Biznology

All your best content may now be considered fake news

Biznology

While they still share their content as promiscuously as possible across social media, they’re really just doing this to expand the brand as best they can. The post All your best content may now be considered fake news appeared first on Biznology.

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Digital marketing requires millennial marketers

Biznology

And that leads me to my best piece of advice for dealing with millennials. My best tip for dealing with people of any age is to listen. I have been talking to more and more clients lately who are up in arms about these entitled millennials that are so hard to work with.

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Your team is the best content source for search

Biznology

Actually, forget the tech and the gear, what you need is curiosity, time, attention, interest, and the trust of your staff that you’ll put them in their best possible light across all channels and media.

The best automagical Twitter following tools for your business

Biznology

The post The best automagical Twitter following tools for your business appeared first on Biznology. Over the last few weeks, I have been sharing my tools and processes with you.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid

My Best Biznology Blog Posts of 2016

Biznology

My options were either doing a best of , “here’s what you might have missed,” list of articles, which I have chosen to do; or, I could very well have done a deep prediction of what’s going to be hot in 2017. My Best Biznology Blog Posts of 2016.

The best salesman ever?

Biznology

Because one of the problems was that the programmers were not delivering the features clients needed, I asked to tag along on a few client calls, and the company sent me with their best salesman. “But he is our best salesman!” The post The best salesman ever?

Biznology’s best info on content marketing

Biznology

I’m excited to share my best content marketing articles with you. The post Biznology’s best info on content marketing appeared first on Biznology. On the subject of content marketing, Biznology has definitely kept the content flowing.

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Lead your customers to your best online content: here’s how

Biznology

Here’s how you can lead your customers to your best content and keep them on your website longer. The post Lead your customers to your best online content: here’s how appeared first on Biznology. You can lead a horse to water, but you can’t make him drink.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

11 inspiring case studies of digital transformation

Biznology

Glassdoor used its data for labor market research in the US; a portfolio of Fortune’s “Best Companies to Work For” companies outperformed the S&P 500 by 84.2%, while a similar portfolio of Glassdoor’s “Best Places to Work” outperformed the overall market by 115.6%.

What am I supposed to do with all this data?

Biznology

Use it as best as you can. Are you a marketer? Are you overwhelmed with the sheer amount of data that is now available at your fingertips? Yeah—me too. It’s almost comical how much data and insights are available to marketers today. So how do you sift through the noise?

The salesmanship of influencer marketing

Biznology

The best salespeople in the world are wed to each and every one of their accounts. The best salesman I know is Michael Obraitis. ” The best are empowered to improvise and adapt.

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

These best practices automatically put you as a resource rather than an expert who’s putting his or her thoughts out there on a regular basis.

Biznology’s best info on influencer marketing

Biznology

I am going to take advantage of the fact that every one of my favorite TV shows are on holiday to indulge in a “best of” Biznology blog post myself. ” Well, my boss, Mike Moran , called it in yesterday in his inspired post, Biznology’s best info on content marketing.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

what Tony Orlando & Dawn taught me about online marketing (or knock three times on the ceiling if you want me)

Biznology

That I would be missing out, not because of anything JL Racing did–they did their best–but because of my lack of action, my failure to indicate.

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6 types of content your readers hate

Biznology

If you want to create the best content for your brand and to prevent alienating potential customers, avoid creating these six types of content. When creating content for your blog, social media profiles, email subscribers, and other purposes, you don’t want to irritate your readers.

10 Marketing trends to watch for 2017

Biznology

It is the best form of user-generated content. After spending the time and effort to develop the best content, it can often be lost and never seen when you post it across social channels expecting organic content to go viral.

Cybersecurity in a hyper-connected smart city

Biznology

In order to achieve the best experience and outcome in an hyper-connected environment we have to make sure that flaws don’t exist and the connected devices, vehicles, or buildings are secure from any threat. In our days we read more stories than ever about the current size of the IoT field.

Slow and steady content-creation wins the Google Search race

Biznology

Long story short: you need something to optimize before you can optimize and that requires germane and salient online content that best reflects you. Your team is the best content source for search.

Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz

Biznology

She and her husband and business partner, Steve Crescenzo, founded Crescenzo Communications more than 20 years ago and together they have energized the communication industry with their proven tactics and strategies to combine research and strategy with creativity and best-practice communications.

The case for customer reactivation

Biznology

But some marketers may still be missing out of some of today’s best practices in reactivation marketing. Before you can plan your best intervention tactics, you need to develop answers to several key questions: How should you determine the definition of inactivity in your business?

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Influencers: the key to content marketing

Biznology

But I promised I would get them the best answer I could. I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter.

Ten tips for customer reactivation

Biznology

Are you looking for the best ways to reactivate dormant customers and reduce churn? It’s the best money you can spend. . Here’s a roundup of the ten most effective practices today, in both business and consumer markets.

How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

David Meerman Scott (best-selling author with more than 250,000 books sold worldwide, keynote sales and marketing speaker) believes that only 10% of the content you share in social media circles (including LinkedIn) should be your own.

To get the best prospecting data, use a broker

Biznology

Here is a seven-step process for finding and working with a data broker who will get you the best data for prospecting campaigns. The post To get the best prospecting data, use a broker appeared first on Biznology.

Earned-media micro-influencer marketing primer

Biznology

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Big celebrities and even bigger bucks.

New Year’s resolutions for digital marketers

Biznology

Well, for your customers, because it ensures you’re offering them the best possible experience as “voted” on by their peers. Move quickly and confidently to test your hypotheses around what works best for their needs.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Engage: how best to connect? Outreach: how best to pitch? Google Search is the best tool to get a feel. Waiting for class.

Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year

Biznology

Just make sure it’s fresh, it’s honest, it’s make with the best ingredients possible, and you don’t cut corners. Why do search professionals scatter like roaches when the kitchen light comes on? Why is everyone acting so sneaky all the time?

Gaining an edge over competitors with a knowledge base

Biznology

While there are numerous companies that have knowledge base systems, all are split into three major categories: Knowledge base as SaaS: This is one of the best solutions for both big and small companies, as this system is completely scalable.

The art of narrative storytelling via social media marketing

Biznology

And even when you do have a Unicorn, like I think we did with Skinny Coconut Oil, it never hurts for even the sexiest products with the best timing (coconut oil is really hot!)

Micro-Influencer Marketing is the new Influencer Marketing

Biznology

And the best way to get heart-felt, passionate, and authentic reviews without paying for them is to simply introduce the passionate to the object of their passion and then give them the unique opportunity and the pathway to go nuts in support of it.

How to choose the best cloud-based LMS software

Biznology

Choosing to utilize Learning Management System software, whether it is for online education or employee training, is one of the best decisions you can make. The post How to choose the best cloud-based LMS software appeared first on Biznology.

Can content written for print position well in Google?

Biznology

Yes, you still see evidence of key phrase-stuffing, despite Google’s best efforts to make it go away. Recently, I worked with a big-brand publisher that published print assets to their site. The powers-that-be believed that the content should position just fine.

Content marketing data: It’s not geeky and it’s not boring

Biznology

If you include the metrics you used to determine why it’s your best page, I’ll send you a quick report on factors you may not be considering.). Data gets a bad rap.

Analyze your target’s buying process, for greater marketing efficiency

Biznology

Your marketing investments will become much more efficient, being applied to their best use. B2B selling is a complicated affair, but you can simplify your marketing strategies dramatically with buying process analysis.

Tips for making your blog the best ever

Biznology

Here are tips for making your blog the best ever: Make each blog post pop! The post Tips for making your blog the best ever appeared first on Biznology. Maintaining a blog is something that so many companies do, but are they doing it as well as they could be? Sometimes paying attention to the details can make your blog so much better. Of course, the reason for making your blog better is to increase engagement and have your blog ensure that you are meeting your goals.

Micro-influencer marketing is the new long tail

Biznology

Could Micro-Influencers Be Your Best Bet for Paid Marketing? I have been doing long-tail blogger outreach since 2006. Ten years later, I am still at it in earnest.