Cadence—Multi-touch, Multi-media, Multi-cycle Marketing Multiplies Results
NOVEMBER 13, 2017
A great horse, or the world’s best bat, are useless without the jockey or hitter. The technology prompts the best next touch. For one client, it takes 9.82 touches to engage with a prospect. The result of these touches is what we call a disposition: PointClear's term for completing contact with a decision maker or company (some programs lend themselves to dispositioning by contact and some by company). This approach yields a 5% lead rate.