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All your best content may now be considered fake news

Biznology

While they still share their content as promiscuously as possible across social media, they’re really just doing this to expand the brand as best they can. The post All your best content may now be considered fake news appeared first on Biznology.

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Your team is the best content source for search

Biznology

Actually, forget the tech and the gear, what you need is curiosity, time, attention, interest, and the trust of your staff that you’ll put them in their best possible light across all channels and media.

My Best Biznology Blog Posts of 2016

Biznology

My options were either doing a best of , “here’s what you might have missed,” list of articles, which I have chosen to do; or, I could very well have done a deep prediction of what’s going to be hot in 2017. My Best Biznology Blog Posts of 2016.

11 inspiring case studies of digital transformation

Biznology

Glassdoor used its data for labor market research in the US; a portfolio of Fortune’s “Best Companies to Work For” companies outperformed the S&P 500 by 84.2%, while a similar portfolio of Glassdoor’s “Best Places to Work” outperformed the overall market by 115.6%.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

The best automagical Twitter following tools for your business

Biznology

The post The best automagical Twitter following tools for your business appeared first on Biznology. Over the last few weeks, I have been sharing my tools and processes with you.

Biznology’s best info on content marketing

Biznology

I’m excited to share my best content marketing articles with you. The post Biznology’s best info on content marketing appeared first on Biznology. On the subject of content marketing, Biznology has definitely kept the content flowing.

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The best salesman ever?

Biznology

Because one of the problems was that the programmers were not delivering the features clients needed, I asked to tag along on a few client calls, and the company sent me with their best salesman. “But he is our best salesman!” The post The best salesman ever?

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Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

These best practices automatically put you as a resource rather than an expert who’s putting his or her thoughts out there on a regular basis.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message.

10 Marketing trends to watch for 2017

Biznology

It is the best form of user-generated content. After spending the time and effort to develop the best content, it can often be lost and never seen when you post it across social channels expecting organic content to go viral.

New Year’s resolutions for digital marketers

Biznology

Well, for your customers, because it ensures you’re offering them the best possible experience as “voted” on by their peers. Move quickly and confidently to test your hypotheses around what works best for their needs.

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6 assumptions push marketing gets wrong

Biznology

That’s one of the best ways to earn their trust. The best ones feature experts who aren’t writing to spin the corporate line but rather, to give valuable information. I recently gave a keynote address to the Content Strategy Applied conference in London.

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Cybersecurity in a hyper-connected smart city

Biznology

In order to achieve the best experience and outcome in an hyper-connected environment we have to make sure that flaws don’t exist and the connected devices, vehicles, or buildings are secure from any threat. In our days we read more stories than ever about the current size of the IoT field.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year

Biznology

Just make sure it’s fresh, it’s honest, it’s make with the best ingredients possible, and you don’t cut corners. Why do search professionals scatter like roaches when the kitchen light comes on? Why is everyone acting so sneaky all the time?

Biznology’s best info on influencer marketing

Biznology

I am going to take advantage of the fact that every one of my favorite TV shows are on holiday to indulge in a “best of” Biznology blog post myself. ” Well, my boss, Mike Moran , called it in yesterday in his inspired post, Biznology’s best info on content marketing.

Lead your customers to your best online content: here’s how

Biznology

Here’s how you can lead your customers to your best content and keep them on your website longer. The post Lead your customers to your best online content: here’s how appeared first on Biznology. You can lead a horse to water, but you can’t make him drink.

Gaining an edge over competitors with a knowledge base

Biznology

While there are numerous companies that have knowledge base systems, all are split into three major categories: Knowledge base as SaaS: This is one of the best solutions for both big and small companies, as this system is completely scalable.

Six Key Steps to Successful Marketing Automation Adoption

With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs Selecting a Marketing Automation platform can be a daunting task.

Social media strategy leaders: Sarah Nilson

Biznology

I hold weekly office hours, monthly meetings, and more to communicate standard operating procedures and best practices. Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future marketers.

What is business video content marketing and how to get started

Biznology

So start today by looking at your brochures, white papers, emails, blogs, website, and sales sheets to help you make the best decision on what is the best online B2B marketing video for your business.

How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

David Meerman Scott (best-selling author with more than 250,000 books sold worldwide, keynote sales and marketing speaker) believes that only 10% of the content you share in social media circles (including LinkedIn) should be your own.

Are LinkedIn Groups experiencing a crisis?

Biznology

On the other hand, the best LinkedIn groups discovered how to moderate discussions, minimize spam, and foster on-topic discussions among members. Engaging with a comment is one of the best ways to support your groups.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message.

Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz

Biznology

She and her husband and business partner, Steve Crescenzo, founded Crescenzo Communications more than 20 years ago and together they have energized the communication industry with their proven tactics and strategies to combine research and strategy with creativity and best-practice communications.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Engage: how best to connect? Outreach: how best to pitch? Google Search is the best tool to get a feel. Waiting for class.

How to choose the best cloud-based LMS software

Biznology

Choosing to utilize Learning Management System software, whether it is for online education or employee training, is one of the best decisions you can make. The post How to choose the best cloud-based LMS software appeared first on Biznology.

7 key roles in digital marketing

Biznology

In the lively discussion that followed, the best question was about talent. As the content portfolio matures, the team focuses more on improving what it already has, creating new pathways through their best content, and promoting it in new ways.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message.

Analyze your target’s buying process, for greater marketing efficiency

Biznology

Your marketing investments will become much more efficient, being applied to their best use. B2B selling is a complicated affair, but you can simplify your marketing strategies dramatically with buying process analysis.

Micro-influencer marketing is the new long tail

Biznology

Could Micro-Influencers Be Your Best Bet for Paid Marketing? I have been doing long-tail blogger outreach since 2006. Ten years later, I am still at it in earnest.

Paid online influencer marketing is fully mainstream

Biznology

In other words, if your content marketing material fills a vacuum or is best-of-breed and brings something truly unique or useful to the table then all is forgiven.

Buy domain names for all your pages, products, and services

Biznology

Google loves any and all traffic, but Google is at best skeptical and at worst punitive when it comes for page and domain redirects. Infomercials and commercials have become smart.

Now is the time to fix your LinkedIn profile—here’s why

Biznology

If you’re not putting yourself forward in the best possible light, providing relevant details, and allowing potential new clients to get to know you before committing to a phone call, you’re putting yourself at a great disadvantage.

5 tips to help you make business decisions that get results

Biznology

When it comes to the myriad of decisions to make, it can be stressful to feel the pressure of making the best decision to ensure your business has a profitable existence. Push your anxiety aside and take a look at these 5 secrets to making the best business decisions.

Content marketing data: It’s not geeky and it’s not boring

Biznology

If you include the metrics you used to determine why it’s your best page, I’ll send you a quick report on factors you may not be considering.). Data gets a bad rap.

10 essentials missing from your business website

Biznology

To get the best mobile friendly website available, try a responsive web design that responds and fits the screen size of any device. Yoast SEO lets you know whether your on-page SEO is going to be effective with ratings from red to, orange, yellow, and green, with green being the best.

Earned media influencer marketing demands your awesome

Biznology

And if you want to earn those yesses, you need to make sure your brand, your client, your products, and you do your very best to make sure you’re not pushing widgets, that you’re not trying to trade in commodities.