Stories that Sell

Trending Sources

Another Idea for Getting No-Go Customers off the Fence

Stories that Sell

You may be a customer's best, most beloved vendor, but for various reasons, the customer just can't or won't say yes. • Larger organizations often have policies against endorsing vendors. • Some don't want to reveal competitive secrets. • Others simply don't want to spare the time.

Supercharge Your Sales Conversations with Story

Stories that Sell

For individual and organizations alike, a StoryBank one of the best communication tools I know. A guest post by Andrew Nemiccolo. We hear a lot these days about the importance of storytelling in business – especially for sales people.

7 Companies Boldly Leading with Customer Stories

Stories that Sell

Think about it this way: when you’re planning a special-occasion meal out, do you trust the restaurant’s claim that they serve the best steak in town? I’m sorry to tell you this, but your marketing has a credibility problem. You’re not the only business facing this challenge.

One Case Study Helps Land FIVE Major Customer Awards

Stories that Sell

Best of all, it was in language that United and Acxiom had approved, giving all positive exposure in the perfect pitch they desired. Never doubt the power of a single case study or the positive impact for the featured customer.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

How HP Case Studies Cater to Readers and Skimmers

Stories that Sell

One of the best ways is to summarize all the key information on page one of a multi-page story in a sidebar. Over and over, we hear that most buyers don't really read marketing copy, but rather skim it. So how does that affect the way you present customer stories?

8 Traits of Sales-Win Stories

Stories that Sell

How better to reinforce your best practices and winning strategies across the sales organization? Savvy sales teams share customer success stories to move prospects further toward a purchase decision. But customer case studies aren't the only type of story that can help a rep close a sale.

Happy Customers Tell Their Stories – Live and In Person

Stories that Sell

Either way, a collaboration is best. As you've heard here before, a customer's story can be used for much more than just collateral or for website content.

Kronos Spotlights Dozens of Customers through Expanded Reference Program

Stories that Sell

The book Stories that Sell , and a recent blog post here , lauded Kronos Incorporated for its Best Practices Awards Program, an annual program to recognize customers that achieve value and success with Kronos solutions. And in the process, the company uncovered some of its best stories.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message.

Can You Doctor Customers’ Quotes?

Stories that Sell

They are pleased to indicate that the featured solution works well for them, and they're happy, but don't change their words to make it sound like it's the best thing that ever happened to them. In journalism, a person's direct quote is sacred.

4 Tips for More Seductive Customer Stories

Stories that Sell

In the effort to get customer stories, just any customer stories, we don't always hold out for the best. Going back to tip #1, choose customers well, in this case those that have only the best results and can share them. (This week, we lost a treasured filmmaker, Nora Ephron.

How to Cue Up Hard-Hitting Customer Quotes

Stories that Sell

Here''s a best-practices playbook on getting effective quotes in customer case studies: 1. There are times when, magically, customer quotes are exactly what you dreamed they would be.

Customer Case Studies: Are We Just Being Lazy?

Stories that Sell

And what are your own steps to write your best case study possible? I'm bored. I've read one too many customer case studies that just don't try hard enough. The latest offender: a feature on a frequent flyer in an airline inflight magazine that will remain nameless. The back story.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

How to Cut Case Study Approval Times by 75%

Stories that Sell

Companies using email approvals today follow these best practices…. When it comes to customer case studies, there is a worst-case scenario. You can spend a healthy sum and 1-2 days’ worth of work crafting a beautiful tale of a customer’s positive experience with a product or service.

Are You Leaving the Icing off Customer Case Studies?

Stories that Sell

You do your best, but I can tell you from experience that relationships help. By some cruel twist of fate, I have a restricted diet. No dairy for me, and right now, no wheat. So I have to find alternatives, and often those alternatives are lesser-than versions of favorite meals.

Getting Measurable Results on the Hard-to-Measure

Stories that Sell

When conducting your follow-up survey, be sure to pick the best point in the relationship to reassess. In customer case studies and success stories, specific results impress. But not every product or service is easy to measure.

How to Repackage Precious Case Study Content

Stories that Sell

Share your best customer stories on your blog – either in full or linked back to the full story on your website. Just make sure it focuses on best practices and approaches without heavily talking up your product or service. If they’re doing cool, best practices things, and your solution helps with that, find relevant awards programs and ask their permission to submit them.

Six Key Steps to Successful Marketing Automation Adoption

With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs Selecting a Marketing Automation platform can be a daunting task.

When Customers Won’t Give Up Measurable Results for Case Studies

Stories that Sell

Your best source: the featured customer’s web site. The proof is in the numbers. If you ask companies what’s most important in their customer case studies, 9 out of 10 would likely say measurable results. But drawing metrics out of customers can be agonizing. You ask a question.

Being a Successful Freelancer: 25 Things I Learned the Hard Way

Stories that Sell

Capitalize on the type of writing and subject matter you do best and those companies will be drawn to you. Do what you do best, writing. Armed with skills and best practices, you can confidently approach clients and win more projects – helping you break into this lucrative field.

An On-Ramp to Writing Better Case Studies

Stories that Sell

Armed with skills and best practices, you can confidently approach clients and win more projects – helping you break into this lucrative field. Have you ever tried to drive in an unfamiliar place - especially at night - and just couldn't get your bearings?

How Kronos Finds, Showcases its Best Customer Successes

Stories that Sell

It's a common conundrum for companies today.How do you uncover the best stories among your customers, and then get them to share those stories publicly?

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message.

The “Leave-Behind” Doc for Asking Customers for Case Studies

Stories that Sell

The best way to get customers on board for case studies is to tap into those with the closest relationships with the customer. As important as it is to identify the contact with the best relationship with a customer, it is also important to give that contact the tools to represent you well.

Avoid ‘The Kiss of Death’ When Asking for Your Next Testimonial

Stories that Sell

We like to showcase some of our best customers to demonstrate how they are using our services to better serve their clients. Best, Justin. By Bill Metcalf.

Traits of the Perfect Success-Story Interviewee

Stories that Sell

The former option will result in the best quotes and information for your customer stories. "I could sell this for you." " That line, coming straight from the mouth of a happy customer, is music to a company’s ears.

Customer Stories Actually RELIEVE Your Best Customers

Stories that Sell

"I’m so glad we’re finally doing this interview because maybe I won’t have to take as many calls." " That’s an actual quote from a customer being interviewed for a case study. Across all the projects I’ve done, I’ve heard this several times from customers. Imagine how many thought that but didn’t say it? Add this to the list of motivators for customers to be featured in case studies.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message.

Selling More to Current Fans with Case Studies

Stories that Sell

If you’re only using your best stories to attract and sell to prospects, then you’re not getting your full return on investment on a case study. You’ve probably heard most of these stats before. Current customers are significantly more valuable than new customers.

Putting Social Media Theory into Practice – Learn from 171 Authors

Stories that Sell

The ideas of marketers Drew McLellan and Gavin Heaton led to a project with 100 bloggers from nine countries, and has now evolved to a third collaborative effort, a printed book with 171 authors all talking about putting online marketing and social media best practices into practice.

Nuture Leads – Feature Customers on Webinars

Stories that Sell

" More compelling, the email goes on to mention a few highlights of the customer’s results and best practices. This morning, a perfect example of customer case studies in action arrived in my inbox. The subject line reads: "Webinar – How IGN Entertainment Increased Self-Service Rates to Over 90% Using Parature Customer Service Software."

Customer Success Stories Show You Solve Problems for Customers

Stories that Sell

The best way? Last week, the Hubspot blog ran a story with lessons from the MarketingProfs B2B Forum, "27 Marketing Lessons B2B Marketers Should Know." " I picked up some fresh new tips and important reminders. You can accomplish several of the lessons with the help of customer case studies and success stories. Here’s one of the lessons and how customer stories tie in… "Solve problems for customers, and leverage marketing to demonstrate these solutions."

B2B 2

The 17 Best Social Media Management Tools

Webbiquity

For example: one of the sources used for this post was Ian Anderson Gray’s 5 Best Social Media Management Tools. This was the 36th post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2:

Tools 132

The Best Content Marketing Examples

B2B Marketing Insider

But if you are you looking for the best content marketing examples you’ve come to the right […]. The post The Best Content Marketing Examples appeared first on Marketing Insider Group. Last year we published 99 Amazing Content Marketing Examples.

The 26 Best All-in-One SEO Tool Suites

Webbiquity

Best all-in-one SEO tool suites. Which approach is best for your organization depends on a variety of factors. Generally, best-of-breed tools offer greater functional depth, while all-in-one suites simplify management and integration. 3: The Nine Best Facebook Marketing Tools. #4:

SEO 107

The 21 Best Content Curation Tools

Webbiquity

Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). Curate online content by creating focused “bags” containing the best links on your favorite topics. 1: Best Online Business Tools Series Kicks Off Today. #2:

The 29 Best Social Media Monitoring Tools

Webbiquity

This was the 26th post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2: 2: The 12 Best Competitive Intelligence and Benchmarking Tools. #3: 3: The Nine Best Facebook Marketing Tools. #4:

Tools 106