• ACTIVEDEMAND  |  FRIDAY, APRIL 28, 2017
    [Best] Understanding The Difference Between a CRM and MAP
    Where a marketing automation platform does much of the heavy lifting for the marketer, the CRM is more of an organizational tool, that enables sales people to use the data to best approach each sales opportunity and help move the prospect along to the final sale. CRM and MAP : Similar on the Surface Only. There are some things in life that look or sound alike, but are quite different. To illustrate, consider crocodiles and alligators.
  • BIZIBLE  |  FRIDAY, APRIL 28, 2017
    [Best] 7 B2B Marketing Principles For CMOs and Directors
    Principle 7: Create Best Practices Based On Analytics, Not Assumptions. Best practices are safe. Best practices are the answer when marketers can’t see the future and need to make a bet in the present. In these situations, best practices or someone else’s agenda is the reason for why a spending change is made. It’s also creating best practices based on data and not assumptions. Create best practices based on analytics, not assumptions.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Best] B2B Marketing Trends for 2016
    them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Best] B2B Marketing Trends for 2016
    them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Best] B2B Marketing Trends for 2016
    them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. B2B Marketing.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Best] 5 Pillars of Marketing Automation Success
    Ensure Your B2B Marketing Clients Get the Best Results
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Best] Secrets to Successful B2B Webinars
    This best practice guide covers a variety of elements surrounding successful webinar strategy and execution
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Best] Six Key Steps to Successful Marketing Automation Adoption
    With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs Selecting a Marketing Automation platform can be a daunting task.
  • MODERN MARKETING  |  FRIDAY, APRIL 28, 2017
    [Best] Marketing Automation Rocks But Let’s Not Forget the Human Elements
    Unfortunately, marketing teams and content freelancers everywhere can breathe a sigh of relief because even the best AI software cannot establish a strategy or create content like a human or in a way that customers and prospects would believe it was personable. Making the Best of Both Worlds. Don’t set and forget because marketing automation still cannot run entirely on its own and deliver the best results.
  • KEO MARKETING  |  FRIDAY, APRIL 28, 2017
    [Best] Top 5 Demand Generation Strategies
    Due to its interactive nature, however, it comes with a need for more careful implementation to ensure best results while maintaining the corporate image. Demand generation is a critical part of the sales process. It is the first step in the sales cycle, so a shortage of qualified prospects will affect the entire process and negatively impact revenue. Creating demand within the target audience is so important because both quality and quantity of the leads are critical factors.
  • CONTENT STANDARD  |  FRIDAY, APRIL 28, 2017
    [Best] When Is a Corporate Blog Not a Blog? Why I’m Calling It a Digital Publication
    They borrow the best tactics of the newsroom and the publishing house. I was over the moon when I got the call: I was offered a job at Skyword as the managing editor of the Content Standard. After a solid year of job hunting and all its attendant woes, I was exactly where I wanted to be. My hard work had paid off. Until, of course, my husband burst my bubble. “So…it’s a corporate blog?” ” I may have overreacted. “It’s not just a blog !
  • VIDYARD  |  FRIDAY, APRIL 28, 2017
    [Best] 3 Things Customers Expect from Your Videos for Customer Support
    Many who try are finding that the best weapon to achieve this is self-help video. What’s the best way to demonstrate a solution? On-boarding is the key to retaining successful, long-term customers and videos are the best way to do it: According to Forrester , a one-minute video is worth as many as 1.8 When’s the last time you actually read a “read-me” document or browsed a manual before using a product? For most of us, it’s rare.
  • KAPOST  |  FRIDAY, APRIL 28, 2017
    [Best] 10 Tips for Editing Your Own Content
    While it may be tempting to tinker around with formatting as you go, it’s best to save it until last because content changes shift the space and how everything looks, which can lead to extra time spent re-formatting. If writing is a big part of your work, editing your own content should be, too. Between grammar snafus, typos, and sentences that don’t jive, each element impacts how people perceive content quality and a brand.
  • HUBSPOT  |  FRIDAY, APRIL 28, 2017
    [Best] April Social Media News: AR on Facebook, Ads on Snapchat & More
    The tricky part will be figuring out where your audience wants to hear from you most, and where to best spend your time and resources producing and promoting content. April showers bring May flowers (depending on where you live). This April also brought an onslaught of augmented reality, or AR, from a few of your favorite social media apps. Just like last month, Facebook and Instagram continued to compete with Snap Inc.
  • ACT-ON  |  FRIDAY, APRIL 28, 2017
    [Best] 5 Ways to Use Earned Media to Increase SEO
    Locate the best influencers. The first step to creating more powerful earned media is locating the best influencers to share that media. Trust is one of the hardest things for marketers to earn. Even with a great product, a solid brand, and a group of loyal customers, businesses need much more in order to grow. They need sales forces comprising their most talented assets: influencers.
  • HUBSPOT  |  FRIDAY, APRIL 28, 2017
    [Best] 9 Link Building Email Outreach Templates That Actually Work
    1) The best way to generate quality backlinks is to publish exceptional content publishers organically cite. Best, Jack. Best, Jack. Best, Jack. Best, Jack. Best, Jack. Maybe we could collaborate together on a blog post or video on how social media marketers should best evaluate the two companies' competing apps. Email Link Building Best Practices. Below are more of my link building outreach email best practices: 1) Edit, then edit again.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, APRIL 27, 2017
    [Best] 7 Tips to Boost Your Email Nurturing Results Immediately
    This is important because marketers rely on email as the top lead-nurturing tactic and according to Econsultancy, it’s the best channel for ROI. As I’ve written before, the best marketing feels like helping (because it is.). The response to your A/B tests will help you understand which message and approaches are most relevant and helpful and convert best with your audience.
  • LEANDATA  |  THURSDAY, APRIL 27, 2017
    [Best] Guidance on Improving the Customer Experience with Sales Apps
    I like to say that sales know best.”. Travis Henry offered a simple piece of advice about selecting Sales Apps during a recent webinar. Travis Henry. “It’s It’s really important that you have clearly identified requirements for your business and only then take that problem and challenge in search of a solution,” said Henry, the marketing development manager at Bluewolf. That’s much better than going after the new, hot solution and trying to incorporate it into your process.”.
  • LEANDATA  |  THURSDAY, APRIL 27, 2017
    [Best] Guidance on Improving the Customer Experience with Sales Apps
    I like to say that sales know best.”. Travis Henry offered a simple piece of advice about selecting Sales Apps during a recent webinar. Travis Henry. “It’s It’s really important that you have clearly identified requirements for your business and only then take that problem and challenge in search of a solution,” said Henry, the marketing development manager at Bluewolf. That’s much better than going after the new, hot solution and trying to incorporate it into your process.”.
  • TERMINUS  |  THURSDAY, APRIL 27, 2017
    [Best] How Panasas Does ABM with Terminus Account-Based Advertising & 6sense Predictive Intelligence
    After Terminus drove engagement with our target accounts, our inside sales team would follow up before handing over the best prospects to our sales executives. It also helps us find other best-fit accounts we hadn’t already identified. Terminus is the best way to do both. Aditi Karandikar’s team at Panasas uses technology from the Terminus Cloud for ABM to do account-based marketing at scale.
  • CONTENTLY  |  THURSDAY, APRIL 27, 2017
    [Best] Ask a Content Strategist: How Do You Measure the ROI of Video Marketing?
    You can have the best insights in the world, but if you aren’t able to communicate them in a clear, entertaining way, you’re not going to break through. Hire them to tell your story and focus your attention on the things that you do best. Welcome to the April edition of Ask a Content Strategist, the monthly mailbag column about love, life, and mostly content marketing. This month’s column focuses on a topic that no one’s talking about: video marketing.
  • SNAPAPP  |  THURSDAY, APRIL 27, 2017
    [Best] Solving the 9 Most Common Marketing Problems With Interactive Content
    Think about what types of interactive content would best serve your objectives, and then split test to see what works best. . Every day, marketers face new challenges that are unique to their companies and customers. However, it’s safe to say most can bond over a few of the more common marketing problems: Things like lagging website conversion rates, sales funnel underperformance, and poor lead conversion. We’ve all been there.
  • ONALYTICA B2B  |  THURSDAY, APRIL 27, 2017
    [Best] PPC V Influencer Marketing; Clicks V Sales
    Therefore, we’ve laid out the pros and cons for both influencer marketing and PPC so that you, as a marketer, can come to an informed conclusion of which tactic is best for you.
  • CONTENT STANDARD  |  THURSDAY, APRIL 27, 2017
    [Best] Google Ads Continue to Have Problems, and Brands Are Hitting Pause
    This is your best leverage in any conflicts you may have with Google. Keep in mind that when it comes to advertising, you’re the customer and deserve the best service possible. Keeping pressure on the network’s improvement is the best way to guarantee that your ads will be well served—and that you don’t have to sacrifice revenue to protect your reputation.
  • BIZNOLOGY  |  THURSDAY, APRIL 27, 2017
    [Best] The case for customer reactivation
    But some marketers may still be missing out of some of today’s best practices in reactivation marketing. Before you can plan your best intervention tactics, you need to develop answers to several key questions: How should you determine the definition of inactivity in your business? As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base.
  • DISCOVERORG  |  THURSDAY, APRIL 27, 2017
    [Best] The Truth about Cold Email
    Some of the best subject lines are intentionally brief without being misleading. You might try: Humor: “Best of Groupon: The Deals That Make Us Proud (Unlike Our Nephew, Steve)” Personalization: “Hey Katie – 90.7% The best purchased lists have a bounce rate around 10%, and most will bounce at least 25% of the time. What is spam? What is a cold email? And when is my email against the law?
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 27, 2017
    [Best] Live From The Marketing Nation: Day 3 – ABM, Content Marketing, and Leadership
    Your best friend is sales : Find your partner in sales—that may be your account executives or sales/business development representatives. Constrained projects change your goal from driving results to learning the best way to drive. Author: Ellen Gomes Usually, by the time you hit the last day of a conference, you can feel the energy dwindling, but that wasn’t the case for day three of Marketing Nation Summit.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 27, 2017
    [Best] 5 Insider Tips to Get a Demo That’s Actually Useful
    Based on my experience in talking hundreds of customers through this process, I’d like to explain how you can use 5 simple steps to make sure the sales demo you receive is a valuable exercise that will help you pick the best platform for your team. Author: Omair Malik Have you ever found yourself (and your team) wasting time, missing out on opportunities, or failing to meet your goals? It can be perplexing when you know that your strategy is airtight—what could be holding your back?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 27, 2017
    [Best] Research shows we may be at the end of the startup era
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. About a year ago, I wrote a blog post that went against the grain. At a time when everybody was ga-ga over Snapchat I predicted that Facebook would eventually dismantle them. I wrote: Snapchat has no meaningful intellectual property.
  • HUBSPOT  |  THURSDAY, APRIL 27, 2017
    [Best] 6 Cover Letter Examples That Got Something Right
    In 2009, David Silverman penned an article for Harvard Business Review titled, “ The Best Cover Letter I Ever Received. Livestream CEO Jesse Hertzberg, by his own admission, is one of those people, which might be why he called this example “ the best cover letter ” (which he received while he was with Squarespace): Source: Title Needed. We’ve already covered the importance of addressing how you’ll best execute a certain role in your cover letter.
  • ACT-ON  |  THURSDAY, APRIL 27, 2017
    [Best] Want Better Marketing Automation Results? Think Outside the Inbox
    Just do try to personalize, or at least segment these messages as best you can. Pick whatever channel has the best chance of generating a good return, but that won’t make your system overly complex. When most of us think of marketing automation, we think of email. Automated emails, also called “drip emails,” “drip campaigns,” or “auto-responders,” are the backbone of marketing automation.
  • WEBBIQUITY  |  THURSDAY, APRIL 27, 2017
    [Best] The 10 Best Customer Service and Customer Engagement Platforms
    The best tool I’ve found lately is Intercom; a sort of CRM tool for SaaS software companies that makes it easy to see user activity and communicate with…application users.” This was the 43rd post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2: 2: The 12 Best Competitive Intelligence and Benchmarking Tools. #3: 3: The Nine Best Facebook Marketing Tools. #4: 23: The 29 Best Web Analytics Tools. #24:
  • HUBSPOT  |  THURSDAY, APRIL 27, 2017
    [Best] Why Agencies That Conduct Market Research Grow Faster
    Why do your best clients choose your firm? So what’s the best way to conduct research? Here are three more tips for conducting effective research: 1) Phone interviews are best. 2) Online surveys are second best—but they don't have to be second rate. You’re a busy marketer. Your days are full of client meetings, brand research, marketing strategy sessions. Who has time to do market research for their own marketing agency?
  • THE POINT  |  WEDNESDAY, APRIL 26, 2017
    [Best] Observations from the 2017 Marketo Summit
    That’s going to require more than just implementation and configuration, but counsel, best practices, and hands-on assistance with strategy (How do I select target accounts? This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. The event has transformed since 2009, when the customer party fit (literally) onto a suburban restaurant patio. For a more detailed recounting of those early events, read this great article on LinkedIn by Sandra Freeman.).
  • ENGAGIO  |  WEDNESDAY, APRIL 26, 2017
    [Best] 3 Components of Measuring Reach in Account Based Everything
    But, historically, it’s been hard to understand which programs do the best job of reaching your specific named accounts. David Ogilvy was far ahead of this time. He was known as the King of Madison Avenue. Though often viewed by his peers as eccentric (and even bizarre – he was known to wear capes to board meetings), he got many things right.
  • DISTRIBION  |  WEDNESDAY, APRIL 26, 2017
    [Best] The Difference Between Distributed Marketing & Multi-Level Marketing
    digital marketing Distributed Marketing Distributed Marketing Best Practices Distributed Marketing Management Distributed Marketing Resources Featured Home Local Marketing Marketing Automation Multi-channel Marketing Multi-Channel Marketing Automation Multi-Level Marketing Omni-Channel Marketing Social Media Social Media Marketing distributed marketing best practices Distributed Marketing Platform marketing automation MLM
  • ABERDEEN CMO ESSENTIALS  |  WEDNESDAY, APRIL 26, 2017
    [Best] The Extraordinary Effectiveness of SMS Coupons [Infographic]
    The best way to determine whether a campaign is a success or a failure is whether the investment in it was recouped from new or existing customers. Choosing the correct medium is key to running a successful marketing campaign. Some channels are proven successes and others are repeatedly shown to be dead ends. For instance, the days of the printed mail coupon are numbered, with an average peak redemption rate of less than 5%.
  • CONTENTLY  |  WEDNESDAY, APRIL 26, 2017
    [Best] 5 Golden Rules for Your Next Content Marketing Hire
    For instance, when we were interviewing Erin Nelson for our marketing editor role, I assigned her a 2,000 word explainer on best practices for mid-funnel content marketing in B2B tech. But if what you really need is a great writer or videographer to produce breakthrough content, hire the best damn writer or videographer you can find. There’s a lot of noise and uncertainty in content marketing, but one thing has remained constant: People are creating more and more content.
  • MODERN MARKETING  |  WEDNESDAY, APRIL 26, 2017
    [Best] Congratulations to the 2017 Markie Award Winners!
    Best Cross-Channel Marketing Program. Best Digital Marketing Ecosystem. Best Email Marketing Campaign. Best Emerging Company Marketing Campaign. Best Integrated Mobile Experience. Best International Campaign. The Best International Campaign honors the company with a successful marketing campaign outside the United States - in multiple countries in multiple languages, modification of a program originally created in the U.S. Best Social Campaign.
  • SNAPAPP  |  WEDNESDAY, APRIL 26, 2017
    [Best] A Marketing Fitness Plan to Improve Your Content Strategy
    Checklist: Is your content addressing what the buyer needs (not just what product management tells you the product does best)? What are the key points in that flow where the best MQLs (those are marketing-qualified leads with the highest likelihood of making a purchase) are coming from? A healthy marketing program is much like a healthy exercise regimen.
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 26, 2017
    [Best] Cisco shares their marketing stack with 39 marketing technologies
    While such integration work was previously considered a downside to best-of-breed stacks, I think the fluency of orchestrating across marketing, sales, and custom internal systems has become a real organizational asset. The MarTech conference in San Francisco is less than two weeks away , and I’m really looking forward to kicking it off with the Stackies & Hackies awards reception on the evening of May 9.
  • HG DATA  |  WEDNESDAY, APRIL 26, 2017
    [Best] When it Comes to Choosing Data Vendors, Buyer Beware
    Determine in advance exactly what you need from a dataset in order to target your best prospects. If you’re currently buying B2B business or contact records for the go-to-market functions of your company, be forewarned – the old poker saying of “if you don’t see the sucker at the table, it’s you” might apply. As I’ve written about on multiple occasions, most companies under invest in data.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 26, 2017
    [Best] How to keep yourself safe from social engineering attacks
    Best practices for protecting private information. By Kiki Schirr, {grow} Contributing Columnist. Your Facebook “About” page says where you were born. LinkedIn states where you work. Your Twitter profile reveals your collegiate team. And that old OKCupid profile you forgot to delete–well, you were a little too open, perhaps. There’s likely a ton of data about you online, especially if you’re crafting a big social media presence.
  • ACT-ON  |  WEDNESDAY, APRIL 26, 2017
    [Best] Marketing Automation for the New Buyer’s Journey
    Take a close look at how your best customers make buying decisions. Just a few short years ago, the average B2B buyer still responded well to the classic marketing and sales tag-team approach, with marketing providing high-quantity product exposure and sales moving in to close the deal. This had been the model for decades, and everyone (buyers and sellers alike) was trained to it. And then the buyer broke the mold.
  • EMEDIA  |  WEDNESDAY, APRIL 26, 2017
    [Best] Marketing Automation: Tips For Ensuring Top-of-Funnel (and Full Funnel) Success
    Manage your B2B lead generation efforts to ensure that leads who best fit your ideal prospect personas are evaluated, qualified, and routed to Sales or enter your lead nurturing process. Remember, to ensure your automation-driven lead nurture process produces a steady flow of top-quality SQLs, take care that only the best raw leads enter. (Back by Popular Demand).
  • HUBSPOT  |  WEDNESDAY, APRIL 26, 2017
    [Best] 10 of the Best Ads from April: Hygge, Apocalypse, and a Robot Baby
    10 of the Best Ads from April. The true story reflects Pedigree's belief that dogs bring out the best of us. Although we haven't been fortunate enough to see more than a few scattered days of sunlight here in Boston, I'm told it's technically spring. In addition to rain, April also brought us some stunning new creative work from agencies around the word.
  • EXPERIENCE MARKETING INSIGHTS  |  TUESDAY, APRIL 25, 2017
    [Best] Understanding, Attracting, and Retaining Audiences: The Power of the Brand Experience
    Your best bet to stay ahead of changing demographics
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 25, 2017
    [Best] Live From The Marketing Nation Summit: Day 2 – Storytelling, Brand Evolution, and The Future of Marketing
    Our best brand advocates are sitting next to us at work. Some of the best moments? Live From The Marketing Nation Summit: Day 2 – Storytelling, Brand Evolution, and The Future of Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Live From The Marketing Nation Summit: Day 2 – Storytelling, Brand Evolution, and The Future of Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • KAPOST  |  TUESDAY, APRIL 25, 2017
    [Best] The Business Value of Content Marketing [Webinar]
    Her passion is implementing best-in-class lead generation techniques and researching, developing, and writing about the next greatest content strategy. There aren’t many more ways for us to say it: getting your content operation organized is critical to the success of your B2B marketing organization.
  • TERMINUS  |  TUESDAY, APRIL 25, 2017
    [Best] Account-Based Marketing Worksheet: How to Map Content to Your B2B Buyer’s Journey
    Now that B2B sales and marketing teams are banding together to do account-based marketing (ABM) and turn best-fit accounts into customers , the approach to content is shifting. For a lot of marketers today, it’s hard to remember a time before content became the calling card of B2B marketing. We’ve heard over and over that “content is king.” ” That we need to create more content to drive inbound leads. but wait, not that much content.
  • BIZIBLE  |  TUESDAY, APRIL 25, 2017
    [Best] 5 Signs the Gap Between Sales and Marketing is Closing
    One of the best examples of how online marketing bridges the gap between sales and marketing is that of content marketing. The celebrated co-founder of HP, David Packard, once said: “marketing is too important to be left to the marketing department.” Many marketers will jump immediately from their seats and label this as an utter blasphemy. Nonetheless, the truth is that Packard is right (up to a certain extent). Marketing is way too important to be left ONLY to the marketing department.
  • MODERN MARKETING  |  TUESDAY, APRIL 25, 2017
    [Best] The Rise of the APAC Modern CMO
    We invite you to explore these innovative best practices at MME with us. I’m always asked by marketers and CMOs across APAC “what is the key for a successful marketing strategy?” ” My response: Put your customer first and create a seamless journey. The aim is to convert them into brand advocates. With the number of new digital channels available, the CMO of Tomorrow has the kind of granular behavioral data that earlier generations of marketers only dreamt about.
  • LEAD LIAISON  |  TUESDAY, APRIL 25, 2017
    [Best] The #1 Mistake that Prospective Marketing Automation Buyers Make
    G2 Crowd & Capterra are perhaps two of the best sources of legitimate reviews for software products. That information will give you much more leverage to negotiate the best deal for your company and your potential marketing automation partner. We won’t beat around the bush. The number one mistake that prospective marketing automation buyers make is delaying a decision. This results in: Lost opportunity cost for your company.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 25, 2017
    [Best] 15 Audiences You Should Be Targeting with B2B Facebook Ads
    Time and time again, regardless of the business and its goals, Lookalike custom audiences tend to perform exceptionally well, if not the best, out of all other audiences. For B2B purposes, try these three and their subcategories as they best relate to your business and advertising goals: B2B.
  • INFER  |  TUESDAY, APRIL 25, 2017
    [Best] Getting Started with Machine Learning: 3 Things Marketers Need to Know
    For example, predictive analytics is helping enterprises process their CRM and marketing automation system data, combine it with external signals from across the web, and determine where their highest revenue potential lies so they can double-down on the best bets. One of the best ways to address the stack efficiency challenge is to find an AI platform with an open architecture that can serve as your company’s system of intelligence.
  • BIZNOLOGY  |  TUESDAY, APRIL 25, 2017
    [Best] All about earned media micro-influencer marketing and more on the Through the Noise podcast
    Pick up some useful strategies for getting more attention online and how to get the best kind of attention. Gerris is a virtual digital agency, bringing together some of the best global partners in online engagement, influencer marketing, blogger outreach, social media marketing, search engine marketing, online reputation management, content marketing, digital PR, training, and strategy. I was recently invited to be a second-time guest on the Through the Noise podcast.
  • DISCOVERORG  |  TUESDAY, APRIL 25, 2017
    [Best] Myth Busters: 3 Sales Intelligence Assumptions Dispelled
    Account-Based Everything Best Practices from the Industry Data Driven Marketing Account-Based Marketing B2B Insights B2B Sales Insights Clean Data data intelligence Outbound Marketing Sales EffectivenessSome information is so sensational that it gets passed around regardless of the truth: The amount of tryptophan in a Thanksgiving turkey is enough to make people sleepy. Humans only use 10% of their brains. Jimmy Hoffa is buried under Giants Stadium.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 25, 2017
    [Best] Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity
    S cientific: The best CMOs know that their revenue metrics must be simple, yet constantly evolving with the changing dynamics in their industry. We’ve distilled data from the past five years into key benchmarks, to show you how you’re performing against your peer group and help you optimize for best practices. Give your sales team the best tools and set them up for success.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 25, 2017
    [Best] A Simple Rule for How Brands Should Work with Influencers: Attention Retention
    Media publishers are best at acquiring attention, while influencers dominate at retaining it. By Jay Acunzo, {grow} Community Member. TL;DR—Influencer marketing is a big and growing trend, but few organizations are reaping the biggest possible rewards of the approach. Let’s reset our thinking, so we can improve our results. W hen a new trend starts careening towards ubiquity, the pundits beat their blogs for blood—declaring victors in a battle they imagine is real: “Email is dead.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Best] The Character Count Guide for Blog Posts, Videos, Tweets & More
    So, if you don't want your title to get cut off in the search results, it might be best to keep it under 60 characters. Even on Facebook, it's still best to keep your meta title to fewer than 60 characters, and to 155 for meta descriptions. Like anything else in marketing, however, it's never an exact science, despite the best data. When it comes to writing text for your blog and social media posts, many marketers wonder, "But what's the character limit?"
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 25, 2017
    [Best] 5 Content Marketing Hacks To Attract A Property Investor Audience
    Content marketing is big and now is the best time ever to really push this […]. Content marketing is a modern marketing technique enabled by the web which everyone is talking about. If you’ve never heard the phrase, content marketing is the act of creating valuable free content with the aim of drawing in new customers. The post 5 Content Marketing Hacks To Attract A Property Investor Audience appeared first on Marketing Insider Group. Content Marketing
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Best] How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post
    The best part is, we did it without publishing any new content, spending any more money on marketing or adding any additional resources to our team. Today I’m going to show you how we boosted our organic traffic by 43% over a 3 month period. We call the strategy, The Mission Week , and I will tell you exactly how we do it. But First, a Little Story. I am the founder of small business-focused job board called Proven.
  • ACT-ON  |  TUESDAY, APRIL 25, 2017
    [Best] The Benefits of Retargeting for B2B
    Would you say retargeting works best for B2B companies like Act-On Software, or do you also recommend it for B2C as well? The difference is in the approach: who you’re going after, what you’re offering, and what the best platform is for your business. It’s one of the best tools in a marketer’s arsenal to make sure you’re seen in this omni-channel world. An Interview with Act-On Software Marketers.
  • WEBBIQUITY  |  TUESDAY, APRIL 25, 2017
    [Best] The 16 Best Sites for Free Stock Photos and Videos
    This was the 42nd post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2: 2: The 12 Best Competitive Intelligence and Benchmarking Tools. #3: 3: The Nine Best Facebook Marketing Tools. #4: 4: The 14 Best Content Planning and Research Tools. #5: 5: The 23 Best Content Ideation Tools. #6: 6: The 24 Best Online Writing Tools and Apps. #7: 7: The Six Best Google+ Marketing Tools. #8:
  • CONTENTLY  |  MONDAY, APRIL 24, 2017
    [Best] Teenagers Can’t Get Enough Mobile Video
    They’re just communicating in the manner they know best. I have a pair of 13-year-old cousins who come over my childhood home every year for the holidays. When they were younger, their parents often harped on their impish outdoor behavior: “Put down that tree branch!” ” “Get out of the mud!” ” Eventually, they outgrew their old vices and replaced them with something more modern: excessive cell phone usage.
  • CONTENTLY  |  MONDAY, APRIL 24, 2017
    [Best] 5 Experts Share Their Top Advice for Creating VR Content
    If you’re new to VR, or just want to learn some of the latest trends and best practices from virtual reality experts, below are five clips from this year’s Social Media Week conference in New York. This post originally appeared on Social Media Week. Virtual reality isn’t just for big budgets. Hardware is becoming more accessible, and there are new opportunities for small businesses to create VR content.
  • VIDYARD  |  MONDAY, APRIL 24, 2017
    [Best] Hey Drift! You Forgot About Video!
    Drift makes a really solid case for replacing most of the ABM process with AI and bots, using the in-person shopping analogy: “If your best lead walked into your store, would you give them a pen and a clipboard with a form to fill out before you started talking to them? Staff need to be educated on video best practices, systems need to be in place to handle the video, and leadership needs to set goals around video usage. And the best part?
  • MODERN MARKETING  |  MONDAY, APRIL 24, 2017
    [Best] Email Marketing and the Reality About ISP Mediation
    The reason being is that if an ISP receives outreach enough times regarding a specific sender, only to see they are continuously recognized by that ISPs filter, the ISP will then know the client is ignoring best practice advice. A sender that commits to solving the root cause over time via the implementation of strategic best practices should absolutely request ISP mediation to help resolve their issue.
  • CONTENT STANDARD  |  MONDAY, APRIL 24, 2017
    [Best] Global Marketing Anatomy: It Takes a Delicate Design to Make Content Shine
    As Jenny Wilson of Deloitte Australia pointed out in that Simple article, “campaign management and execution is best driven as a shared service support, along with social and digital marketing. While your responsibilities might only pertain to stateside matters, there’s still something so sweet about working in a worldwide organization, knowing your products can bring a smile to someone of the other side of the planet, all without a huge global marketing output.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 24, 2017
    [Best] The path to content success: Crushing self doubt
    They don’t know where their best stuff comes from. It’s an asset – a tiny critic that prods me to produce my best work and that keeps me from being an arrogant, insufferable know-it-all.”. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. By any measure, Antonio Centeno is a success and an inspiration.
  • HUBSPOT  |  MONDAY, APRIL 24, 2017
    [Best] 8 How-To Videos We Love (and Why)
    What’s the best how-to video you’ve ever seen? Have you ever learned how to do something with the help of an internet search? The answer is most likely a resounding “yes.” Most recently, I taught myself how to fold a fitted sheet with a helpful video from homemaker extraordinaire and friend of Snoop Dogg Martha Stewart. Videos are an especially compelling way to learn how to do something online because, well, the video shows you exactly how to do it.
  • CHIEFMARTECH  |  MONDAY, APRIL 24, 2017
    [Best] Separating marketing technology fact from fiction at #MarTech in 2 weeks
    Fiction: Best-of-breed marketing stacks are a mess to integrate and manage. Fact: You’ll see dozens of real-world stack close up at MarTech — such as this one from Microsoft — that show how best-of-breed solutions have become conceptually elegant and operationally effective.
  • ACT-ON  |  MONDAY, APRIL 24, 2017
    [Best] Need an Edge? Do A Content Marketing Competitive Analysis
    See which content of theirs has performed best. See which pieces of their content have performed best. This view works best for pieces of content that have gotten a lot of shares – like 300 or more. They actively seek to hire their competitors’ best talent. “Business is competitive.” No kidding, right? And so is marketing. Content marketing, in particular, is ferociously competitive. Just consider the graphic below.
  • HUBSPOT  |  MONDAY, APRIL 24, 2017
    [Best] Is an MBA Worth the Money?
    Depending on the program you choose, an MBA could be the best place to gain this knowledge. Here on the HubSpot Marketing Blog, I haven’t exactly made it a secret that I went to business school. It was an experience that provided two years’ worth of fodder, lessons learned, and other actionables that I like to share here. But there’s one question I have yet to answer, at least in this venue, about the time spent earning my MBA: Was it worth it?
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 24, 2017
    [Best] 5 Ways to Build a Highly-Engaged Email List
    An email list with relevant, high-quality contacts is a company’s best asset. While there are many online and offline techniques to build an email list, it’s a marketer’s job to ensure that your list remains relevant and up-to-date to reduce database decay. According to HubSpot, your email list degrades approximately 22.5% each year, so. The post 5 Ways to Build a Highly-Engaged Email List appeared first on PureB2B.
  • CONTENTLY  |  FRIDAY, APRIL 21, 2017
    [Best] Should Pharmaceutical Companies Be Allowed to Do Content Marketing?
    There are a few advertising guidelines on a separate section of the site that go over best practices for digital channels like social media networks, but the fine print spells out that the documents “do not establish legally enforceable rights or responsibilities.” In 2010, pharmaceutical company Eli Lilly sponsored a quiz about depression on WebMD.
  • FATHOM  |  FRIDAY, APRIL 21, 2017
    [Best] Healthcare Marketing: 4 Simple Tips for Reaching Millennials
    When it comes to modern social media, even the best content isn’t going to cut it. Missed our webinar? Check it out now and learn how to engage millennials with a modern, comprehensive digital media plan. The digital age has revolutionized healthcare. It is now easier than ever to make appointments, monitor your own health with apps, and even receive healthcare online. The way healthcare services function isn’t the only thing that’s changing for health systems, though.
  • KAPOST  |  FRIDAY, APRIL 21, 2017
    [Best] The Value of ABM Goes Beyond Marketing
    One of the best things about ABM is the first part: the “Account.” If you’re doing ABM well, everything rolls up under the Ideal Customer Profile that represents your best accounts. But best of all, your customers will become the true North Star you’ve always known they should be. Pushing product: it’s what B2B companies have been doing for years. Even if we say we’re putting the customer front and center, usually we’re not really walking the talk.
  • BIZNOLOGY  |  FRIDAY, APRIL 21, 2017
    [Best] 3 insights from intelligent content conference
    But Pavan’s was the best one to paint an accurate picture of how hard it is to use AI for content marketing. The best talk at the show was by Marcus Tober of Searchmetrics. I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30. I said to a colleague there that the conference agenda fit into the bull’s-eye of my skills and interests. Several of the talks had the word “AI” in them.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 21, 2017
    [Best] Everything You Need to Know About AdTech & MarTech in 4 Sessions
    Everything You Need to Know About AdTech & MarTech in 4 Sessions was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Everything You Need to Know About AdTech & MarTech in 4 Sessions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Marissa Lyman Bolder , better , and BIGGER than ever before.
  • ACT-ON  |  FRIDAY, APRIL 21, 2017
    [Best] The Art of Creating Curated Content
    Compile the best tools. If so, consider creating a “best tools” piece. Check out this post from BufferSocial titled “ 45 Best Mobile Apps and Tools for Marketers: How to Manage Social Media from Anywhere.”. Best webinars list. If so, please share your best tips! Content creation is on the rise, with 76 percent of marketers reporting that they plan to generate more content this year than last.
  • PUREB2B  |  FRIDAY, APRIL 21, 2017
    [Best] Using Buyer Intent to Drive Your Marketing Efforts
    For example, they might search for “content marketing strategies,” “content marketing best practices,” or “how to create a content marketing strategy.” These keywords are essential in determining the best pieces of content to create for your buyers at each stage of the sales cycle. Landing pages, sales pages, and product pages are the best possible avenues during this stage.
  • LEANDATA  |  THURSDAY, APRIL 20, 2017
    [Best] When Leads Get Left Behind
    In other words, they’re finding it a challenge to make sure the right person at their company is responding to a customer with the best information. Here’s a statistic that should grab the attention of data-driven marketers. But fair warning. This particular piece of data likely will drive them absolutely crazy. In a new LeanData survey, The State of Lead Management , more than 500 B2B sales and marketing professionals said that 25.5
  • LEANDATA  |  THURSDAY, APRIL 20, 2017
    [Best] When Leads Get Left Behind
    In other words, they’re finding it a challenge to make sure the right person at their company is responding to a customer with the best information. Here’s a statistic that should grab the attention of data-driven marketers. But fair warning. This particular piece of data likely will drive them absolutely crazy. In a new LeanData survey, The State of Lead Management , more than 500 B2B sales and marketing professionals said that 25.5
  • CONTENTLY  |  THURSDAY, APRIL 20, 2017
    [Best] The Content Marketing Journey, in 3 Stages
    We helped Contently continue to grow at a rapid pace, and along the way, we were named the Best B2B Content Marketing by The Drum and the Best Brand Publication by Digiday. We were #508 on the Inc 5000 , had hundreds of clients, and were named one of the best places to work in New York by Crain’s and Ad Age. I’ve worked at the same company for the past three and a half years, but it feels, at times, like I’ve worked for three different companies.
  • FATHOM  |  THURSDAY, APRIL 20, 2017
    [Best] How to Make the Most of Marketing Nation 2017
    In other words, this summit is an industry conference where the best and brightest in Marketing gather to share ideas, best practices and discuss the current and future state of Marketing. Luckily, Marketo has split their sessions into 3 audience groups for your planning pleasure: Executive Sessions, Best Practices Sessions, and Thought Leadership Sessions. Aside from the expertise-filled sessions, the second-best source of knowledge at Marketing Nation is the people.
  • MODERN MARKETING  |  THURSDAY, APRIL 20, 2017
    [Best] 3 Ways To Use Cross Channel Marketing To Reach Your Marketing Goals
    Despite that new media, platforms and ways to approach your customer are springing up like mushrooms, the real burning issue for marketers stays the same: what is the best strategy to reach customers and extend the business prosperity? Moreover, during that you create the best journey path possible. With so many options, how do you assess the capabilities of each one to make the best choice for your company?
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 20, 2017
    [Best] Building a B2B Mobile SEO Strategy? 5 Key Points To Consider
    Much like regular SEO, optimizing your mobile site to align with best practices is an extremely important part of the mobile SEO strategy. The 2017 digital marketing buzzword of the year is mobile SEO. And everyone is wondering how to utilize it. How do we capture the mobile market? How do we use mobile as a competitive advantage? How do we do mobile?
  • ONALYTICA B2B  |  THURSDAY, APRIL 20, 2017
    [Best] Employee Advocacy- Are You Leveraging Your Employees’ Influence?
    They’re wise to the fact that what it all boils down to is an increase in sales, and in doing so brands may be selective with the delivery of information and paint best case scenarios. The best kind of influencer relations involves brand and employee advocates; advocates speak highly of a brand simply because they want to- there isn’t necessarily anything in it for them (not to be confused with brand ambassadors).
  • OPENTOPIC  |  THURSDAY, APRIL 20, 2017
    [Best] Five Revolutionary Changes in Marketing Since the Turn of the Century
    While the objective of a marketing program is to put a word or a verbal concept into consumers’ minds, the best way to do that is not with words at all. What can we say about marketing that hasn’t been said many times before? Two developments have changed marketing forever. One is the arrival of the internet. The second is the rise of global branding.
  • YOUR SALES MANAGEMENT GURU  |  THURSDAY, APRIL 20, 2017
    [Best] Sales Management Thought Leadership:  efficient effectiveness
    All of this helped us pick a great spot, it was rated the “best beach resort in the world”. The best plan is to have a plan and to consider what might go wrong or what could impact your ability to exceed your objectives. Sales Management Thought Leadership: efficient effectiveness. As an Eagle Scout I can discuss the topic of “Be Prepared” easily and based upon my upcoming vacation next week it could lend more credibility.
  • BIZNOLOGY  |  THURSDAY, APRIL 20, 2017
    [Best] How to use customer data to develop marketing insights
    You can reply to and highlight the best customer comments. One of the best ways to get this data is Google Analytics. It shows you lots of data and graphs, like which areas of the world send you the best traffic, which of your pages perform best, and which perform worst. Try a few strategies, see which work best, and go from there. Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right?
  • CONTENT STANDARD  |  THURSDAY, APRIL 20, 2017
    [Best] Your Content Strategy Should Include Your Entire Organization: Part I—Assembling Your Team of Brand Advocates
    Stay tuned for Part II of this series where we will look at the vitality of a continuous collaboration with your social media team, Part III where we explore how to partner with sales to hone your audience persona and level up your content, and Part IV where we discuss the best ways to secure and maintain buy-in from your digital team. The launch of a content marketing initiative is filled with creative thinking and purpose. Content strategy is meticulously plotted out and optimized.
  • DISCOVERORG  |  THURSDAY, APRIL 20, 2017
    [Best] A New Generation of Marketing Metrics & the ROI of Better Data
    Account-Based Everything Best Practices from the Industry Marketing Strategies B2B Insights CMO data intelligence database hygiene Decision Makers Email Marketing Good Data Sales IntelligenceRevenue growth is only possible with a solid understanding of our prospects – and no one knows that better than B2B marketers.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 20, 2017
    [Best] 4 Steps to Create Awesome Interactive Content
    And, perhaps best of all, it can be fully integrated with your digital or engagement marketing platform. 4 Steps to Create Awesome Interactive Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Steps to Create Awesome Interactive Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Vanessa Porter People demand a lot from marketers these days.
  • CHIEFMARTECH  |  THURSDAY, APRIL 20, 2017
    [Best] Marketing technology may never consolidate (but that’s a good thing)
    There’s growing competitive pressure among the leading vendors for who will amass the biggest and best ecosystem. For marketers, this could be the best of both worlds. But you’d also have the benefits of augmenting those platforms with creative third-party products that best fit your particular business needs, harness the latest innovations, and give you the freedom to differeniate in a digital world.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 20, 2017
    [Best] Can anybody become known? Let’s ask the janitor.
    My sustainable interest is to be the best at networking and connecting people, especially entrepreneurs in the African-American community in Indianapolis. Faith McKinney with U.S. Vice President Mike Pence. By Faith McKinney, {grow} Community Member. I have just listened to the audio version of Mark Schaefer’s book KNOWN: The handbook for building and unleashing your personal brand in the digital age. He begins the book by asking this bold question, “Can anybody become known?”
  • LEAD LIAISON  |  THURSDAY, APRIL 20, 2017
    [Best] Lead Liaison Announces Highly Anticipated OneFocus™ – A Free CRM
    Features like these make OneFocus™ CRM not only the best CRM solution in the industry, but it also completes Lead Liaison’s suite of solutions, making us the most powerful marketing and sales solution provider in the world,” Worsham says. Lead Liaison customers already have access to the most advanced level of website visitor tracking and marketing automation.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Best] 24 Growth Hacks to Try Today
    But one thing that’s been a bit trickier to track down is a single, comprehensive list of the best growth hacks to put into practice, or at least experiment with. Sometimes, the best blog posts are the ones that address a question being asked by many, but answered by few. But be careful not to embed these posts where they distract from your primary CTA -- this hack is best used on post-conversion pages. That way, you can send the best-performing version on your desired date.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Best] What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?
    The best part? How to Select (and Use) the Best LSI Keywords. The trick is to narrow down your best options that are both directly related to your content and carry a decent amount of search volume. I’ll admit that when I first heard a colleague mention “latent semantic indexing,” my immediate response was simply, “What?”.
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