[Best] Inbound Marketing vs. Outbound Marketing: Which Should You Choose
    A defined strategy will help you understand how best to allocate marketing resources. They must determine how best to utilize both inbound and outbound marketing tactics. Business-to-business (B2B) focused companies use a variety of marketing programs in their attempts to generate sales leads. However, 51% of them do not have a marketing strategy in place. What is Inbound Marketing vs Outbound Marketing ? .
  • EMEDIA  |  FRIDAY, JULY 21, 2017
    [Best] Email Analytics: KPIs to Gauge the Success of Your Campaign
    The best approach may be to pick a tolerable window for sales — say one, six or 12 months down the line. That may give you the best baseline for a campaign’s success. If you use email to generate leads for your company (and if you don’t, you should ), you have to face a basic question: how do I know if my campaign has been successful? Modern-day email analytics will provide the answers you need, as long as you have fully considered your campaign Key Performance Indicators (KPIs). .
    [Best] Best Practices for a Marketing Database Cleanse
    A framework comprising of best practices to consider and red flags to avoid
    [Best] 5 Pillars of Marketing Automation Success
    Ensure Your B2B Marketing Clients Get the Best Results
    [Best] Secrets to Successful B2B Webinars
    This best practice guide covers a variety of elements surrounding successful webinar strategy and execution
  • CONTENTLY  |  FRIDAY, JULY 21, 2017
    [Best] Why It’s Time to Rebuild Traditional Marketing Teams
    If you’re the editor publishing a blog post, you focus on getting the best possible article onto the site. Doing this would potentially require more people (and more budget to pay their salaries), but by mapping roles to the customer journey, each team could focus on providing the best experience possible at each stage of the funnel.
    [Best] How to Interview: Content Marketing Like a Journalist
    Lastly, while communicating before your interview, it is often best practice to send some or all of your interview questions to your subject ahead of time (at least as far as content marketing is concerned). My first job was, in many respects, a content marketing dream.
  • BIZNOLOGY  |  FRIDAY, JULY 21, 2017
    [Best] SEO for site acquisitions
    Prioritize the keywords that map best to the acquired site’s content. Considering an acquisition? What’s your strategy with the acquired domain? How are you going to handle the SEO problem? No idea? Read on for some tips! The biggest thing to remember is that you don’t want to lose any search equity that has been built over the years. SEO is hard enough so don’t make it harder for yourself.
    [Best] 3 Ways Marketing Ops Can Improve Your Planning Process
    Why Marketing Ops is the best group to lead: Marketing Operations should be in constant communication with the CMO and Marketing leadership around the current state of Marketing’s performance (e.g. Why Marketing Ops is the best group to lead : Marketing Operations plays a critical role in building alignment across teams, processes and programs in the marketing organization. “I can’t wait for planning season to start!” ” said no marketer ever.
    [Best] How to Manage an Account-Based Sales Team
    The post How to Manage an Account-Based Sales Team appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. If you’re keeping up with the latest B2B trends, you’ve probably heard or read the term “Account Based” recently. Many B2B organizations deal with a smaller lead pool and longer sales cycle, which means you’ve probably had to adjust your marketing campaigns accordingly.
  • VIDYARD  |  FRIDAY, JULY 21, 2017
    [Best] How to use Video in your Email Marketing Campaigns
    Here’s an example CTA I built for the end of a video: You can also check out some best practices for video CTAs by my buddy Micheal Litt in his Demanding Views post. Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. In this post I’ll share some tips and tricks to help everybody add the special sauce and really amp up their nurturing campaigns. The Top Question about Video in Email Marketing.
  • HUBSPOT  |  FRIDAY, JULY 21, 2017
    [Best] What Happens When You Make Gated Content Free?
    Then, we thought, maybe we could find a best-of-both-worlds scenario. Whether you love ‘em or hate ‘em, chances are, you have an opinion about forms. Trust us -- they’re not evil. We still use them, and still believe that many marketers should continue to do so, too. But truth be told, the "Should we gate our content?" question has been flying around HubSpot for a few years now.
    [Best] Competitive Differentiation: A Playbook for Winning in a Congested Marketplace
    Thousands of firms say they hire only the best people, but they can’t all be telling the truth. There are only so many “best people” to go around, after all. If you claim to have the best customer service in the industry, you better have a remarkable system in place to produce that level of service, some powerful client stories to tell and eye-popping statistics about the results you delivered. We deliver exceptional (or the best) client service.
    [Best] The 10 Biggest SEO Myths & Misconceptions to Watch for
    This could be your client asking a question about SEO best practices or your CMO looking for answers. The SEO best practice is to have the brand name as the domain. It’s no secret that there are many myths and misconceptions when it comes to search engine optimization. The first whisper starts with a Google announcement and it’s then passed into the ears of search marketers across the industry until, finally, it reaches the last player of the game.
  • VIDYARD  |  THURSDAY, JULY 20, 2017
    [Best] Video Success Starts with a Strong Video Strategy
    The way we think about it here at Vidyard is that agency partners are always the best when you’re talking about high-level awareness videos that are going to get broad reach and are really focused on building your brand. Most businesses are investing in video as a way to improve marketing and sales performance and deliver a better customer experience. Yet most companies are still taking a reactive approach to video production instead of a proactive approach to a video strategy.
    [Best] Millennials are finally taking action in brand support
    Their main focus is on getting the best value, which is why they use mobile-scanning coupons often to get good promotion offers and the ideal price. Marketers and political leaders have been frustrated for years with the reluctance of millennials to actually follow up on their complaints and take real action on brand issues. As the first digital generation, their values and perceptions are quite different from previous generations.
    [Best] When It Comes To Customer Experience, More Is More
    Sometimes one bakery comes along and changes the game for all the other bakeries by providing the best customer experience possible! Customer experience is the perception the customer has of your brand. However that perception is shaped by many things other than the simple purchase transaction. Imagine a bakery. A customer experience is not purely shaped by the transaction of a customer buying a muffin. The bakery must create unique and delicious recipes.
    [Best] When and Why to Use Landing Pages
    The post When and Why to Use Landing Pages appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. Mostly, they’re distracting, they’re overwhelming, and they’re bad at guiding prospects through the marketing funnel. That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page.
  • EXO B2B  |  THURSDAY, JULY 20, 2017
    [Best] Your emails aren’t spam
    The subject header should be in line with several best practices: Don’t exceed 100 characters (think mobile, where long titles don’t work out very well). The B2B marketing strategy specialists at Exo B2B, are here to help you get the best leverage from your emails. As you know, email campaigns are essential to your B2B marketing strategy.
  • HUBSPOT  |  THURSDAY, JULY 20, 2017
    [Best] Tracking and Tweaking the Critical KPIs of Marketing Agency Performance
    Upselling project-based clients and renewing contract-based clients is the best possible way to improve customer value. Marketing should coordinate with sales in order to determine how best to approach both kinds of leads, but they should be most concerned with the rate at which their MQLs convert. The importance of revenue attribution is just one of a number of factors that marketing agencies need to track in order to measure their performance.
    [Best] Trends in Outbound and Inbound Marketing for 2017
    The best strategy for B2B marketing in 2017 involves inbound marketing and account-based marketing. The most successful companies today are utilizing outbound and inbound marketing to generate higher quality sales leads and faster sales results. The following trends highlight the latest developments in outbound and inbound marketing: Outbound Marketing Trends .
    [Best] Account-Based Marketing Without a Budget
    As a Demand Generation practitioner, I believe ABM is simply about sales and marketing coordinating their efforts in a smart way to go after the best-fit companies for your product. And small plug here: my company, LeanData, has best-in-class, lead-to-account matching and routing that can be the foundation of a successful ABM strategy.). The Account-Based Marketing discussion has gotten louder and Louder and LOUDER over the past couple of years.
    [Best] Embarking on a sales lead generation project: What could go wrong?
    He knows first-hand what it takes to succeed: “If you want quality results, PointClear is best-in-class and my go-to for lead generation, qualification and nurturing for over 10 years.”. “What could derail this project?” a prospect asked me, following our discussion about PointClear’s lead generation, qualification and nurturing services.
  • SNAPAPP  |  WEDNESDAY, JULY 19, 2017
    [Best] 27 Seriously Impactful Event Hacks Every B2B Marketer Should Know
    Some of the best networking happens after hours. . With so much marketing happening digitally now, in-person events have taken on new meaning. . An event is a chance to grow your network, learn more about your industry and upcoming trends, meet influencers and spread the word about your brand. . An event is also an invaluable opportunity to meet other human beings, face to face, in real life. . I spend a lot of my time behind a computer screen. I know you do, too, dear reader.
    [Best] Agency Marketers Challenged to Tie Social Media Efforts to Company Objectives
    In order to do their best work, nearly half of agencies (49.5 Marketers are investing more in social media, but they’re finding it challenging to set goals for their initiatives and measure their progress along the way. The “2017 State of Social Marketing” report from Simply Measured recently discovered that 61 percent of brand and agency marketers are struggling to determine the ROI of their social media initiatives. Most agencies (57.8
    [Best] Numbers for Words: How to Update Your Brand Voice Using Social Media Marketing Data
    Here, it’s often best for your content marketers to actually read posts themselves, rather than to leave analysis to a computer. I once worked with a B2C client that offered a college prep product for high schoolers. They wanted help expanding their content engine and getting the word out; in their mind, their problems were related to capacity, not quality of content. See, they had their audience figured out (or so they thought).
    [Best] How to build your social selling system with LinkedIn and Twitter
    Social selling is the next evolution of social media for business, but many are unsure exactly what it is, how to get started and which social tactics work best. It’s no longer enough to do social media marketing and hope that your company’s inbound marketing strategy generates leads, which turn into qualified prospects and eventual buyers. If you fail to craft a dynamic social selling strategy and implement that plan, your efforts on social media will fall flat.
    [Best] Top Tips For Successful Community Building on Twitter
    Twitter Lists is your best tool to easily monitor conversations, segment and nurture engaged users, and follow customers and brands. The post Top Tips For Successful Community Building on Twitter appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Are you struggling to build a strong community for your business on Twitter? It’s easier than you think.
  • HUBSPOT  |  WEDNESDAY, JULY 19, 2017
    [Best] Why Your Design of Experiments Is Probably Wrong
    Now, let’s say this brand has a product detail page for its best-selling boot, which goes in depth as to why this particular boot is perfect for the most intense hikes. This page’s conversion rate is “okay,” at best, with about 5% of visitors purchasing the boot. Let us know about your best experiments in the comments --and hey, we might even feature it on our blog. Sometimes, I think that we here at HubSpot are just a bunch of mad scientists. We love to run experiments.
  • VIDYARD  |  TUESDAY, JULY 18, 2017
    [Best] 50 Ways to Use Video Messaging to Make Business Personal Again
    Simply put, video is the next best thing to being there in person. In some ways, it’s the best of both worlds. Tribal knowledge sharing: Capture new lessons learned and best practices in a simple format that others can learn from and better remember. The rise of video as the king of content has been quite the sight to behold.
  • TERMINUS  |  TUESDAY, JULY 18, 2017
    [Best] Build Your Account-Based Marketing Campaigns with These 12 ABM Plays
    Now, savvy marketing and sales teams are shifting to account-based marketing (ABM) in order to turn their best-fit accounts into customers. We’re in the midst of a paradigm shift in the world of B2B marketing. Up to this point, B2B marketing has been all about leads — generating them, nurturing them, and qualifying them. With ABM going mainstream, we’re hearing lots of questions about how to put it into action. How can it help B2B companies reach their revenue goals?
  • BIZNOLOGY  |  TUESDAY, JULY 18, 2017
    [Best] what Tony Orlando & Dawn taught me about online marketing (or knock three times on the ceiling if you want me)
    That I would be missing out, not because of anything JL Racing did–they did their best–but because of my lack of action, my failure to indicate. I’m feeling nostalgic today so I decided to name today’s blog post Knock Three Times on the Ceiling if You Want Me , after Tony Orlando & Dawn ‘s super single that sold six million copies.
    [Best] Why You Need Digital Marketing Experts
    Many business owners and small marketing teams try to do digital marketing on their own and find that it is not the best use of their time. They read industry news, look at trends, and can determine how best to stay ahead of the competition, which is important because digital marketing changes every week. You can then choose the best digital marketing experts to drive your strategic marketing plan.
  • VIDYARD  |  TUESDAY, JULY 18, 2017
    [Best] Welcome to the Business-to-Human (B2H) Movement
    Even today, if you search for B2B marketing best practices, 9 out of 10 articles are on demand gen, account based marketing (ABM), and these traditionally “growth-oriented practices” that were crystalized during that web 2.0 This post was originally published on Upshot. Businesses don’t care about your content. They don’t read your blog, click on your ads, or buy your products or services. People do. People are emotion-generating machines.
    [Best] Add Advisory Boards to Your Sales Team
    The best such panel will have a diverse mix of local businesspeople and specialists from key functional areas such as human resources, finance, marketing and sales. Boost Accountability, Insight — and Sales Step back to get a better view of your partner relationships. More effective: Appoint an advisory board to help you gain better sales insight.
    [Best] 4 landing pages every smart retailer uses
    One of the best reasons to create a standalone landing page is to launch a new product or service. Email marketing is a powerful tool for driving customers to your website. But many businesses make the mistake of dropping customers onto outdated, irrelevant or ineffective webpages that don’t persuade visitors to take action. Landing pages are one of the most effective ways to convert leads into customers.
    [Best] Technical vs. Engagement SEO: The What, Why, and How of Modern SEO
    Those days are over—and good riddance—because Google has gone to great lengths to interpret user queries, monitor engagement with SERPs, and decipher online content, all to provide the best answers at the top of search results. The post Technical vs. Engagement SEO: The What, Why, and How of Modern SEO appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
    [Best] Four ways I fight for freedom and digital citizenship in the era of fake news
    As an individual contributor, I observed and learned from some of the very best (and the worst). business relationships Communty-building Leadership anitha aswath leadership social media best practicesBy Anitha Aswath {grow} Community Member. Freedom is a core human value. It is sacred and pristine. But how do we preserve this in a world of fake news, bullying, hate, and all that comes with the constant hum and buzz of social media?
  • HUBSPOT  |  TUESDAY, JULY 18, 2017
    [Best] Marketers: This Is Why We Can’t Have Nice Things
    Facebook Messenger will be the next great marketing channel, and it is arguably the best way to engage with the Facebook community as a marketer. The next evolution of marketing is upon us. The sharp uptake in consumer use of messaging apps, the shift in content consumption from text to video and audio, and the finally consumer-ready advancements in artificial intelligence, augmented reality, and voice recognition all signal that marketers and consumers alike are in radically new times.
    [Best] How Macy’s Plans to Save Itself (Spoiler: It’s With Marketing)
    They need to add value to their shopping experience in other ways, and the rewards of a strong relationship with a brand are viewed as one of the best ways brick-and-mortar retailers can hold their ground. Macy’s has a long-held reputation for being one of the more forward-thinking brick-and-mortar retailers. It was an early adopter of QR codes in stores to create dynamic, digital experiences for in-store shoppers.
    [Best] Digital Marketing, Content Marketing, Demand Generation and More – What’s the Difference?
    Modern marketing has evolved so quickly over the past few years that we haven’t done the best job creating the constructive terminology to define what we’re doing. Let’s just admit it. Our innovation first, figure-out-how-to-explain-what-we’re-doing-for-the-benefit-of-others second approach has caught up with the digital marketing world – or should I say demand generation? Content marketing? Inbound? […].
  • HUBSPOT  |  TUESDAY, JULY 18, 2017
    [Best] Just Getting Started With Video Marketing? Here’s the First Video You Should Make
    Your brand advocates are the best form of advertising for your business, because people trust other people's recommendations -- it's the principle behind social proof. One of the best ways build trust is by creating videos featuring your happy customers. After all, customers are your best advocates. One of the most controversial phrases in the marketing today is, "pivot to video.".
  • ENGAGIO  |  MONDAY, JULY 17, 2017
    [Best] The 5 Steps to Using the Won Sales Analysis for Selecting Accounts in ABM
    There are 4 types of data that you need to select target accounts : Firmographics : What company characteristics best predict a successful sales process? It’s time to explore the Won Sales Analysis and reverse engineer your best existing customers to find more of them. By completing a Won Sales Analysis, you’ll get more insight into events and triggers that bring you the best customers.
  • TELEVERDE  |  MONDAY, JULY 17, 2017
    [Best] AI Has Its Place – And It’s Not Going To Replace Your Contact Center Rep
    What we do see is opportunity for automation to: Use chat bots to answer simple customer questions, freeing a customer service agent to focus on more challenging customer needs; Predict customer behavior on the phone, to provide recommendations to the customer service agents on how best to deal with a customers’ issue; Improve customer service via virtual assistants that listen to a live call and use natural language processing to pull out key, useful information.
    [Best] What’s your story? It’s your most important sales weapon.
    It’s our best opportunity to set ourselves apart from the competition; to beautifully package our offering; to gain the prospect’s attention; and to position ourselves as experts, value creators, and problem solvers. This provides solid reasons why you are the best choice to address the customer’s issues, as listed in the first part of the story. 3) We are “vendor agnostic,” allowing us to provide the best-fit products for your particular application… etc.
    [Best] Content Marketing During a Crisis: Is There Ever an Appropriate Level?
    When a brand continues to post about the ‘seven best SEO tips’ or the ‘fourteen moves to dance like Drake’ and everyone else is focused on the current breaking tragedy, your brand looks tone-deaf. You want to talk about marketing during a crisis? Here’s a story for you: I’m sitting at home in South London, scrolling through Twitter; it’s a regular summer day.
    [Best] 5 Lessons Sales Can Learn from Dating
    People buy from people they trust; and the best way to build trust is by first establishing a relationship that’s based on authenticity, concern, and honesty. Plain and simple, talking only about yourself on the first date is not the best approach to take. During my first few weeks on the Marketo sales floor, I overheard someone say “‘No’ is the second best response to a ‘Yes.’”
    [Best] What are the personal impacts of your digital immersion?
    And best of all, when I needed to, it was possible to “hide” from your boss! Interesting thought exercise … Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. Do you remember when the digital age became part of your DNA? Can you recall the moment your social media “on” switch flipped for good?
  • HUBSPOT  |  MONDAY, JULY 17, 2017
    [Best] 9 Brands That Thrive Without a Traditional Marketing Budget
    They defy the best practices that most marketers live by today, and it sets them apart and generates buzz because of its inherent uniqueness. Sriracha first, ahem, caught fire with the chefs who knew pepper sauces best. Experience or word of mouth is probably the best way to do that, he continues.". “Brands So Popular They Don’t Need to Advertise!” “10 10 Companies That Don’t Do Marketing!”
    [Best] These Are The 12 Best Event Marketing Tools
    The post These Are The 12 Best Event Marketing Tools appeared first on Marketing Insider Group. Though digital marketing dominates headlines, event marketing remains the indispensable mainstay of brand promotion and lead generation across industries and company sizes. According to recent research, live events remain the top lead generation source for B2B marketers.
  • PUREB2B  |  SUNDAY, JULY 16, 2017
    [Best] How to Research Your B2B Audience
    The best strategy to learn about your target audience is to do your own primary research. You might be surprised by how much your B2B marketing strategy relies on changes in your audience. Even if you’ve already identified your ideal buyer persona, you might be leaving multiple audience segments on the table depending on the objectives of your marketing strategy.
    [Best] Struggling through the 5 stages of martech? Let’s learn together
    Don’t miss this opportunity to secure your seat at the best possible price. Okay, I admit it. I’ve just been waiting for an excuse to post this “5 Stages of Martech” chart. These stages were originally slides in the opening keynote at MarTech San Francisco back in May, when we unveiled the 2017 marketing technology landscape. I figured a little comic relief was in order as we contemplated life in a world of 5,000+ marketing technology vendors.
    [Best] Why Is Marketing So Complicated? Part 1: It’s Not
    But if we simply focus on appealing to people in the best (i.e., most effective and appropriate) ways possible, we often find that this complexity brings out the best in marketers. As a matter of fact, this appears to be the case for many in the Best-in-Class. Of course, the fact that almost half (47%) of the best marketing organizations still struggle in the face of changing conditions outside of their control, is telling.
    [Best] Top 5 Inbound Marketing Trends of 2017
    Like the best surfers, the leading marketers have developed an eye for big movements in their space. In 2017 and beyond, we’ll continue to see the best marketers practice this balancing act in effective (and hilarious) ways. . Marketers chase trends like surfers chase waves. In an informational industry, it pays to be ahead of the curve. So how do you know which trends are going to be huge – and which ones will just be washouts?
    [Best] 6 Employee Productivity Boosting Tips Your Company Needs
    Even if you think your company has little or no employee productivity issues, more than likely there is room for improvement to make sure your company is running at its best. Does Your Employee Productivity Need a Boost? In order for your business to continue to thrive and be successful against your competition, you need to recognize how important your workers are to your business success. Below are 6 effective tips to increase employee productivity at your company.
    [Best] 4 Ways to Look Like a Writer When You’re Really Not
    The post 4 Ways to Look Like a Writer When You’re Really Not appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. It’s been a while since English class, and you might be a little out of practice when it comes to your writing skills. And yet, here you are, a business professional who relies on your communication skills to better market yourself and reach a wider audience.
  • HUBSPOT  |  FRIDAY, JULY 14, 2017
    [Best] How We Generated 1 Million Facebook Video Views: A HubSpot Experiment
    These included starting videos with a human face, putting title bars throughout the duration of our videos, ensuring there were captions throughout, adding a “Best with Sound on” animation, and providing a CTA with the goal of audience engagement. Human face : We felt that people would respond best to a human face as they would feel connected.
  • NUSPARK  |  THURSDAY, JULY 13, 2017
    [Best] Is Programmatic Display Good for B2B advertisers?
    To develop an effective plan, marketers need to start by identifying clearly the goals for this component of the strategy and the channels that are the best fit for delivering them. We hear a lot these days about the importance of delivering the right message to the right audience at the right time. This might have been challenging in days gone by, but with the development of programmatic media it’s now little more than a breeze.
    [Best] Best Practices: Outbound Lead Generation Services
    It is best practice, before moving forward with outbound lead generation services, that marketing agencies will create a strategy and set specific goals for clients. Partnering with an agency allows you to focus on what you do best. Many B2B companies are competing for the attention of a small pool of valuable buyers. These companies are flooding prospects with sales and marketing messages, and only a few will succeed in garnering their business.
    [Best] What to Look for In a Digital Marketing Company?
    When they find the best digital marketing company, they will build their brand, generate more qualified leads than before, and take sales to new heights. Digital marketing is on the rise. Businesses are progressively investing in it to gain more customers and boost their bottom lines. According to a study from EConsultancy, in 2016, 72% of company and agency marketers increased their digital marketing budgets.
  • VIDYARD  |  THURSDAY, JULY 13, 2017
    [Best] Best-in-Class Benchmarks from Ascend2 and Vidyard
    That’s why we’re so excited about this new research from Ascend2, Best-in-Class Benchmarks Creating and Sharing Content. It’s not everyday you get to hear from over 80 best-in-class businesses on how they’re developing content, their strategic goals, and what distribution channels they find most effective. What’s the most interesting thing about best-in-class businesses? Benchmarks are an important part of any industry.
    [Best] How to integrate offline campaigns with your digital marketing strategy
    Phone numbers work best when your business has only one product or service offering (plumbing, lawn mowing, etc.). A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. Despite this, offline marketing continues to garner a significant chunk of a business’ annual marketing budget.
    [Best] Why Your Content Audit Isn’t Actually Helping Your Content Strategy
    A content audit is at its best when performed regularly, as a matter of course for your content team. What pieces did best? While weekly and monthly reporting can keep your most recent content catalog healthy, quarterly reviews are the best place to sweep through your older content and find ways to update. The term “content strategy” gets thrown around pretty casually at some companies.
    [Best] 5 Marketing Trends and How Technology is Helping Marketers Address Them
    With Marketo’s Sales Insight and ToutApp together, marketers and sales can operationalize their playbooks, collaborate on best practices content and drive more pipeline and revenue. The post 5 Marketing Trends and How Technology is Helping Marketers Address Them appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • SNAPAPP  |  THURSDAY, JULY 13, 2017
    [Best] How to Quickly Create Attention-Grabbing Social Media Images in 3 Simple Steps
    Best practices include picking images that: Are not a direct contrast to your brand personality or aesthetic. For my example, I’ve chosen Twitter Post, which Canva makes even easier by having a template that follows Twitter best practices. . . When using Canva or other tools for DIY images, keep in mind the following best practices: Use the right size images for the platform. Social media – it’s not just a B2C marketer thing.
    [Best] The ultimate list of 20 worthy social media rants
    I try to do that as best I can. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. I always urge people to bring their own story into their social media content. Sometimes I’m happy. Sometimes I’m bemused. And sometimes I’m just amazed by the stupid stuff I see around the web. Alas, today is one of those days.
  • HUBSPOT  |  THURSDAY, JULY 13, 2017
    [Best] How to Write a Video Script [Template + Video]
    So that’s what we’re going to tackle in this blog post: how to write an effective video script to ensure the best possible product emerges from your editing software, and lives wherever you're publishing. Movie producers and inbound marketers aren't that different when it comes to creating and editing video content. We're both telling a story, and whether that story is about a protagonist or a product, we're both trying to captive our audiences and make them believe in the story we tell.
  • BUZZSUMO  |  THURSDAY, JULY 13, 2017
    [Best] How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn
    We can also see a number of posts that begin with ‘The’ such as ‘the best’, ‘the new’ and ‘the future’ We then extended our analysis to look at the top three-word phrases that start headlines. For example: The Best-Performing CEOs in the World. The 25 Best Global Companies to Work For. Best Performing Two Word Phrases and Topics. Best Performing Single Words in B2B Headlines.
  • HUBSPOT  |  THURSDAY, JULY 13, 2017
    [Best] How to Do ABM Without Selling Your Soul
    A few important best practices to remember when creating your buyer personas, as it relates to an account-based strategy: If you’re B2B, your personas should include insights about the person’s company. What generalizations can they make about the different types of customers you serve best? The personas you create should be very specific to your best customer fit, but broad enough to be applicable beyond a single person at a single company. The best part: its simplicity.
  • TERMINUS  |  THURSDAY, JULY 13, 2017
    [Best] What Are the Benefits of Advertising in Account-Based Marketing?
    Account-based marketing (ABM) is all about marketing to the entire buying committee at best-fit accounts instead of marketing to only one lead at an organization. There are big benefits of using advertising in your account-based marketing campaigns.
  • HG DATA  |  WEDNESDAY, JULY 12, 2017
    [Best] Best in Class Technographics from HG Data Now Available in Salesforce
    The post Best in Class Technographics from HG Data Now Available in Salesforce appeared first on HG Data. If you’re a Salesforce user, you’ll be happy to hear we recently launched HG Connect on the Salesforce AppExchange to give you seamless access to our comprehensive technographic data. With the HG Connect app, you can easily access tech install data from within Salesforce, enabling you to precisely target new prospects or existing accounts with the right message at scale.
  • EMEDIA  |  WEDNESDAY, JULY 12, 2017
    [Best] NEWS DIGEST: 5 Sources of B2B Channel Success
    He discusses at length: How to choose the best channels for optimal lead generation. Which B2B channel is best at keeping the top, middle, and bottom of your lead funnel full. Here are tips on how to best coordinate your B2B campaigns across channels. Hello there, From where does your company generate B2B sales leads? How frequently do you test a new B2B channel, and how many new ones do you typically adopt?
  • RADIUS  |  WEDNESDAY, JULY 12, 2017
    [Best] Driving Strategy, Implementation and Execution for Einstein ABM
    Once Sales and Marketing agree to work from the same account list, they can turn to AI to surface insights on an account that guide them to the next best action. And now with Bluewolf quarterbacking organization mobilization, and Radius delivering the industry’s best B2B data and integrated intelligence, Salesforce customers can accelerate their ABM adoption and maximize the revenue benefit.
  • VIDYARD  |  WEDNESDAY, JULY 12, 2017
    [Best] Engaging and Delighting Customers with Video
    Video is also a great tool for education and support, and it’s the best medium to help bring your customer stories to life. It really is the next best thing to being there in person. Customer retention and growth are key parts of any business, but it’s becoming more difficult than ever to retain your customers. The key to customer success is not just in forming great relationships, but in delivering an exceptional experience throughout the entire customer life cycle.
    [Best] How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere
    This is best achieved with the complete awareness to revenue customer life-cycle that includes a set of psychological transitions where customers become aware of, evaluate, like, advocate, and invest in a specific product or service.
    [Best] Customer Communities: The Engagement Economy’s Best Kept Secret
    This is not the time to self-promote, to tell your product management team that your customers love your new product when they clearly don’t, or to convince yourself that you know best when it comes to your customers. Which is why it’s probably your best-kept secret. The post Customer Communities: The Engagement Economy’s Best Kept Secret appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • KAON  |  WEDNESDAY, JULY 12, 2017
    [Best] Next Up in Our Free B2B Marketing Webinar Series
    The tools we use as marketers change rapidly from year to year, and it can be difficult to keep up with the most innovative and best technology for your business. Best Practices on Deploying Sales and Marketing Applications. This year, we launched a free webinar series to share the latest B2B marketing and sales enablement trends of 2017 with you, as we are seeing them happen.
    [Best] 3 Lessons I learned from my creative burnout
    blogging Blogging best practices Content distribution Content Marketing Content Shock Marketing best practices Social Media best practices Social Media Strategy Time management Writing best practices content shock mars dorian productivityBy Mars Dorian, {grow} Contributing Columnist. This year, I created tons of blog posts, launched a couple of books, and created dozens of pieces of artwork for my clients. I was busy like a bee on steroids.
  • PUREB2B  |  TUESDAY, JULY 11, 2017
    [Best] Effective ABM Needs Effective Planning
    ABM works best when it’s rolled out slowly and implemented over time. Account-based marketing (ABM) is starting to gain a lot of traction in the B2B world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” This basically means taking marketing personalization to a whole new level.
  • TELEVERDE  |  TUESDAY, JULY 11, 2017
    [Best] MAT for the C-Suite – Getting Alignment and Keeping It
    I particularly point out how to work within the c-suite to ensure cohesiveness on a major investment and to offer some best practices around: Cross department benefits. As many of you know, Televerde operates its European headquarters out of Glasgow, Scotland. It’s from this location that we help our North American clients expand their sales and marketing initiatives throughout Europe region.
  • HUBSPOT  |  TUESDAY, JULY 11, 2017
    [Best] Speakers | Grow with HubSpot Sydney 2017
    Since joining, he's been responsible for some of HubSpot's best growth strategies. Here's where you can meet all our speakers at today's event and find details on each of their sessions. With speakers from HubSpot, Canva, LinkedIn and more, we're covering everything from how marketing and sales has changed, to in-depth workshops on improving your SEO strategy, and talks on how to turn your web traffic into leads and customers. Enjoy! --. KEYNOTE SPEAKERS. JAMES GILBERT, HUBSPOT.
  • TERMINUS  |  TUESDAY, JULY 11, 2017
    [Best] New E-Book: The Blueprint to Account-Based Marketing Campaigns
    In the Blueprint to Account-Based Marketing Campaigns , we will explore the steps B2B companies can take to drive more revenue from best-fit accounts using account-based strategies. Select the best account-based tools and technology for your business. If you could turn any company into a superfan of your brand, what company would you choose?
  • THE ROI GUY  |  TUESDAY, JULY 11, 2017
    [Best] Forrester: The Accelerating Death of the B2B Sales Rep
    So how can you best address these changing buyer trends and add more value to each and every prospect engagement? Two years ago, I was sitting amongst a shocked audience, listening to analyst Andy Hoar pronounce the “Death of the B2B Sales Rep”.
  • SNAPAPP  |  TUESDAY, JULY 11, 2017
    [Best] ?What Is the Modern B2B Buying Process?
    I’ve seen this model represented in a few different ways in the last few years, but I like McKinsey’s model the best for its clarity. The B2B customer experience isn’t a shifting landscape anymore. It’s a whole other planet. . Your customers are relying on honest peer reviews, and they’re not fooled by 100% 5-star evaluations. . They insist on personalized communications – even when those communications are automated. .
    [Best] Ignite the Fan Experience
    Supportive fans: those are the best and there are tons of them! The action is what fans like me are most passionate about and it would be the next best thing to be able to enjoy a more interactive, modern experience like this: Customer Experience Oracle Marketing CloudAs a fan of the Golden State Warriors , I’m still gushing over their 2017 NBA Championship win. Congratulations Dubs! We’re so proud.
    [Best] Exploring the Potential of Video Content Marketing [Interview]
    At the end of the day, choosing the types of videos that work best for a brand is step one. Video is the next best thing to being there in person. Video is quickly becoming the medium that provides the best reach on social media and it enriches other forms of marketing as well. In June 2017, data from the “ State of Social Video: Marketing in a Video-First World ” report from Animoto suggested that more customers were being influenced by the video content on social media.
    [Best] Beyoncé —Game Changer, Brand Builder, Innovative Marketer
    The post Beyoncé —Game Changer, Brand Builder, Innovative Marketer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Today Beyoncé is a household name—she commands attention with her work, and what she says, wears, and shares. Beyoncé has spent years carefully creating her brand—from her early days as the lead in Destiny’s Child to her career as a solo artist to her launch of a clothing line, philanthropy and investments.
    [Best] Influencer marketing grows up
    Ranked as the best business tool built by a startup on Entrepreneur.com. BuzzSumo is the world’s best way to discover, analyze and amplify your content. By Mark Schaefer. Back in 2010, I wrote one of the most fun and fascinating blog posts of my life. A new trend was coming into view, led by a company called Klout. By analyzing millions of bits of social media data and the reactions the posts caused, the company proclaimed it could estimate your social media influence.
  • HUBSPOT  |  TUESDAY, JULY 11, 2017
    [Best] How Takeout Improved Our Candidate Experience: A HubSpot Experiment
    But, I could still perform research with the best of 'em, so I gathered some information on mobile survey vendors, and chatted with HubSpot's developer team about the feasibility of two options: Buying the tech to create this feedback system. We observed that, no matter what the medium, our recruiters were receiving high praise from candidates, and -- although, yes, I'm biased -- the best part of this experiment was getting to read that feedback.
  • ENGAGIO  |  MONDAY, JULY 10, 2017
    [Best] The 4 Types of Data You Need to Identify Accounts for Your ABM Program
    Ask yourself which company characteristics best predict a successful sales process. Across many ancient philosophies and cultures, it’s believed that the universe is formed by the four essential elements: earth, air, fire, and water. These four elements operate together in harmony to bring a balance to nature. There are also 4 types of data that are essential for building your Account Based Marketing foundation: firmographic, technographic, intent, and engagement.
    [Best] Is winter coming for martech? Or just for martech VCs?
    David Heinemeier Hansson , or DHH as he’s known by short-hand, is a co-founder and CTO of Basecamp (formerly 37signals), the creator of the immensely popular open source web application framework Ruby on Rails , the New York Times best-selling author of Rework and Remote , and a regular blogger on Medium under Basecamp’s publication Signal v.
    [Best] The Art of Stroking the Ego: How to Get Your Subject Matter Experts Creating Content
    Yet another : While 46% of consulting firms in a survey said their consultants’ field expertise was the best source of thought leadership content, only 35% of their content ultimately came from their own consultants. As Member of the UK Parliament Michael Gove said during last year’s Brexit campaign, people have “had enough of experts from organizations with acronyms, saying that they know what is best.”
    [Best] A Marketer’s Guide to CrossFit Digital Channels
    Create fact cards or slides from your best practice and eBook resources that are easy to share on social. Like a competitive athlete trains to win by perfecting a balance of the optimum diet, exercise regime and mental focus, a CMO’s task is to develop a winning marketing machine. By coordinating every element to work together, the marketing machine will deliver short-term wins and outperform and outpace tough competitors.
    [Best] The Scientific Tricks to Tell Brand Stories That Will Move Your Audience to Action
    Content is one of the best ways to establish a relationship. The post The Scientific Tricks to Tell Brand Stories That Will Move Your Audience to Action appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Does the content you create burrow into brains, slam into cells, and trigger an exciting cavalcade of chemicals? If it tells a great story, it can. But marketers often confuse information for story.
    [Best] Don’t tell your story, ADD your story
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. blogging Blogging best practices Content Marketing Writing best practices content marketing evergreen mark schaefer writing best practicesBy Mark Schaefer. What’s your story?
    [Best] Get Out of the Spam Folder and Into the Inbox
    Even if you switch marketing automation platforms or hop from one ESP to another, they will eventually figure out that you aren’t following deliverability best practices, and you will be blocked. According to industry best practices, an unengaged contact is someone who has received 12 emails from you but has not clicked or opened any of those emails. So the best way to avoid spamming is simply by keeping people engaged, and there are several key strategies that can help you do this.
    [Best] The Evolution of Marketing: From Manual Through Automation To Predictive
    So it includes step-by-step guides and best practices. ” While technology and ideas change rapidly, having in-depth knowledge on how predictive marketing works is critical to best manage change for long-term success. “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” ” While historians still argue whether Charles Darwin actually said that or Leon C.
  • NUSPARK  |  FRIDAY, JULY 7, 2017
    [Best] How to Build Remarkable B2B Influence Online by Guest Blogging Successfully
    If you’re lucky, you’ll also find an article that summarizes the best blogs for you like the one below. To grow your business today, you must build your online influence by creating insightful content that helps your target audience. But let’s suppose you’re already churning out blogs, e-books, videos and more. Why are you not getting the results you had anticipated? The problem is likely that your target audience is not finding you.
  • TERMINUS  |  FRIDAY, JULY 7, 2017
    [Best] How Account-Based Marketing Shortens Sales Cycles by 40%
    The Terminus platform allows Jenny to organize accounts into campaigns, reach more decision-makers, and target only best-fit accounts with digital advertising. Terminus Account-Based Marketing Superheroes know how to win big with #ABM. Jenny Coupe , VP of Customer Acquisition and one of our Top 45 ABM Superheroes , explains why SOASTA decided to implement account-based marketing and why Terminus was the first ABM tool they added to their tech stack.
    [Best] 6 Articles CMOs Should Read This Weekend
    But as important as delivering the best CX possible is it doesn't need to be complicated. Since this past Tuesday was a holiday here in the states, we did not run our normal Tuesday CMO Corner post. Allow me to try and make up for that absence. Here's X articles I think CMOs should read this weekend: How The CMO Can Leverage AI Internally And Externally. There’s no doubt that technology is changing faster than ever before.
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