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18 Common Features of a Best-in-Class Lead Nurture Program

The Point

Modern, best-in-class lead nurture programs focus less on automation, and more on leveraging intent data, AI, social engagement, Web behavior and a host of other variables in order to deliver their messages – through a variety of channels – to the right person at the right time. Photo by Marvin Meyer on Unsplash.

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Forrester: B2B Companies Score Low in Marketing Best Practices

The Point

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. B2B marketing leaders need to realize that technology alone does not drive change.

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How to Best Leverage B2B Intent Data

The Point

The post How to Best Leverage B2B Intent Data appeared first on The Point. However, knowing which deal will close on a case by case basis is a fallacy. Marketing is still a numbers game, and the data plays itself out over time. (HS) HS) Thanks Charles! Photo by Wyron A on Unsplash.

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The Best Sales Email I’ve Received All Year

The Point

Best, [Name of Rep]. The post The Best Sales Email I’ve Received All Year appeared first on The Point. We’ve already partnered with demand gen firms [Competitor #1] & [Competitor #2] to deliver predictive analytics services to their clients. I believe there could be a similar opportunity with Spear. Click To Tweet.

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How to Make a Webinar Email Stand Out

The Point

Talk about lessons, tips, techniques, strategies, templates, best practices – anything that conveys an immediate learning benefit, and something tangible that the reader can take away from the event and put to practical use. Don’t list topics or key themes, or worse yet, the agenda. Be as specific as possible. Sell the event, not the product.

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Best B2B Holiday Card of the Year?

The Point

But never did we expect our card to be described as “Best B2B Holiday Card of the Year.” Like any company this time of year, when we send out holiday cards to customers, friends, and partners we hope to show our appreciation to the people that make our work possible and also spread a little cheer along the way.

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Infographic – Blueprint for an Effective LinkedIn Ad

The Point

However, whereas there’s plenty of information online about the mechanics of LinkedIn advertising (bid strategy, audience definition), it’s much harder to find proven best practices for the creative aspects of an effective LinkedIn ad.

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