LeadSloth

Lead Nurturing for Software Trials

LeadSloth

Realize that your best customers will be the last to unsubscribe, so don’t worry about unsubscribes too much. Tip 5: Use Email Best Practices. Master these best practices and you’re probably already miles ahead of your competitors. They signed up. What now?

7 Reasons Why Marketing Automation Projects Fail

LeadSloth

For best results, the website and nurturing campaigns need to be highly relevant for them. Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee.

Trending Sources

Eloqua Experience 2010

LeadSloth

In Monday’s blog post I emphasized that process and best practices are they key to unlocking the full potential of Marketing Automation. This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10.

Guest Post: Best Practices in Marketing Automation

LeadSloth

As such there are a variety of best practices to be followed in order to maximize the use of these systems. Below are some of the best practices we have found within our customer base that helped drive success with marketing automation. By: Lisa J.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

Learn Holistic Lead Nurturing

LeadSloth

First of all, there are few organizations who have implemented all best practices: it can take years to build out a holistic nurturing program, but you can see the first results in just months, by taking small steps towards the ultimate vision.

MA Monday San Francisco and Other Cities

LeadSloth

In addition to the topics, there is lots of opportunity to exchange best practices and to connect with like-minded Marketing Automation enthusiasts. The next Marketing Automation Monday will be in San Francisco on March 21st. It is organized by Daniel Kuperman and hosted by Brighttalk (501 Folsom Street). It’s going to be the 3rd meetup in San Francisco, and we expect about two dozen Marketing Automation users, who will discuss integration with CRM and several other topics.

Drip Campaigns: Tips From Marketing Automation Monday

LeadSloth

Lots of good ideas and best practices were exchanged, and I wanted to give you a quick summary in this blog post. Everyone agreed that plain formatting worked the best for these "sales" emails. In one case, the best performing email was actually just one line. Best of all: the unsubscribe rate of these emails is very low. Almost 30 people showed up for the first two Marketing Automation Monday meetups in San Francisco and Palo Alto.

Marketing Automation Trends for 2010

LeadSloth

4) Marketing is getting more of a science: creative marketers need to acquire new skills and more people with an analytical background need to enter the profession (5) Data quality is somewhat boring, but it is a prerequisite for effective marketing automation and (6) sales and marketing need act as one team to give buyers the best possible buying experience. 2009 was the year in which Marketing Automation really took off.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?

LeadSloth

If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. Forrester recently released a vendor evaluation for midmarket CRM vendors. However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product.

Social Media & Marketing Automation

LeadSloth

Live Webinar: Lead Nurturing – Best Practices That Need to Die! Which “best practices&# are holding you back from generating additional revenue from your existing leads?

Hubspot Review

LeadSloth

HubSpot is a good option for mid-size companies that need best practices and an integrated tool to improving their SEO & Social Media strategies.

Upcoming Lead Management Events

LeadSloth

Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media.

Email Newsletters: a Best Practice That Needs to Die

LeadSloth

DemandBase has just announced a webinar series called B2B Marketing Best Practices that Need to Die (I will present one of the sessions). Today, I’m working on my presentation for Monday’s lead nurturing webinar 7 steps to finding untapped revenue in your marketing database , where I’m presenting real best practices. That made me think: in lead nurturing, are there any common “best practices&# that are actually ineffective?

Lead Nurturing Checklist for Marketing Automation

LeadSloth

The best offers are whitepapers, webinars, ebooks, blog posts, analyst reports, or any other educational resources. If you want to make a start with Lead Nurturing, what are the right questions to ask? And what are the decisions that you need to make?

5 Ways to Use Social Media in Marketing Automation

LeadSloth

Especially for subscription-based businesses, marketing should be closely involved in providing customers with the best possible experience: retaining customers is a lot cheaper than acquiring new ones.

9 Marketing Automation Metrics

LeadSloth

Some long-standing VPs of Marketing seem the best marketers of their own performance: by staying vague about results and telling a good story they can hold on to their jobs for quite a while. Marketing Automation is on its way to the peak of the hype cycle.

MQL 2

What is the ROI of Lead Management?

LeadSloth

This is the best way to get quick indicator of improvements, because waiting for the closed deal can take a while if you have a long sales cycle. Their best practices are useful for any demand generation practitioner, and are not tied to one particular marketing automation system.

Why I’ve Joined Marketo

LeadSloth

As a consultant, I really enjoy helping organizations optimize their Marketing Automation efforts using the latest techniques and best practices. Most readers of this blog will know that I’m passionate about Marketing Automation and Lead Management. On this blog I write about this, trying to generate discussion, share ideas, and – in the process – learn a lot myself.

Marketing Automation Monday

LeadSloth

Would you like to meet up with fellow Marketing Automation professionals to exchange tips and best practices? The meetups will focus on best practices in Marketing Automation, not so much on implementation details. Join us at Marketing Automation Monday for an informal panel discussion on using drip marketing to find more qualified leads and for networking with other like-minded marketers. These are the dates & locations: San Francisco , November 8th: info & registration ».

Impressive Marketo User Summit

LeadSloth

I attended the advanced track, and it was a nice combination of detailed feature descriptions and lead management best practices. At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. In this post I’m giving a short impression of the Marketo Summit.

What Lead Nurturing Content to Send When?

LeadSloth

The Best Email Sequence. It’s often best to start with linear campaigns: just sending one message after another, rather than branching based on the prospect’s behavior.

Genius Marketing Automation Blog Posts

LeadSloth

Demand Generation Best Practices. Some of you may know that I’ve been a guest blogger at Genius.com since last summer. The main topic has been Marketing Automation , with several other online marketing topics blended in. On the Genius blog I have some nice introductory articles, so I wanted to provide some links to those post here on the LeadSloth blog. Marketing Automation. These posts are about Marketing Automation and Lead Management: Lead Management Introduction.

MarketingSherpa B2B Marketing Summit Boston

LeadSloth

In this post some thoughts about the program… First of all, the best thing about this event is that the speakers are marketing practitioners, not vendors. I tried to classify every session, and that made it easier for me to distill best practices. In this post some recommendations for the program… First of all, the best thing about this event is that the speakers are marketing practitioners, not vendors.

LeadSloth Marketing Automation Blog – Survey Results

LeadSloth

Marketing Automation Best Practices. It is interesting to see that ROI and Best Practices score so high. Talk about the best mix of lead gen approaches (also based on the economy). ROI and best practices will be the main topics, but always with a practical voice. Marketing Automation Best Practices. It is interesting to see that ROI and Best Practices score so high. Talk about the best mix of lead gen approaches (also based on the economy).

Marketing Automation ROI: Efficiency or Revenue?

LeadSloth

One of the best examples is in Marketo’s “Secret Sauce&# webinar. As a response to my posts 7 Reasons Why Marketing Automation Projects Fail and Marketing Automation ROI , several people mentioned that the benefits of Marketing Automation are not just increased sales. They are also increased efficiency. That made me think: aren’t benefits either cost savings, or increased revenue? Marketing Automation Increases Revenue.

B2B Pay Per Click Advertising

LeadSloth

There is no set amount of fields that are best. Interview with Terry Whalen from CPC Search. To generate demand for your products, it’s not enough to nurture the existing leads in your database. You also need a steady stream of fresh leads coming in. There are many ways to find these new leads: inbound marketing, search advertising, tradeshows, lead programs, etc. They all have their pros and cons, and most companies use a combination of strategies.

Free Trials Aren’t What They Used to Be

LeadSloth

This is the alternative I like best, thinking from the vendor’s perspective. An important aspect of Demand Generation are the offers: what will your prospects register for? A popular offer for software vendors is the free trial. I read an interesting article on the decreasing effectiveness of free trials as a lead generation tool in the DemandGen Report.

SEO Optimization - 3 Steps to Success

LeadSloth

Focus on link building for the keywords that work best for you, and keep adding new keywords. In the last years I’ve done a lot of Search Engine Optimization (SEO) projects. What keeps surprising me is that most people think it’s some kind of black art. Basic SEO is actually quite straightforward: hence my 3 steps to SEO Success. Agreed: I had to simplify some things, so please don’t bash me on that.

Top-10 Demand Generation Vendor Blogs

LeadSloth

Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. Genius publishes some good best practices posts, combined with some company-related news. He writes in-depth posts on Marketing Automation best practices. In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs.

The Best Content Marketing Examples

Marketing Insider Group

But if you are you looking for the best content marketing examples you’ve come to the right […]. The post The Best Content Marketing Examples appeared first on Marketing Insider Group. Last year we published 99 Amazing Content Marketing Examples.

The 17 Best Social Media Management Tools

Webbiquity

For example: one of the sources used for this post was Ian Anderson Gray’s 5 Best Social Media Management Tools. This was the 36th post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2:

The 26 Best All-in-One SEO Tool Suites

Webbiquity

Best all-in-one SEO tool suites. Which approach is best for your organization depends on a variety of factors. Generally, best-of-breed tools offer greater functional depth, while all-in-one suites simplify management and integration. 3: The Nine Best Facebook Marketing Tools. #4:

SEO 107

The 23 Best Content Ideation Tools

Webbiquity

Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. What are the best tools for finding great content ideas? The best apps for capturing, organizing and prioritizing ideas?

Tools 103

Lead Generation Best Practices

Salesfusion

You may first partner with us because we offer the best partner compensation and benefits in the industry. But, you’ll stay with us because we offer the best partner experience in the industry. Best Practices Lead Nurture [one_half valign="middle"]. Partner Portal.

The 29 Best Social Media Monitoring Tools

Webbiquity

This was the 26th post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2: 2: The 12 Best Competitive Intelligence and Benchmarking Tools. #3: 3: The Nine Best Facebook Marketing Tools. #4:

The 21 Best Content Curation Tools

Webbiquity

Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). Curate online content by creating focused “bags” containing the best links on your favorite topics. 1: Best Online Business Tools Series Kicks Off Today. #2:

The Best Marketing Automation Software

Salesfusion

The post The Best Marketing Automation Software appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Website Tracking

The 32 Best Twitter Marketing Tools

Webbiquity

Analyzes your tweets and your followers’ tweets to show you the best times to be active on Twitter. Sample review: “You can work out the best tweeting times for your followers with Tweroid; this maximizes the exposure of your content.