All your best content may now be considered fake news


While they still share their content as promiscuously as possible across social media, they’re really just doing this to expand the brand as best they can. The post All your best content may now be considered fake news appeared first on Biznology.

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Your team is the best content source for search


Actually, forget the tech and the gear, what you need is curiosity, time, attention, interest, and the trust of your staff that you’ll put them in their best possible light across all channels and media.

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Lead your customers to your best online content: here’s how


Here’s how you can lead your customers to your best content and keep them on your website longer. The post Lead your customers to your best online content: here’s how appeared first on Biznology. You can lead a horse to water, but you can’t make him drink.

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My Best Biznology Blog Posts of 2016


My options were either doing a best of , “here’s what you might have missed,” list of articles, which I have chosen to do; or, I could very well have done a deep prediction of what’s going to be hot in 2017. My Best Biznology Blog Posts of 2016.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid

The salesmanship of influencer marketing


The best salespeople in the world are wed to each and every one of their accounts. The best salesman I know is Michael Obraitis. ” The best are empowered to improvise and adapt.

The best salesman ever?


Because one of the problems was that the programmers were not delivering the features clients needed, I asked to tag along on a few client calls, and the company sent me with their best salesman. “But he is our best salesman!” The post The best salesman ever?

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Biznology’s best info on content marketing


I’m excited to share my best content marketing articles with you. The post Biznology’s best info on content marketing appeared first on Biznology. On the subject of content marketing, Biznology has definitely kept the content flowing.

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Tone: it’s not what you say, it’s what people hear


Even the biggest bro tears up when he’s compelled to give his best bro a Best Man speech; even the steeliest ruffian is oft reduced to tears when delivering his dad’s Eulogy.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

11 inspiring case studies of digital transformation


Glassdoor used its data for labor market research in the US; a portfolio of Fortune’s “Best Companies to Work For” companies outperformed the S&P 500 by 84.2%, while a similar portfolio of Glassdoor’s “Best Places to Work” outperformed the overall market by 115.6%.

What am I supposed to do with all this data?


Use it as best as you can. Are you a marketer? Are you overwhelmed with the sheer amount of data that is now available at your fingertips? Yeah—me too. It’s almost comical how much data and insights are available to marketers today. So how do you sift through the noise?

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what Tony Orlando & Dawn taught me about online marketing (or knock three times on the ceiling if you want me)


That I would be missing out, not because of anything JL Racing did–they did their best–but because of my lack of action, my failure to indicate.

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The art of narrative storytelling via social media marketing


And even when you do have a Unicorn, like I think we did with Skinny Coconut Oil, it never hurts for even the sexiest products with the best timing (coconut oil is really hot!)

To get the best prospecting data, use a broker


Here is a seven-step process for finding and working with a data broker who will get you the best data for prospecting campaigns. The post To get the best prospecting data, use a broker appeared first on Biznology.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Biznology’s best info on influencer marketing


I am going to take advantage of the fact that every one of my favorite TV shows are on holiday to indulge in a “best of” Biznology blog post myself. ” Well, my boss, Mike Moran , called it in yesterday in his inspired post, Biznology’s best info on content marketing.

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts


These best practices automatically put you as a resource rather than an expert who’s putting his or her thoughts out there on a regular basis.

Earned-media micro-influencer marketing primer


In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Big celebrities and even bigger bucks.

Five social media courses make one social media strategy meal


and Bing in a very positive, at best, or neutral, at very least. In fact, to try to do it all at once, to treat this formal meal of the best foods of Italia is actually an insult. When I was young and naïve pasta was called spaghetti, and it was the main course of dinner at home.

The case for customer reactivation


But some marketers may still be missing out of some of today’s best practices in reactivation marketing. Before you can plan your best intervention tactics, you need to develop answers to several key questions: How should you determine the definition of inactivity in your business?

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10 Marketing trends to watch for 2017


It is the best form of user-generated content. After spending the time and effort to develop the best content, it can often be lost and never seen when you post it across social channels expecting organic content to go viral.

Can content written for print position well in Google?


Yes, you still see evidence of key phrase-stuffing, despite Google’s best efforts to make it go away. Recently, I worked with a big-brand publisher that published print assets to their site. The powers-that-be believed that the content should position just fine.

Win lifestyle influencers over with generosity and attentiveness


Best way for artists and creators to get sustainable income and connect with fans.” It takes a lot of money to give you license to treat someone like crap. And they’ll still resent you and wish you dead. In the gig economy, the interview process goes both ways.

6 types of content your readers hate


If you want to create the best content for your brand and to prevent alienating potential customers, avoid creating these six types of content. When creating content for your blog, social media profiles, email subscribers, and other purposes, you don’t want to irritate your readers.

Cybersecurity in a hyper-connected smart city


In order to achieve the best experience and outcome in an hyper-connected environment we have to make sure that flaws don’t exist and the connected devices, vehicles, or buildings are secure from any threat. In our days we read more stories than ever about the current size of the IoT field.

New Year’s resolutions for digital marketers


Well, for your customers, because it ensures you’re offering them the best possible experience as “voted” on by their peers. Move quickly and confidently to test your hypotheses around what works best for their needs.

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How to choose the best cloud-based LMS software


Choosing to utilize Learning Management System software, whether it is for online education or employee training, is one of the best decisions you can make. The post How to choose the best cloud-based LMS software appeared first on Biznology.

Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year


Just make sure it’s fresh, it’s honest, it’s make with the best ingredients possible, and you don’t cut corners. Why do search professionals scatter like roaches when the kitchen light comes on? Why is everyone acting so sneaky all the time?

How even social media & social selling experts are getting LinkedIn wrong – Part 1


David Meerman Scott (best-selling author with more than 250,000 books sold worldwide, keynote sales and marketing speaker) believes that only 10% of the content you share in social media circles (including LinkedIn) should be your own.

Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz


She and her husband and business partner, Steve Crescenzo, founded Crescenzo Communications more than 20 years ago and together they have energized the communication industry with their proven tactics and strategies to combine research and strategy with creativity and best-practice communications.

Gaining an edge over competitors with a knowledge base


While there are numerous companies that have knowledge base systems, all are split into three major categories: Knowledge base as SaaS: This is one of the best solutions for both big and small companies, as this system is completely scalable.

All about earned media micro-influencer marketing and more on the Through the Noise podcast


Pick up some useful strategies for getting more attention online and how to get the best kind of attention. I was recently invited to be a second-time guest on the Through the Noise podcast.

On the limited value of branded content


They don’t always search for information, but enough do to make search the best way to understand their intentions at each stage in their journeys.

6 assumptions push marketing gets wrong


That’s one of the best ways to earn their trust. The best ones feature experts who aren’t writing to spin the corporate line but rather, to give valuable information. I recently gave a keynote address to the Content Strategy Applied conference in London.

Influencer marketing is one percent inspiration, ninety nine percent perspiration


Engage: how best to connect? Outreach: how best to pitch? Google Search is the best tool to get a feel. Waiting for class.

Good news for business — costs of B2B video production content is at an all time low!


So deciding on which is best for your company can be tricky. Middle stages (self-producing) – what business promotional video is the best.

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10 most inspiring digital marketing stories of 2016


Best known for their functional cars that offer amazing price-to-value ratios, the customer market grew by 60,000 cars in the last three years. Do these make your list of best digital marketing stories this year?

Ten tips for customer reactivation


Are you looking for the best ways to reactivate dormant customers and reduce churn? It’s the best money you can spend. . Here’s a roundup of the ten most effective practices today, in both business and consumer markets.

Are LinkedIn Groups experiencing a crisis?


On the other hand, the best LinkedIn groups discovered how to moderate discussions, minimize spam, and foster on-topic discussions among members. Engaging with a comment is one of the best ways to support your groups.