Act-On

OCTOBER 6, 2023

Use this best practices guide to plan, build, improve and successfully implement your SMS marketing programs on an ongoing basis (or improve the efficiency and success of those you already run). 10 Best SMS Marketing Examples To Inspire Your Text Message Campaigns Ubiquity Nearly everyone on the planet with a mobile phone has SMS capability.

SMS 187

SMS Advertising Mediums Work Management Marketing Management 187

Act-On

FEBRUARY 16, 2024

As she looked through the data, she also figured out which messaging performed best with our target ICP but also aligned with where a person was in their journey (top of funnel, middle of funnel, or bottom of funnel). 5 Best Practices for Setting Up Email Nurturing Campaigns Setting up a new email nurturing campaigns can be tough.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Act-On

DECEMBER 9, 2023

Average at best. And I will tell you exactly how we did it, the lessons learned, and my best tips to replicate our success. Advice for getting started The best starting point is always to follow the data. And we wanted better than average, and I bet you do, too. What’s working and what isn’t?

Open Rate 219

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 219

Act-On

NOVEMBER 27, 2023

Fortunately, a few nurture campaign best practices can help break through common challenges and improve results. Nurture campaign best practices: Start slow The most basic way to handle leads is to treat them all equally. And pinpointing exactly where things are going wrong is often a process of trial and error.

Sales Qualified Leads 187

Sales Qualified Leads Practices Marketing Automation Services Campaigns 187

Act-On

DECEMBER 1, 2023

It’s a strategic blend of Paths 1 and 2 that takes the best of both, reducing redundancy and streamlining strategy. Identify key team members Collaborate to identify the best programs, assets, templates Leave the rest behind!

Marketing Automation Services 213

Marketing Automation Services Marketing Automation Automation Planning 213

Act-On

NOVEMBER 7, 2023

There are services like Quuu that can find and post some content for you automatically, but it’s really best to view those as a supplemental service ― not your entire social media queue. Reposting your content on social media is incredibly easy to do There are plenty of best practices in marketing. Lots of time.

Social Media 181

Social Media Top of Funnel Media Marketing Automation Services 181

Act-On

FEBRUARY 1, 2024

When’s the best time to send an email? From using specific CTAs to sending at certain times of the day, but does some of that conventional wisdom really make a difference? After extensive tests, see what we uncovered. What kind of personalization actually drives engagement? Do people prefer designed or plain text messages?

Email Marketing 130

Email Marketing Opinions Marketing Design 130

Act-On

NOVEMBER 15, 2023

The roles you might have on a marketing automation team include: Strategist Writer Designer Developer Videographer Video editor Automation manager Analyst The best marketing automation platform still can’t prove its ROI if you don’t have the right team in place to operate it!

Marketing Automation Services 225

Marketing Automation Services Marketing Automation ROI Automation 225

Act-On

SEPTEMBER 25, 2023

Sales and Marketing Best Practices: Why Work Together? And the teams themselves will have a more difficult time meeting their goals and doing their best work. The “marketing vs. sales” challenge is a tale as old as B2B time. Given this new normal, it’s more important than ever that sales and marketing teams work well together.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

Act-On

NOVEMBER 29, 2023

Check out The Best Email Deliverability Guide Ever. Read on to find out what’s changing, and how you can respond generally, and specifically in the Act-On platform if you’re a current customer. Looking for more foundational information on email deliverability?

Deliverability 172

Deliverability Phishing Guidelines CAN-SPAM 172

Act-On

SEPTEMBER 24, 2023

A few examples: Buy Book Test Hire Here is how those words might be used in a long-tail keyword: How to buy marketing automation tools How to book a marketing automation demo How to test marketing automation software The best way to hire a marketing automation expert You get the point.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Act-On

OCTOBER 4, 2023

Which of my emails are performing best? The best marketing analytics platforms let you create custom dashboards and share reports to facilitate seamless communication. The most cutting edge marketing automation platforms will allow you to ask natural language questions. Start with something simple and build on it.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Act-On

JUNE 28, 2018

Learn how to repurpose your content to make the very most of your best content – and extend your budget. Good content is hard to do – and expensive.

Content 181

Content Best Practices Content Marketing Marketing 181

Act-On

SEPTEMBER 25, 2023

Instead, marketing teams should find a MAP they love and sales teams should find the CRM that best meets their needs—including a robust, two-way integration. But most sales and marketing experts agree that usually leads to one team compromising on what they need. That only increases tension, not alignment.

Marketing Automation Services 145

Marketing Automation Services Software Top of Funnel Process 145

Act-On

JULY 12, 2018

The questions are when – and how – to best gate content. Forget the arguments about whether or not to gate content. The answers lie along the customer journey.

Content 106

Content Best Practices Lead Generation Demand 106

Act-On

JUNE 14, 2018

A marketing plan that produces the best results is one revolving around one thing: your customers. Find out six key components of a high performance plan.

Planning 107

Planning Marketing Plans Marketing & Strategy Marketing 107

Act-On

APRIL 24, 2018

Here are three ways to slice and dice your data to see which content performs best. How effective is your content marketing? Learn how to use Google Analytics for tracking the effectiveness of your content marketing?

Marketing Analytics Tools 102

Marketing Analytics Tools Analytics Google Effectiveness 102

Act-On

MAY 1, 2018

Marketing Basics: the best marketing minds are a marriage of seeming opposites that end up working together. Strategic marketers today must balance the right brain that controls creativity and intuition and the left brain that processes information logically and analytically.

Marketing & Strategy 103

Marketing & Strategy Marketing Creativity Analytics 103

Act-On

SEPTEMBER 26, 2023

Here are a few tips for getting started: Organize your list and attack the best opportunities first. The DR gives you a quick backlinks quality check (the higher the DR rating, the higher the link quality). Earn links to your content by using popular backlink tools such as the Ahrefs backlink checker. Focus on backlinks quality.

SME 141

SME FAQ Domain Link Building 141

Act-On

APRIL 10, 2018

What are your peers and the best-in-class marketers focusing on this year? What are the top B2B Marketing trends you should be paying attention to in 2018? From personalization and GDPR to the evolving role of the CMO, here are four B2B marketing trends to watch for in 2018.

Peer-to-peer 100

Peer-to-peer Trends B2B Marketing B2B 100

Act-On

SEPTEMBER 24, 2023

Page title: Don’t Make SEO the Reason for Your Content Marketing Meta Description: SEO isn’t the best grounding for a new content marketing program. That’s why you want to write a strong page title and meta description. We love this example from the Content Marketing Institute. Here’s what you should think about instead.

Lead Ranking 130

Lead Ranking Lead Scoring SEO Top of Funnel 130

Act-On

NOVEMBER 27, 2023

It’s up to you, however, to work with your team to determine the best way to segment your audience (industry, product interests, stage in the sales funnel, pain points, size, etc.) What is the best process for handing off leads to sales? and which content and tactics you need to engage them. What are the next steps once that is done?

Marketing Automation Services 216

Marketing Automation Services Marketing Automation Automation B2B Marketing 216

Act-On

AUGUST 21, 2018

“More” is a content marketing mantra, but more content is not better marketing – better content is. Discover 7 questions to ask yourself to improve your content.

Content 114

Content Content Marketing Marketing Practices 114

Act-On

DECEMBER 8, 2023

From ebook PDFs to logos, icons, and even stock images, one of the best ways to ensure a smooth migration to your new marketing automation platform is to make sure you inventory and organize all of it. Gather media assets and images. One of the biggest sources of migration pain is making sure your marketing content comes over too.

Marketing Automation Services 228

Marketing Automation Services Marketing Automation Automation Advertising Agencies 228

Act-On

SEPTEMBER 24, 2023

Fortunately, you don’t need to log into two devices at once to find the best LinkedIn marketing groups… So we did it for you. How to find the best LinkedIn marketing group just for you As we combed through way too many bad LinkedIn marketing groups, we uncovered a few common themes.

Linkedin 130

Linkedin Paid Search Agency Work Management Peer-to-peer 130

Act-On

MARCH 1, 2024

Building sales pipeline with a focus on quality over quantity As you consider how to deliver the best leads to sales, one strategy is central to improving results: Quality over quantity. Mastering this challenge is where you can gain traction for driving the best leads to your sales teams and expand pipeline.

Lead Scoring 130

Lead Scoring Lead Ranking Paid Search Agency Marketing Automation Services 130

Act-On

FEBRUARY 6, 2024

From ebook PDFs to logos, icons, and even stock images, one of the best ways to ensure a smooth migration to your new email marketing platform is to make sure you inventory and organize all of it. Gather media assets and images. One of the biggest sources of migration pain is making sure your marketing content comes over too.

Marketing Automation Services 130

Marketing Automation Services Email Marketing Advertising Agencies Paid Search Agency 130

Act-On

SEPTEMBER 19, 2023

It’s best for marketing teams to employ a universal growth marketing approach. This isn’t to say that bringing on new customers shouldn’t be a priority, but the best way to grow your company is through your existing business. Customer retention is just as important (if not, more so) than customer acquisition.

Growth Marketing 130

Growth Marketing Planning Paid Search Agency Marketing & Strategy 130

Act-On

SEPTEMBER 28, 2023

One of the best solutions for small teams is leveraging tools specifically designed to scale marketing. Scale Marketing: Scale Smarter, Not Harder The best part about scaling marketing is that there’s always room for improvement. Yep, you’re doing more with less. But expectations for results don’t really reflect that, do they?

Paid Search Agency 200

Paid Search Agency Work Management Marketing Automation Services Planning 200

Act-On

SEPTEMBER 25, 2023

Develop your ICP Your ICP describes the firmographic details of the type of company you agree would be the best fit for your product or service. And your sales and marketing team should consider your buyer personas their best imaginary friends. Industry, size, revenue—these are all quantitative data points that can inform your ICP.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

Act-On

FEBRUARY 26, 2024

To maximize conversions, landing page best practices suggest placing your most important message and CTA above the fold. Above the fold is a term originating in print advertising that refers to the top half of a newspaper where the most prominent headlines were placed.

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

Act-On

OCTOBER 3, 2023

Let’s break down a few CTA best practices by marketing channel! Much like webpages, marketing emails often serve different purposes, but there are still email call-to-action best practices to keep in mind. It’s more helpful to look at each channel individually. How Many CTAs Should I Use on a Web Page?

Top of Funnel 130

Top of Funnel Landing Pages Digital Marketing Funnels B2B Thought Leadership 130