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In case you missed it, the best marketing posts of 2016

grow - Practical Marketing Solutions

In any event, even the biggest fans of the blog miss a lot of the best ideas every year. So I’ve summarized some of the best writing on {grow} for 2016 by. This is the episode you liked the best this year: The silver lining in the bad news about content marketing.

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The 10 best big company blogs in the world

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A few years ago, I did a comprehensive study of the best company blogs in America and I thought it was time to re-consider this channel. What are the best company blogs today? The best resource is Born to Blog. What are the best company blogs today?

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Trending Sources

The three biggest social media problems are NOT social media problems

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. Social Media best practices Social Media Strategy mark schaefer social media best practices social media strategy

What are the best social media platforms for your business?

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Today I would like to introduce a few high level ideas to help you decide where to put your time for the best results for your business. ” This post contains broad generalizations — you still have to use common business sense to determine what fits best for you.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid

Does corporate storytelling work? Some mega-brands say no.

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This content site was populated by professional journalists and Coca-Cola Journey represented bold and unconventional corporate storytelling at its best. The best content marketing case study … is over. By Mark Schaefer.

The greatest content marketing case study in history

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The company then selected the best photos and invited the winners to their headquarters in New York for a celebration. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books.

There is no glory in “old school” marketing

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. “I’m not into social media,” one marketing executive recently told me (with pride).

From newbie to expert, here are the best social media tools for your business

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When people ask, “what are the best social media tools I should be using to be a better social media marketer?” Works best in Chrome or on iOS. Custom WordPress , Ghost , or Bootstrap – These three options are best for more advanced denizens of the web.

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Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

The 30 possible ways you can create customer value

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Even a consumer powerhouse like Apple, one of the best performers studied, scored high on only 11 of the 30 elements. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books.

3 Twitter best practices that unlock business success

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Twitter probably won’t work to help your business unless you follow three best practices first, and this is enough to stop most people in their tracks. That is the best way to convert those weak social media connections to strong relationships who can help you.

Polish up your best content to drive content marketing value

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” The concept is simple: going back and optimizing past your best posts to boost their visibility and lead generation. Your best blog posts may be old, but they could also be your secret weapon against B2B Content Shock. . By Luke O’Kelly {grow} Community Member.

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How do I find time to create content? 25 Ideas!

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There’s probably nothing I can write that can impact your determination, but I can provide you with 25 ideas and best practices to help you squeeze more content-producing productivity out of every hour. Some of my best posts don’t bloom for weeks after the initial “planting!”

What it’s like to be hugged by a brand. Literally.

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Since the first edition of The Tao of Twitter (2011), I’ve been writing that the best brands are no longer B2B or B2C, they’re P2P — connecting their people with consumers who need them. By Mark Schaefer. Last week I was hugged by a brand.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

How to ruin your content by overthinking things

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Some of my best blog posts have been along the lines of “I don’t know where all this stuff is going — what do YOU think?” Blogging best practices Content Marketing Social Media best practices blogging best practices mark schaefer social media best practices

10 reasons why Twitter is content marketing’s best friend

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You should curate a list of your best teachers on the web … the people you respect as thought leaders. Let’s say you do a web search for “Best vacation spots in Spain” and your top two results are blog posts.

Content shock re-visited, the content marketing myths and realities

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I submit my very best article once a quarter or so, an editor reviews it, she suggests some minor modifications, and then it would be published. By Mark Schaefer. For the past few years I’ve been a contributor to The Harvard Business Review.

Learn to create effective content by putting it through the RITE test

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. Blogging best practices Writing best practices blogging best practices evergreen mark schaefer writing best practices

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Four marketing mega trends nobody’s talking about

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. This is the time of year people post their prognostications for the next year.

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How to turn social media connections into an actionable audience

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer.

The Best Way to Measure Thought Leadership

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The post The Best Way to Measure Thought Leadership appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post The Best Way to Measure Thought Leadership appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

5 Ways to keep up with the avalanche of online customer feedback

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B2B and social media best practices branding business relationships business strategy Case studies Communty-building corporate communications customer acquisition eMail marketing Marketing best practices marketing strategy productivity jay baer social media best practices

Finding the right “authenticity level” for your brand

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A common issue is deciding how much “humanity” is best for your brand. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer.

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Why it’s a very good sign that people don’t read your content

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That is blogging, that is branding, at its best. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark W. Schaefer.

Five simple ideas to cut your blogging time in half

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” Sometimes the best blog post doesn’t have the best answer, it has the best question. Sometimes the best blog post doesn't have the best answer, it has the best question.

How to differentiate your blog based on the time you can put into it

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3 Little-Known Ways to Use Content Marketing for Client Education

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Onboarding is probably the best and most transparent place to educate your new client. best practices business relationships business strategy Content Marketing Brooke B. By Brooke B. Sellas, {grow} Contributing Columnist.

HR and social media: 7 Ways HR needs to act like marketing

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Today there is intense competition for the very best talent. But in many industries, finding the best employees might be as important as finding the best customers. By Mark Schaefer. I wrote awhile back that digital transformation would not necessarily be led by marketers.

The best social media books for your holiday reading

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And if this isn’t enough to get your marketing juices flowing, I would also humbly submit that I also had two books come out in 2014, an all-new edition of The Tao of Twitter , and the best-selling social media book of the year, Social Media Explained: Untangling the World’s Most Misunderstood Business Trend. The post The best social media books for your holiday reading appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

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Content Shock is here. Now what?

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One of the predictions I made was that businesses with the deepest pockets would be in the best position to survive the slide, since the obvious options are to produce even better content (at a cost) or advertise/promote the content (also at a cost).

The best advice I ever received for my business, and my blog

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Comments I often say the best part of being in my forties is the. I was recently asked by an interviewer, “Who has had the greatest influence on your personal growth?” ” Pretty good question! But the answer was easy.

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How to become an influencer (even if you’re a little guy!)

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The best approach is to leave your digital footprint everywhere. Blogging best practices Influence marketing Instagram Internet marketing personal branding Power and influence on the web aaron lee blogging best practices evergreen influence and power influence marketing

Understanding Generational Social Media Preferences

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Personalities of the social web social media Social Media best practices Social Media Strategy baby boomers Brooke B. By Brooke B. Sellas, {grow} Contributing Columnist.

Four ways Facebook Instant Articles will dramatically impact marketing

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While we would like to think that the “best content rises to the top,” anybody producing content for a living knows this is a mythical point of view and it will certainly not be true once Facebook becomes the gatekeeper.

7 Ways a small business can use social media resources wisely

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Video might work best? Your budget probably does not have much room for “extra,” so carefully think through how this activity will best move the needle for your business. Video might work best? This is a sponsored post written by me on behalf of Microsoft Office.

Content marketing strategy: Start with questions, end with insights

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A few years ago, YouTube came out with a white paper stating that companies doing the best job building brands on the web used three different kinds of content : Hygiene — The “everyday content” that answers common customer questions. By Mark Schaefer.

3 Lessons I learned from my creative burnout

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blogging Blogging best practices Content distribution Content Marketing Content Shock Marketing best practices Social Media best practices Social Media Strategy Time management Writing best practices content shock mars dorian productivity

How often should I blog? Five steps to answering the question

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. One of the questions I am asked most often is “how often should I blog?”