The Effective Marketer

What Marketing Org Charts Tell You About The Business

The Effective Marketer

The question of how to best structure your marketing department shouldn’t be the thing that keeps you up at night.The Organizational charts are an interesting thing. Every company has an official one and also a few “unofficial” charts.

A Primer on Sales Competitive Battle Cards

The Effective Marketer

The internet is your best friend for finding a trove of information about competitors. If your competitor is of the type that offers a free trial, getting access to their product is the best primary information source you can get.

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Trending Sources

The New Rules of Lead Generation: Book Review

The Effective Marketer

I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. Scott, for review.

The State of Demand Generation

The Effective Marketer

Best Practice B2B Company Rates: Inquiries to MQL: 9.3%. Best practice companies, on the other hand, will typically close 14 deals out of 1,000 inquiries. How do you get to be a “best practice” company and increase your efficiency?

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid

Reinventing Marketing at GE

The Effective Marketer

Some of its best-thought-out new offerings were fast becoming commodities.&#. GE's Ecomagination Ad Campaign - Result of the Marketing Transformation Process.

A Buyer Persona Template for the B2B Marketer

The Effective Marketer

Afterall, as Stefannie Tilton best said, “ You can’t make a connection with your audience unless you know who you’re trying to reach “ Personas Drive Content Quality. With the new hype of content creation now making the rounds of webinars, books, and whitepapers another term has regained the spotlight: the buyer persona.

A Content Framework for Sales Enablement

The Effective Marketer

The best way I found to get the conversation started is to follow a simple framework that looks at the buyer’s journey, the sales person’s needs, and matches that up with different types of content that helps sales take the prospect through the sales cycle up to closing the deal.

6 Content Marketing Channels Missing From Your Plan

The Effective Marketer

The best way is to give them something they don’t expect and that they will have use for. Although much deserved attention is given to Blogs, eBooks, Webinars, Data Sheets, Press Releases, Videos, and other typical channels when talking about content creation, you shouldn’t forget to include the following touchpoints in your content marketing plan.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights.

Marketing Automation is More Than Technology

The Effective Marketer

The best way to think about it is to imagine the traditional funnel. A new research study by Sirius Decisions , “ Calculating the Return on Marketing Automation “, sponsored by Marketo talks about the different levels of companies implementing marketing automation platforms (or MAP, as they call it). “Companies using technology alone to solve their demand creation issues may actually experience negative return where it matters most&#.

How to Maintain Great Content Curation

The Effective Marketer

In fact, in the best possible cases, it can make you an indispensable part of your niche’s ecosystem. If you’re not selecting the best posts to share, you miss out on adding value to your readers or community. Bad curation is, at best, mere spam and at worst copyright infringing.

When Inbound Marketing Goes Wrong

The Effective Marketer

Sometimes, despite your best efforts you can’t seem to move the marketing needle enough. The combination of the right programs based on their effectiveness for your particular situation is what will generate the best results. The fact that Inbound Marketing is taking over traditional marketing methods is not news. It seems that every eBook, blog post, and webinar is now touting content marketing and inbound marketing as the go-to strategies for the new marketers.

Why Seeding Your Content is Key to Making it Viral

The Effective Marketer

It pays off then for companies to mine the data they already have about their customers in order to determine the best people to seed your campaign.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

How Viral Marketing Can Kill You

The Effective Marketer

It is the best example I’ve seen so far of a)someone owning to his mistakes , and b)a marketing idea backfiring really bad. Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing.

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Getting the most out of conferences and events « The Effective.

The Effective Marketer

And the best way is to use a systematic approach to attending conferences.

A Brief History of Marketing

The Effective Marketer

Although interesting, I am not sure the infographic format is the best way to visualize this information. I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo. It provides you an interesting look back through time showing some key moments in marketing history and, of course, it ends with the advent of marketing automation.

What Do Buyers Want?

The Effective Marketer

The best way to start cleaning up your content is to review it with a buyer’s eyes. You have created all that content, invested in a marketing automation system, and still the leads are not converting. Who is to blame? First, take a closer look at your content and answer the following questions: 1. Does it have your product name sprinkled throughout? Does it focus on what your product does and describe features? Does it use technical terms and acronyms?

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!)

Email Adoption High But Lacking Best Practices

The Effective Marketer

Best Practices in Email Marketing. Email Marketing Marketing Automation Marketing Budget Online Marketing best practices forrester research linkedinA Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies.

Proven Tactics to Increase Blog Traffic

The Effective Marketer

Aggregate the Best of Your Niche. Thanks to Christopher S. Penn and his newsletter I read this amazing post by SEOmoz on “ 21 Tactics to Increase Blog Traffic “ It not only validates some of my personal beliefs but also gave me additional tactics to apply to my own blog as well as companies I work with. The tactics discussed in the article are: Target Your Content to an Audience Likely to Share. Participate in the Communities Where Your Audience Already Gathers.

A Content Framework for Sales Enablement

The Effective Marketer

The best way I found to get the conversation started is to follow a simple framework that looks at the buyer’s journey, the sales person’s needs, and matches that up with different types of content that helps sales take the prospect through the sales cycle up to closing the deal.

Survey Highlights Email Marketing Effectiveness and ROI

The Effective Marketer

The research was for UK based email marketers only, but the results are enlightening and can be transferred to any country, especially when it comes to best practices and ROI. Email Marketing adestra econsultancy email best practices email marketing effectiveness industry census

How to Include Webinars in Your Content Plan

The Effective Marketer

To get the most out of it, make sure to include it as part of your content planning efforts and use the best type of webinar to the best type of persona. Focus: Step-by-step product walkthrough, business scenarios, best practices.

Making the Most of Your Webinars

The Effective Marketer

Marketing Technology Focus in New Startup Competition

The Effective Marketer

The best thing about the event, though, is that it will attempt to pair big brands with promising marketing technologies. I’m excited about a new startup competition coming up soon. Instead of looking for the next mobile-social-facebookish-type startup, the winner will be a marketing technology startup. If you are a startup founder developing some cool software or service for marketing or big brands, this is worth checking out.

6 Ways to Spice Up Boring Email Marketing Campaigns

The Effective Marketer

In addition to be instantaneous and simple, it’s a personal medium that can be tailored to every person, it’s opt-in, meaning that you’re reaching an already-engaged audience and, best of all, the cost of sending each email is effectively zero. Note: This is a guest post by Lior Levin. See Lior’s bio at the end of the article. For a marketer, email is possibly the most powerful medium ever created.

The Fun Theory: How to Change Behavior

The Effective Marketer

Books and theories exist on how to get people to perform their best or to change the way they behave (“ Bringing Out The Best In People &# comes to mind) but rarely we see those in action.

Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

Some of the best webcasts I’ve watched were the ones where a moderator would interject at some points to feed a question that was relevant to the slide being presented or to make a comment that would help with a transition to the next section of the webinar.

Best Practices for Webinar Landing Pages

The Effective Marketer

Here are what I consider to be best practices. Lead generation Webinars best practices gigaom hubspot Landing Pages marketo rackspace registration splunk

Value is Not Benefits

The Effective Marketer

And the best way to get better at doing it is by getting brutally honest feedback that can point you in the right direction. I was recently reviewing some content that a product marketing manager had created and we were discussing it in light of an upcoming product launch.

Best Companies Don't Need Marketing

The Effective Marketer

Finding and retaining the best people has always been a challenge, no matter your industry. The best marketing ends up being what the employees tell their friends about their companies.

The New Rules of Lead Generation: Book Review

The Effective Marketer

I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. Scott, for review.

Apple’s Marketing Genius

The Effective Marketer

For more about Apple’s best ads, check out Advertising Age’s “ The 10 Best Ads to Come Out of Steve Jobs’ Reign at Apple ” and Marketing Week’s “ Apple: A History in Ads ”. 10 Best Ads from Steve Jobs.

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Marketing Automation Monday is Here!

The Effective Marketer

On Monday I attended a Marketing Automation Monday event, put together by the Marketing Automation Association , a newly formed group of marketing professionals that discusses all things related to marketing automation and best practices.

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The Ghost Blogging Debate Done Right

The Effective Marketer

I recently listened to the best arguments both in favor and in opposition of ghost blogging via a Six Pixels of Separation podcast, expertly conducted by Mitch Joel who discussed the issue with Mark W.

Your Content Focus: Narrow vs Wide

The Effective Marketer

In established companies the question is similar, but it often is a question of where to focus their resources to get the best results. If you have a relatively short sales cycle, then developing content focused on driving leads down the marketing funnel to help close deals might be the best bet. After getting your first content marketing pieces out there, the question usually revolves around “what’s next?”

A Brief History of Marketing

The Effective Marketer

Although interesting, I am not sure the infographic format is the best way to visualize this information. I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo. It provides you an interesting look back through time showing some key moments in marketing history and, of course, it ends with the advent of marketing automation.