The Content Factor

Breathe Life into your B2B Marketing Using Humor

The Content Factor

In fact, it works best at the top of the marketing funnel, or early in the buying cycle. Many B2C companies know how to leverage the power of humor in their marketing campaigns. B2B marketing, on the other hand, can be clever and compelling, but is rarely funny.

Put Some Fiction Writing into Your Content Marketing

The Content Factor

Tempting as it may be to answer all questions up front, it’s not always the best answer.” One of my favorite crime fiction writers is Elmore Leonard. You may know Get Shorty, Jackie Brown, and Out of Sight , among many of his classic novels. And one of my favorite literary devices Elmore uses is… suspense. He is the master of the fake out. Characters motives are always murky, and readers get hooked trying to guess what’s going to happen next.

Trending Sources

When you don’t have time for an elevator pitch.

The Content Factor

So my advice is to go forth and tell your stories on the Internet as best you can. A recent story entitled Five Lessons on Compelling Content from Australian Football from the Content Marketing Institute caught my attention. With an intriguing title like that I couldn’t resist. One of the lessons discussed was about the power of storytelling to attract and retain loyal fans.

Best Steve Jobs Quotes

The Content Factor

BMPmY4M

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid

Great Web Content is Authoritative

The Content Factor

Read the full white paper, or view all the blog posts in the series.Hallmark of Great Web Content #7: Great Web content is authoritative.Great Web content puts your company’s best foot forward. Here's #7 of a 10-part series on the "The 10 Hallmarks of Great Web Content." It is original and demonstrates your company’s expertise, not lifted from outsiders or distilled from brochures. It is in-depth.

Thought Leadership: A Spirit of Generosity

The Content Factor

Five Best-Practices." We've received some interesting questions in response to our white paper, "Is Anybody Following Your Thought Leadership? One, in particular, describes the dilemma marketing departments face: How can we prevent our thought leadership efforts from being interpreted as sales propaganda?The The answer lies in the fact that thought leadership isn't built, it's nurtured. It is up to.

The 26 Best All-in-One SEO Tool Suites

Webbiquity

Best all-in-one SEO tool suites. Which approach is best for your organization depends on a variety of factors. Generally, best-of-breed tools offer greater functional depth, while all-in-one suites simplify management and integration. 3: The Nine Best Facebook Marketing Tools. #4:

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The 23 Best Content Ideation Tools

Webbiquity

Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. What are the best tools for finding great content ideas? The best apps for capturing, organizing and prioritizing ideas?

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Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

The 29 Best Social Media Monitoring Tools

Webbiquity

This was the 26th post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2: 2: The 12 Best Competitive Intelligence and Benchmarking Tools. #3: 3: The Nine Best Facebook Marketing Tools. #4:

The 21 Best Content Curation Tools

Webbiquity

Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). Curate online content by creating focused “bags” containing the best links on your favorite topics. 1: Best Online Business Tools Series Kicks Off Today. #2:

The 32 Best Twitter Marketing Tools

Webbiquity

Analyzes your tweets and your followers’ tweets to show you the best times to be active on Twitter. Sample review: “You can work out the best tweeting times for your followers with Tweroid; this maximizes the exposure of your content.

Lead Generation Best Practices

Salesfusion

You may first partner with us because we offer the best partner compensation and benefits in the industry. But, you’ll stay with us because we offer the best partner experience in the industry. Best Practices Lead Nurture [one_half valign="middle"]. Partner Portal.

The Eight Best Social CRM Tools

Webbiquity

” Here are eight of the best social CRM tools for capturing and scoring leads, facilitating prospect and customer social media engagement, and managing sales processes, customer relationships, and marketing programs. This was the 39th post in the Best Online Business Tools series. #1:

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

The best tool I’ve found lately is Intercom; a sort of CRM tool for SaaS software companies that makes it easy to see user activity and communicate with…application users.” This was the 43rd post in the Best Online Business Tools series. #1:

The Best Content Marketing Examples

Marketing Insider Group

But if you are you looking for the best content marketing examples you’ve come to the right […]. The post The Best Content Marketing Examples appeared first on Marketing Insider Group. Last year we published 99 Amazing Content Marketing Examples.

The 15 Best Audio and Video Editing Tools

Webbiquity

This was the 38th post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2: 2: The 12 Best Competitive Intelligence and Benchmarking Tools. #3: 3: The Nine Best Facebook Marketing Tools. #4:

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The 28 Best Influencer Marketing Tools

Webbiquity

Here are 28 of the best tools for influencer research and outreach. Discover compelling content for sharing, identify key influencers (blogs and video), analyze social signals to determine what works best with your audience, and measure user engagement.

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The Eight Best Online Tools for Sales Professionals

Webbiquity

You can also create templates to automate your outreach and track which messages resonate best.” This was the 45th post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2: 3: The Nine Best Facebook Marketing Tools. #4:

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The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors.

The Six Best Google+ Marketing Tools

Webbiquity

Complete Google+ analytics reporting, including engagement stats, follower growth, demographic information about your followers, and your best times and topics for posting. This was the seventh post in the Best Online Business Tools series. #1: 5: The 23 Best Content Ideation Tools. #6:

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The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity

This was the 44th post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2: 2: The 12 Best Competitive Intelligence and Benchmarking Tools. #3: 3: The Nine Best Facebook Marketing Tools. #4:

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

A query like “best time of year to plant a maple tree” is informational, while “best place to buy a maple tree” is transactional. Here are 17 of the best keyword research tools according to expert reviewers. 3: The Nine Best Facebook Marketing Tools. #4:

The Best Marketing Automation Software

Salesfusion

The post The Best Marketing Automation Software appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Website Tracking

The 24 Best Online Writing Tools and Apps

Webbiquity

This was the sixth post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2: 2: The 12 Best Competitive Intelligence and Benchmarking Tools. #3: 3: The Nine Best Facebook Marketing Tools. #4:

28 (of the) Best Business Blogging Guides and Tips of 2013

Webbiquity

Find the answers to those questions and many others here in more than two dozen of the best business blogging guides of the past year. Best Business Blogging Guides and Tips. Best Tips for Beginning Bloggers. Best Guides to Blogging Mistakes and Pitfalls to Avoid.

The 15 Best Special-Purpose SEO Tools

Webbiquity

Sample review: “Broken links are the best way to drive traffic away from your website and blog. This was the 19th post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2: 3: The Nine Best Facebook Marketing Tools. #4:

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The 20 Best SEO Rank Tracker Tools

Webbiquity

Which one is best suited for your company depends on your specific needs and what other tools you have in place. This (AccurRanker) is by far the best to date. This was the 17th post in the Best Online Business Tools series. #1: 3: The Nine Best Facebook Marketing Tools. #4:

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Best Marketing Books 2017-2018

Brightedge

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best books list, the recommended reading list below focuses only on books […].

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The 29 Best Web Analytics Tools

Webbiquity

This is one of the best event tracking web analytics tool which can be really helpful for any business site. This was the 23rd post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2: 3: The Nine Best Facebook Marketing Tools.

How Adopting SEO Best Practices Will Increase Your Brand Awareness and Drive Sales

Act-On

If you understand what organic search is all about and the best practices for making SEO successful, you’ll know what you need to, in order to reap the benefits. SEO search search engine optimization seo best practices

The Best of the Best: 2016 Video Marketing Awards

Vidyard

Best Personalized Video Campaign – Reltio. Best Use of Video for Sales Prospecting or ABM – MongoDB. Best Online Video Presence for a B2B Brand – SolarWinds. The post The Best of the Best: 2016 Video Marketing Awards appeared first on Vidyard.

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The 26 Best WordPress Plugins

Webbiquity

Here are more than two dozen of the best WordPress plugins to optimize the performance, appearance, and popularity of your website or blog. This was the 29th post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2:

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7 of the Best Marketing Books You Must Read Now

Act-On

Check out our selection of the best marketing books, packed with strategies to get you ahead. Marketing Life Marketing Strategy best marketing books marketing book marketing books marketing strategyReady to take your marketing strategies to the next level?

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The 24 Best Interactive Websites of 2015

ScribbleLive

These are some of the best and brightest stars in a constellation of excellent interactive websites (we’re spending a lot of time in the dark this time of year—apologies for using a ridiculous metaphor). Best interactive qualities: Data visualizations overlaid on a U.S.

Want More Profits? Focus on Your Best and Worst Customers

Act-On

Does your customer management strategy need an upgrade? Super customers can 16x your profits - and so can firing your "super awful" customers. Customer Marketing customer lifetime value customer management customer marketing

Best Practices for Prospecting with Video

Vidyard

My name is Tyler Lessard, and in this Chalk Talk we’ll discuss the latest best practices for creating personal video messages proven to convert. The post Best Practices for Prospecting with Video appeared first on Vidyard.

Your Best Events Ever

Salesfusion

The post Your Best Events Ever appeared first on Salesfusion. Events

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