It's All About Revenue

Trending Sources

6 Social Media Publishing Best Practices

It's All About Revenue

" Regardless of where you fall in the social media marketing chain, there are best practices and things to remember when it comes to social media publishing. You and you alone will know what works best for your audience, especially if you are properly reviewing your social listening data.

Account Based Marketing and its Growing Interest Among B2B CMOs

It's All About Revenue

Expect #ABM to continue to rise as marketers get into the nitty gritty of ABM programs and reach out to find and share best practices and innovative approaches."

Best Practices For Social Media Publishing

It's All About Revenue

But before we get to the best practices, let's look at some stats shall we? Best Publishing Practices. Here are some best practices and things to remember when it comes to social media publishing.

Why C-Levels Need To Think Differently About Social Media Strategy

It's All About Revenue

For brands without robust social teams, that kind of response time might sound ambitious at best. Don’t think customer service is an issue your social media team needs to worry about? Think again.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

Why Social Proof Matters For Your Brand

It's All About Revenue

What type of proof works best? Social proof may have been updated for the social media era, but it’s a concept that’s been around in various forms for nearly 100 years.

Brand 82

How Data Will Change Marketing in 2017

It's All About Revenue

Instead, marketers need to implement the tools, talent, and processes that extracts the best from this data to show them what their audience defines as “right” at that moment and going forward.

The Best of the Best - Our 6th Annual Look Book

It's All About Revenue

In years' past our annual Look Books would be comprised of the best of the best when it comes to email marketing. Last year, we kicked it up a notch, showcasing examples of digital marketing achievements that went above and beyond the world of email. This year?

Best 95

When It Comes To Email Speed, It’s All About Reputation

It's All About Revenue

At the Oracle Marketing Cloud, we always recommend that our senders ensure they are doing everything they can to adhere to all recommended best practices, in order to achieve the best (and fastest!)

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message.

7 Engaging CMO Interviews From 2016

It's All About Revenue

You make the best media plan you can come up with.” ” My take: It is vitally important for brands to know what they do best and equally as important what they don't do well. The idea is to be the best and to be the best you do it right.

CMO 113

The Best Marketers Know Marketing is an Art AND a Science

It's All About Revenue

The best marketers in the world know this and know the right balance to strike between the two to achieve AND maintain success. The key is to find the balance of art and science to deliver the best possible cross channel marketing experience each time, every time.

Spot 113

2017: The Year of the Data Driven CMO

It's All About Revenue

I hope everyone had a great holiday season and I wish nothing but the best for everyone in 2017 and beyond. Not surprising in the least the same research revealed that a mere 27% of customers believe surveys are the best way to learn about them. Happy New Year everyone!

CMO 106

A Deeper Look Into B2B Demand Generation

It's All About Revenue

While buyer personas are certainly needed for product marketing, it is not feasible that a product marketing persona (usually a description of the end user of a product or service) is going to be the best fit for demand generation purposes.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Marketing Automation is More Than a Fancy Email Machine

It's All About Revenue

Either they inherited the system from another team, previous employee, or overzealous boss and they just don't know the details of what is possible; or they understand the basics of marketing automation and they just haven't had the time to figure our how best to use it.

What Email Marketing Acquisition Best Practices and a First Date Have in Common

It's All About Revenue

When you build a house, the first thing that is built is the foundation. That exact same foundation is the most important thing as you are building your email marketing program.

How Unsubscribe Requests Can Affect Customer Experience

It's All About Revenue

Email remains one of the best ways to communicate with consumers directly, but the effectiveness of the channel is contingent upon maintaining deliverability health to ensure messages get to the inbox. “What can I do to reduce unsubscribes?”

Email Marketing and the Mystery of the Valid - Invalid Address

It's All About Revenue

Domains who choose not to follow these defined best practices will continue to cause these types of mis-categorization issues. There is likely a reputation based block taking place, and it will be important to adhere to all relevant best practices moving forward when mailing to that domain.

Six Key Steps to Successful Marketing Automation Adoption

With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs Selecting a Marketing Automation platform can be a daunting task.

The Good News About CMOs and Data Driven Marketing

It's All About Revenue

And completely unsurprisingly the same research revealed that only 27% of customers believe surveys are the best way to learn about them. Before I get to the aforementioned good news allow me to go back in time, be it ever so slightly.

Over Two Thirds of CMOs Name Mobile Marketing a Top Priority For 2017

It's All About Revenue

Download Mobile Marketing Best Practices for CMOs to learn how optimize the browse-to-buy journey in the mobile-first era.

B2C 102

Spamhaus Risk and the Future of Email Acquisition

It's All About Revenue

They will help you determine the best protective measures for your business, and how these are effective in helping you mitigate risk while still growing your business. Email address acquisition is the life blood of any growing email marketing program.

Gartner Names Oracle Marketing Cloud a Leader in Digital Marketing Hubs - for the 3rd.

It's All About Revenue

The Oracle Marketing Cloud has grown from a single B2B Marketing Automation Platform into a cohesive set of modular, but integrated best in class solutions, made to empower marketers of all stripes.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message.

How A CMO Uses Storytelling To Engage Audiences

It's All About Revenue

Instead, we curate the best experts in the industry to share their advice through articles, video, webinars and live events. Email (for all the reasons noted above) is proven to be one of our best mechanisms to deliver that content. Jeremy Duerksen is CMO at Peaksware.

CMO 91

3 Mobile Marketing Trends You Can't Afford To Ignore

It's All About Revenue

Brands or businesses would contract directly with the developer or through an agency to build an app, with the marketer serving only in an advisory role at best. You might want to sit down when reading this next sentence. The majority of your consumers are, or soon will be smartphone owners.

Mobile 115

CMOs Not Happy With the State of Cross Channel Marketing

It's All About Revenue

It’s no secret that the best customers are the ones who engage with brands across multiple channels. With so many options, how do you assess the capabilities of each one to make the best choice for your company?

The Undeniable Benefit of a Consistent Cross Channel Marketing Message

It's All About Revenue

With the desire to hear what you have to offer across channels, the best way to maximize the value of sharing marketing messages this way is to ensure consistency in what you are saying, combining a digital marketing strategy with additional tactics designated for traditional channels.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message.

Why Email is Essential for Your Content Marketing Strategy

It's All About Revenue

The best brand content is evergreen. The best content marketers have thousands of pieces of content. It stands to reason the best content marketers who are also great email marketers are now starting to think about email and content as connective tissue for the broader digital journey.

Email 138

4 Steps to Standardize Your Data and Get Better Insights

It's All About Revenue

This follows best practices. It’s best practice to also enforce standards on data already collected, so all the data is in the same format. The line between a lot of data and too much data is razor-thin.

Field 89

Hey CMOs, This Is Not An Alternative Fact: Improving Customer Experience Can Increase Revenue

It's All About Revenue

Petouhoff, Vice President and Principal Analyst for Constellation Research and see for yourself how marketing leaders can create a basic blueprint to embark on a discussion about customer experience and how best to lead this key strategic initiative in their organization.

4 Things That Should Be On Every CMO's Wish List

It's All About Revenue

It’s no secret that the best customers are the ones who engage with brands across multiple channels. With Thanksgiving now in our rear view mirror, it's time to focus squarely on those items we all crave, pine and dare I say, yearn for as marketers.

CMO 104

5 Roadblocks Your Content Strategy Needs to Avoid in the Buyer's Journey

It's All About Revenue

Wistia , a B2B video platform, found that CTAs located in the middle of their customer’s videos, or at least in positions other than start or end, converted the best at around 17%.

CMOs: Data and Martech Key To Driving Revenue and Increasing Margin

It's All About Revenue

The best of intentions to advance the growth agenda are often being sidetracked by a legacy of brand-centric strategies and campaign-focused actions, calling into question the realities of the CMO truly becoming the primary growth driver.

Customer Experience Simplified

It's All About Revenue

However, as much as we overcomplicate things, there is no overstating the importance of providing the best customer experience possible each time, every time and across all channels. As I mentioned earlier it is important to provide the best customer experience across all channels.

Marketers Need to Focus on Prospects' Behaviors, Not Demographics

It's All About Revenue

Email works well in this category, but again, pay attention to their behavior as the best indicators of what action you can take to get them to buy. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data.

With Email Deliverability Comes A Huge Responsibility

It's All About Revenue

During that time, it is important to make sure and put your best foot forward from an engagement standpoint. Download the Email Deliverability Modern Marketing Guide today to gain best practices, ISP landscape, international regulations, and much more.