expert Ebook Writing: Prepare or Just Do It?

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They want to write an ebook about their expertise because that’s what they know best. Starting to write your expert ebook is not the first step. What comes before ebook writing is key -. Research what readers want most. Find out what other books have been done.

Get Found Online: 6 Principles of Quality Content

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Be best of breed. Your goal should be to write and publish the very best content in your field available online. How to get found online. That was one of the most common answers we heard to the question, “What is your biggest struggle?” during our recent client interviews.

Basic Human Motivation: 4 Ways to Engage Readers

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What are the best ways to market to you, considering your nature? If you are writing content designed to persuade and influence, you need to know what makes people tick. photo courtesy of digitalart/FreeDigitalPhotos.net ).

Who’s an Expert, and Why Experts Write Ebooks

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The Kindle is now available at Target and Best Buy. They’ll establish credibility by writing about what they know best.

How to Write an Expert Ebook

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I thought I’d put my best steps for writing an expert ebook into a blog post here, and create an ebook later. I get calls from executive coaches and consultants who want to publish an ebook. They ask me for help, to ghost write either for or with them.

The Scariest Blog: No Personality

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Storytelling is the best way to do that. What’s the scariest blog post you have ever read? For me it’s a blog or website without any personality. Storytelling and personalization is the key piece in content marketing as I see it. People are good at writing about what they know.

4 Tips to Attract More Readers to Your Business Blog

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As such, it is in your best interest to promote your blog using pictures. How can you attract more readers to your business blog? Blogs have become a social media platform for everyone.

5 Reasons Content Marketing is Getting Harder

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Here are a few suggestions to think about: Sit down and try to figure out what you need to do the most to get best results, make a list of your content marketing strategies. I hate to be a purveyor of gloom, there’s too much of that around these days. But I’ve been thinking about this and want to share my thoughts with you. Here are some reasons content marketing is getting more challenging.

Blog to Book: The Secret Behind Expert Ebooks

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Or you may need an ghost writer to flush out the best posts, polish sentences, and help create the book for you. Turning a blog into a book is nothing new. There are software programs that will help you do this.

Social Business Success Starts at the Top

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Once one is in place, metrics should be used to measure the effectiveness of social media campaigns in order to make the best use of company time. Twitter is not just for kids.

3 Networking Tips with LinkedIn Groups for Business

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LinkedIn is unique in that it allows senior executives, professionals with decades of experience, to connect and discuss best practices, new strategies, or anything else important.

SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do

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There’s an excellent explanation of how to determine the best keywords to use for your business here on this blog. Additionally, you may want to look into taking an online course or training that will familiarize you with keyword research best practices.

Your Business Blog Year 10: Is It Still Worth It?

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Ten years ago, when I first started blogging I declared a blog to be “The best darn marketing tool on the planet!” Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content?

Business Blogging: How to Optimize Older Posts

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This is probably the best way to get people to go look through your older content. Clearly, one of the most important things that you can do when it comes to a business blog is to share new content. But what about those older blog posts that are hanging out on your blog somewhere?

Business Blogging: 4 Tips PLUS 1 Great Video on Creativity

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I find that establishing a time for creativity, and one for checking problem-solving relevancy works best for me. Business blogging can be frustrating for professionals. Does this happen to you? You sit down to (finally!)

Content Rules: Secrets of Writing Compelling Content

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My best clients are the ones who found me and called me. Marketing nowadays requires writing and publishing great content in multiple ways. That’s why there’s a tsunami of information online about content marketing.

Is Ebook Writing Different than for a Blog, Webpage, or Printed Book?

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Formatting issues aside, what are the rules and best practices to improve readability and boost readership numbers? Webpage, or Printed Book?"