Hive9

MARCH 7, 2017

For a lot of B2B businesses, account-based marketing represents an effective way to target and win the customers that are most valuable to you. 84% of the businesses that do account-based marketing and measure how well it works cite a higher ROI from ABM than from the other types of marketing conducted.

Account Based Marketing 102

Account Based Marketing ABM Research Practices 102

Hive9

APRIL 20, 2016

You’re trying to figure out the next best move to take that will improve your brand visibility, earn you new leads, and ultimately lead to more revenue. It’s every marketer’s job. It’s what you do every time you sit down with your team to conduct marketing planning and shape the next campaign.

Best Practices 102

Best Practices Planning Marketing Plans Campaigns 102

Hive9

OCTOBER 18, 2016

We talk a lot about the role martech plays in getting impressive marketing results. Your marketing technology isn’t your only key resource, however. Successful organizations seldom drive big gains without hiring and retaining good people.

Best Practices 100

Best Practices Impressions Marketing Resources 100

Hive9

MAY 19, 2020

Right now especially, with ever-changing plans and budgets, they’re grappling with the best way to do so, whether that’s through reallocating funds from canceled events, reducing their overall budget, or, as everyone has heard, pivoting (the marketing buzzword of 2020?)

Planning 264

Planning Campaigns Work Management Marketing & Strategy 264

Hive9

DECEMBER 4, 2019

Best The Office quotations? When it comes to choosing a new wall calendar for the new year, you’ve got some tough choices in front of you. Lighthouses of New England? Rescued kittens in baskets, perhaps?

Planning 157

Planning Effectiveness Marketing Plans Marketing & Strategy 157

Hive9

SEPTEMBER 4, 2019

One of the best quotes about planning ahead comes from that iconic Founding Father, Benjamin Franklin: “By failing to prepare, you are preparing to fail.” This is particularly apt in the world digital marketing, where a lack of specific strategies to achieving clear goals will sink any business, big or small.

Marketing Budget 102

Marketing Budget Planning Marketing Plans Marketing Budget Creation 102

Hive9

NOVEMBER 18, 2016

Webinars are widely regarded as one of the best tools for conversion that marketers have, and for good reason. In a lot of cases, it’s the touch point that launches prospects from the general lead pool into the category of sales qualified leads or even to the point of purchase.

Webinar Metrics 100

Webinar Metrics Sales Qualified Leads B2B High Quality Lead 100