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  • VIEWPOINT  |  THURSDAY, JUNE 6, 2013
    [Best] Good Reads for B2B Marketing - 5 Buyer Behaviors Reshaping B2B Marketing
    Ryan also observed that new attendees aren''t just tire-kickers and prospects are armed with more knowledge than ever—asking tough questions for which the best B2B marketers must be prepared. Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Best] 11 Rules You Must Follow to Be a LinkedIn Marketing Master
    As a B2B marketer, one of the best social media tools you can use is LinkedIn. At my company, Fusion Marketing Partners, we have a policy of not spending money on marketing or sales. We are “pull” (inbound) marketers to the core and this philosophy has served us well. Of course, we do lots of “push” (outbound) marketing for clients, but we try to move them in the direction of pull marketing in order to drive awareness and leads up and drive new customer acquisition costs down.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 30, 2015
    [Best] 8 Things Your Website Needs to Increase Traffic and Sales
    The solution: Adding cookies and tagging is the next best thing to getting inside your customers’ heads. If you’ve been scratching your head trying to understand why your website isn’t getting much traffic , keeping visitors’ attention or converting visits to actual sales, we’ve got some tips to help solve this issue.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 7, 2012
    [Best] The 10 Commandments for Giving a Perfect Presentation
    Then do your best to speak to each of these people during your presentation. The basic premise is that, as a presenter, you can't constantly keep building your audience up and up during your presentation, and the best presentations have a key element: hope. Looking out into a sea of faces while standing on a stage can be one of the most intimidating experiences of your career.
  • WRITING ON THE WEB  |  THURSDAY, MARCH 17, 2011
    [Best] Free Phone Consulting? 4 Reasons It’s a Good Idea
    A phone conversation ensures they get the best use out of their purchase. Why should a professional or small business give away free consulting ? I’ll tell you why. Here’s what’s happening… I recently launched a new version of articles to my executive coaching clients and as a bonus, offered a free 20-minute phone session. I’ve been spending more than 20 minutes with each person, and I’m loving it.
  • INTEGRATED B2B  |  WEDNESDAY, DECEMBER 19, 2012
    [Best] 7 ways to keep your subject matter experts feeding the Content Machine
    To keep the content flowing, they need to be supported as best they can. Content contributors are a valuable link for attracting future customers and sales and are worth engaging, supporting and motivating to the best of your ability. Or make it even easier assign someone to monitor the feed and send relevant articles to your subject matter experts to keep them free to do what they do best – think (and write).
  • FATHOM  |  THURSDAY, SEPTEMBER 3, 2015
    [Best] Defining Lead Status: A Simple Yet Necessary Element of B2B Sales & Marketing Alignment
    They do their best to optimize their CPL (Cost Per Lead), and usually have tracking set up in a way that will make it easy to show how many leads were generated each month by source. These leads are by far the best! In a post published a year ago, titled “ 6 Reports, Alerts & Strategies for Increasing Sales & Marketing Productivity “, I talked a lot about the need for sales and marketing to align in order to increase the efficiency of prospecting efforts.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Best] Five Things to Consider Before Undergoing a Website Redesign
    If they are ranking higher, you need to look at doing a redesign that focuses on incorporating best SEO practices. Chances are, you probably put a lot of time and effort into launching your website. At some point, after you’ve been up and running for a while, you’ll contemplate whether you’re in need of a redesign. To help make this decision, we’ve put together five questions to ask yourself.
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 16, 2012
    [Best] How Buyer Personas Can Sharpen B2B Marketing
    The best way to gain these insights are from direct interviews by company employees, as opposed to focus groups done by outside consultants. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who develop a composite picture of the real people who buy, or might buy their products can form a bond of customer trust that most rivals can not overcome. Many B2B marketers have only the faintest idea what lies behind their customers’ buying decisions.
  • EXPERIENCE MARKETING INSIGHTS  |  THURSDAY, APRIL 6, 2017
    [Best] Event Measurement: Leveraging Your Data to Grow & Improve Your Show
    Bringing industry leaders together to share need-to-know strategy best practices
  • EXPERIENCE MARKETING INSIGHTS  |  WEDNESDAY, MARCH 22, 2017
    [Best] Laws of Audience Attraction Series: Digital Marketing 101
    Your digital starter kit: best practices for using digital to gain event attendees
  • EXPERIENCE MARKETING INSIGHTS  |  FRIDAY, MARCH 17, 2017
    [Best] 10 Ideas Marketers Can Steal from SXSW
    Inspiration and innovation from five days of the best in brand experience
  • EXPERIENCE MARKETING INSIGHTS  |  TUESDAY, MARCH 14, 2017
    [Best] Washington DC Thinking Thursdays: Driving Attendance for Your Event
    Discover best practices on attracting and retaining attendees for your next event
  • HINGE MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Best] How to Use SlideShare for B2B Lead Generation
    Here are some best practices to help you get started, get connected, and get more leads online: Let your presentations do the talking. Here are a few tips to bear in mind: Uploaded content will be converted into a SlideShare presentation; for best results, save content in PDF formats. Make sure your content is of the best quality: invest in securing the rights to high-resolution images when needed. Experiencing a plateau in leads?
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Best] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Related Posts: Sales Best Practices include Marketing-Sales Alignment Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently An Email to Bob in Sales: Thanks for aligning with us in Marketing. When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. I am also active on Google Plus.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Best] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Related Posts: Sales Best Practices include Marketing-Sales Alignment Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently An Email to Bob in Sales: Thanks for aligning with us in Marketing. When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. I am also active on Google Plus.
  • EARNEST ABOUT B2B  |  FRIDAY, MARCH 6, 2015
    [Best] Novice to Social Media Smarty Pants in 4 Helpful Tips
    You will eventually get to a point in your digital strategy where it is fully optimised to get the best results. Trial and error is your best friend, don’t be afraid to give it a go. Taking the smoke and mirrors out of becoming a social media pro. In my time dabbling with social media, I have learnt enough to know that not being involved or at least having a basic understanding of it, can be a marketing no-no…. I recently attended a training course on everything social media.
  • FATHOM  |  THURSDAY, SEPTEMBER 10, 2015
    [Best] Google Unleashes Structured Snippets
    Best Industries – With the current headers, it’s a no brain-er for use in Higher Education, Retail, Insurance, and Hotels/Travel. Recently out of Beta, Google has rolled out Structured Snippets Extensions. These are non-clickable texts to highlight more detailed values of your product or service. While still a new feature that will need some testing for optimal results, here is what you need to know about them: Google Structured Snippet creation view in AdWords.
  • LEAD LIAISON  |  TUESDAY, APRIL 25, 2017
    [Best] The #1 Mistake that Prospective Marketing Automation Buyers Make
    G2 Crowd & Capterra are perhaps two of the best sources of legitimate reviews for software products. That information will give you much more leverage to negotiate the best deal for your company and your potential marketing automation partner. We won’t beat around the bush. The number one mistake that prospective marketing automation buyers make is delaying a decision. This results in: Lost opportunity cost for your company.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 2, 2014
    [Best] 7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond
    As such, it’s important for B2B marketers to get the best return possible for their event marketing investments. Sometimes the best link building ideas simply come from understanding initiatives clients and business units already have in the works. Link building remains a critical component of SEO performance.
  • BIZNOLOGY  |  FRIDAY, MARCH 6, 2015
    [Best] Troubleshooting your B2B marketing data problems
    Force aberrant titles into your standards, by hand, using your best guess. What’s the best way to create a company record in this situation? Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond.
  • MODERN MARKETING  |  TUESDAY, MAY 3, 2011
    [Best] 10 Years in the Making: Eloqua’s Grande Guide to Wikipedia
    Perhaps in those cases it’s best to identify what you don’t know, and let that need steer your content creation. And we went to the best there is: Bill Beutler , The Wikipedian himself – and, of course, our design collaborators JESS3 (who also generously contributed their epic Wikipedia Infographic). by Joe Chernov | Tweet this. An old adage states, “Write what you know,” which, generally speaking, is sound advice.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 16, 2016
    [Best] Leverage Deliverability with Engagement and Automation This Holiday Season
    And while you should do your best to take advantage wherever you can, don’t forget automated campaigns will better feed personalization to your database and future contextual marketing campaigns. Those are the campaigns I see trending the best engagement rates and the ones getting better access to the inbox. Is user engagement driving your holiday email strategy? Hopefully it is. Regardless, I thought it might be appropriate to start out this article by asking a simple question.
  • ANNUITAS  |  THURSDAY, MARCH 26, 2015
    [Best] Maximizing Event Effectiveness 3 Ways
    The best advice I can give is to plan backwards once you have decided on your event schedule. It starts with choosing the event that helps you best Engage with your Buyer, a clearly defined event strategy, extensive cross-functional team planning, and a focus on details. *This post first ran in August 26, 2014 in the ANNUITAS blog.
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 17, 2013
    [Best] 6 Reasons Why You Shouldn’t Forget About LinkedIn
    It has the potential to be one of your best channels to create brand awareness and grow your company reputation. Sometimes LinkedIn gets put on the backburner, with more focus allotted to other social media networks like Facebook and Twitter. But when it comes to B2B marketing LinkedIn can be your most valuable resource. No other social platform allows you to find leads, share content and drive traffic as effectively as LinkedIn.
  • WRITTENT  |  MONDAY, FEBRUARY 17, 2014
    [Best] 11 Scientific Facts About Why You’re Doing Blog Titles All Wrong
    Turns out, including the following words in your blog titles (or the 140 characters you use to promote them on Twitter) are your best bet for exposure: you. Odd Works Best. Writing blog titles isn’t much of an art. That may come as a shock, but the longer I’m in the business of content marketing, the more I begin to believe that it’s actually a science. It’s a highly unpredictable, non-exact science, but a science none the less.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 29, 2013
    [Best] Who Is The B2B Marketing Insider?
    I learned lessons from my best and worst managers and colleagues. One of the best lessons I learned was from a former CMO I reported to who demanded a real business plan for each major marketing investment. Which company do you think has the best marketing? I was recently honored to be asked by IDG Connect to participate in their “20 Questions” CMO series. They asked me questions to understand who is the person behind the B2B Marketing Insider blog.
  • HUBSPOT  |  THURSDAY, MAY 25, 2017
    [Best] How to Create a SMarketing Service Level Agreement
    In terms of follow-up, "the best practice is 6 phone calls, 3 voicemails, and 3 emails, for a total of 12 touches.". What best practices have you observed in creating a service level agreement within your organization? At most companies, it can feel like marketing and sales are far from being on the same team. According to the 2017 State of Inbound report, fewer than half of marketers would describe their respective companies' Sales and Marketing teams as "generally aligned.".
  • MARKETING ACTION  |  MONDAY, NOVEMBER 17, 2014
    [Best] 26 Ways to Promote Your Blog Post
    With a little experimentation and some Google analytics tracking, you can figure out what works best for your audience, and then pare down your promotion tactics to only the most super-effective. Collections work best when you include a few posts from other blogs, too. This works best for checklists, calendars and diagrams, but it’s worth a shot even if your post is mostly text. There are dozens of PDF sharing sites, but here are a few of the best ones.
  • HINGE MARKETING  |  FRIDAY, JANUARY 15, 2016
    [Best] The Importance of Having a Marketing Calendar (and keeping it up to date!)
    For example, as your marketing campaign unfolds, you may find email is your best performing tactic and you might want to bump up your email marketing frequency. One of the best parts about having a marketing calendar is being able to see what’s coming up next week or next month. When your firm invests time and resources into marketing, you should also invest time into creating a marketing calendar.
  • GREAT B2B MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Best] Lower the Cost and Boost the Productivity of B2B Sales
    Selecting from the best choices reduces your investment risk and increases the likelihood of a successful new hire. Last month, David Brock, president of Partners in Excellence, published an excellent article titled A Frightening Look At the Cost Of a Sales Person. Brock recounted some statistics that should disturb senior sales executives, as well as their CEOs and CFOs.
  • ACT-ON  |  WEDNESDAY, JULY 20, 2016
    [Best] 6 Success Factors for Adopting Marketing Automation
    Understand the best-fit companies for your product or service. Most marketers use multiple channels and test to see which campaigns and which channels work best. Are you getting ready to implement marketing automation? Congratulations! Marketing automation is not rocket science, but it does take strategy, planning, and preparation to make it work well and meet your company’s expectations.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2012
    [Best] 7 Terrific Ways to Use Social Media for Instant Feedback
    One of the reasons you're using social media is to expand and strengthen your network, so take advantage of your reach to get answers from the best of the best. Skip Google, and ask someone in your network to introduce you to the best PPC campaign manager in town. At the very least, you can learn how to differentiate yourself from competitors; in the best circumstances, you can nurture them as a lead and turn them into your new favorite customer!
  • KEO MARKETING  |  TUESDAY, OCTOBER 25, 2016
    [Best] New Guide Delivers 5 Keys to Hiring a Digital Marketing Agency
    With the diversity of digital tools and techniques available as well as the constant change of the dynamic digital market, careful evaluation of individual agencies is critical before making a selection of who will help you best invest the digital marketing budget. Leading B2B Marketing Agency KEO Marketing Releases Marketer’s Guide for Hiring a Highly-Effective Digital Marketing Agency.
  • HUBSPOT  |  MONDAY, JULY 23, 2012
    [Best] Answers to Your Top 7 Questions About Mastering LinkedIn Marketing
    Think of Facebook as your best friend, dressed-down and ready to party at a rock concert, while LinkedIn is your potential future business partner, suited up and ready to learn about industry success at a business expo. 6) What's the best way to find potential customers on LinkedIn? Groups are your best bet, especially if you consider your business to be relatively niche.
  • BIZNOLOGY  |  MONDAY, MAY 19, 2014
    [Best] 24 reasons SEO and social media are inextricably linked
    Google has concluded the best match for a keyword is the one that is focused and other people follow. 59% of marketers agree SEO has the biggest effect on lead generation. 22% say social media. 20% say pay per click (source: SiteProNews ). Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines.
  • THE ROI GUY  |  WEDNESDAY, MARCH 30, 2016
    [Best] Is ROI Selling your Ticket to a 51% Win Rate?
    If you are able to meet this demand and step up your ROI game, the benefits are so dramatic, CSO Insights says value / ROI selling programs are one of the best investments a sales organization can make to improve performance. Would a win rate of over 50% get your executives heart racing? Recent research by CSO Insights say you can achieve this performance if your organization has a “superior ability to build a solid business case / ROI”.
  • CONTENT STANDARD  |  THURSDAY, JUNE 23, 2016
    [Best] Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling
    And the best stories are centered around the decisions a character makes in a period of time. Urban’s Process: Good fiction things: A lot of poorly told stories rely on facts and don’t borrow from fiction storytelling best practices enough. What plants are best at fighting drought in Dallas? The panelists offered tangible best practices for everyone in the audience—including Berry and Becker’s advice surrounding the value of blogging to gain expertise.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 8, 2012
    [Best] Social Business Success Starts at the Top
    Once one is in place, metrics should be used to measure the effectiveness of social media campaigns in order to make the best use of company time. Twitter is not just for kids. Smart business tweeters know that the social network is a great tool in promotion, brand recognition and customer interaction. The same goes for other social media sites – ( Facebook , LinkedIn , Google+ ) the number of them growing by the day. Image: FreeDigitalPhotos.net ). Someone should send the boss a memo.
  • MODERN MARKETING  |  WEDNESDAY, MARCH 21, 2012
    [Best] 4 Lead Nurturing Campaigns to Run After the Sales Cycle
    When you are dealing with someone who is fighting a fire, now may not be the best time for her. by Dan Pecoraro | Tweet this We often talk about lead nurturing campaigns as if they are monolithic. But with a little investigation we find that they’re not all alike. Some you might not have occurred to you. Others are for when the deal doesn’t quite make it. Here are a few different types you might find after the sales cycle has come to a conclusion. The “Lost the Deal” Nurture.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 27, 2011
    [Best] How Social Media Turned a Brand Into a Revolution
    When a protest started to become a movement, best practices were shared via Facebook from counterparts in Tunisia and Serbia. As protesters in Cairo’s Tahrir Square faced off against government forces, they were prepared with this Facebook lesson from supporters in Tunisia: “Advice to the youth of Egypt: Put vinegar or onion under your scarf for tear gas.”.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Best] The Rise of the Full-Time Instagrammer: Why Brands Pay for Photos From Everyday Celebrities
    After all, the best marketers go where their audience is -- and maybe, the best way to reach them is by teaming up with a social media celebrity. Patrick Janelle has a dream job. That''s the first thing I thought to myself when I heard him tell the audience at Social Media Week NYC that he is a full-time Instagrammer.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Best] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    So in your next SlideShare, try opting for the "worst" angle instead of the "best" -- it could give you a boost in clicks. Keep in mind that these probably all shouldn''t be used simultaneously for every presentation you do -- but they''re best practices you should try out. Previously,4% of all visitors on our best SlideShare downloaded the PDF from SlideShare. If you''re reading this post, chances are you already have the SlideShare basics under your belt.
  • KEO MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Best] B2B Marketers Can Benefit from Creating White Papers
    KEO Marketing can plan and implement a comprehensive content marketing strategy that best fits your company’s needs and goals. While content marketing can be extremely beneficial and valuable for all marketers, the form it takes (or should take) can differ greatly depending on the target audience. In the B2C realm, for example, banner ads are a popular choice and may produce a satisfactory return on investment.
  • KAPOST  |  FRIDAY, SEPTEMBER 30, 2016
    [Best] The Future of Content Marketing: Here’s Where We’ll Be in 2020
    You need to make sure that you’re creating some of the best resources on the market. Create the best resources possible. The world of content marketing is bursting with energy. Tech giants are recruiting screenwriters. Content agencies are flourishing. Companies can’t seem to get enough creative writing and design work. As marketing teams become more strategic with their content marketing plans, the ROI of blog posts and white papers is rising.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 14, 2016
    [Best] How Your Startup Can Overcome Content Marketing Challenges
    Startups that invest in content marketing have the means to affirm theirs is the best solution. Beginnings are hard. We procrastinate the projects and tasks we perceive tough, complicated, or otherwise messy. Starting a content marketing program from scratch is right up there on the list. Neck-tightening tension separates things we intend to do from the things we actually do. Left unresolved, tension quickly escalates to anxiety, stress, and self-doubt.
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 9, 2015
    [Best] The Break Up: It’s Not You…It’s Your Website.
    The best agency is one that knows your industry and target audience. [This post was written by a member of our Business Development Team, Claudia Peart]. Being a part of emagine’s Business Development team, I don’t get to actually work on our client’s websites; we like to leave that to our WordPress developers and awesome designers. Yet, what I do get to do is view a wide variety of B2B websites as I try to connect with potential prospects.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Best] How the Most Successful People Prioritize
    I think Ed Batista , executive coach and instructor at the Stanford School of Business, said it best: "When faced with potentially overwhelming demands on our time, we’re often advised to ''Prioritize!'' I''ve been a "yes"-sayer most of my life. I''m a bit of an impulse shopper, always down for an adventure, open to meeting new people or switching plans at a moment''s notice.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 2, 2014
    [Best] Useful Google Analytics: Goals and Attribution Models
    Instead of getting lost in an endless cascade of analytics, it’s best to determine what you’d like to measure and set appropriate goals. This will allow you to put more effort into the social media sites or landing pages that are getting you the best results. Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge.
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Best] The Face of Your Company: How to Hire for Client-Facing Positions
    Zendesk recognizes how difficult it can be to hire for these external-facing position, so they created the infographic below to identify the specific challenges companies face in hiring for external-facing positions -- and what exactly you should look for during the hiring process to ensure you hire the best candidates. Hiring for external-facing roles within your company is both remarkably important, and incredibly difficult.
  • BIZNOLOGY  |  THURSDAY, MARCH 15, 2012
    [Best] Use Lifetime Customer Value to Measure Social Media
    For example, let’s say the lifetime value of your best customers is $20,000 over a three-year period. As a result, two things can happen: Your best customers will stay with you longer, increasing their CLV. Image via Wikipedia. When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 3, 2015
    [Best] 9 Reasons “Home Alone” Is Absolutely Clutch for Content Marketers
    Leverage the best performing content for bigger campaigns. The long and the short of it is that Home Alone isn’t just the greatest holiday movie ever made: It’s also loaded with content marketing tips and best practices. There are a lot of things I love about the holiday season. A crackling fire (Duraflame logs, represent!). Christmas lights. The ugly sweater tradition. Anything at all related to peppermint. But my all-time favorite holiday tradition?
  • FATHOM  |  WEDNESDAY, DECEMBER 10, 2014
    [Best] The 9 Biggest Misconceptions About Video Production
    The best videos are short and concise. The best way to sync up the audio with the video is using a clapperboard. Today, everyone has a smartphone. The video quality on these devices is stunning, and it grows every day. The ability to quickly shoot, edit, and post a video is all possible on most modern smartphones. Quoted in The New York Times , “71 % of mobile traffic will be video by 2016,” says Suraj Shetty, vice president for product marketing at Cisco.
  • MODERN B2B MARKETING  |  MONDAY, JULY 22, 2013
    [Best] Introducing the Modern Press Release
    We evaluated the article by looking at these best practices we would use in our own personal posting. Introducing the Modern Press Release was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Megan Ziman Messaging and company stories circulate through a surplus of multichannel communication tools, so what’s the use of a press release? We can share news updates on LinkedIn, Facebook, or Twitter.
  • LEANDATA  |  THURSDAY, APRIL 27, 2017
    [Best] Guidance on Improving the Customer Experience with Sales Apps
    I like to say that sales know best.”. Travis Henry offered a simple piece of advice about selecting Sales Apps during a recent webinar. Travis Henry. “It’s It’s really important that you have clearly identified requirements for your business and only then take that problem and challenge in search of a solution,” said Henry, the marketing development manager at Bluewolf. That’s much better than going after the new, hot solution and trying to incorporate it into your process.”.
  • LEANDATA  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Best] Leadspace and LeanData Partner to Drive ABM with Unparalleled Combination of Predictive Analytics and Lead Management
    “Leads are automatically routed in real-time to the best sales rep or account team with high-quality B2B lead and company data. Unique Combination of Technologies Will Increase Conversion Rates for B2B Marketers. Partnership Combines Lead Routing, Matching, Predictive Data Enrichment. Automated Lead Matching and Routing Brings Speed and Accuracy for ABM.
  • HUBSPOT  |  SATURDAY, NOVEMBER 29, 2014
    [Best] How to Objectively Evaluate Your Next Job Candidate
    Most hiring managers walk into an interview without a strategy or framework for finding the best candidate. The client-agency relationship is never without some bumps, and the best account managers have a sixth sense about how happy clients are. This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. When it comes to interviewing candidates, our greatest enemy is ourselves.
  • ANNUITAS  |  TUESDAY, JULY 7, 2015
    [Best] You Can’t Get Here From There
    Perhaps explorer David Livingstone said it best, ““I am prepared to go anywhere, provided it be forward.”. Remember the days when a road trip involved an honest-to-goodness map? There was perhaps a bit more adventure in hitting the open road when your navigating skills were put to the test, as opposed to your network coverage. No matter which way you prefer to navigate the open highway, the critical ingredient is the birds-eye view of your route from point A to point B.
  • MODERN MARKETING  |  TUESDAY, AUGUST 13, 2013
    [Best] Go For the 2013 Markie Awards! 4 Reasons to Share Your Marketing Flair
    Winning a Markie was industry-level endorsement of our work to drive lead management best practice through our organization. Winner of the 2012 Best Customer Lifecycle Program Markie Award. by Amanda Batista | Tweet this Imagine it! See it! Do it! We’re gearing up for Eloqua Experience 2013 , the Modern Marketing event that brings together marketers to learn, grow, and celebrate success!
  • WEBBIQUITY  |  MONDAY, NOVEMBER 22, 2010
    [Best] Book Review: Defy Gravity
    In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth. We want a pilot whose eyes are on the horizon in front of us; businesses run best when managed the same way, looking forward at changing market conditions and needs.
  • WRITING ON THE WEB  |  FRIDAY, JULY 15, 2011
    [Best] Online Persuasion: How to Write to Create Desire
    Online persuasion works best when you appeal to both the logical and emotional centers in the brain. When writing online , how can you appeal to readers’ emotions on a business-oriented site? If you want to write content that persuades readers – both thinking type and feeling type processors – to take action, you write about emotional triggers AND provide reasons to act. Many online content marketers misunderstand what it means to “appeal to emotions.”
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2011
    [Best] The Ultimate Guide to Designing the Perfect Business Blog
    However, even the best content can be hampered by bad design. Organize some user testing sessions to understand what people unfamiliar with your blog find to be the best methods for discovering past content. Again, conduct user tests to collect feedback and determine the best option for your audience instead. What other blog design best practices would you add to this list? Yes, as an inbound marketer, your blog content has to be amazing.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 4, 2015
    [Best] What's a Good Email Open Rate & Click Rate? [Benchmark Data]
    For B2C companies, the sending frequency with best results was 16 - 30 monthly email campaigns: B2C companies that sent 16 - 30 email campaigns per month had a median click rate of 5.6%. It''s only natural for people to want to compare themselves to others. Benchmarks give you a reference for how well you''re doing -- and some indication of how to improve. In marketing, some benchmarks are easier to find than others.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 9, 2012
    [Best] A Content Conversation with Social Media Examiner Founder & CEO Michael Stelzner
    What’ s your best tip for identifying the key influencers in a particular industry? Then I also listen to Podcast Answer Man by Cliff Ravenscraft for advice on best podcasting practices. A Content Conversation with Social Media Examiner Founder & CEO Michael Stelzner was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • MODERN MARKETING  |  WEDNESDAY, MARCH 2, 2011
    [Best] The History of #SXSW [Infographic]
    2009 : Future Academy Award Best Picture-winner “The Hurt Locker&# has its U.S. by Joe Chernov | Tweet this. There are two basic ways to grow a business. Gobble up as much as much of the current pie as you can. Bake a bigger pie. It’s with this “bigger pie&# strategy in mind that Eloqua is sponsoring this year’s SXSW Interactive Conference. But we are doing more than setting up a booth and hoping some marketers drop by for a visit.
  • WRITTENT  |  THURSDAY, NOVEMBER 20, 2014
    [Best] SEO Isn’t Dead: 10 Ways to Use It for Business
    It’s the best tactic for SEO and OAO. While it may come as a surprise to some people, SEO is still alive and kicking. magazine published click-bait piece recently with the title “ SEO is Dead. ” It promoted a “new” concept they refer to as online audience optimization (OAO). But here’s the thing. OAO isn’t anything new. In fact, it’s what smart SEOs have been doing for a really long time.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Best] Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing
    Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Amanda Scigaj Marketing’s role in an organization often boils down to creating new leads and revenue opportunities, and then passing them to sales. But most marketers know that it’s more cost effective to renew business with an existing customer than to acquire a new lead.
  • SNAPAPP  |  THURSDAY, MAY 7, 2015
    [Best] Set It and Forget It: An Introduction to Default Settings
    One of the best ways to do that in the platform is by configuring your default settings – a series of key styling elements you use when you create a new SnapApp. For more detailed information on all of the global settings and best practices, check out our Knowledge Base. According to research from MarketingProfs and CMI , 50% of B2B marketers in 2015 struggle to create content consistently.
  • BIZNOLOGY  |  THURSDAY, JULY 17, 2014
    [Best] Link Building Basics: Finding link opportunities
    One of the best places to start when you are looking for potential link opportunities is with your competitors. Start with a simple search and add more and more advanced modifiers to filter down your results to find the specific sites that best match your intent. Welcome to another installment of my link building basics series here on Biznology.
  • GREAT B2B MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Best] In B2B Marketing, Everything Counts
    You can claim to be the company with the best product or service, but it may not matter if you make a poor first impression. Also, best to be in business dress, not looking as if you just stepped off a baseball field. And of course we all love our kids and animals, but usually it’s best to keep them off the company website. When my sons were in high school, I used to tell them that everything they did during their high school career counted.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Best] The Need for Leads: Why Marketing is the Perfect Wingman for Sales
    Usually, this is because sales doesn’t know the best way to bridge the gap between the content and the intended audience. Historically, the two “top guns” of customer engagement have never really seen eye-to-eye thanks to a long time rivalry fueled by their ego and perpetuated by differing metrics. All over the world, sales and marketing teams have inherited various roadblocks that keep them from working well together.
  • HUBSPOT  |  FRIDAY, JUNE 16, 2017
    [Best] The Greatest Marketing Growth Hack of All Time (Hint: Cupcakes)
    And inevitably we would ship the cupcakes and see a cupcake photo plus a tweet like: “RJMetrics has the best webinars, and you might win cupcakes!”. A few years ago my team at RJMetrics was launching a short survey over the holidays. It’s a tough time of the year to get attention, especially when you’re a B2B SaaS company. At some point, someone suggested a cupcake giveaway. So we did. Ten participants were randomly chosen to receive a dozen cupcakes, and people LOVED it.
  • HUBSPOT  |  THURSDAY, JUNE 6, 2013
    [Best] 10 Epic Sports Pep Talks to Motivate Your Team [Videos]
    If anything like that happens to you (come on -- don''t deny it), I''ve put together a compilation of the best sports pep talks ever -- videos I turn to when I need a little pick-me-up to inspire different parts of my job. If you put your effort and concentration into playing to your potential, to be the best that you can be, I don''t care what the scoreboard says at the end of the game.
  • VIDYARD  |  THURSDAY, JANUARY 14, 2016
    [Best] Video Marketing How-To: Personalizing Your Video
    As always, if you have any questions please ask them in the comments, and we’ll do our best to cover them in a future episode of Video Marketing How-To! Welcome to another episode of Video Marketing How-To! This week we want to talk about how you can personalize your video content in a variety of ways. Get the Guide. The Guide to More Pipeline with Personalized Video. Get the Guide.
  • MARKETING ACTION  |  MONDAY, JULY 8, 2013
    [Best] No Budget? No Problem! Content Marketing on a Shoestring
    If you’re a marketer with limited budget, staff, and time – how can you best take advantage of the new opportunities content marketing offers? She’ll cover the best topics for white papers and how to work with professional writers and artists, all with an eye for managing costs. Content marketing rests of the premise that if you deliver consistent, ongoing, valuable information to potential buyers, you will be rewarded with their business and loyalty.
  • ACT-ON  |  MONDAY, FEBRUARY 15, 2016
    [Best] Why You Shouldn’t Fear Producing Your Videos In-House
    Take a look at your analytics to find the best performing content you already have. Marketing videos can be a key part of your content marketing library. They enable potential customers to see your products in use, and allow complex ideas to be explained quickly and easily. As an example, the rest of this blog post (the text part) pretty much recaps what’s in the video embedded below. Which format is more informative? More interesting?
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 25, 2014
    [Best] 5 Ways to Maximize Google Webmaster Tools for Better SEO
    This is a rare opportunity, so take advantage of it by only displaying your best pages! Google Webmaster Tools is a powerful resource for website owners, webmasters and SEOs alike. Once you’ve set up Google Webmaster Tools , you might be wondering what to do next. If you need basic tips, check out our Beginner’s Guide to Google Webmaster Tools.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 12, 2015
    [Best] How to Entice Your Clients to Join the Marketing Automation Party
    But how in the world do you convince your old-school customers that it’s in their best interest to adopt this newfangled marketing automation (MA) for their organizations? Yet, in order for you to be able to do the best possible job in the marketing arena on their behalf, it’s now essential for you to operate on the same playing field as their competitors. So – best of all – you can show them a quick return on their investment in MA.
  • DIGITAL B2B MARKETING  |  MONDAY, DECEMBER 2, 2013
    [Best] 5 Steps To Improve B2B Lead Generation Program Results
    I’ll do my best to answer them in the comments on my blog, in future posts or on Twitter ( @wittlake ). You are easily spending thousands on lead generation media programs each month. You have carefully chosen your partners, negotiated an effective cost per lead and are diligently measuring your results. But you are still leaving money on the table. You can increase the value you get by changing how you run each of your programs.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 9, 2017
    [Best] Improve your email performance with these 4 A/B tests
    The best way to find out is to ask audiences directly. ” Best day and time: The question of which day to send emails, and at what time, remains the subject of much speculation. Best calls to action: Calls to action are highly subjective and bound to produce different results based on their wording, format, imagery, placement within your email, and so on.
  • HUBSPOT  |  TUESDAY, OCTOBER 6, 2015
    [Best] The Beginner's Guide to Technical SEO: 7 Resources You Should Use
    It is essentially the more involved optimization tweaks that help give your content the best chance it can have to rank for relevant keywords and phrases. Most people see search engine optimization, or SEO, as having two parts: on-site optimization and off-site optimization. Both of these having to do with content, keywords, and links, but a lot of the time technical SEO gets overlooked.
  • HUBSPOT  |  TUESDAY, APRIL 23, 2013
    [Best] Facebook Launches New Mobile Design for Business Pages
    The best thing about it? If you''re the proud owner of a Facebook business page , your page''s mobile presence is about to get a makeover. Today, Facebook announced some design and layout improvements to the mobile version of Facebook Pages in response to the fact that half of Facebook Page visitors access those pages from their mobile devices.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 14, 2012
    [Best] Are You Facing Sales Fatigue?
    They must also believe that the company they represent is the best and the solutions or services they sell are of the highest quality. You can also use the best stories to recruit top performers and help orient new employees. Reference Letters: Ask your best customers for testimonials. Are You Facing Sales Fatigue? The past three years have been a challenge for most partner organizations.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 1, 2017
    [Best] Reputation matters: Finding meaning and direction (with a little advice from Blake Irving of GoDaddy)
    This might mean breaking the chain of command, but your team members who sell to customers and resolve their issues will know best what the customer really wants. By Kiki Schirr, {grow} Contributing Columnist. Your brand’s reputation can seem like its most important asset–or its greatest liability. A good reputation can be destroyed by a single incident, or by a trail of customer disappointment.
  • LEADERSHIP  |  FRIDAY, OCTOBER 18, 2013
    [Best] How To Have A Sexy Campaign In An Unsexy Industry
    You must understand which platforms are best for your B2B marketing. Let’s be honest here – business products lack sex appeal. This is why social media promotions in the B2B industry can be particularly tricky, which is an opposite undertaking within the B2C industry. Below, I’ve compiled facts and statistics from Spotlight Communications, which will help you and other B2B leaders understand your next moves in building head-turning sexiness to your social media platforms.
  • BIZIBLE  |  TUESDAY, SEPTEMBER 27, 2016
    [Best] How To Decide Whether Marketo RCA Is Right For You
    Overall, knowing time to value and cost is best done by comparing Marketo RCA to a performance and attribution vendor. We’ve received feedback on these two areas and if you’re asking these questions it’s best to set up a demo or find an agency who has experience with setting up both Marketo RCA and solutions like Bizible. The technology journey for B2B marketers includes the implementation of an advanced marketing automation system and a CRM.
  • HG DATA  |  THURSDAY, APRIL 13, 2017
    [Best] Modern Analytics Uses Technographics to Maximize Business Intelligence
    Technographics Deliver Best Results. For years, Modern Analytics has offered fully automated, machine learning-based predictive analytics to support informed decision making in all facets of business. While Modern Analytics offers the latest data science tools for modeling and computation, its customers still have a critical need for quality data to get better answers to their customer service, sales and business process questions.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 25, 2017
    [Best] What Does Your Desk Say About Your Marketing Style?
    With this style of desk, a marketer can get the best of both worlds. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Did you know that your desk could be saying a lot more than you think? Not to be judgy, but whether or not you have considered your workspace and how it reflects your marketing style, your co-workers have. Often the first place coworkers tend to look to get a general perception of who you are and your skills is your desk.
  • ACT-ON  |  WEDNESDAY, APRIL 27, 2016
    [Best] Spring Sending: Time for a Fresh Start
    Download, Best Practices in Email Deliverability , to learn the critical factors that affect the deliverability of your email messages. For many of us, spring is in full swing and the nice weather is fast approaching. Up here in Oregon, the brief breaks in rain are a good indication that a new season is here. So what does spring usually bring to mind besides sunshine? Cleaning! Most of us tend to dread the idea of a massive spring cleaning, while others look forward to a fresh start.
  • WEBBIQUITY  |  TUESDAY, JULY 4, 2017
    [Best] Freedom of Speech – How Will You Use Yours?
    best wishes for your happiness and freedom on this day as well. To all American readers of this blog—happy Independence Day! Hopefully you are enjoying an extended 4th of July holiday weekend with friends and family. To those outside the U.S.—best And please rest assured the people of America want our country to continue to be a beacon of light and hope to the world, no matter what you read in the news. One of the bedrocks of our liberty is freedom of speech.
  • HUBSPOT  |  WEDNESDAY, AUGUST 28, 2013
    [Best] 10 Terrible Reasons to Redesign Your Website
    My advice: A/B test different designs, then present those to the executive team so only the best designs are implemented. The best websites are oftentimes the simplest ones. Almost every marketer has been through a website redesign in their lifetime. Whether it''s for corporate rebranding, launching new products, going mobile, or just to increase the site''s effectiveness, a redesign is a great way to recharge and breathe new life into your online presence.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 30, 2017
    [Best] Artificial intelligence, real-life marketing
    BuzzSumo is the world’s best way to discover, analyze and amplify your content. By Mark Schaefer. The inevitability of a business world dominated by artificial intelligence seems to be the headline of the day, and yet the notion for many marketers may seem distant and unreal. On our Marketing Companion podcast, Tom Webster and I have been toying with this subject for years and decided it was time to devote a full-blown episode to the topic.
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Best] 6 Costly Landing Page Mistakes That Are Easy to Fix
    ” This is a great question and I am all about what is best for the user. Our best converting pages have all included the word “template” and it makes sense because people are looking for something they can pick up and use right away. Imagine travelling all the way to the INBOUND 2014 conference and forgetting to exchange business cards with all the people you met. You’d be kicking yourself, right?
  • HUBSPOT  |  FRIDAY, NOVEMBER 21, 2014
    [Best] 29 Charts & Stats on What Matters Most to Marketers Right Now
    The best marketers I know are curious. They''re curious about the latest social media update. They''re curious about finding solutions to the biggest problems their customers face. And they''re curious about how they''re performing -- especially in comparison to their peers. If you consider yourself a curious marketer, we''ve got a treat for you.
  • B2B MARKETING TRACTION  |  MONDAY, OCTOBER 17, 2011
    [Best] What Do I Spend on My Marketing Budget? Part 1
    Again, use your historical data – what tactics produce the best return on investment (ROI)? Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. Business owners and marketing managers often ask how to figure out what their marketing budget should be. Here’s a classic marketing consultant answer: “ It depends.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 17, 2016
    [Best] Should Your Content Marketing Strategy Still Include Guest Posting?
    Lessons From the World’s Best Guest Poster. If those underlying ideals don’t match up, then your best case scenario will be passing interest from a new audience who never latches onto your brand to continue their story experience. Guest posting has long been a common tactic in the content marketing strategy toolbox.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 14, 2014
    [Best] What’s An “Online Lead Development Ecosystem”?
    OK, “online lead development ecosystem” may not make for the best buzz-term, but we at Newfangled feel it’s the best way to describe the many interrelated pieces of the online marketing puzzle that you should be using to capture new leads and nurture them into new business opportunities. Editor’s Note: Chris Creech is a senior strategist with Newfangled, a web development compan y that works with marketing agencies to build conversion-focused websites for their clients.
  • MODERN MARKETING  |  WEDNESDAY, OCTOBER 26, 2016
    [Best] A Helping Hand and Then Some For the Data Driven CMO
    ” Perhaps this is best illustrated by the recent acquisition of consultancy Merkle by agency powerhouse, Dentsu Aegis, this past August. According to a recent study conducted by the Argyle Executive Forum and sponsored by the Oracle Marketing Cloud, “Sixty-six percent of CMOs are focusing on transitioning into a data driven department and seamless omni-channel customer experiences.”
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 6, 2011
    [Best] The Importance of Marketing Benchmarks
    Creates organizational best practices. And when these results are presented back, they are often done so as generic survey results; which makes it hard to know where you land compared to best in class. This information is also being paired with best practices so you can adjust your plans based on what has worked for others immediately. The Importance of Marketing Benchmarks was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • CONTENTLY  |  WEDNESDAY, JUNE 8, 2016
    [Best] ‘The Night of the Gun’ Is Being Made Into a Mini-Series, but Every Young Writer Should Read the Book
    Carr was one of his generation’s best journalists and a personal inspiration to me and countless others. The Night of the Gun was perhaps the best thing he wrote. We can’t trust a mental transcript of what we did or what people said, which is why smartphone cameras and audio recorders should be our best friends. AMC just announced that The Night of the Gun , the memoir of late New York Times writer David Carr, will become a TV mini-series starring Bob Odenkirk.
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