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    [Best] Marketing Technology – Your Best Friend or Nightmare?
    The post Marketing Technology – Your Best Friend or Nightmare? One of the most important enablers of an effective lead-to-revenue framework is marketing technology, which, combined with CRM and a […]. appeared first on Great B2B Marketing. Lead-to-Revenue Marketing Technology lead-to marketing technology
    [Best] The 23 Best Free Google Chrome Extensions for Digital Marketers
    This was the 37th post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2: 2: The 12 Best Competitive Intelligence and Benchmarking Tools. #3: 3: The Nine Best Facebook Marketing Tools. #4: 4: The 14 Best Content Planning and Research Tools. #5: 5: The 23 Best Content Ideation Tools. #6: 6: The 24 Best Online Writing Tools and Apps. #7: 7: The Six Best Google+ Marketing Tools. #8:
  • ANNUITAS  |  TUESDAY, MAY 5, 2015
    [Best] How To Hire The Best Intern
    As the weather warms up, it is time to start thinking about summer interns. I found my passion for demand generation and marketing automation platforms (MAP) through a summer internship and you may also find your next new hire the same way. Who to hire and what to look for in an intern? As part of any fast-growing marketing, software of consulting firm, there are many diverse roles necessary to power the team.
    [Best] 14 B2B Blogging Best Practices from Creation to Promotion
    In a recent team training session, we attempted to set our own guidelines, identifying several best practices B2B bloggers should follow from idea creation all the way through to promotion. Google notes the best titles are clear and concise. Also, keep in mind the best titles (for SEO and readability purposes) are 70 characters or less. . Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries.
  • BIZIBLE  |  WEDNESDAY, JULY 27, 2016
    [Best] Best Practices For Identifying And Developing Marketing Personas For ABM
    In-person meetings or phone calls are the best way to get the information necessary to develop your personas. When transitioning into the account-based marketing (ABM) mindset, one of the critical changes is thinking in terms of accounts instead of leads.
  • BIZNOLOGY  |  TUESDAY, MAY 17, 2016
    [Best] Your team is the best content source for search
    Actually, forget the tech and the gear, what you need is curiosity, time, attention, interest, and the trust of your staff that you’ll put them in their best possible light across all channels and media. The post Your team is the best content source for search appeared first on Biznology. If there’s anyone in your world who can pass the duck test , it’s your employees.
    [Best] The Best Career Advice We've Ever Gotten
    I''ve compiled their best pieces of advice below so we can all soak up the wisdom (and tweet them, if you''re so inclined). Not all conflicts are best solved head-on. Sometimes the best way to overcome a hurdle is to go around it, or even change course. What''s the best career advice you''ve ever received? During my first performance review at my first real job, my boss opened with, "You make my life easier; no matter who you work for in the future, keep doing that.".
    [Best] My Best Biznology Blog Posts of 2016
    My options were either doing a best of , “here’s what you might have missed,” list of articles, which I have chosen to do; or, I could very well have done a deep prediction of what’s going to be hot in 2017. My Best Biznology Blog Posts of 2016. Your team is the best content source for search. All your best content may now be considered fake news. The post My Best Biznology Blog Posts of 2016 appeared first on Biznology.
    [Best] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
    Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. The Best Facebook Page Strategies and the Pages That Use Them by Inside Facebook. Bryan Person shares highlights of a presentation from Ekaterina Walter on five best practices for Facebook marketing, including optimizing wall posts for the News Feed and using Facebook Insights data to better understand your fan base.
    [Best] Data Management: Essential Best Practices For Getting Started
    The copy above is an excerpt from our guide Modern Marketing Essentials Guide to Data Management and is a great overview of the guide and also is a good intro for this post in which we call out some of the best practices for getting started from the guide itself. Data is the fuel of all our marketing activities. Our customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions.
    [Best] Best-in-Class CMOs: Modern Marketing for Love and Money
    And of course they distilled all the information down to the common characteristics of what constitutes “best-in-class” performance. So now it’s time to find out how top performing CMOs are able to achieve best-in-class status by using journey management, cross-channel marketing, and analytics as key ingredients of their activities. ” Best-in-Class Marketers Know Their Customers Better. That’s what best-in-class CMOs have in common.
    [Best] Best Batch of B2B Blogs from Ideas@Work All Year
    B2B Blogging b2b blogging best practices B2B best practices 2014 has come to a close. With the arrival of a new year comes a time of reflecting on past successes and failures in attempts to learn from the past and face the future, as a smarter B2B marketing agency. In the spirit of nostalgia, reminiscence, and improvement I have compiled a highlight real of the year’s 8 most successful Ideas@Work blog posts.
    [Best] The Best and Worst Times to Post, Pin & Tweet [Infographic]
    that clarifies when those best (and worst) times are to post, pin tweet, plus, tumble, etc. Alright, so here''s my theory. People log on to Facebook right away when they wake up, so we should skew our Facebook publishing to early morning. But wait. I think they also use it to mess around during the workday when they get bored -- like around that 2:00 lull. Or is that when they''d go to Twitter? Actually, I''ve heard that Pinterest is really popular in the afternoon, too.
    [Best] 5 Best Paid Distribution Methods And When to Use Them
    Best choice for targeting a niche professional audience: LinkedIn Sponsored Updates. Best choice for sharing top-performing content: Sharethrough. Because of these pricing models, you’ll want to make sure you’re only paying to share the best content you have. Best choice for moving prospect down purchase funnel: OneSpot. Best choice for targeting a specific audience: Nativo. Best choice for distribution on a budget: Outbrain.
    [Best] 10 of the Best Infographic Examples of 2016
    That's why we went scoured the web for some of the best infographics of 2016. Who knows -- with all of those resources and a new year around the corner, they might help you create of the best infographics of 2017. 10 of the Best Infographic Examples of 2016. This infographic does a nice job of balancing two different color sets -- a best practice, according to Marketing Consultant Brian Downard's infographic design playbook.
    [Best] 17 (of the) Best AdWords and SEM Guides of 2011
    The best approach is to use organic SEO and paid search (e.g., Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. Nowhere else in this best-of series does a single source gets its own section in a summary, but the team at PPC Hero so consistently produces notable PPC-related content that they have earned this distinction. ” Expert Advice and Best Practices for AdWords Dummies.
    [Best] Best Practices for Facebook Posting
    Timing is everything – The best time to post to your Facebook Timeline in general is between 8 p.m.-7 but check your analytics and experiment to find the time that’s best for your company. 7 a.m. Find more information on timing your Facebook posts. What a Difference a Day Makes – In general, stories posted on [.]. B2B Web Strategy
    [Best] Come Together.the Best of Collaboration
    COLLABORATE: to work jointly with others or together especially in an intellectual endeavor (source: Merriam-Webster). If you've followed our blog this week, you've noticed we've got collaboration on the brain. Truth is, as a group of independent freelancers who interact almost daily to produce the Savvy B2B Marketing blog, the concept of collaboration is never far from our minds.
    [Best] Why the Best CMOs in the World are Customer Champions Every Step of the Way
    Interactive customers, for many industries, are a brand’s best friends. Winning marketers connect internal functions with customers and build a customer-centric culture to create the best customer experience, period. One final thought: The best CMOs may not own all departments providing customer experience, but own the framework and standards for customer journey mapping resulting in the most effective customer centric culture and Brand Equity education across the business.
    [Best] The Six Best Accounting and Finance Tools for Small Business
    This was the 34th post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2: 2: The 12 Best Competitive Intelligence and Benchmarking Tools. #3: 3: The Nine Best Facebook Marketing Tools. #4: 4: The 14 Best Content Planning and Research Tools. #5: 5: The 23 Best Content Ideation Tools. #6: 6: The 24 Best Online Writing Tools and Apps. #7: 7: The Six Best Google+ Marketing Tools. #8:
    [Best] Best of 2014: Assessments
    Here’s our roundup of the best assessments from 2014. Where other organizations might have offered a white paper or research report to educate their prospects on industry best practices around Big Data, Innovation Enterprises opted for an assessment to provide their prospects with even more value. Well, it’s the end of the year, so that must mean it’s time to reflect on the last 12 months.
    [Best] The best automagical Twitter following tools for your business
    The post The best automagical Twitter following tools for your business appeared first on Biznology. Over the last few weeks, I have been sharing my tools and processes with you. If you haven’t read them yet, be sure to check out Social media content discovery and curation for the win , Your social media marketing automation solution , My online influencer research and engagement process , and Tools I use to amplify social campaigns.
    [Best] 17 of the Best WordPress Plugins for Marketers
    With so many available, it's tough to figure out the best ones to use -- especially when you're strapped for time. Title Experiments makes it easy for you to A/B test one title against another to determine the best fit and help you increase your clickthrough rates. The best part? 40,296. That's the number of plugins on WordPress. Here's the good news: We've done the work for you. Below you'll find 17 fantastic plugins every marketer using WordPress should know about.
    [Best] Really Good Emails (Email Marketing Best Practices & Ideas)
    The post Really Good Emails (Email Marketing Best Practices & Ideas) appeared first on Puzzle Marketer. As you redesign your marketing emails, it helps to reference some of the latest trends and ideas from fellow marketers. I recently discovered some fellow email geeks and innovators at who have curated, captured, and categorized thousands of emails for our viewing pleasure. They take quick snapshots and categorize them them for easy reference.
    [Best] 16 of the Best Brands on Instagram Right Now
    Near the end of each year, they actually choose the best photo submissions to the #DogsOfWeWork hashtag on Instagram and Facebook and put together a calendar for the following year. I couldn't possibly write about the best brands on Instagram without including National Geographic, which posts photos from contributors traveling anywhere from large cities to the Arctic to small African villages. This Australian body and skin care brand has one of the best presences on Instagram.
    [Best] 5 Common Traits Of The Best Content Marketing Companies
    Making the decision to outsource some of your content marketing needs could be the best decision you’ll make for your brand. Even though we’re all freelancers with prestigious credits, projects, and responsibilities, we remain a cohesive group that is aware of each other’s assignments, shares sources, collaborates, and brainstorms our way to the best quality content for our clients,” she says. Questions like: How can I best reach you (email, text, messenger, Skype, etc.)?
  • BEYOND  |  FRIDAY, MAY 23, 2014
    [Best] Vodafone campaign wins Gold in Best Of International Awards in Milan
    This week in Milan, Base One carried off one of the prestigious Gold ‘Best Of International’ awards for a great example of how an emotional approach was successful in raising awareness amongst CIOs for Vodafone’s combined fixed and mobile capabilities
    [Best] The Best Branded Content of May
    With that in mind, let’s kick off this month’s roundup of the best branded content. The post The Best Branded Content of May appeared first on The Content Strategist. Brands Best Branded Content Featured VRThis past month, I’ve received more sponsored content from friends than I ever could have imagined. It started on Cinco De Mayo, when my friends transformed into Taco Bell tacos and flooded my Snapchat inbox.
    [Best] 28 of the Best Chrome Extensions for SEO, Productivity & More
    For all of the greatness that the internet affords -- cute animal videos , GIFs , and interesting blogs -- I think its biggest downside is how distracting it can be. How many times have you sat down to work and been pulled into a pit of procrastination ? Perhaps you get absorbed in updates on social media, or maybe you click through Wikipedia trying to determine what exactly Gina Rodriguez’s first TV role was (it was on Law & Order ).
    [Best] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
    Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Or that 73% of U.S. companies now use social media for marketing (though the figure varies widely based on size of company)?
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Best] 22 of the Best TED Talks to Inspire You
    The Best TED Talks on Marketing & Branding. Best-selling author Malcolm Gladwell explores the story of how market researcher and psychophysicist Howard Moskowitz leveraged consumer opinions to highlight the importance of choice when he worked with Prego -- the trademark brand name pasta sauce of Campbell Soup Company. Ever wondered what it would take to create the best -- and worst -- TED Talk of all time?
    [Best] Which Channels Are Best for Content Promotion? [Infographic]
    This infographic lays out the facts so you can make the best promotion decisions possible for your business. Lately, I''ve been hearing more and more questions about earned, owned, and paid media. What are the differences between the three? How do they work together? How can they work separately? Which one is “better” than the others? Thanks to Column Five, there are now some quick, easy-to-consume answers to most of these questions.
    [Best] B2B Lead Management – 6 Best Practices
    Some companies are good at generating B2B sales leads , others are good at qualifying and closing those leads, but the top performing companies, are those that leverage B2B lead management techniques and can do both. Here are six strategies you can implement to create your own unstoppable marketing and sales machine: Follow up every inbound inquiry within 48 hours – preferably 24 hours.
    [Best] The Best Marketing Blog Posts of 2013
    All that writing paid off, as we also won a Gold Stevie Award for best blog content/writing at the 2013 International Business Awards. With that, here are the best VR Marketing blog posts of 2013 that you, our readers, loved the most. The Surprisingly Best Times to Send an Email Marketing Campaign. The post The Best Marketing Blog Posts of 2013 appeared first on VR Marketing Blog.
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [Best] 6 Jobs the Best Social Media Managers Actually Do
    Here are the six roles that the best social media managers play. They need to share content that generate leads, and run new campaigns to find the best ways to do lead generation via social media. My search for a someone to run HubSpot''s social media efforts has been an eye-opening, albeit frustrating, one. It seems that of the applicants that can boast any goal or metric from their job, the one thing they point to doing is "driving engagement."
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Best] When Is the Best Time to Be Creative? [Infographic]
    When do you do your best work? If you're not sure what time of day is best for you to write, keep on reading. The infographic below from Neil Patel at Quick Sprout will dive into data on productivity and creativity so you can figure out what timing might work best for you. For me, it's realllllly early in the morning. I used to get up at 4 a.m., grab a steaming cup of coffee, and just start writing.
    [Best] 18 of the Best Email Subject Lines You've Ever Read
    After all, it''s your very first impression of the email -- and from it, you''ll do your best to judge the content on the inside. 2) Groupon: "Best of Groupon: The Deals That Make Us Proud (Unlike Our Nephew, Steve)". I think its staff has some of the best writers out there, and that writing staff includes exceptional email marketing staff. I''ve signed up for BuzzFeed''s daily emails, and pretty much any day of the week, they win for best subject line in my inbox.
    [Best] 20 of the all-time best Twitter bios
    Twitter biographies might be the ultimate creative-writing challenge. You have 160 characters to spin your personal story! Here are 20 great mini-biographies that caught my eye and stole my heart. Enjoy! QueenRania. A mum and a wife with a really cool day job…. Glinner. I apologise in advance. oilman. Recommended by 4 out of 5 people that recommend things. TheMadHat.
    [Best] The Best Branded Content of the Week: January 12, 2013
    Here are a few of the best branded content websites I have seen in the past few weeks. While exploring various types of branded content, I have noticed that many businesses create additional websites to promote specific campaigns or products. Often we don’t consider these websites to be anything more than advertising, but more and more we see them acting as information hubs.
    [Best] 12 (of the) Best Guides to Marketing on Pinterest of 2013
    Find the answers to those questions and many more here in a dozen of the best Pinterest marketing guides of the past year. Pinterest Lead Generation 101: Best Practices and Hacks That’ll Make You a Pro by HubSpot. ” Pinterest Social Media Marketing Albert Costill best Pinterest guides 2013 best Pinterest marketing guides Brynna Baldauf Charles Crawford Elizabeth Maness Ginny Soskey Heidi Cohen how to use Pinterest for marketing Lisa Buben Rebekah Radice Stephanie Ford
    [Best] What Email Marketing Acquisition Best Practices and a First Date Have in Common
    When you build a house, the first thing that is built is the foundation. That exact same foundation is the most important thing as you are building your email marketing program. The how, where, and when of acquisition are as critical a factor in the success of that email program as anything else you can create. A relevant and engaged audience is of course crucial to deliverability success, and having the right audience is a good start.
    [Best] 30 SEO Best Practices for B2B Organizations in 2017
    As we enter 2017, I thought it would be helpful to establish a set of best practices that will have the most positive impact on your SEO strategies. By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. In the world of SEO, it’s extremely difficult to project for the year to come.
    [Best] The Best Paragraph On Content Marketing I’ve Read All Year
    ” Because I would like to reach out and thank them for writing the best collection of sentences I’ve read all year on content marketing. Why is this The Best Paragraph On Content Marketing I’ve Read All Year ? The post The Best Paragraph On Content Marketing I’ve Read All Year appeared first on B2B Marketing Insider. This morning I woke up to this wonderful little article from the editors over at Digiday. It’s short and sweet.
    [Best] Savvy Speaks: Case Study Writing Best Practices
    This week the Savvy Sisters share their best tips on making them more effective. What are your best practices for case studies? Whether you call it a case study, a success story, or something else, these little action-packed workhorses go a long way toward helping your buyers down the sales cycle. Heather. Consider Video. Like all B2B marketers I struggle to get the attention of busy decision makers and influencers.
    [Best] 35 of the Best Free Fonts You Should Download
    Bonus: You won't break the bank trying to find one that works best for you. It works for both headers and body copy -- whichever works best with the rest of your design. You don't always need graphics, photos, or images to make your design pop -- sometimes the right font does the trick. But going to every corner of the internet isn't feasible for most designers and marketers. You've got projects to create, often on deadlines that are way too tight.
  • HUBSPOT  |  MONDAY, JULY 25, 2016
    [Best] 28 of the Best Instagrams to Follow for Design Inspiration
    To help you narrow your search, I've carefully curated some of the best Instagrams to follow for design inspiration. I did my best to place them in categories -- illustration, graphic design, pop art and installation, color palettes, street art, photography, typography, and calligraphy -- although you'll notice some of their work could fall into a number of different lists. What if I told you you could visit an art gallery. from the comfort of your own home?
    [Best] Biznology’s best info on influencer marketing
    I am going to take advantage of the fact that every one of my favorite TV shows are on holiday to indulge in a “best of” Biznology blog post myself. ” Well, my boss, Mike Moran , called it in yesterday in his inspired post, Biznology’s best info on content marketing. So, while I am not on holiday, I do have a big proposal in my queue that I need to do tonight and tomorrow morning, so here’s today’s best of influencer marketing blog post!
    [Best] The Top 10 Best Resources to Learn About SEO
    To help you learn more about SEO, we’ve put together a list of the 10 best resources on the subject. The post The Top 10 Best Resources to Learn About SEO appeared first on VerticalResponse Blog. When you’re looking for a answer, what do you do? You Google it, right? Most of us pull out our smartphone or laptop and head to Google, or a similar search engine to find answers.
    [Best] The 31 Best Tools for Improving Your Writing Skills
    It's just a matter of finding the writing environment that works best for you, expanding your vocabulary, asking for feedback (and listening to it), and practicing. The 31 Best Tools for Improving Your Writing. It also tracks stats about your writing habits, can remind you to write regularly if you allow it, and lets you schedule the best day and time to write based on your writing history. To help your writing be more specific, it's generally best to avoid clichés.
    [Best] 9 Best Grammar and Editing Tools For Content Marketers
    The post 9 Best Grammar and Editing Tools For Content Marketers appeared first on Marketing Insider Group. Content marketing is a tough gig. You’ve got nothing to fall back on but your words, so those words have got to be perfect. If they aren’t, then you’re the one who’s going to take the flack when the general public spot the errors. There’s no need to worry, though. These nine tools are perfect […].
    [Best] The 10 Best B2B Instagram Profiles
    Last week was a big week for Instagram as they announced that they have 300 million monthly active users. This makes the visual platform owned by Facebook, larger than Twitter. It is also growing at a faster rate than Twitter. B2B companies need to learn how to tell their stories in a visual manner. There are many blog posts that merely list the largest B2B companies on Instagram, or a seemingly random selection of B2B companies on Instagram. But this post is different.
  • HIVE9  |  TUESDAY, OCTOBER 18, 2016
    [Best] Managing Marketers to Drive the Best Results
    We talk a lot about the role martech plays in getting impressive marketing results. Your marketing technology isn’t your only key resource, however. Successful organizations seldom drive big gains without hiring and retaining good people. Hive9 Marketers
    [Best] The 23 Best B2B Marketing Blogs of 2015
    The post The 23 Best B2B Marketing Blogs of 2015 appeared first on MLT Creative. Continual learning is indispensable to successful b2b marketing. The landscape is changing so quickly that as Jay Baer so poignantly said: “If you stop learning you die. Period.” ” Blogs are a great way to keep that learning process going and to stay up to date on the b2b marketing industry. With this in mind, these […].
  • ACT-ON  |  FRIDAY, JUNE 24, 2016
    [Best] When the Tweet Hits the Fan: B2B Best Practices for When Trolls Attack
    You can follow the B2B best practices in this post for when trolls attack, and still have a problem. The episode, however, made me wonder if there were some best practices a B2B or other business should follow if, and when, trolls attack. Search for George Takei (best known as Hikaru Sulu on the original Star Trek) + trolls, and you’ll find great examples of how to use humor to deflate trolls. Let’s get this out of the way first.
    [Best] Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing
    But what’s the best way to optimize your lead gen efforts? The best marketers don’t rely on one specific tactic to generate leads. The best way to build this concept is to approach your marketing strategy in the same way a portfolio manager would approach a mutual fund. Here’s what we’ve learned in 2014 to make content marketing the best it can be.
    [Best] What Marketing Content Works Best for B2B eNewletters?
    Deciding what kind of content to include in your B2B eNewsletter isn’t easy. It’s a challenge to stand out when your prospects’ email inboxes are overflowing with hundreds – maybe thousands – of emails begging for their attention. I have found that the eNewsletters I like include a combination of interesting and valuable content. They may include how-to or opinion articles, quotes by thought leaders, personal stories, recipes, and even jokes.
    [Best] Email Best Practice or Recipe for Disaster?
    “Hey…” was the best subject line in Barack Obama’s fundraising emails. Not long at all… Your Turn Is email personalization a true best practice or a tactic that will backfire on marketers that don’t dramatically increase the value of their email at the same time? You strive to improve the performance of your email marketing. You test exhaustively. You pore over every benchmark and research study.
    [Best] Savvy Speaks: ENewsletter Best Practices
    6 best practices. What are your best practices for eNewsletters? ENewsletters are a great way to stay top of mind with your prospects and customers. But what makes a great eNewsletter and which ones go straight to the recycle bin? The Savvy Sisters have some advice on the subject: Stephanie. Lure 'em In. To build upon Jamie's point below, write a subject line that entices the audience to open your newsletter.
    [Best] 7 Best Practices for Website Copywriting
    Here are seven best practices to keep in mind: Use plenty of headings. Now that you’re armed with these website copywriting best practices, take a look at your own professional services firm website. Learn more about website best practices in our free Website Planning Guide. People read words differently online than they do when reading printed materials.
  • BIZNOLOGY  |  MONDAY, MAY 16, 2016
    [Best] 10 secrets to research the best SEO keywords
    Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. In order to determine the best SEO keywords for your online strategy, take a more in-depth look at what makes effective keywords. The post 10 secrets to research the best SEO keywords appeared first on Biznology. SEO is a puzzle to some. Before slapping content up on a website, be sure you’ve done your keyword research.
  • HUBSPOT  |  FRIDAY, JUNE 7, 2013
    [Best] 10 of the World's Best Storytellers [SlideShare]
    the best of those stories being passed down from generation to generation. Whatever your goal, whether to initiate social change, make a sale, or make a friend, the people who are best at it are the ones who can tell a story that makes you sit up, listen, and understand. The best storytellers'' messages are heard. 10 of the World''s Best Storytellers from HubSpot All-in-one Marketing Software. What We Can All Learn From the Best Storytellers in the World.
  • ACT-ON  |  TUESDAY, NOVEMBER 29, 2016
    [Best] 13 Customer Loyalty Best Practices for B2B Companies
    Wherever you’re at, consider testing a few of these best practices for B2B loyalty soon. Marketers are often laser-focused on one thing: Get new customers. It ends up being such a focus that any other part of the customer lifecycle gets second-shrift. This can cause a bit of tension, as most of us know keeping customers is nearly as important as getting them in the first place. And then there’s the quotes and statistics about the benefits of customer loyalty , aka customer retention.
    [Best] The Best SlideShare Presentations of 2014 [SlideShare]
    Well, discovering the best presentations just became a lot easier: The folks over at SlideShare sorted through and handpicked the very best SlideShare presentations of 2014 and put them together into the SlideShare below. (So I don''t know about you, but I love SlideShare -- both as a marketer, and just as a regular person who likes to look at cool presentations.
    [Best] 7 Best Practices for Email Deliverability
    Be sure to follow this proactive checklist to give your emails the best chance of hitting the inbox: 1. Sender Score’s proprietary algorithm ranks a sending IP address on a scale of 0 to 100, where 0 is the worst score and 100 is the best. 7 Best Practices for Email Deliverability was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
    [Best] The Best Branded Content of the Year: 2012
    Because learning from the past is always the best way to move forward in the future, let's take a moment to remember a few of the best branded content campaigns of the past year. Brands have been trying to figure out the best way to use Instagram since it skyrocketed in popularity this year. This cute little video gained 14 million views in just a week and is now being called one of the best advertising campaigns of the year by bloggers across the web.
    [Best] 7 Video Marketing Best Practices Worth Fighting For
    By checking out these 7 best practices for creating a top-notch video marketing strategy that doesn’t just engage minds but captures leads and convinces buyers. Want to learn more about a certain best practice? Lattice, a company providing industry-leading predictive analytics, has mastered these video marketing best practices. The post 7 Video Marketing Best Practices Worth Fighting For appeared first on Vidyard. Video is more compelling than text-based content.
  • HUBSPOT  |  MONDAY, JUNE 13, 2016
    [Best] 6 of the Best Professional Bio Examples We've Ever Seen
    We've curated some of the best real professional bio examples we've ever seen online. 6 of the Best Professional Bio Examples We've Ever Seen. T he best bios are often concise (around 200–300 words), so you don't have a lot of room to play around. A short, professional bio is one of those things most people don't think about until, all of a sudden, we've been asked to "shoot one over via email" and have approximately one afternoon to come up with it. That's when we scramble.
    [Best] B2B Marketing Plan Best Practices: 5 Simple Rules to Follow
    There are, however, five simple best practice rules that all marketing plans should have. But, to keep our best practices simple, be sure to define your B2B company’s target markets in your marketing plan. Try our five simple marketing plan best practice rules to get started today! “We’ve tried a lot of marketing tactics but nothing seems to work.”
    [Best] B2B Marketing Calls-to-Action: Best Practices by Channel
    Best practices are channel-specific. The post B2B Marketing Calls-to-Action: Best Practices by Channel appeared first on Marketing Insider Group. In B2B marketing, calls-to-action are not one size fits all. A powerful email call-to-action could make for a lousy social media CTA. In this article, we’ll explore what works in four different channels – email, landing page, blog, and social. Plus, we’ll exhibit some great examples of each to inspire your […].
    [Best] The Best Branded Content of the Week: June 8, 2013
    I’m not sure if it is due to the quickly approaching Father''s Day holiday, or simply a coincidence, but some of the best content marketing efforts from the past few days are quite clearly aimed toward men. The best part is, you can actually buy these sets for that special man in your life.
    [Best] 10 of the Best Podcasts About Business and Management
    10 of the Best Podcasts About Business and Management. If you’re looking to build the essential skills that inspire others to perform at their best, this engaging and practical podcast is likely to give you plenty to chew on. This thought leader provides loads of inspirational and actionable advice on email marketing, digital product development, website creation, business management, and more of the best business resources.
    [Best] Best B2B Marketing and Sales Strategy Guides and Insights of 2011
    Find out here in some of the best blog posts and articles of the past year offering strategic guidance and insights for B2B marketing and sales executives. Frequent “best of” contributor Jay Baer writes that “The difference between helping and selling is just 2 letters. Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years.
    [Best] How to Convert Raw Leads into Best Friends Forever
    Or even better, let’s get them applauding for our products… Why settle for buyers when you could have best friends? Here are my three secrets to help you form and deepen relationships online, effectively converting raw leads into your new best friends. Content marketing is the best way to demonstrate expertise and credibility. For more ideas about becoming best friends with your audience, check out Jason Thibeault and Kirby Wadsworth’s new book, Recommend This!
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Best] The 14 Best Content Planning and Research Tools
    4 Best Content Planning Tools. 10 Best Content Research Tools. This was the fourth post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2: 2: The 12 Best Competitive Intelligence and Benchmarking Tools. #3: 3: The Nine Best Facebook Marketing Tools. #4: 4: The 14 Best Content Planning and Research Tools.
    [Best] The Best Places to Find Stats for Content Marketers
    Content Statistics Data Best Of Blog Blog Post Homepage ResourcesHere are some places to find data and stats when you need them. Relying on anecdotes and expert opinions will only get you so far. Here’s where you will find real, quantitative evidence.
  • HUBSPOT  |  FRIDAY, MARCH 25, 2016
    [Best] 16 of the Best Motivational Speeches of All Time
    16 of the Best Motivational Speeches. Best known for his role in the sitcom It's Always Sunny in Philadelphia , actor Charlie Day had lots of wisdom to share during the 2014 commencement speech at his alma mater, Merrimack College. Sometimes humor is the best motivator. Let's face reality: It's hard, if not impossible, to feel motivated all the time.
    [Best] Guide To The 9 Best Free Online SEO Courses
    21st Century is awesome. All possible knowledge is available just from your home, no matter what you studied in college, you can learn any skill to get the job of your dreams and lead a lifestyle you always wanted. Like I did.
    [Best] List Management: Tips to Best Manage your Campaigns
    The best lists will allow clients to choose what they want to see in messaging. It seems to be something of a challenge though, so I offer instead a few basic best practices for list management: 1) Subscribers should always Opt In to receive your email messages. List management tools that allow subscribers to choose which messages to see, likely result in having the best distribution lists.
  • HUBSPOT  |  FRIDAY, MAY 2, 2014
    [Best] The Best Cold Email Pitch I've Ever Gotten
    But this last month, we got one of the best pitches I''ve ever seen. I think they have some of the best content on the web for marketers. All of these little nuanced elements came together at once to be one of the best pitches I''ve seen, hands down. HubSpot gets a lot of pitches in our inbox every month. Even though we have specific guidelines on pitching us , most of them are duds. Maybe once in a while, we''ll get a gem. maybe.
    [Best] 18 of the Best Personal Websites We've Ever Seen
    A personal website can serve different goals, but perhaps what it does best is provide you with an opportunity to tell your story. 18 of the Best Personal Websites We've Ever Seen. The white space allows his designs and copy to pop and command the reader's attention , which helps to improve readability -- especially on mobile devices: Best Practices for Resume Websites. Best Practices for Portfolio Websites. The best part? Best Practices for Blogs.
    [Best] The Best Example of a Human Email…EVER.
    The Best Example of a Human Email…EVER. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: DJ Waldow “We don’t have time for a long email, and neither do you. It’s very important that we all stay focused and get to the bottom of this Jay-Z / Solange / Beyoncé situation. We’re collecting clues, so if you have any tips please tweet them to @Eat24 with #Eat24Investigates.”.
    [Best] How to Become the Best Blogger in Your Niche
    So here’s my thesis: If you are the best blogger in your niche, you can be the most successful in your niche. And here’s the really good news: You can become the best blogger in your niche. The best advice that I’ve read comes from the article I cited above, regarding the role of transparency in the workplace. Being the best blogger in your niche has very little to do with writing technique and flawless grammar.
    [Best] A Guide to Creating Content in the Best Formats For Your Audience
    The post A Guide to Creating Content in the Best Formats For Your Audience appeared first on Marketing Insider Group. Content Marketing Best Formats content creationThere are so many formats to consider when deciding how to present information to your audience. First and foremost there is what you’re capable of. If you can’t make video content because you don’t have the tools, well then that answers that question!
    [Best] 3 Traits That Separate the Best Leaders from Average Ones
    The best leaders seem to possess an elusive mix of qualities that resist precise categorization. It feels like every week there's a new study or book discussing what the best leaders do and don't do, but what if there was a more data-driven approach to identifying pivotal indicators of successful leadership? New data from Russell Reynolds Associates and Hogan Assessment Systems sheds some light on what separates the best leaders from average ones.
    [Best] Why Marketing—Not Sales—Is the Best Sales Forecasting Engine
    But smart marketing executives are now thinking beyond ways to merely drive growth and realizing they are also the best equipped people to forecast it. The post Why Marketing—Not Sales—Is the Best Sales Forecasting Engine appeared first on Captora Blog. Accelerating growth is every CMO’s most fundamental job. With the visibility and data available to marketers today, marketing departments are the ones able to accurately forecast sales furthest into the future.
    [Best] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
    Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. which assets are viewed as most critical to buyers—technical data sheets and vendor websites—and which are least important), the six distinct phases of the B2B buying cycle, SEO best practices, using social networking for link building, and more.
  • HUBSPOT  |  MONDAY, MARCH 16, 2015
    [Best] 9 Best Tools to Help You Edit Blog Posts Better
    In this post, I’ll outline some of the best tools to help you keep a solid editorial flow from idea to publish. With mobile, desktop and web apps that all work in concert, it is the single best way to store ideas in this marketer’s opinion. The best advice I can give you is to just start writing. Blogging is an important part of your business strategy. Often, a blog post will be the first impression a prospect has of your company.
    [Best] The Best Place To Nurse A Hangover AT SXSW (And 8 Other Tips)
    As a resident of Austin and a repeat attendee at SXSW, here are my 9 Best Places To Explore At SXSW. Best Place To Grab Food On The Go. Here in Austin the best foods are served out of trucks. Best Place To Break Out Your Shiny MacBook. Best Place To Hideout. Best Spots To Immortalize Your Trip. Best Way To Get Around. Best SXSW Interactive Wrap-Up Party. Best Place To Hobnob With Hipsters. Best Place To Nurse A Hangover.
    [Best] The Odd Couple: Can Two Best Friends Align their Departments without Driving Each Other Crazy?
    The post The Odd Couple: Can Two Best Friends Align their Departments without Driving Each Other Crazy? appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Blog Series Nurture Marketing Sales CRM
    [Best] The Best (And Most Beautiful) B2B Instagram Accounts
    The post The Best (And Most Beautiful) B2B Instagram Accounts appeared first on Marketing Insider Group. B2B Instagram accounts tend to have a bad reputation. They usually feature a lot of employee group shots, maybe some at industry conferences, or even office images if they’re lucky enough. Content Marketing
    [Best] 27 (of the) Best Social PR Guides and Tips of 2014
    How can PR pros best utilize content in this environment? Find the answers to these questions and many others in more than two dozen of the best guides to social PR practices of the past year. Frequent best-of honoree Lisa Buyer summarizes the high points of a presentation by WordStream CEO Larry Kim. In few professions has the emergence of social media been such a double-edged sword as public relations.
  • HUBSPOT  |  MONDAY, JUNE 27, 2016
    [Best] 7 of the Best Facebook Live Videos We've Ever Seen
    To help you shake the nerves, we put together a list of some of the best Facebook Live broadcasts we've ever seen. 7 of the Best Facebook Live Videos We've Ever Seen. This week, Facebook announced grand plans to take their already successful live broadcasting platform to great heights. The announcement included product updates like two-person broadcasts, waiting rooms for viewers, and Snapchat-esque f ilters all in the works.
  • ACT-ON  |  FRIDAY, MARCH 24, 2017
    [Best] 7 Best Practices for Optimizing Sales Enablement
    Clearly, it pays to take some time to understand the best ways to go about implementing effective sales enablement methods. Here are seven best practices to help you succeed with your sales enablement efforts. The thing that I can’t stress enough is that all of these best practices are tied together by one thing to have successful sales enablement – consistency. Marketing and sales have traditionally had a bit of a contentious relationship in many companies.
    [Best] 5 Things Marketers Can Learn From Man’s Best Friend
    Affectionately named (wo)man’s best friend, dogs have a lot to offer us. But what you may not know is that dogs are actually a marketer’s best friend and can teach us lessons that we can apply to our careers. Some people might argue that dogs are some of the best marketers of all time. Marketers need the same sort of intuition—the ability to understand when is the best time to engage their buyers. Author: Katie Pope Happy National Dog Day!
    [Best] 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far
    So what are the best tactics for marketing and advertising on Facebook? How can marketers best utilize social plugins for the platform? Find the answers to these questions and many others here in more than 20 of the best Facebook guides, tactics, observations, tools, stats and rants of 2012 thus far. Instead, you’ll simply pipe your best content pieces into different ad units, and measure performance based on how your content attracts interest.”
    [Best] The Four Best Online Survey Tools
    This was the 20th post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2: 2: The 12 Best Competitive Intelligence and Benchmarking Tools. #3: 3: The Nine Best Facebook Marketing Tools. #4: 4: The 14 Best Content Planning and Research Tools. #5: 5: The 23 Best Content Ideation Tools. #6: 6: The 24 Best Online Writing Tools and Apps. #7: 7: The Six Best Google+ Marketing Tools. #8:
    [Best] 20 More of the Best Twitter Tips, Tactics and Tools of 2012
    As noted here in a preliminary summary of the best Twitter articles and posts of 2012 last fall, “Twitterers collectively post a billion tweets every three days. Find the answers to those questions and many others here in 20 of the best Twitter guides, tools and reviews of 2012.
    [Best] Salesfusion Named SIIA Software CODiE Award Finalist for Best Marketing Automation Solution
    The post Salesfusion Named SIIA Software CODiE Award Finalist for Best Marketing Automation Solution appeared first on Salesfusion.
    [Best] Our Top 5 Best Practices for Hosting an Effective Webinar
    Here are 5 of our best practices for hosting a successful webinar: Identify a Target Audience : Be sure to identify a target audience before creating your content so that you are sure to hit on topics and questions that will resonate with them. We have found that email reminders work best. Share your best practices with us in the comments below. Inbound Marketing Webinar Best Practices Marketing Strategy
    [Best] The Best Branded Content of the Week: February 9, 2013
    Lets take a look at the best branded content of the post-Super Bowl week. Because this campaign was both extremely engaging and highly newsworthy, it gets points for being one of the best branded content campaigns this week. The best part of the video is its soundtrack – the noise of the factory floor transformed into song. It seems to me that the Super Bowl advertising this year was like an unofficial kickoff (pun intended) for a whole bunch of branded content.
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