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  • PUREB2B  |  TUESDAY, JUNE 28, 2016
    [Best] Effective Lead Nurturing in Stages
    The key is to look at this turn of events as an opportunity to give them all of the information they need to be convinced that your brand is the best option available to them. Best case scenario, they might even become advocates or brand ambassadors somewhere down the road. We all know that website traffic doesn’t necessarily immediately translate into paying customers.
    [Best] Move Beyond Sales With These Business KPIs
    Newman is the author of 2 Amazon Best Selling Books, "The New Rules of Customer Engagement," and " The Millennial CEO " A regular contributor to Forbes, Entrepreneur and Huffington Post, an Adjunct Professor and advisor to some of the world's largest brands.
    [Best] How Your Private School Can Get More Applicants With Inbound Marketing
    Brendan''s best piece of advice for content: Make sure you are active with your community online, answering questions and providing useful information they need before they apply. But tou have to understand which channels will work best for your school and manage what you can. The traditional forms of acquiring new applicants -- direct mail, billboards, paid advertising, prints ads -- are no longer working for many K-12 private schools.
    [Best] Everything You Need to Know About AdTech & MarTech in 4 Sessions
    Everything You Need to Know About AdTech & MarTech in 4 Sessions was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Everything You Need to Know About AdTech & MarTech in 4 Sessions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Marissa Lyman Bolder , better , and BIGGER than ever before.
    [Best] 7 Common Content Marketing Mistakes And How to Avoid Them
    Creating content is expensive and time-consuming, so it is in your best interest to recycle that investment in as many ways as you can. Very few content marketers hit a home run each time they step up to bat. We’ve all had our fair share of strikeouts. Failures, however, are also learning experiences, especially those made by others. Mistakes provide insight into what to avoid in the future.
    [Best] What Marketers Should Know About Big Data – and How to Put it to Use
    While lead scoring does identify the best and worst leads, there is an immense amount of data available online that can be analyzed to determine buyer intent. by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Amanda Maksymiw , Content Marketing Manager at Lattice Engines , a company that delivers business applications to help marketing and sales predict and close their next customer.
    [Best] RankBrain – Google integrates science fiction into their algorithm
    Google engineers spend their days crafting algorithms to deal with the new search queries, to determine the best webpages to rank on top. You may have heard the term “RankBrain” recently. That’s the name Google has given their latest search algorithm technology. It’s a bit of science fiction that has finally found a place in the online search environment.
    [Best] 8 commonly overlooked ways to make social media work for you
    Since emotions are what attract people’s attention to one business over another, you can use emotion to best promote your business. ” When deciding what to post, do you best to share new information or a new twist on something old. Are you getting the most out of social media? We’ll safely assume that you and your business are using social media. You probably have Facebook , Twitter , Instagram , and Google Plus accounts.
    [Best] PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process
    I don’t believe starting a conversation with outbound is the best way. Carlos also shares an anecdote that illustrates how much continuing education is a priority for professionals: “One of the best conversations I had last week was with a marketer who said, ‘My company is not sending me to this conference, so I’m literally taking some of my PPO and my own dollars. I am pleased to have as my guest today Carlos Hidalgo of the Annuitas Group.
  • BIZNOLOGY  |  MONDAY, JUNE 26, 2017
    [Best] Can content written for print position well in Google?
    Yes, you still see evidence of key phrase-stuffing, despite Google’s best efforts to make it go away. Recently, I worked with a big-brand publisher that published print assets to their site. The powers-that-be believed that the content should position just fine. After all, the content was written by professional writers and was a hit in print. Plus, some of their writers were afraid that adding key phrases would transform their great content into jargon-stuffed drivel.
    [Best] Lead Capture Optimized: 201% increase in captured leads with clearer value proposition
    While your company likely has a primary value proposition, your landing page may not be the best place for it. Tweet I just arrived at the Pre- Optimization Summit workshop in Denver and caught the end of Dr. Flint McGlaughlin’s Value Proposition Session. In this Landing Page Optimization Workshop , Dr. McGlaughlin, Managing Director, MECLABS, taught the live audience here at the Denver Marriott Tech Center about a simple case study drawn from the MarketingExperiments research library.
  • EMAGINE B2B BLOG  |  MONDAY, MAY 4, 2015
    [Best] International SEO: Tips For Creating Your Strategy
    Country code top-level domains ( ) are typically the best option if you want to target your site to users in a particular country. Many B2Bs today are not just confined to the United States, and target customers from across the world. But, when it comes to SEO, how can you effectively optimize your website in order to improve your organic visibility in other countries?
    [Best] 7 Proven Ways Marketers Working From Home Can Stay Motivated
    In order to keep your motivation levels up, make sure to dress in a way that gives you confidence and keeps you feeling your best. While flexibility is one of the best aspects of working from home, it can also undermine your efforts to stay productive and leave you feeling out of control. As many marketing consultants and freelancers know, there’s nothing like working from home. The flexibility and autonomy can’t be beat (not to mention being the envy of all your friends).
    [Best] 3 Ways Working a Job You Hate Can Benefit Your Career
    By honing your self-awareness, you can determine whether upcoming job opportunities are worth it or not and trade up for the best fit job in the future. I ordered a chicken bacon ranch sub, and it was one of the best meals I've ever had. "We'll miss you, Cliff." said Andy, my manager. His face looked long when he was sad. We were both working for a company that just experienced a major product failure, and, unfortunately, it prompted a massive round of layoffs.
    [Best] Report: Baby Boomers Seek Out Marketing Videos on YouTube
    The researchers suggest knowing which industries perform best with Baby Boomers in order to appeal to this demographic. New research suggests that video marketers may see more ROI on YouTube by targeting Baby Boomers, rather than Generation Xers and Millennials. Strike Social recently conducted the “YouTube’s Generational Divide” report in the third quarter of 2017.
    [Best] B2B Analytics: Accessing And Using Advanced B2B Marketing Metrics
    In How Bizible Uses Bizible , we describe the best questions to pursue when it comes to improving marketing performance. One of major benefits of working at Bizible is “dog-fooding” your own product. We get to test new product features each month and it’s like being the test driver for every new Ferrari model. Ok, maybe not exactly, but still rewarding if you love numbers and marketing.
    [Best] 180 days, 4320 hours, and Countless Campaigns
    You may first partner with us because we offer the best partner compensation and benefits in the industry. But, you’ll stay with us because we offer the best partner experience in the industry. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
    [Best] Chapter Twelve: Keeping Up Momentum
    You may first partner with us because we offer the best partner compensation and benefits in the industry. But, you’ll stay with us because we offer the best partner experience in the industry. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • HUBSPOT  |  TUESDAY, AUGUST 18, 2015
    [Best] How Are Digital Publishers Approaching Monetization: 4 Key Takeaways
    The best approach varies based on the unique audiences that each publisher reaches. Media leaders know their audiences best, and may want to retain control over their editorial messaging and strategy—operating as consultants to their brand and agency partners. When it comes to the digital publishing landscape, experimentation is the new norm.
    [Best] How to Get on Stage! 4 Tips for Compiling a Strong Conference Speaking Submission
    4 Tips for Compiling a Strong Conference Speaking Submission was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Get on Stage! 4 Tips for Compiling a Strong Conference Speaking Submission appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Katie Pope The two most dreaded words in the English language: public speaking. Some of us love it while some more of us hate it.
    [Best] Marketing Is In The Throes of A Buyer Revolution
    I am best known for founding the concept of buyer personas specifically for marketing and sales. The first step in effective marketing is listening, research and a solid understanding of your buyers. A few years ago I found Tony Zambito online and we became instant friends despite the fact that we have never spoken live or met in person. And so today, I would like to bring in Tony’s perspective to our Future of Marketing series.
    [Best] Top Networking Apps for Dreamforce ’12 [Infographic]
    Embed the Techworking at Dreamforce: Don’t Get Caught With Your Apps Down Infographic on your website: Top Networking Apps for Dreamforce ’12 [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Dreamforce is right around the corner and many B2B marketing professionals are gearing up for three days of networking at its finest.
    [Best] How to Measure Digital Marketing With Observer Effects
    Much of the time, the best we can do is demonstrate the correlation between running an awareness campaign and the leads that happen downstream from these activities. And in some cases, correlation is simply the best we can do. Given limited time slots, they return to the best sites. Sometimes the best thing to learn, especially about awareness sites, is how these pages influence users to develop trust in your company, which is another way of talking about brand value.
    [Best] Fintech: Top 100 Influencers and Brands
    Be sure to follow them to stay up to date on the best content and resources on fintech! From spending, saving and investing money, tools enabling us to manage our finances are more innovative than ever before. As accounts are increasingly being accessed on mobile devices, we find ourselves in a position where ever-evolving technology and the Internet can revolutionise our financial services.
    [Best] When Content Formats Reach Their Peak: The Risk of Late Adoption
    I think infographics are one of the best examples of this trend (more on this in the next section), but we've personally seen the same things happening with things like: Memes. Best consumed in a visual content format. Sit back for a second, sip your coffee, and try to think of the most insanely innovative thing you've seen in, say, 2013. Got something? Now I'm gonna ask you to place an over-under bet with yourself.
  • FATHOM  |  THURSDAY, MARCH 19, 2015
    [Best] Attract & Retain Students with the Right SRM Content [INFOGRAPHIC]
    We higher education marketers use it every day as we strive to connect young people to the best school for them. We’re all familiar with the term content marketing. But the parameters around a good content marketing strategy have undergone significant shifts since its conception, and we need to keep up if we want to continue to help our prospective students. It used to be that creating and promoting quality content was enough to drive a successful strategy.
    [Best] Should Your Content Marketing Strategy Still Include Guest Posting?
    Lessons From the World’s Best Guest Poster. If those underlying ideals don’t match up, then your best case scenario will be passing interest from a new audience who never latches onto your brand to continue their story experience. Guest posting has long been a common tactic in the content marketing strategy toolbox.
    [Best] Live Streaming: How to Extend the Moment Beyond Now
    Curious to understand which content during the live stream best engaged viewers? There’s a saying that goes, “You have to be believed to be heard”. And when it comes to being believed, experts agree that three factors have the biggest emotional impact on how your audience feels about you. Physiology. Tonality. Verbiage. If you had to guess, which one of these three things would you guess has the biggest impact? Physiology refers to your physical presence, eye contact or facial expressions.
  • BIZNOLOGY  |  MONDAY, MAY 21, 2012
    [Best] Should I stay away from highly competitive keywords?
    But if you have a local camera store in Akron, Ohio, don’t think that “digital cameras” is a great fit for your site, because thousands of other local stores are equally good fits, and Web retailers and nationwide chains such as Best Buy are even better fits. Image via CrunchBase. If you’ve used Google’s Keyword Tool, you’ve probably seen the column called “Competitiveness”–low, medium, and high. The low.
    [Best] How to Make Customer Experience the Heart of Your Internet Marketing Strategy
    Instead, you must deliver experiences that are best suited to the way visitors use different devices and screen sizes. Mobile marketing is relatively new ground, so best practices are still burgeoning. Once you've segmented your email lists, start mapping relevant content to each list segment so your contacts are getting the best content for them and the best time they can receive it.
  • 6SENSE  |  TUESDAY, MARCH 29, 2016
    [Best] The Case for Predictive Marketing Automation: Account-Based Marketing
    Building an ABM strategy starts with identifying the companies whose business needs and organization fit best with your offering. However, most target account lists are updated at best on a quarterly basis and, at worse, remain unchanged for multiple years. The best place to start when thinking about how to leverage marketing automation and predictive intelligence to launch account-based marketing campaigns for your company is with a self assessment.
  • VIEWPOINT  |  FRIDAY, JUNE 10, 2016
    [Best] The Whole Truth - Why CEOs Need to Know What Makes Sales and Marketing Click
    Put a best-practice process in place and make sure reps continuously follow it—and prevent your given-up-on leads from making their way to your competition. Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the final of a multi-part blog series. Many challenges facing Sales and Marketing have been around since the beginning of time.
    [Best] SEO 101 Part 2: Writing great content for your website
    Begin by assessing your best customers, the ones you’d like to replicate. Find the best deal. The first step in writing content for the web that’s SEO-friendly is learning who your audience is. You aren’t writing web content just for the exercise, and you certainly aren’t writing just to make the search engines happy. You should have a specific purpose in mind for the content, and a specific type of reader to write for.
    [Best] Insights on Outbound Conference in Atlanta
    Anthony Iannarino explained The New Buying Cycle: Identify a better future state, build consensus around needs that will move the prospect to a better future state, eliminate price as an element of the evaluation, getting agreement to take the steps necessary to get to the best possible future state. On April 13, 2017, I attended the #OutBound conference in Atlanta, GA. Remarkably, despite the road destruction in downtown Atlanta, everyone got there on time – about 400 attendees.
    [Best] Creativity vs. productivity: AI to the rescue
    Perhaps the best one makes the claim that “ To Get More Creative, Get Less Productive.” But I never feel like the forced-march approach is conducive to my best work. Throughout my career, I have noticed a tension between creativity and productivity. In my more productive times, I’m checking off items in my to-do list one at a time. For each item, I have a clear understanding of what I need to do. I can simply do it.
    [Best] Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience
    Why are some of the best content creators publishing the same type of article over and over? Being different with your content isn’t always the best model, advises @JDScherer. You’ll read the article and say, “Just another best-practice article,” and move on with your day. Many of you have seen this graph from SerpIQ from a couple years ago, which breaks down the “best” article length. You know this article format.
    [Best] #CalendarProblems: 3 Signs Your Marketing Calendar is Holding You Back
    Also, to deliver yet another important message from the Bureau of Obviousness, even the best laid marketing plans occasionally need adjustments on the fly. CalendarProblems: 3 Signs Your Marketing Calendar is Holding You Back was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Maggie Jones Today, I’d like to share some breaking news from the Bureau of Obviousness: marketers have a lot on their plates.
    [Best] Adjust How You Think About Content (It Could Actually Lessen Your Workload)
    They could be a member of the marketing team, or any other team -- often the people on the front lines of lead and customer communication are the best equipped for roles like this. If that doesn’t work, your next best option is to outsource -- Zerys , for instance, is a very effective online content marketplace for business owners to obtain content in an easy, cost-effective manner. Content is one of the more important aspects of your website, but it can also be the biggest pain.
    [Best] 2013 Year in Review: Top 6 focus areas for B2B marketers this year
    Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. When facing these types of challenges, use numbers to make your case on who knows the customer best.
    [Best] How to Create Marketing Emails Both Readers AND Inboxes Love
    And if you want your subject line to appear fully on mobile devices, you have to get even shorter -- best practices recommend you aim for fewer than 20 characters. 2) Clear 'From' Field: Marketers are split on whether it's best to send email from a company name, a person's name, or both. Greeting your recipient as "Hi [FIRSTNAME]" isn't really putting your best foot forward, after all.
    [Best] 15 Blog Posts to Increase Sales Productivity
    One of the best ways to learn to be more productive as a sales person is to learn what is working and what is not by other experts. It’s not only sales managers that are interested in increasing sales productivity. Every sales rep that is serious about their career tries to be more productive and effective in their sales efforts.
    [Best] B2B Marketing Game Changing Ideas
    One of the best ways to reinvigorate a flagging B2B marketing program is to find an entirely new audience for you existing products or services. Sometimes it is not enough to simply make incremental progress on the small things. There are times when you need a marketing or sales accelerator – something that takes you to an entire new level. Here are six ideas to get you started. Find a new target audience.
    [Best] 5 Lead Generating B2B Website Trends
    In this post, we’ll highlight the top five trends in lead generating websites with examples of how the some of the best marketers use these strategies to drive increased engagement and leads. The best way to convey your expterise and educate your audience is by producing high quality content and make it readily available to your prospective buyers.
    [Best] Increasing Customer Engagement …Do You Matter to Your Prospects and Customers?
    Now bring them into your own forums and reward them for sharing insights, best practices and comments about your brand. You don’t need to use all channels all the time, but knowing which one is best suited to the target audience you want to reach is important. As an avid explorer of food and wine, I seek out new places to visit and different cuisines to try. My experiences range from satiated to unimpressed and delighted to disappointed. It’s all good, I enjoy the adventures.
    [Best] 5 Ways to Win with Web Personalization
    5 Ways to Win with Web Personalization was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways to Win with Web Personalization appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Jessica Minasian Here’s a public service announcement for all of my fellow marketers: you should crave web personalization. It can sharpen the tools in your belt and help you attract the exact audience that you want.
    [Best] Balancing Engagement and Marketing: Cut Clutter and Start Crowdsourcing
    Opinions, discussions, blogs and more become popular collateral, the best SEO content, and what ultimately will improve the organization’s inbound marketing strategy. The trend for organizations worldwide is to let customers do the talking, and it works! Customer reviews are trusted 12 times more than a marketing piece from an organization. So they''re bidding farewell to the days of static brochure-ware websites.
    [Best] 4 Elements that drive B2B direct marketing results
    Therefore, why not offer a soft, nurturing, and hard offer in the initial communication and allow the suspect to select the one that best matches their buying stage. The best B2B copywriter I know is Bob Bly ( ). Do You Know the Basics? Over the past few months, I have gotten a number of calls from individuals who are seeking new sales leads for their company. They range from marketing managers to sales managers, and even presidents of smaller firms.
    [Best] Your Content Strategy Needs More Consistency
    Creating this kind of strategy is similar to setting goals for yourself: You’re more likely to achieve them if you write them down and break them into actionable steps to hold yourself accountable than if you decide to wing it and hope for the best. 3) Build the best team you can find. If I told you that content creation is a vital part of every company’s marketing strategy, your response would probably be a sarcastic “Well, duh. Thanks for that cutting-edge insight, John.”.
    [Best] Dear New Employee: Do This, Not That.
    They’re the things that I find the best people who work for me have already mastered - and that new employees can often struggle with. Best tip: Figure it out the night before. Teach others your weaknesses so they know how best to work with you. Within the past few years here at Element Three we’ve been growing as a marketing agency and elevating our brand to a place where some really smart, and capable people, want to come work for us.
    [Best] Your Content Pros' Guide to Crafting the Optimal Experience
    Tune in to hear Randy’s colleague and co-founder of Uberflip, Yoav Schwartz talk about what makes a fantastic content experience and the best ways to distribute your content. Four top Content Pros have joined us this past month to reveal their prowess in the marketing industry. Is your website unattractive or are your customers giving your content the silent treatment? Have you been overwhelmed by the push for video and haven’t yet been given the budget to hire a specialist?
    [Best] How Performance Marketing Accelerates B-to-B Prospecting
    Based on my experience using “PI” (Per Inquiry) deals with cable TV operators years ago, I know that the “pay per” model works best if both sides have a track record with that offer in that medium. Photo credit: Wikipedia. Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. What a treasure trove!
  • MARKETRI  |  MONDAY, APRIL 30, 2012
    [Best] SO A SLAM DUNK! The 2012 SOCIAL SLAM Delivers All Day Long
    For anyone who believes the best social media ideas come of out of New York, Chicago or other major cities, you better think again. Originally famous for the 1982 World’s Fair, the Women’s Basketball Hall of Fame, and Bush’s Baked Beans, Knoxville is now burgeoning with social influence as the home to SOCIAL SLAM.
    [Best] Amazon Acquires Whole Foods: A Big Win for Unified Commerce
    In addition to driving valuable subscription revenue, this would also give Amazon an opportunity to do one of the things it does best: target shoppers with personalized product recommendations, helping increase overall customer spend. [ If Amazon successfully capitalizes on the opportunities presented by this acquisition, it will likely set the standard for best practices in the grocery industry over the next several years.
  • HUBSPOT  |  THURSDAY, MAY 29, 2014
    [Best] 6 Signs Your Landing Page Needs to Be Redesigned
    If you''re missing one, it''s a sign that you should take a look at your landing pages and make sure they''re following the best practices. When it comes to marketing, there''s no end in sight. You can optimize, A/B test, and optimize some more, and there will still be something else you can improve. The key is knowing what''s worth improving first, and which improvements will garner more ROI. So if your landing pages are performing well, it might be better to focus your efforts elsewhere.
    [Best] How a website tracker helps turn website visitors into customers (practical guide)
    It also comes with powerful filters so you are equipped to quickly identify the best leads from your website visitors and turn them into customers. 5 things you should know: You can skip this part if you just want to know which filters are best for lead identification – it’s immediately below this section. 2: Website leads are the best source of leads for B2B companies. Custom feeds can comprise one or several filters designed to catch the best website visitors.
    [Best] The Perfect Lead
    Requiring budget and timeframe to qualify a lead (other than those for low-priced commodity offerings) ensures that you are eliminating some of the best opportunities. Merriam-Webster defines the holy grail as: “an object or goal that is sought after for its great significance.” Can companies reach the holy grail of marketing—the perfect lead? Well, what is a perfect lead?
    [Best] Good Reads for B2B Sales - Selling at Every Level
    University of Pennsylvania’s researcher Adam Grant says ambiverts tend to be the best sales people, not the clichéd aggressive extroverts. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Are You Paying Enough Attention To Your Sales Teams?
  • HUBSPOT  |  MONDAY, AUGUST 12, 2013
    [Best] 25 Star Players Coming to INBOUND 2013 [SlideShare]
    There''s still time to join thousands of marketers and the industry''s best minds for a few days of learning and fun in Boston! By now you may have heard of this conference we''re having called INBOUND. Ya know, the one with over 140 sessions led by talented speakers, and a bunch of other hidden gems we spilled the beans on last Friday. We told you about our keynoters Seth Godin, Arianna Huffington, Nate Silver, and Scott Harrison.
    [Best] 60% of CMOs Value Brand Experience For Creating Ongoing Relationships
    Every marketer the world over is fully cognizant of the need for the best possible experience each time, every time with their brand. Results of a recent survey revealed that brand managers, CMOs, and event planners around the world are recognizing that sensory brand experiences are a key strategy when it comes to building brand loyalty and staying top of the mind during the purchasing process.
    [Best] Will the Era of Knee-Jerk Content Marketing Ever End?
    In the weeks after Handley’s keynote, as my coworkers and I manage a million projects with tight deadlines, I’ve been reconciling these two ideas—the one where an agile, best-possible-content-in-the-time-given philosophy takes precedent, and the other where my brain has justified a conscious, calculated, slow-down approach to all things marketing and there’s no coming back.
  • FATHOM  |  TUESDAY, JUNE 23, 2015
    [Best] Master Manufacturing Marketing at the MAGNET-Fathom Workshop
    Specifically, they’ll be covering the best ways to use Search Engine Marketing (SEM) and Pay Per Click (PPC) advertising, which are hot button topics for manufacturers. MAGNET is known for its dedication to the individual growth of manufacturers in the North East Ohio Area. Fathom provides manufacturing marketing expertise, specializing in revenue growth.
    [Best] 5 Tips to Writing More Effective Cold Emails
    Many of the best things that have happened to me in the last 2 years started with a cold email. The best bloggers on the internet preach the importance of writing a compelling first sentence. Specifically, landing a great job, doing a landmark deal, and starting a relationship with a mentor all originated from cold outreach. Realization: The ability to write an effective cold email literally has the power to change your life.
    [Best] How Small and Mid-Size Companies Will Practice Marketing in 2017
    The following table shows the top six marketing methods slated for spending increases this year: Survey respondents reported that email marketing produces the best ROI for both customer acquisition and customer retention purposes. They also said that "Other" marketing methods produced the second strongest ROI for both acquisition and retention, and that direct mail produced the third-best ROI for both purposes.
    [Best] 7 Social Media Fails to Avoid in 2017
    And even after it's deleted, the examples below show that content on social media never truly dies -- so make sure you have a plan in place that establishes clear boundaries and best practices. Chances are you’ve witnessed a social media fail sometime in the past year. It usually results from a sense of urgency, or a miscommunication that ignores common sense, all for the sake of gaining attention.
    [Best] Trying GroupHigh for Blogger Outreach Campaigns
    Like spycraft, like sales, like the best hotels and condominiums. I am hereby making the jump from humans to robots for all my blogger research. In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds.
    [Best] How to Optimize Your Marketing Channels [Free Ebook]
    The goal of this ebook isn’t to overwhelm you with algorithms and formulas; instead, it’s to highlight some best practices you can implement (and some experiments you can run) for tweaking: Blog posts. Calling all marketers who are totally, completely, 100% satisfied with how your marketing channels are performing. I have some bad news for you: There''s still more work to be done. A lot more.
    [Best] How to Start Your Enterprise Marketing Journey in 4 Simple Steps
    How to Start Your Enterprise Marketing Journey in 4 Simple Steps was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Start Your Enterprise Marketing Journey in 4 Simple Steps appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Phillip Chen For growing companies, your enterprise marketing journey begins with figuring out how to close bigger, or even the biggest, deals at large corporations.
    [Best] The Unexpected Value of Closed Loop Reporting [CHART]
    Closing the loop is certainly not a small undertaking – but we believe that it enables a level of reporting that informs the best decision-making for improvement at every stage of the buying process. by Jennifer Horton | Tweet this Last week, Fournaise Marketing Group released an updated survey covering CEO’s opinions of marketers.
  • HUBSPOT  |  SUNDAY, JULY 26, 2015
    [Best] Can Company Policy Make Your Team More Creative? Here's How 4 Companies Are Experimenting
    In fact, 25% of the employers on Fortune 's 100 Best Companies to Work For offer paid sabbaticals to their employees. So how do you sift through a wave of ideas to extract the very best ones? This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Nowadays, you don't hear the phrase "office culture" without someone bringing up the open office concept.
    [Best] Good Forms, Great Leads: How to Use Web Forms Strategically
    Best practices for forms at early funnel stages. This is a highly effective method for realizing quick ROI by feeding your sales team the best leads first. In order to build a relationship with your audience, you need content – lots of it – and you need to make it available across various media and multiple channels.
    [Best] Stop Being Snubbed On The Buyer’s Journey!
    These facts suggest the best way for you to hitch a ride with the customer is to be a thought leader who can offer relevant insights. If you were a hitchhiker on the B2B highway, would customers pick you up? Or, would they stick their disapproving and down-turned thumb out?
    [Best] Marketers: How To Get Noticed by “Influencers”
    Jeremiah Owyang , an expert in influencer marketing, said, “The best way to become an influencer is to create one.” Social strategist and PR expert Meg Fowler sums it up best: “If you’re constantly asking for introductions, favors & ‘ins’ over social networks, you’re going to teach people to avoid you.”. by Joe Chernov | Tweet this The noisier the particular market, the more the influencers matter.
  • ACT-ON  |  TUESDAY, MARCH 7, 2017
    [Best] Machine Learning is Marketing’s Future: 3 Ways How
    In fact, some marketing automation platforms have evolved to the point of predicting the best times to engage specific buyers, using past behaviors and actions to identify an optimal time for sends and engagements (a window when opens and click-throughs are likely to be highest). When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain experience or a degree to use?
    [Best] A Round of Applause: A Successful Nonprofit Marketing Summit
    It is impossible to ever have anything be perfect in its implementation, and we left the day with more ideas for growth to ensure the next summit is the best one ever. As I stood in the back of the room taking photos in what could potentially be described as a bit eccentric, I realized what an amazing scene was before me.
  • TERMINUS  |  FRIDAY, JUNE 30, 2017
    [Best] 5 Reasons Your B2B Company Needs an Account-Based Marketing Superhero
    With the evolution of marketing technology (MarTech) , there are thousands of different types of software, applications, and tools that make it easier than ever for B2B marketing and sales professionals to connect with their best-fit prospects. Instead, marketing and sales teams must work together to target best-fit accounts and turn them into customers.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2011
    [Best] The Ultimate Google+ Cheat Sheet
    In this post, we've compiled the best content about Google+ from all across the web. Google+ is growing like crazy. In fact, it is the fastest growing social network ever. Just as with any other social network, marketers have a lot to learn and do. So we thought we would invest some time into making your life easier. Use it to learn how to leverage Google+ for both business and personal uses. Google+ Vocabulary: Quick Reference Glossary.
  • THE POINT  |  TUESDAY, MARCH 1, 2011
    [Best] Email Marketing: Tips on Open Rates, Offers & Lead Quality
    We discussed the changing role of email marketing, how to choose the best offer, and what companies can do to increase lead quality. Recently I was invited to participate in a discussion with Sridhar Ramanathan, a 20-year Silicon Valley veteran and General Partner at the Aventi Group , a leading consulting firm specializing in accelerating revenue for technology companies.
    [Best] Marketing As The Social Business Spark
    Marketing is the part of the company best suited to leading the organizational charge around social marketing and all of the intersections of paid, earned, and owned media. Marketing As The Social Business Spark was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman I am excited to announce today’s guest blogger, Amber Naslund.
    [Best] Why Marketers Shouldn’t Shy Away From Long-Form Content
    When it comes to fonts, it’s best to take the web designers’ approach. The post Why Marketers Shouldn’t Shy Away From Long-Form Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. There are numerous studies confirming that long-form content works. It performs better in search and attracts organic traffic.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Best] 7 Common Mistakes That Make Clients Ignore Your Emails
    For some needs, it's not the best option. Every day, 112.4 billion business emails fly around the world. That's 122 emails sent and received every day per person. Despite the growth of other online communication channels, email continues to multiply. Which means people (including client-type people) are searching for reasons to ignore emails that don't need their attention so they can focus on messages and tasks that do.
  • ACT-ON  |  MONDAY, MAY 8, 2017
    [Best] Optimize Your Content for Inbound Marketing: Part 1
    So what’s the best way to optimize content for search … and searchers? So what once was an SEO best practice is now viewed by Google as manipulation. Getting found by your target audience is the prime directive of inbound marketing. Strategically and tactically, that means you must optimize your content for discovery via search engines. Because if you don’t – or you do it wrong – you not only risk leaving money and opportunity on the table, you could potentially be penalized.
    [Best] Why animation works for technology business video
    The best explainer videos are the result of a lot of thought, planning, and rewrites in the scripting phase. Animation and technology explainers. The extensive use of animation in “explainer” videos can be explained by the fact that 2-Minute Explainers originated in 2004 as computer files authored in Flash , a vector-based program widely used for web animation and games. Not “real” video—small file size was important. Real video—15-30 massive bitmaps per second—was impractical online.
    [Best] Make Your Corporate Anniversary Worth Celebrating
    For example, an accounting firm celebrating its 25 th anniversary might publish an interview series featuring CEOs of 25 long-term clients, who share the best business advice they’ve ever received. B2B firms that have flourished for 20, 30 or 50 years are understandably proud of their longevity, particularly having endured the most recent decade’s harsh economic conditions.
    [Best] Five Life Lessons from Doc Martin
    Even people whose personalities clash with Doc Martin appreciate (eventually) that he’s a skilled practitioner who has their best interests at heart. Entertainment Craftsmanship: What’s Missing from American Television.
  • WRITESPARK  |  TUESDAY, MAY 14, 2013
    [Best] How Services Firms Grow with Online Marketing (Guest Post)
    We wondered how three groups of professionals use 15 common online marketing tools in order to discover what tools work best when marketing professional service firms. A note from Janice: Professional services for activities such as infrastructure assessments, deployment planning, and outsourced IT operations are a significant revenue stream for many technology companies. However, these services aren''t often the focus of guidance for effective marketing.
    [Best] What Facebook Graph Search Means for Your Business
    What Facebook Graph Search Means for Your Business was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Kelly Jo Horton Anyone who is active on Facebook knows that search has never been one of Facebook’s strong points. You can find friends if you know how to spell their name. You can find company brand pages if you know what you’re looking for. But what if you want to find a list of all of your friends who are connected to a specific company, product or place?
    [Best] Why PR Doesn't Drive Sales
    Leads, Not Impressions The best PR campaigns should bring you the most qualified leads. The best way to do that is to drive traffic to a landing page and get a lead to convert. A common goal among many companies that hire public relations agencies is: "We want to use PR campaigns to increase sales.". In reality, sales success and public relations campaigns do not have a direct correlation. The key factor in bridging the gap that most people miss is marketing efforts.
  • BIZIBLE  |  FRIDAY, JULY 1, 2016
    [Best] 7 Steps to Aligning Your B2B Startup Brand
    Our Bizible team doesn’t want this to happen, so we do our best to consistently communicate and exemplify our culture and core values. While five years might seem like a short stint for a company in their twenties, five years can feel like a lifetime for a startup. Over the last half decade, our Bizible brand has stretched to accommodate new market segments, new marketing channels, new industry events, new technologies, new customers, and new stages of growth.
    [Best] Marketers Will Define Company Strategy
    Marketers Will Define Company Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Sanjay Dholakia We’re living in a Marketing First world. If you haven’t yet experienced this shift for yourself—bear with me; it’s coming.
    [Best] Last Minute Lifts – How to Increase Traffic on Black Friday
    Last Minute Lifts – How to Increase Traffic on Black Friday was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Phillip Chen You’ve most likely been working all year to prepare for Black Friday, with fingers crossed that it will all pay off. It is finally upon us, and here are some last minute ideas and tips to make sure your Black Friday is successful and goes off without a hitch. Be Socially Prepared.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Best] How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post
    The best part is, we did it without publishing any new content, spending any more money on marketing or adding any additional resources to our team. Today I’m going to show you how we boosted our organic traffic by 43% over a 3 month period. We call the strategy, The Mission Week , and I will tell you exactly how we do it. But First, a Little Story. I am the founder of small business-focused job board called Proven.
    [Best] The simplest way to improve your website search
    Nearly every search engine–likely including the one that you use–has a concept of “Suggested Matches,” “Best Bets,” “Curated Results,” or some other name that basically means that you can tell it exactly what page you want at the top of the list. I understand that many of you get a bit spooked by IT topics.
    [Best] Wikipedia Management for Dummies
    While I have been a proud member of Wikipedia since 2005, I really stopped working on the platform in any real way back in 2006; then, last year, I returned in style, and thought it a good time to share some best-practices, mostly philosophical advice. My best advice is: don’t be shady.
    [Best] 6 Account-Based Marketing Insights from #FlipMyFunnel
    6 Account-Based Marketing Insights from #FlipMyFunnel was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Account-Based Marketing Insights from #FlipMyFunnel appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Anastasia Pavlova Last week, I attended the #FlipMyFunnel conference in Atlanta.
    [Best] What is the Difference Between Thought Leadership and Content Marketing?
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jon Miller The other day, I asked the following question: How would you define the difference between thought leadership and content marketing? — Jon Miller (@jonmiller) February 7, 2013. Here are some of the responses I got: RT @ jonmiller : Thought leadership can be in content used for content marketing, but not all content marketing has thought leadership ~ME. AcquireB2B (@AcquireB2B) February 7, 2013.
  • BIZIBLE  |  MONDAY, MAY 9, 2016
    [Best] Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
    Marketing operations professionals strive to provide the information that improves decision making, implement the best technologies, and govern the analytics process. Over the last decade, the growth of B2B marketing teams that have adopted marketing automation platforms (MAPs) as a fundamental tool in their marketing stack has given rise to the marketing automation specialist.
    [Best] Blue. No Yellow! Monty Python And The Marketing Bridge Of Death
    This famous scene from Monty Python And The Holy Grail is considered one of the best from many good snippets of Monty Python humor. Have you ever faced the Marketing Bridge of Death ? You work on an important project with a motivated and talented team. You work towards a clearly defined goal with every ounce of knowledge and effort and teamwork you can muster. You stay up all night preparing for your “big reveal” – the final presentation to the executive team.
    [Best] Learn From Annoying Mistakes Marketers Make
    The best approach for ensuring such successful ‘data wrangling’? From repeating email promotions to not making content accessible across all your channels, avoid these common marketing mistakes which can alienate prospects. We know the modern consumer is demanding and who can blame them? In a world packed with marketing missives and competing products/services, they want to make sure that they get the right product at the right price, all sold with the right service.
    [Best] How to Get More Blog Traffic – Real World Data
    The best syndication sites will vary by industry, so choose sites appropriate for your blog subject manner. Every blogger wants more traffic. How to get it? The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. So where does blog traffic come from, and how does this change over time? Looking at data from the Webbiquity blog, several trends are apparent.
    [Best] Overcoming website obfuscation: clear, simple stories
    What’s the best way to explain your goals? It’s the best way to stand out. Recently, I was asked to take a look at the website of a small B2B company. After 40 minutes of clicking and reading every link and page, I had to admit I still had no idea what this firm did. There were no clear explanations of its products, no stories that illustrated any benefits, no compelling reasons why I would want to buy from this company.
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