ANNUITAS

FEBRUARY 13, 2024

And one of the best defenses of your differentiated ideas are for them to be available – in exchange for some structured prospect data – but otherwise protected from theft. Ability to protect your valuable content: Competitors and the broader marketplace should not be stealing your ideas. AI scraping is idea stealing.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Multi-Channel Differentiation 130

ANNUITAS

AUGUST 6, 2013

Understanding the ins and outs of email deliverability best-practices is an essential part of any Demand Generation Strategy and will soon become another skill set that best-in-class marketers must have. Blog B2B Marketing Demand Generation Strategy Email best practices Email Deliverability'

Deliverability 100

Deliverability Email Marketing Demand Generation Class 100

ANNUITAS

DECEMBER 4, 2020

There are great chat best practices to follow that have been well documented by many, such as this best practice blog by Drift. According to Drift , “between 2019 and 2020, using a Conversational Marketing solution to schedule a meeting, purchase an item, or add yourself to a mailing list more than doubled.”.

Demand 130

Demand Enterprise Management Marketing & Strategy Marketing Strategy 130

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MARCH 1, 2023

We’ve tried to cover the bases when it comes to both the role and responsibilities, as well as the type of individual that would be best to lead the Converged Growth charge for the organization. We have put together this handy position description for you to peruse, and even use in your search.

Positioning 130

Positioning Marketing Analytics Tools Enterprise Management Customer Satisfaction 130

ANNUITAS

OCTOBER 4, 2016

However, as a best practice, be sure to set a default value for your lead level tokens in case the lead doesn’t have a value for what your token is referencing. Also as a best practice, be sure to confirm that what you are cloning from has passed through quality assurance tests and is free of errors.

Marketing Automation Services 230

Marketing Automation Services Marketing Automation Automation Work Management 230

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NOVEMBER 29, 2023

B2B CMOs, who are quite capable when it comes to orchestrating customer engagement to drive demand, are perhaps best positioned to play a key role in the go-to-market functional group, and in many cases are well positioned to lead it.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

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FEBRUARY 16, 2023

Best in class companies see net dollar retention rates of up to 120%, meaning that for every dollar they took in from a customer last year, they expand relationships by an average of 20%. Getting there may sound as easy as naming your Chief Growth Officer, but as noted above, a lot of organizational considerations must be considered first.

Lead Ranking 130

Lead Ranking Top of Funnel Peer-to-peer Paid Search Agency 130

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NOVEMBER 30, 2022

Did you know only 7% of salespeople consider leads from marketing as “very high quality”—and a meager 28% said marketing was their best source of leads. Speaking of sales, how can we decide on which marketing efforts are working when we can’t even define success?

Planning 130

Planning Work Management Marketing Management High Quality Lead 130

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JANUARY 20, 2023

Instead of developing a strategy and choosing the channels that are best-suited for delivering results, too many marketing professionals instead opt to bombard customers through any and every channel with no regard to where they are in their buying process , leading to a classic problem of “quantity over quality” and causing frustration.

Top of Funnel 130

Top of Funnel Paid Social Agency Digital Marketing Funnels Advertising Mediums 130

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AUGUST 13, 2013

Blog B2B Marketing Demand Generation Email best practices Email Deliverability Email sending volumes' According to a recent post from Marketing Charts, one out of seven US Opt-In emails did not make it to the inbox!

Deliverability 100

Deliverability Rules B2B Demand Generation 100

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DECEMBER 11, 2023

Meghan Keaney Anderson, Head of Marketing at AI firm Jasper, said it best , “The Biggest Thing Missing from AI? Strategy.”

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

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JULY 16, 2020

Inside Sales can be the best source of information about issues on the ground. Some of the best information on lead quality is available from Inside Sales. Listening is critical. Rather than preparing for an answer, spend more time hearing what might be behind some of the objections. There is no ‘set it and forget it’ in demand.

Lead Ranking 147

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing Management 147

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MARCH 10, 2023

Share innovative insights about what your company is doing, with a focus on adding value to your readers, not bragging about how great you are — the best thought leadership content will communicate that without having to say it out loud. Provide genuine opinions on the subjects that people find helpful.

Thought Leadership 147

Thought Leadership Top of Funnel Advertising Funnels Trust Marketing 147

ANNUITAS

MARCH 19, 2020

Yet – and here’s the nuance – Webinars perform best mid-funnel and are typically not great at top-of-funnel acquisition. Among these, we typically find Webinars to be highly effective, relatively quick to deploy, and heavily underutilized in the industry. So ‘where’ you use Webinars is key. So is ‘how’ you use Webinars.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

ANNUITAS

SEPTEMBER 21, 2018

Marketo’s core business and ‘street cred’ is still B2B today, and features such as Revenue Cycle Modeler are best-in-class for managing complex Lead Management flows through a Demand Process. . – Adobe will be a gateway (for Marketo) to B2C; Marketo will be a gateway (for Adobe) to B2B. So where do we net out on this?

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

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JUNE 14, 2016

By following some best practices guidelines, you can build a solid foundation for your landing page that will enhance successful email marketing programs. Here are a few best practices to incorporate into the framework of your landing page. Why focus on the landing page? Visual Hierarchy-.

Landing Pages 100

Landing Pages Ad Building Urgency Marketing Guidelines 100

ANNUITAS

OCTOBER 4, 2016

However, as a best practice, be sure to set a default value for your lead level tokens in case the lead doesn’t have a value for what your token is referencing. Also as a best practice, be sure to confirm that what you are cloning from has passed through quality assurance tests and is free of errors.

Marketing Automation Services 181

Marketing Automation Services Marketing Automation Automation Work Management 181

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SEPTEMBER 29, 2016

In answer to the age-old question of which platform is the best one for B2B marketing? So what is the best platform for B2B, and how can you be successful on any of these platforms? Also understand that a paid advertisement might sometimes be the best way to get your helpful article shared by the right people. This is so true.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

ANNUITAS

FEBRUARY 23, 2016

The session was jam-packed with some of the best advice I have heard at an event in the past year. This was the best news by far as I have my own “reference library” filled with my favorite content and essential resources that I use constantly while I work. Then, make sure your content delivers the best answer and be specific.

Demand Generation 100

Demand Generation SEO Optimization Tagging 100

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SEPTEMBER 1, 2015

Like most people in today’s digital age, I went to Google TM and typed in “best all wheel drive vehicles” and scanned through the results. In addition, I emailed various dealers in town with questions and specifications of what I was looking for and simultaneously researched my best financing options.

Advertising Channels 100

Advertising Channels Multi-Channel Peer-to-peer Word of Mouth 100

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NOVEMBER 10, 2016

The best part about R is that it’s free. The professors are knowledgeable, the lectures are in-depth, the projects are relevant, and best of all it’s free (unless you want to pay for the certification of completion for your LinkedIn page). Put all the dates in a dataset in the same format. How Do I Implement R? Does It Cost Anything?

De-duplication 174

De-duplication Statistics Blogger Course 174

ANNUITAS

OCTOBER 20, 2015

The best events are the ones with the best content, but there is more to it than just great programming. Marketers can’t go to every event they would like to due to too many factors to list, so what is it that makes us choose which events to attend?

Personalization 100

Personalization B2B Sales Youtube Course 100

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DECEMBER 22, 2015

Wasting effort on a poor fit … Put the wrong accounts on your list and you’ll spend time, money and effort on low-potential opportunities while under-resourcing your best shots. which technologies do they already use) details are important as you strive to understand the common characteristics of your best customers.

Account Based Marketing 100

Account Based Marketing ABM Demand Generation Paid Search Agency 100

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AUGUST 16, 2016

I spent long hours engaged in online courses and reading any and every article, eBook, or white paper that detailed how to be the best-of-the-best. What are the best ways to build a power team? Within a year, I became a certified expert of the Marketo platform and a valuable marketing asset within the organization.

Ad Building 100

Ad Building Trade Show Marketing Automation Services Marketo 100

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DECEMBER 14, 2022

The best part yet? He had a vision of a go-to-market strategy that would transform marketing forever; one where sales and marketing were converged, every piece of marketing was mapped and tailored to a detailed customer journey, and the entire strategy was built to engage, nurture, and convert. “Can’t you see?

Marketing Analytics Tools 130

Marketing Analytics Tools Planning Peer-to-peer Ideal Customer Profiles 130

ANNUITAS

MAY 9, 2016

The best sessions are when speakers give hands-on demos and allow you to walk through exercises as they cover them on stage. One of the best parts of Summit is the opportunity to network with other Marketo power users, admins and marketers to share best practices. Summit is not like other events.

Marketo 100

Marketo Peer-to-peer Planning Marketing Automation Services 100

ANNUITAS

FEBRUARY 18, 2015

Marketing leaders and content experts shared their insights and best practices on everything from connecting buyer preferences and strategies, to messaging missing links, to working with social influencers, understanding Digital Relevance, Strategic Demand Generation and marketing ROI.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Demand Generation Vendors 100

ANNUITAS

NOVEMBER 17, 2015

This is the second post on marketing best practices, some of which you may not think impact your overall marketing effectiveness, like deleting old contacts , but they do in a big way. The topics of clean data and standardization aren’t sexy, but are an essential part of any marketing best practices that impact results.

Cross-Selling 100

Cross-Selling Eloqua Marketing Automation Services Eye-Tracking 100

ANNUITAS

JANUARY 7, 2016

I spent long hours engaged in online courses and reading any and every article, eBook, or white paper that detailed how to be the best-of-the-best. What are the best ways to build a power team? Within a year, I became a certified expert of the Marketo platform and a valuable marketing asset within the organization.

Ad Building 100

Ad Building Marketo Trade Show Marketing Automation Services 100

ANNUITAS

SEPTEMBER 29, 2016

In answer to the age-old question of which platform is the best one for B2B marketing? So what is the best platform for B2B, and how can you be successful on any of these platforms? Also understand that a paid advertisement might sometimes be the best way to get your helpful article shared by the right people. This is so true.

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

ANNUITAS

OCTOBER 15, 2013

Your words are the best words. Sometimes we spend too much time looking for the right words, instead of using our best words, whatever they may be. Blog content marketing Doug Kessler Erika Napoletano Joe Chernov Joe Pulizzi Larry Smith MarketingProfs B2B Forum Steven Shepard'

Storytelling 100

Storytelling Content Marketing Content B2B Marketing 100

ANNUITAS

JULY 21, 2015

There is access to endless discussion groups and “best practices” that encourage us to follow what works for other marketers in terms of effective demand generation planning. Trust the numbers and remember that the latest “best practices” may not actually be best for your organization.

Analytics 100

Analytics Marketing Automation Services Open Rate Demand Generation 100

ANNUITAS

MAY 28, 2020

What best practices should demand marketers be following in this current environment? Yet – and here’s the nuance – webinars perform best mid-funnel and are typically not great at top-of-funnel acquisition. Recommendation 1: Reallocate Engagement Channel Spend and Rebalance the Portfolio . So, where you use webinars is key.

Top of Funnel 147

Top of Funnel Demand Webinar Metrics Paid Search Agency 147

ANNUITAS

JULY 7, 2016

We do this using buyer research, technology, content, data and lead management best practices. In addition to learning our clients’ business, a Strategy Consultant must also stay up-to-date with industry trends, best practices and technology. How about this….I Even that is quite a mouthful, isn’t it?

Demand Generation 100

Demand Generation Consulting Demand Generation 100

ANNUITAS

MARCH 6, 2014

If this is true- where should an organization start to ensure best practices? Another reason this best practice? Don’t be greedy : Only ask for the data that you really need for business purposes. Don’t over collect data that you don’t plan on using and storing for your recipients.

Privacy Policies 100

Privacy Policies Deliverability Privacy Conference 100

ANNUITAS

FEBRUARY 4, 2016

It is audition time, and after years in a classroom, you need to find out if you have what it takes to make it outside the walls of campus and to understand what types of work and environments are the best fit for you. It was by far the best thing I could have ever done for myself professionally.

Peer-to-peer 100

Peer-to-peer Marketing Automation Services Paid Search Agency Case Study 100

ANNUITAS

APRIL 9, 2020

It allows the athlete an opportunity to move in another direction with one foot, while keeping the other (the pivot foot) in contact with the floor in order to determine the best path forward. Today more than ever, a pivot is essential, as sales and marketing leaders, to address the changes in how we connect to our buyer and customers.

Peer-to-peer 264

Peer-to-peer Demand Validation Demand Generation 264