Everything Technology Marketing

A Simple B2B Marketing Framework

Everything Technology Marketing

Pragmatic Marketing Framework One of the best known frameworks in product marketing is from Pragmatic Marketing. We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity.

Why Your Technology Firm Needs a Content Marketing Strategy

Everything Technology Marketing

It is through content that many other online marketing channels flow best. The firm that does the best job educating them is often the one that wins the business. The key to marketing success online is educating prospects.

Trending Sources

The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

5 - Focus on sales enablement The best leads and nurturing strategy, however, doesn’t help much if sales can't close the deal. Happy New Year! It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011.

8 Tips for Marketing SaaS and Software in the Cloud

Everything Technology Marketing

And I also learned a few lessons along the way (some were learned the hard way, but I guess that’s how you learn best). Nobody has the right answers and best practices, so try new things and see what works. The cloud is all the rage these days.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid

Take the 2012 B2B Content Marketing Survey

Everything Technology Marketing

The 30,000+ member B2B Technology Marketing Community on LinkedIn is conducting its annual B2B Content Marketing Survey to answer these questions, better understand the current state of content marketing in the B2B space, and to identify key challenges as well as best practices.

The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

Remember that today's prospects are actively searching for high-value information to help them better understand problems and solutions, make sense of available solutions, select the best fit for their requirements, and ultimately make an informed purchase decision?

B2B Market Segmentation – Part 3: How to Prioritize

Everything Technology Marketing

Additional Resources on Market Segmentation Market Segmentation and Best Customers [link] B2B Discovers Market Segmentation [link] Business to Business Segmentation [link] B2B Segmentation Strategies [link] Segmenting Customers: How to do it efficiently to improve enterprise products [link

5 Steps to B2B Marketing Success

Everything Technology Marketing

Also make sure you segment your target markets according to demographics, psychographics, and business environment to identify the segments that are the best fit for your company's offering; segments that have the most to gain by becoming your customers.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices.

The CMO's Guide to the Social Media Landscape

Everything Technology Marketing

Here is a nice overview of the social media landscape that will help you understand how to best leverage major social media sites for your marketing. The guide lists the major social media platforms and rates their value for driving customer communication, brand exposure, traffic to your site, and SEO - check it out: [link

SEO 13

How to Call to Action

Everything Technology Marketing

The best offers never get consumed if your call to action doesn't convert the visitor to even get to the offer. Anne Smarty posted a great article with best practices for improving your call to action on her blog "SEO Smarty". While marketing strategy and planning are critical to success, marketing often fails on the execution side. Take online campaigns, for example.

New Report: Alliance Marketing Trends 2014

Everything Technology Marketing

Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices.

Take the 2013 Lead Generation Survey and Receive Free Report

Everything Technology Marketing

Our 40,000+ member B2B technology marketing community on LinkedIn is conducting a lead generation survey to better understand how B2B marketers are adjusting to new challenges around lead gen, and to identify new trends and best practices for 2013.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

5 Ways to Better Marketing Performance with Marketing Operations

Everything Technology Marketing

A formal MO function can make sure that best practices and systems are implemented marketing wide so that marketers can take on more sophisticated projects, such as campaign automation, without having to worry about underlying processes, analytics, and metrics.

Leveraging Actionable Customer Data for Revenue Growth

Everything Technology Marketing

Applying customer analytics methodologies to your customer information helps identify, attract and retain your best and most profitable customers. By Laura Patterson Peter Drucker is attributed to having said, “the purpose of business is to create a customer.” Delving deeper into what matters to your customers is the key to growing revenue.

Put an End to Flying Blind: A Ten-Step Process for Creating a Go-to-Market Tactical Plan

Everything Technology Marketing

Who would be the first five, ten or twenty best first targets and why? What kind of people (titles, roles) would be the best initial point of contact inside the customer targets that would accelerate access? by Laura Patterson Many organizations can achieve substantial growth by entering a new market with a well thought out and flawlessly executed plan. The operative words here are well thought-out and flawlessly executed.

Before you jump into social media, ask yourself: Do you know who speaks on your behalf?

Everything Technology Marketing

What is the one sentence that best states your competitive positioning? By Debbie Laskey The topic on everyone’s mind these days is social media this and social media that. But, even before you get started and promote your company in this new online environment and create customized conversations with your customers and other stakeholders, you must consider who can “speak” on behalf of your company. Do you know who is responsible for entering your company’s details on LinkedIn?

The 17 Best Social Media Management Tools

Webbiquity

For example: one of the sources used for this post was Ian Anderson Gray’s 5 Best Social Media Management Tools. This was the 36th post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2:

Tools 132

The Best Content Marketing Examples

B2B Marketing Insider

But if you are you looking for the best content marketing examples you’ve come to the right […]. The post The Best Content Marketing Examples appeared first on Marketing Insider Group. Last year we published 99 Amazing Content Marketing Examples.

The 26 Best All-in-One SEO Tool Suites

Webbiquity

Best all-in-one SEO tool suites. Which approach is best for your organization depends on a variety of factors. Generally, best-of-breed tools offer greater functional depth, while all-in-one suites simplify management and integration. 3: The Nine Best Facebook Marketing Tools. #4:

SEO 108

The 23 Best Content Ideation Tools

Webbiquity

Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. What are the best tools for finding great content ideas? The best apps for capturing, organizing and prioritizing ideas?

Tools 104

The 29 Best Social Media Monitoring Tools

Webbiquity

This was the 26th post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2: 2: The 12 Best Competitive Intelligence and Benchmarking Tools. #3: 3: The Nine Best Facebook Marketing Tools. #4:

The 21 Best Content Curation Tools

Webbiquity

Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). Curate online content by creating focused “bags” containing the best links on your favorite topics. 1: Best Online Business Tools Series Kicks Off Today. #2:

The Eight Best Social CRM Tools

Webbiquity

” Here are eight of the best social CRM tools for capturing and scoring leads, facilitating prospect and customer social media engagement, and managing sales processes, customer relationships, and marketing programs. This was the 39th post in the Best Online Business Tools series. #1:

CRM 80

The 32 Best Twitter Marketing Tools

Webbiquity

Analyzes your tweets and your followers’ tweets to show you the best times to be active on Twitter. Sample review: “You can work out the best tweeting times for your followers with Tweroid; this maximizes the exposure of your content.

The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

The best tool I’ve found lately is Intercom; a sort of CRM tool for SaaS software companies that makes it easy to see user activity and communicate with…application users.” This was the 43rd post in the Best Online Business Tools series. #1:

Lead Generation Best Practices

Salesfusion

You may first partner with us because we offer the best partner compensation and benefits in the industry. But, you’ll stay with us because we offer the best partner experience in the industry. Best Practices Lead Nurture [one_half valign="middle"]. Partner Portal.

In case you missed it, the best marketing posts of 2016

grow - Practical Marketing Solutions

In any event, even the biggest fans of the blog miss a lot of the best ideas every year. So I’ve summarized some of the best writing on {grow} for 2016 by. This is the episode you liked the best this year: The silver lining in the bad news about content marketing.

Best 94

The 15 Best Special-Purpose SEO Tools

Webbiquity

Sample review: “Broken links are the best way to drive traffic away from your website and blog. This was the 19th post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2: 3: The Nine Best Facebook Marketing Tools. #4:

Tools 119

The 28 Best Influencer Marketing Tools

Webbiquity

Here are 28 of the best tools for influencer research and outreach. Discover compelling content for sharing, identify key influencers (blogs and video), analyze social signals to determine what works best with your audience, and measure user engagement.

Tools 80

The 15 Best Audio and Video Editing Tools

Webbiquity

This was the 38th post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2: 2: The 12 Best Competitive Intelligence and Benchmarking Tools. #3: 3: The Nine Best Facebook Marketing Tools. #4:

Tools 62

The Six Best Google+ Marketing Tools

Webbiquity

Complete Google+ analytics reporting, including engagement stats, follower growth, demographic information about your followers, and your best times and topics for posting. This was the seventh post in the Best Online Business Tools series. #1: 5: The 23 Best Content Ideation Tools. #6:

Tools 89

The 10 best big company blogs in the world

grow - Practical Marketing Solutions

A few years ago, I did a comprehensive study of the best company blogs in America and I thought it was time to re-consider this channel. What are the best company blogs today? The best resource is Born to Blog. What are the best company blogs today?

Best 123

The 26 Best WordPress Plugins

Webbiquity

Here are more than two dozen of the best WordPress plugins to optimize the performance, appearance, and popularity of your website or blog. This was the 29th post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2:

Best 51

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

A query like “best time of year to plant a maple tree” is informational, while “best place to buy a maple tree” is transactional. Here are 17 of the best keyword research tools according to expert reviewers. 3: The Nine Best Facebook Marketing Tools. #4:

The 20 Best SEO Rank Tracker Tools

Webbiquity

Which one is best suited for your company depends on your specific needs and what other tools you have in place. This (AccurRanker) is by far the best to date. This was the 17th post in the Best Online Business Tools series. #1: 3: The Nine Best Facebook Marketing Tools. #4:

Tools 68

The Best Marketing Automation Software

Salesfusion

The post The Best Marketing Automation Software appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Website Tracking