Ambal's Amusings

JULY 27, 2012

Scribe also analyzes your natural, reader-focused content, and tells you how to gently tweak it to spoon feed search engines based on SEO best practices. Guides you through remaining content elements based on SEO best practices. Once your content is created, Scribe reveals other profitable keywords. How can marketers leverage Scribe?

Tools 100

Tools Planning Content Marketing Content 100

Ambal's Amusings

APRIL 20, 2012

The Red Bulletin app gives access to Red Bulletin’s international issue which is a unique treasury of the best stories of all the print editions enriched with additional exclusive content and a full load of videos. This lifestyle mag focusses on sport, people, art and culture. Type of Content : App for iPad.

Content Marketing 100

Content Marketing Content Impressions Marketing 100

Ambal's Amusings

AUGUST 1, 2012

Get Content Get Customers details how one can put content marketing to work by explaining various steps like how to develop a content marketing mindset and how to select the content types that best match the strategy. The book also has best practices and success stories on content marketing.

Content Marketing 100

Content Marketing Content Marketing & Strategy Vendors 100

Ambal's Amusings

NOVEMBER 30, 2012

Drawing on the latest research, ideas, and case studies in content marketing, this book offers what types of content best suit your specific business, market, and industry. Top 4 takeaways from the book. The book discuss on how key content tactics influence search engine rankings and sales conversion.

Content Marketing 100

Content Marketing Content Mobile Marketing Case Study 100

Ambal's Amusings

JUNE 30, 2011

Joe has rounded up the best and brightest marketers on the planet. It is called Content Marketing World 2011. Joe, is the co-author of Get Content. Get Customers. and one of the leading thought leaders behind the content marketing and social media movement. Check out the Agenda and FAQs for Content Marketing World.

Content Marketing 100

Content Marketing FAQ Content Storytelling 100

Ambal's Amusings

MARCH 7, 2012

ShipServ helps marine and offshore buyers to find the best suppliers easily, trade efficiently and build trusted relationships. We at ClickDocuments.com are happy to announce a new series where we will be showcasing some of the interesting examples in content marketing. This edition we are featuring ShipServ. Name : ShipServ.

Content Marketing 100

Content Marketing Content Network Marketing Trust Marketing 100

Ambal's Amusings

JUNE 28, 2010

The best way to take advantage of these new trends is to first observe the additional information as it becomes available and note the differences: International data is becoming more granular and more relevant to international marketing. Cindy King 's Marketing Action for 2010. Recommended Resources. International Social Media. Over to you.

Social Media 100

Social Media Social Marketing Media Marketo 100

Ambal's Amusings

FEBRUARY 18, 2010

"Go Where Your Best Prospects Spend Their Time" Ardath Albee's Bio. Consider these five steps for determining the best way to get found: 1. But unless you have a lively blog or fresh content to share often, Twitter may not be the best first step. Read on to get their insights. Ardath Albee. Think “hub.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

DECEMBER 2, 2009

Can you package a "best of" roundup from the year in a slick, new way? It means helping people navigate toward the best of your content, rather than getting lost and moving on. In addition to blogging and Twittering or Facebooking, you may need to consider a different, more useful way of delivering your content.

Thought Leadership 100

Thought Leadership Content Buzz Newsletter 100

Ambal's Amusings

OCTOBER 26, 2011

What is the best way to listen? What are our pillars of content? What channels do we use? What’s our content marketing workflow? What tools do we need to make content marketing happen? How do we get the choir to sing? How do we measure success? How do we put it all together and integrate it with our total marketing plan?

Work Management 100

Work Management Marketing Management Content Marketing Planning 100

Ambal's Amusings

JANUARY 30, 2012

It combines the best of both worlds to create a powerful thinking space that restarts and fuels your people’s engine of creativity and problem-solving.". My friend Rajesh Setty says this about his cool looking book: “ ThinkBook is a notebook designed for smart people AND it’s a business book designed for creative thinkers.

Creativity 100

Creativity Design Twitter Facebook 100

Ambal's Amusings

NOVEMBER 4, 2009

Perhaps you can create a funny guide to the year's best books and/or gifts related to your subject area. Other variations: "The year in review" and "Best Xs of 2009" 6. Rally readers by getting them involved in your project. Check out this post on What to Buy a Marketing Person for Christmas.

Content Marketing 100

Content Marketing Paid Search Agency Content Forecasting 100

Ambal's Amusings

SEPTEMBER 9, 2009

The best logos are those that can transcend time while also being relevant to its brand. A strong visual identity starts with a memorable logo. A simple yet effective logo can stand being modernized (think Pepsi) without losing its essence.

Brand Identity 100

Brand Identity Branding Tagging Tips 100

Ambal's Amusings

JANUARY 7, 2011

Read Joe's post on The Best Content Marketing Predictions for 2011. Provide an appetizer (catch title, meaty summary) before inviting your reader( (blog reader, potential client or customer) to the full-course meal. Related Articles. Over to you.

Content Marketing 100

Content Marketing Content Social Media Twitter 100

Ambal's Amusings

MARCH 11, 2010

"Interactive video white papers allow individuals to assimilate information in a way that best fits their fast-paced lifestyles” Jonathan Kantor's Bio. As a result, business readers could select either the information format that best support to their unique learning style. WhitePaperSource Forum. Jonathan Kantor.

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Ambal's Amusings

FEBRUARY 8, 2011

Given the rising importance of B2B blogging, Tony Karrer and Tom Pick have brought together the best thought leaders in B2B blogging to answer some key questions in B2B BloggingTrends in 2011. What do you see as key trends in B2B Blogging for 2011? If you’ve not started a blog yet, is 2011 the year to do so?

B2B 100

B2B Paper B2B Marketing Social Media 100

Ambal's Amusings

SEPTEMBER 1, 2009

However, today, the work that we do can best be described in the following terms: Content Marketing, Custom Publishing, Branded Content, Inbound Marketing and Social Media. We believe that’s the best term to use because “media” is always changing – new -- and in flux.

Content Marketing 100

Content Marketing Media Work Management Storytelling 100

Ambal's Amusings

JUNE 4, 2012

If that’s the case, rush to the scene of the inferno, grab a hose, do your best to find qualified firefighters, and get back to your real job of leading your group to results. Determine whether smoke means fire. Sometimes you’ll be forced into playing firefighter immediately. Pllop on insights from 42 rules.

Rules 100

Rules Sales Qualified Leads High Quality Lead Customer Surveys 100

Ambal's Amusings

JULY 22, 2010

The best way to do that is with an editorial calendar based on a messaging storyline. What are best practices they need to know? Maintaining crucial elements of both strategies will enable the best results. That means you have to plan how the story gets told in the most effective ways for each tactic.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

DECEMBER 4, 2009

You will figure out how best to get there and what road conditions (bad weather, traffic etc) to account for. With any new marketing project, identify the goals and how best to reach that goal. What did you learn from your best and worst marketing projects? Hope for the best and prepare for the worst in your marketing campaign.

Planning 100

Planning Terms and Conditions Advertising Agencies Marketing & Strategy 100

Ambal's Amusings

MARCH 18, 2010

The best example I’ve seen documented recently is from Junta42. "Best viral campaigns show real thought leadership." In my mind, the best viral campaigns take the fun a bit further and connect them to real thought leadership, but this can be tough to do. 3 consulting inquiries. 3 speaking/workshop inquiries.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

NOVEMBER 5, 2009

The best white paper that I have seen over the past few months comes from the In-Store Marketing Institute called: Transforming Sampling into Shopper Marketing: Walmart’s “Bright Ideas” Event Program. The white papers I liked best were the ones coming out of the IBM laboratories geared at heavy-duty geeks.

Paper 100

Paper Enterprise Management Work Management SME 100

Ambal's Amusings

MAY 5, 2010

So don’t just send them to sales: be sure to score them to identify the best ones, and nurture and develop the rest with more great content and thought leadership. By getting your company’s expertise out there, you create broad awareness and affinity for your brand. Recommended Resources. Modern B2B Marketing Blog.

Allocation 100

Allocation Brand Identity Branding B2B Thought Leadership 100

Ambal's Amusings

APRIL 30, 2011

eBook: "The Best of the White Paper Pundit Blog 2010: Tips, Tricks, and Techniques" (50 pages). Here's a sample of what is included: A half-hour consulting session with Jonathan to review your completed white paper (a $250 value alone!). eBook: “Crafting White Paper 2.0:

Paper 100

Paper Sales Qualified Leads Lead Scoring Lead Ranking 100

Ambal's Amusings

APRIL 21, 2010

While automation providers have tools and insights on best practices, use outside counsel to help analyze and configure lead nurturing processes tailored to you. Most B2B marketers—even those who think they have things optimized—have major deficiencies. Recommended Resources. The BuyerSphere Project — Gord Hotchkiss.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Long Tail Marketing B2B 100

Ambal's Amusings

SEPTEMBER 16, 2009

Freeing your whitepapers could be your best marketing strategy this year. Is your whitepaper attractive enough that people won't mind releasing all their personal information to be allowed the right to read it? Think about it!

Thought Leadership 100

Thought Leadership Paper Barriers CAN-SPAM 100

Ambal's Amusings

FEBRUARY 16, 2010

While many public sites, such as youtube.com have gained huge popularity, they are not always the best vehicles for business-based communication. As more and more people find web video to be valuable and entertaining, web video for corporate story telling will continue to expand.

Video Marketing 100

Video Marketing Broadcasting Marketo Custom Publishing 100

Ambal's Amusings

JANUARY 13, 2010

There are many ways to draw readers into your posts ; next time you write a post try playing with some of several different concepts, then choose the one that works best. And try re-writing titles of posts or pages that are already popular. Sometimes it helps to see how a blah headline can be made beautiful.

Paper 100

Paper Tips Tagging Search Marketing 100

Ambal's Amusings

OCTOBER 6, 2009

We feature the best industry experts and thought leaders in order to get an exclusive insider view into their latest creation and awesome work. It’s a big world out there in the content-marketing/social media/B2B blogosphere, so we will save you time by rounding up the best posts and articles of the week. Free GiveAways.

Case Study 100

Case Study Case Studies Paper Twitter 100

Ambal's Amusings

FEBRUARY 10, 2010

The B2B Content Marketing Workbook Our free eBook that outlines what we think of as best practice. Have a Microsoft Windows 7 Party - With balloons and cake and hats and stuff. Recommended Resources. Information Rules: A Strategic Guide to the Network Economy by Shapiro and Varian.

Content Marketing 100

Content Marketing Marketing Analytics Tools Verticals Advertising Agencies 100

Ambal's Amusings

OCTOBER 23, 2009

It’s a big world out there in the content-marketing/social media/B2B blogosphere, so we would like to save your time by rounding up the best posts and articles of the week. We highlight a take-home point of each post, giving you a snapshot of what thought leaders and influencers are saying. Dare to Give a Case Study Customer a Deadline?

Case Study 100

Case Study Case Studies Gartner Paper 100

Ambal's Amusings

JULY 21, 2010

Marketers who don't make the shift from seller to collaborator, from shouter to content producer, from advertiser to experience creator, risk losing market share at best, and going out of business at worst. Buyers want to talk to each other and consume content to learn and build trust with marketers. Recommended Resources. Marketing 2.0:

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing & Strategy Blogger 100

Ambal's Amusings

FEBRUARY 15, 2010

Find the best online tools and talent. Spice up your SEM landing pages with interactive content, so you cut through the message and visual overload for consumers. Think beyond banner ads; your users are already blocking them out! The Creative is King, and Queen, and Everything in Between! Own the strategy, and get help on tactics.

Peer-to-peer 100

Peer-to-peer Creativity Banner Ads Banners 100

Ambal's Amusings

OCTOBER 14, 2009

The best part of the whitepaper is the "How to Create Remarkable Content" worksheet, because it helps you step away from your strategy and see it from a user's perspective. And you think you've got a hot idea for your next blog post, whitepaper or ebook.

Content 100

Content Copywriting Vendors Tagging 100

Ambal's Amusings

OCTOBER 9, 2009

It’s a big world out there in the content-marketing/social media/B2B blogosphere, so we would like to save your time by rounding up the best posts and articles of the week. TGIF and welcome to ClickDigest weekly roundup! Improve your Lead Gen: 8 Takeaways from the B2B Marketing Summit.

Lead Gen 100

Lead Gen Paper Template Sales Qualified Leads 100

Ambal's Amusings

OCTOBER 16, 2009

It’s a big world out there in the content-marketing/social media/B2B blogosphere, so we would like to save your time by rounding up the best posts and articles of the week. TGIF and welcome to ClickDigest weekly roundup! Content Marketing Secrets.

Wikipedia 100

Wikipedia Landing Pages Storytelling Social Media 100

Ambal's Amusings

AUGUST 5, 2010

And if the solution's ROI depends on multiple intertwined business factors, that analysis is best done by someone with in-depth knowledge of the company's cost, revenue, and operational factors.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100