• TERMINUS  |  WEDNESDAY, JANUARY 17, 2018
    [Best] #OneTeam: The Terminus Account-Based Marketing Story
    I’ve got the two best people I know who are practicing account-based marketing and living it every single day with this whole notion of #OneTeam. “Shot of tequila? Shot of tequila.” ” When your team goes through an account-based marketing (ABM) transformation, sometimes tequila needs to get involved.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 17, 2018
    [Best] Influencer Marketing: The Power of the “Micro-Moment”
    Mobile searches including the term “best” have increased by 80% in the last 2 years. This highlights that consumers are wanting to make the right purchase first time, and in their pursuit to achieve this, they’re looking for influencers and peers that have tried an array of products so that they can come to a conclusion on which is the best, rather than experimenting and finding this out for themselves.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 17, 2018
    [Best] Artificial Intelligence in the Digital Age: Optimizing Your AI Strategy
    Data driven SEO strategies direct relevant traffic to your site, allowing the maximum potential of your best buyers to find you organically. It is no surprise that technology is evolving at a high-speed rate – welcome to the digital age! For most of us, our day begins with making immediate contact with our tech devices. Digital marketing is the front-line messenger for consumers, and will continue to be the main source of contact as technology evolves.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 17, 2018
    [Best] 4 Secrets to Selling Professional Services
    The best business developers bring in clients because they’re no different when they sell their services than when they deliver their services. The best business developers meet mutually-set expectations over and over again, building relationships , trust, and confidence. The best business developers are ethical at all times. Act with your clients’ best interest in mind.
  • SNAPAPP  |  WEDNESDAY, JANUARY 17, 2018
    [Best] How to Convince Your Boss: 7 Steps to Getting Budget Approval
    But before getting to successful execution, the best marketers advocate to fill their toolbelt with the products and training they need, sometimes even before the “need” is obvious. . However, thinking critically about how you and your team work best is important. . Whether it’s asking for funding to attend a lesser-known conference, or a new tool/platform to add to your team’s tech stack , the skill of successfully pitching your boss is vital for career advancement. .
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 17, 2018
    [Best] 5 Things We’ve Done to Increase Our Organic CTR by 300%
    Even if you have the best CTR in the world, chances are there won’t be enough data for Google to analyze and push your result to the top. The post 5 Things We’ve Done to Increase Our Organic CTR by 300% appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. If you follow the latest SEO trends , you are probably aware that RankBrain, Google’s AI-driven algorithm, is set to become even more powerful in 2018.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 17, 2018
    [Best] Robot Writing, AI, and Marketing: It’s the End of the World as We Know It
    Other interesting use cases we’re seeing include AI to optimize email subject lines, which is done best by a tool called Phrasee ; it uses sophisticated AI to write subject lines that perform better than the ones humans write.
  • ONLY B2B  |  WEDNESDAY, JANUARY 17, 2018
    [Best] Only B2B - Untitled Article
    This is how the gen-sisters should be placed for best results. Lead Generation vs. Demand generation: What Marketers Tend to Confuse. Lead Generation vs. Demand generation: Stop Being Confused. For most people “ content marketing ” is ALL about “ marketing content ”. That is partially right. However, we cannot ignore the advanced nuances of content marketing which focuses on the purpose of creating content and different strategies to achieve it.
  • ONLY B2B  |  WEDNESDAY, JANUARY 17, 2018
    [Best] Only B2B - Untitled Article
    Using various demand generation best practices done nowadays like appointment setting, account-based marketing and much more you are going to get stuck once or the other. And with so many demand generation best practices marketers still do commit mistakes. 5 Basic Demand Generation Etiquettes Every Marketer Should Follow.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, JANUARY 16, 2018
    [Best] 5 Things Highly Committed Content Marketers Do Better [New UK Research]
    Discontinue some less successful activities to concentrate on those that yield the best results (55% of the total U.K. Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. This striking insight came from analyzing the U.K.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 12, 2018
    [Best] Best Practices for a Marketing Database Cleanse
    A framework comprising of best practices to consider and red flags to avoid
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 12, 2018
    [Best] 5 Pillars of Marketing Automation Success
    Ensure Your B2B Marketing Clients Get the Best Results
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 12, 2018
    [Best] Secrets to Successful B2B Webinars
    This best practice guide covers a variety of elements surrounding successful webinar strategy and execution
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 16, 2018
    [Best] Report: Customers and Marketers Disagree on Effectiveness of Campaign Integration
    Consumers feel overwhelmed by advertising from all angles while marketers struggle to make the most of ad formats and channels to best reach consumers, and the latest AdReaction report unveils a disconnect between how marketers and consumers perceive campaign success,” said Duncan Southgate, Global Brand Director of Media and Digital at Kantar Millward Brown.
  • VIDYARD  |  TUESDAY, JANUARY 16, 2018
    [Best] Tips and Hacks for Selling with Video: Reel Stories from Real Sellers
    Want to learn what the best in the biz are doing to sell using video? Well, then you’ll want to watch our latest video featuring 4 industry sales leaders who share with you some of the best stories and tactics to maximize your selling capabilities with video. What you’re going to see though is that the best people that are going to be your champion and be great at video prospecting are the ones that can stand out doing something cool.
  • BIZNOLOGY  |  TUESDAY, JANUARY 16, 2018
    [Best] Online communities are the best thing about the internet
    The post Online communities are the best thing about the internet appeared first on Biznology. Recently, all I hear when it comes to virtual online communities on the radio, the internet, or TV is how passionate, intimate, and persistent online communities are either: 1) bubbles within which all the denizens are echo chamber zombies or 2) they’re traps for naïfs and nerds who are one kind word away from being radicalized into violent extremism.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 16, 2018
    [Best] 10 Infographics to Inform Your 2018 B2B Content Marketing Strategy
    Which Industries Have the Best Content Marketing? Source: Which Industries Have the Best Content Marketing? Once you’ve committed to implementing a content strategy for your business, you need to decide what content management system (CMS) is best for your needs. It can be argued that content marketing is the most important digital marketing strategy available today.
  • EVERYONESOCIAL  |  TUESDAY, JANUARY 16, 2018
    [Best] Facebook Feed Change: Massive Opportunity for Brands & Publishers
    Assuming I’m right, then it doesn’t matter if Facebook feed update completely wipes out posts from brands or publishers because achieving the above is best done by getting your own people, your own employees to share your content and messages out to their own networks. Facebook Feed Changing. No doubt you’ve heard the news: Facebook is going to be further prioritizing posts from your friends and family over posts from brands and publishers.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 16, 2018
    [Best] What Cards Against Humanity Can Teach Marketers About Content Personalization
    Instead of fretting about failure, it’s better to put your best foot forward and attempt to appeal to your audience. The post What Cards Against Humanity Can Teach Marketers About Content Personalization appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Inspiration can strike at any moment. I never thought I’d have a revelation about marketing during a game of Cards Against Humanity, but we don’t get to choose when the lightbulb goes off.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 16, 2018
    [Best] Stop Blaming Content Marketing For Business Failures: Naysayers Who Missed the Point
    Still today, some of the best content marketing examples are real-life, theatric, in-person, or analog experiences. And for many industries, the written word is still the best way to connect. Not long ago, Gary Vaynerchuk, a vocal evangelist of content marketing, told the world that the best way to get started building an audience is to begin documenting normal, everyday life. As soon as content marketing took off as an industry term, so appeared the naysayers.
  • HUBSPOT  |  TUESDAY, JANUARY 16, 2018
    [Best] How to Write Copy People Notice, Read, and Trust: Lessons from "The World’s Best Copywriter"
    The phone rang a couple times before he picked up. Hello?”. “Hi,” Hi,” I said. “Is Is this Pat Corpora?”. Yes, it is.”. “It’s It’s Eddie Shleyner,” I said. Silence. “I I sent you a message on LinkedIn … about the Sampler. You replied with your number … told me to call.”. In 1995, Pat published The Doctor’s Vest-Pocket Sampler of Natural Remedies , a piece of direct response mail designed to sell a bigger, more complete book called New Choices in Natural Healing.
  • HEINZ MARKETING  |  TUESDAY, JANUARY 16, 2018
    [Best] The value of unstructured learning
    If you want to become a better writer, you study the best practices of others and dedicate more time to writing yourself. They consumer a wide variety of formats and topics, knowing that best practices and ideas in one walk of life can often inspire and direct ideas in another. Even the world’s best MBA programs don’t have a singularly defined curriculum. If you want to learn how to play the piano, you take piano lessons.
  • WEBBIQUITY  |  TUESDAY, JANUARY 16, 2018
    [Best] Price Matching Pros and Cons for Online Retailers
    Price matching reassures customers that they have made a smart purchase at the best price. Marketing Technology Alex Walker b2b ecommerce Best Buy online retail price matching software WalmartGuest post by Alex Walker. Every business or product needs a unique value proposition, something that sets their brand or product apart from the rest and attracts a particular segment of the market.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, JANUARY 16, 2018
    [Best] 13 Smart Brands Using Technology to Power Their Content
    Not only was the campaign a hit with attendees, it impressed the Content Marketing Awards judges enough to earn it the 2017 title for Best Use of Content Involving Machine Learning/Artificial Intelligence. It’s a new year, and I bet you picked up a few shiny tech gadgets to play with over the holidays.
  • PUREB2B  |  MONDAY, JANUARY 15, 2018
    [Best] Which Content Syndication Networks Are Right for You?
    So if you’re a small- to medium-sized enterprise that aims to generate earnings from your blog posts, Outbrain might not be the best syndication network for you. Its content engine helps you determine which sites will give you the best engagement for your posts. As of late, Taboola seems to be experiencing great success in marketing video content, so it’s best to consider the service if you see your brand doing more video content marketing in the near future.
  • VISUMCX  |  MONDAY, JANUARY 15, 2018
    [Best] Customer Experience Is A Team Sport
    Operations I once asked a VP of Operations to give me his best description of his job. 90% of B2B leaders believe that customer experience is key to their companies’ strategic priorities and 75% of those believe that importance will increase over the next two years according to a 2017 study published by Accenture.
  • EMEDIA  |  MONDAY, JANUARY 15, 2018
    [Best] How Can B2B Social Media Best Fit Into Your Demand Generation Plan?
    The post How Can B2B Social Media Best Fit Into Your Demand Generation Plan? Social media and lead generation: two worlds that were not traditionally associated with each other. But, today companies like LinkedIn are trying harder than ever to connect with you and find a place in your marketing plan. They want to make it easier for you to reach a wider audience and expand your brand potential.
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 15, 2018
    [Best] B2B Marketers Look to Further Align Sales and Marketing in 2018
    Forty percent of best-in-class B2B marketers stated that it has been “very successful.”. B2B marketers continue to show an interest in account-based marketing (ABM), and they are looking forward to aligning sales and marketing to achieve their objectives in 2018. Ascend2 recently conducted the “Account-Based Marketing Strategy Report” to hone in on the growing trends among B2B marketers who utilize ABM.
  • TECHNOLOGY SERVICES GROUP  |  MONDAY, JANUARY 15, 2018
    [Best] Documentum – How to make it better – 2018 Blog Series
    Over the course of the next several weeks, we will be sharing best practices with both new posts as well as some of refreshed versions of our […]. Based on feedback from multiple clients, TSG will be conducting a 2018 blog series on how to make Documentum better based on our 20+ years of client experience. Amazon Case Study Consumer Interface Portal Documentum Open Text
  • HEINZ MARKETING  |  MONDAY, JANUARY 15, 2018
    [Best] Sales Pipeline Radio, Episode 99: Q&A with Jen Spencer
    It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. In this episode we talked about: How to enable your entire go-to-market team: Best practices and advice to increase conversion rates and sales success. We are featuring every week, experts and best practices in b2b sales and marketing, mostly featuring experts in the field who are doing the work and today is no exception.
  • LEADSPACE  |  MONDAY, JANUARY 15, 2018
    [Best] 5 Top Tips for Getting Guest-Published
    Even in the latter, best case scenario, consider that the editor doesn’t know (or particularly care) which links are most important to you, so they could well arbitrarily delete precisely those links you’d most want them to keep. Best Practices Marketing b2b b2b marketing blogging content marketing marketingContent marketing just keeps getting harder.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 15, 2018
    [Best] 5 Time Management Tips From an Expert*
    I simply did not have eight hours to complete an assignment, I had four at best. What are your best time management hacks? The post 5 Time Management Tips From an Expert* appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. *Full Disclosure: no one has really ever called me an expert.
  • OUTREACH  |  SUNDAY, JANUARY 14, 2018
    [Best] Leaning Sideways: A Director-turned-AE Reflects on Her Decision to Prioritize Family, Flexibility and Fresh Alpine Air
    Once I decided to make a change, I spent months of painstaking research to find what I thought was the perfect fit with a new company in a Director role that didn’t require any travel–best-laid plans; it turned out to be a poor culture fit and I lasted six months before parting ways. The best thing that came from that period was the career coaching I participated in that helped me put things into perspective and consider thinking about my career differently.
  • OUTREACH  |  SUNDAY, JANUARY 14, 2018
    [Best] Got Grit? An NCAA Athletic Trainer on What Star Athletes Can Teach Salespeople About Getting Their Head in the Game
    In his 2013 keynote address, Superbowl Champion Coach Bill Belichick sums it up this way : “mental toughness is going out there and doing what’s best for the team even though everything isn’t going exactly the way you want it to.” This post is part of Outreach's new blog series, Beyond the Number. We believe that salespeople are more than the number they carry, and that by celebrating the human side of sales, we help salespeople win bigger.
  • HEINZ MARKETING  |  SATURDAY, JANUARY 13, 2018
    [Best] B2B Reads: Influencers, Data, and the Verbal Revolution
    How to Lose Your Best Referral Sources. The best salespeople know to make knowing the right people part of their strategy. In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. In the meantime, here are some B2B Reads we love: “Servant Salespersonship”.
  • ALTITUDE BRANDING  |  SATURDAY, JANUARY 13, 2018
    [Best] The Purpose and Significance of Finance in Business Operations
    If you get investment from your investors’ funds, your role in providing them the best potential returns must be a vital purpose. The best way to acquire fundings is to present your company’s realistic goal platform that will undoubtedly lead to a more income return.
  • LEAD LIAISON  |  FRIDAY, JANUARY 12, 2018
    [Best] Nonprofits and Marketing Automation: Omni-Channel Fundraising
    You can build and track campaigns, constantly optimizing them to generate the best results. The best campaigns reach people online and offline. Nonprofits need marketing automation, plain and simple. Specifically because marketing automation can help nonprofits make the most of their marketing budgets. In this series , we are talking about the ways that nonprofits and marketing automation can work together to generate more giving. Omni-Channel Fundraising for Nonprofits.
  • MODERN MARKETING  |  FRIDAY, JANUARY 12, 2018
    [Best] Why Next Year’s Marketing Success Will Always Follow Last Year’s Customer Experience
    This could be the best way to learn why they will (or will not) remain loyal. The measurement of customer sentiment has evolved over time. We are constantly searching for more accurate methods of understanding what customers will do in the coming days, months and years. For a long time we tracked mainly customer satisfaction (CSAT) scores, thinking that a happy customer is a long-term customer.
  • ONLY B2B  |  FRIDAY, JANUARY 12, 2018
    [Best] How to Get Better at B2B Lead Generation
    84% of marketers agree that a combination of Inbound & Outbound marketing tactics is best to drive business – Demand Metrics, 2016. All marketers agree that B2B Lead Generation is the biggest challenge that they face. One of the main reasons why this is the case is because companies tend to disregard Outbound Marketing tactics for generating qualified leads.
  • EVERYONESOCIAL  |  FRIDAY, JANUARY 12, 2018
    [Best] EveryoneSocial Recognized as a High Performer in Employee Advocacy
    One of the best parts of my experience with ES is their willingness to consider, and often implement ideas or requests we have to help make the app better for our users. The best feature is the capability of creating different content streams, along with third-party sources.” – Abraham Geifman, Head of Digital Marketing Latin America at SAP. “I The idea is that products with the best reviews get the higher nod in their “performance grid.”.
  • ONLY B2B  |  FRIDAY, JANUARY 12, 2018
    [Best] Only B2B - Untitled Article
    One of the best ways to overcome this is to collaborate with websites that are reputed and highly professional. Weighing the pros and cons of content Syndication. What is Content Syndication? The concept of syndication isn’t unique to web content marketing. It likely began around 1865, when print newspapers reigned supreme. Content syndication is the process of pushing your blog, site, or video content out into third-party sites, either as a full article, snippet, link, or thumbnail.
  • BIZNOLOGY  |  FRIDAY, JANUARY 12, 2018
    [Best] Some of the best organic search posts from Biznology
    The post Some of the best organic search posts from Biznology appeared first on Biznology. We don’t often run compilation posts here, but we ran one of popular organic search posts from Biznology last year, so below are more popular organic search posts from across the years that hold their relevance today: How do I avoid the duplicate content penalty? Are you optimizing for search engines or for customers? Learn SEO from your spouse. Is your site ready for search marketing?
  • LEAD LIAISON  |  FRIDAY, JANUARY 12, 2018
    [Best] Tech Partnership: Lead Liaison and ResponseTap Integration Connects Call Intelligence with Marketing Automation
    We only partner with the best,” says Nick Ashmore, VP of Marketing. “We’ve We’re linking the best automation provider with the best call tracking provider. Allen, TX – Sales and marketing solutions provider, Lead Liaison , and call tracking intelligence experts, ResponseTap, today announce a partnership and integration that combines call tracking, visitor tracking, and marketing automation into one solution.
  • ALTITUDE BRANDING  |  FRIDAY, JANUARY 12, 2018
    [Best] The Definite List Of The Best Blogs To Follow In 2018
    The blog is popular for their best & latest SEO tips. The post The Definite List Of The Best Blogs To Follow In 2018 appeared first on Altitude Branding. No matter what stage of life you’re at, good blogs are the ones that are always going to inspire you to do and try something new. Whether you’re a skint uni student, a slave of the nine-to-five (or nine-to-wine?), some blogs out there are just too inspirational. You feel the itch and your imagination goes to the sky.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 12, 2018
    [Best] Ingenuity Rising: How to Boost UX and Sales Simultaneously
    Deciding when and where to use it is best left up to creative minds behind the overall design. Ask about their experiences, such as their best—or worst—times they used your site and channels. The post Ingenuity Rising: How to Boost UX and Sales Simultaneously appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Interactions with a brand or organization are becoming more complicated, dynamic, and nuanced.
  • HUBSPOT  |  FRIDAY, JANUARY 12, 2018
    [Best] What to Do When Your Content Falls Flat: 6 Ways to Recover
    Ask 10 different marketers when the best time to post your content is, and you’ll likely receive 10 different answers. In an analysis of 20 studies on post times, CoSchedule found that the best times to post on Facebook were between 12-1 p.m. on Saturday and Sunday, whereas the best times to post on Twitter were between noon and 5-7 p.m. All of this information is useful, but ultimately, you’ll receive the best results if you post when your audience is the most receptive.
  • CONTENT MARKETING INSTITUTE  |  FRIDAY, JANUARY 12, 2018
    [Best] How Content Marketing Can Save Your Digital Marketing Strategy
    Content marketing is, and has always been, best served as an integrated infusion into a broader marketing strategy – a multiplier. Contentmarketing is best used as a multiplier to a broader #marketing strategy, says @Robert_Rose. Tell me about your overall marketing strategy” is one of the first discussions I want to have as part of understanding where a new content marketing approach can help the best.
  • ONALYTICA B2B  |  FRIDAY, JANUARY 12, 2018
    [Best] Interview with Cory Munchbach
    WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU. Cory Munchbach – SVP of Strategy at BlueConic ?. Key Topics: Marketing Technology, Marketing Strategy, Startups, B2B Marketing, Women in Tech. Location: Boston, MA USA. Bio: Cory Munchbach is the senior vice president of strategy at BlueConic, the world’s simplest and most accessible customer data platform, empowering every marketer to find success with a CDP.
  • ONLY B2B  |  THURSDAY, JANUARY 11, 2018
    [Best] Only B2B - Untitled Article
    Host the content on your website: One of the best ways of getting recognition and credit for your content through content syndication is to make sure that you have hosted the content on your website. However one of the best ways to deal with this is to backlink your content well to your website so that if any part of your content is ranking high you can capture traffic through the backlinks you generate. Business Insider: Best for business topics, you can write on this sites.
  • ONLY B2B  |  THURSDAY, JANUARY 11, 2018
    [Best] Only B2B - Untitled Article
    Host the content on your website: One of the best ways of getting recognition and credit for your content through content syndication is to make sure that you have hosted the content on your website. However one of the best ways to deal with this is to backlink your content well to your website so that if any part of your content is ranking high you can capture traffic through the backlinks you generate. Business Insider: Best for business topics, you can write on this sites.
  • LEADFEEDER  |  THURSDAY, JANUARY 11, 2018
    [Best] Layer increased inbound leads by 2000%, but here’s why they wouldn’t do it again
    You’re Only as Good as Your Best Lead In the first few days after we launched the kit, our sales team was thrilled to have all these leads being assigned to them. With that said, there are some things we would absolutely do differently to ensure sales was getting the best-in-class leads. Note: This is a guest post by Michelle Urban, owner of Marketing 261 and former senior director of marketing at Layer.
  • LAUNCH MARKETING  |  THURSDAY, JANUARY 11, 2018
    [Best] Proven Tips to Improve Your Content Marketing Efforts
    As with all other aspects of your marketing efforts, consider what has worked best in the past when developing new content. Content marketing is a must for any business now in today’s digital age. In a recent blog post, we discussed how the B2B buying process is generationally shifting with consumers doing more research on their own before connecting with a company sales representative.
  • MODERN MARKETING  |  THURSDAY, JANUARY 11, 2018
    [Best] 10 Ways to Grow Your Email List Like a Boss
    If it feels like you’re giving your best stuff away for free, you’re likely on the right track to a truly awesome incentive. Your new subscriber will get a valuable sample of your best work and you’ll get a new contact and a warm lead. Your busy audience has every right to expect the best from you, as well as a seamless process if and when they choose to subscribe or unsubscribe.
  • CANADIAN MARKETING ASSOCIATION  |  THURSDAY, JANUARY 11, 2018
    [Best] B2B Marketing: The Biggest Opportunity In 2018
    The best B2C marketers are very savvy and they get it! By James Chalmers of CMA's B2B Council. The following is the first in a series of blog posts by various members of the CMA B2B Marketing Council. The series will discuss all things B2B Marketing and is aimed to educate and inspire you to become a stronger B2B Marketer. Thoughts on this article or suggestions for topics you would like to see covered? Let us know!
  • VIDYARD  |  THURSDAY, JANUARY 11, 2018
    [Best] 6 Reasons Video Is A Star Player In Content Marketing
    For millennials, video, be it live or asynchronous, is the next best thing to face-to-face. of marketing professionals worldwide name video as the type of content with the best ROI. It’s no secret that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 11, 2018
    [Best] Should Your B2B Company Be On Instagram?
    Instagram Best Practices. No matter the type of content you are publishing, it pays to follow Instagram best practices so your content looks more natural. A few other areas to think about for Instagram best practices for B2B companies include hashtags, live video, and creating Stories. When most B2B marketers think of Instagram, they may think of teenagers or millennials who are using it to post photos about their lives and what they are into.
  • LEADCRUNCH  |  THURSDAY, JANUARY 11, 2018
    [Best] 4 Common Reasons You’re Not Closing The Deal
    First and foremost, most would agree that the best leads come from those in our immediate network, since we relationship-build with them most successfully. It’s a phrase salespeople love and hate — closing the deal , or making sure the customer signs on the dotted line and the sale processes. On the one hand, closing the deal can be an empowering feeling, but on the other hand, it’s easy to feel defeated after a few misses.
  • LEADCRUNCH  |  THURSDAY, JANUARY 11, 2018
    [Best] These Sales Statistics Will Change Your Approach in 2018
    Newsletters get the best engagement when they are sent between the hours of 8am and 10am or 3pm and 4pm. Are you a sales professional hoping to close more deals than ever before in 2018? What new strategies are you planning to incorporate into your approach in order to reach those big goals? While your approach to sales won’t be exactly the same as the next person’s strategy, you can learn a lot by observing others.
  • HG DATA  |  THURSDAY, JANUARY 11, 2018
    [Best] A Refresher on the Right Data for ABM Success
    When competing against other companies, being able to hook your potential customer with a phrase or insight that shows you know something about them will give you the best chance at standing out and making a good first impression. As you may have seen in our last two blog posts, we’re spending the first few weeks of 2018 talking about resolutions related to account-based marketing (ABM) success.
  • HEINZ MARKETING  |  THURSDAY, JANUARY 11, 2018
    [Best] “How I Work”: Heather Kahler, VP of Customer Exeperience at PFL @sunshinegrrrl #HowIWork
    What’s your best time-saving shortcut or lifehack? Name some supportive people who help make it possible to do what you do best? What’s the best advice you’ve ever received? By Matt Heinz, President of Heinz Marketing. How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well.
  • SNAPAPP  |  THURSDAY, JANUARY 11, 2018
    [Best] A B2B Guide to Engagement Marketing (with Strategies, Tools and Examples)
    At the top of the funnel, marketing with a broad appeal works best. . For a century, marketing and advertising were the same thing. It was all about spending money to interrupt people with your messaging, and hoping the interruption was rewarded with a sale. . The quicker the sale, the more profitable the product. The pressure of the bottom line pushed marketers towards a more immediate, aggressive, and disruptive marketing model. .
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 11, 2018
    [Best] 3 Technologies to Watch (and Use) Today
    The post 3 Technologies to Watch (and Use) Today appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Marketing is going through a technology revolution. Bold statement, right? For proof, just take a look at Marketo’s 2018 Predictions , and you’ll find a beefy technology section as well as numerous predictions that are fueled, if not dependent, on advancing technology.
  • TELEVERDE  |  THURSDAY, JANUARY 11, 2018
    [Best] How to Approach your Data Strategy
    Best Practices Blog Data B2B Data Dara Quality data Data Intelligence Data Quality Control Measurement modern marketerAn effective data strategy goes way beyond having a good list. In the last part of this series of posts on how modern marketers get superior results, we focused on how an engagement strategy can help you understand your customers and send them the right messages at the right time.
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, JANUARY 11, 2018
    [Best] 6 Mistakes Ruining Your Charts and Infographics
    Yet sometimes we learn best from things gone wrong. He used animation to do what animation does best: show change. Want some tips guaranteed to result in bad charts? Of course you don’t. That’s why, in this article, I offer some of Content Marketing World speaker Scott Berinato’s advice flipped on its head. Scott shared great tips on how to get data visualization right in his talk, Data Visualization and Creating Good Charts.
  • ONALYTICA B2B  |  THURSDAY, JANUARY 11, 2018
    [Best] Interview with Maxine Mackintosh
    WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU? Maxine Mackintosh – Co-Founder of One HealthTech. Key Topics: Data science, Health Informatics, Women-In-Tech. Location: London, UK. Bio: Maxine is a researcher working at the intersection of data science and dementia at University College London. Her PhD involves mining medical records for new predictors for dementia.
  • LEADCRUNCH  |  WEDNESDAY, JANUARY 10, 2018
    [Best] How Technology Is Changing Sales and Marketing
    Social Media – Social media platforms like Facebook and Instagram may have started out as a way for friends to connect and share photos and updates about their lives, but they have turned into one of the biggest and best ways for sales and marketing teams to advertise to their target audience. Sales and marketing have come a long way. Back in the day, salespeople went door to door, peddling all kinds of different things, from vacuums to seeds and more.
  • MARKETRI  |  WEDNESDAY, JANUARY 10, 2018
    [Best] Our Top 6 Marketing Plan Failures and How to Fix Them
    Strategic Marketing Plans B2B Strategy B2B Marketing Best Practices B2B Marketing PlanningYeah, I admit the title is a bit negative—especially for the New Year, when everyone feels hopeful and optimistic. But now's the time to focus on getting on track for growth. If you ignore fixable marketing plan failures and your competitors’ plans seem turbocharged, you have a serious problem.
  • CHIEFMARTECH  |  WEDNESDAY, JANUARY 10, 2018
    [Best] The one thing everybody forgets about Gartner’s hype cycle, even in martech
    Finally the expectations of the technology are absorbed into everyday life, with well-established best practices, leveling off in the plateau of productivity. (“Big data is an ordinary fact of life. The Gartner hype cycle is one of the more brilliant insights ever uncovered in the history of technology. I rank it right up there with Moore’s Law and Christensen’s model of disruptive innovation from below.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 10, 2018
    [Best] How to Generate Leads with Webinars
    Your best customers already understand the problem you solve. Therefore, case studies are the best way to convince and persuade before beginning the sales process. Check out this webinar by Pipedrive and Sales Hacker to see this in action: The best part, however, is the expanded audience you’ll tap into. Best practice typically includes sending two to three registration emails that direct your audience(s) to your landing page. (A
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 10, 2018
    [Best] Emerging Types of Innovative Digital Content
    The best infographics help distill complex information into more digestible parts through great visual design. Just like that super old box of cereal in the back of your cupboard, your brand’s digital content can grow stale over time. You know the story: After honing your content marketing strategy, content production starts to run on autopilot.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, JANUARY 10, 2018
    [Best] 3 Simple Tools for Hiring Great Content Creators in Less Time
    If they pass that step with convincing answers, we send a link to a final questionnaire to see how passionate the applicants are about writing in our target niche , and to get an idea on how well they can write by asking them to provide links to their best content. Because the students have great research skills, they helped create some of our best guides and comparison posts. HANDPICKED RELATED CONTENT: 13 Experts Share Their Best Tips on How to Build a Well-Run Content Team.
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 9, 2018
    [Best] How to Flaunt Your Website Redesign in 2018
    The successful launch of a best in class website is the dream of nearly every digital marketer on the planet. One of the best ways to spread enthusiasm and generate excitement about your successful project is to inform your faithful customers! And you’ve managed to do just that. It likely feels like you’ve put your heart and soul into your new site. Seemingly endless hours of work, and countless meetings have contributed to your success.
  • HUBSPOT  |  TUESDAY, JANUARY 9, 2018
    [Best] Data Is Cooler Than You Think. Here's What Marketers Need to Know About It Today.
    Dieter Bohn of The Verge may have put it best: ". Take, for example, Intel's multi-camera (each of which is equipped with multiple lenses) system that captures so many different perspectives of an event that it allows the user, as Krzanich put it, to "select the best seat in the house, every time.". It's my third day here at CES, and today marks the opening of the 2018 event to the public.
  • VIDYARD  |  TUESDAY, JANUARY 9, 2018
    [Best] Video Strategy: The Awareness, Interest, and Decision.
    The best way to create a Viral video: Make it short. Company size, progressive profiling is the best bet here. Creating video is not an easy task, one of the most challenging parts of creating video content is ‘what kind of video should I make?’ ’ It sounds like a simple question, but not any video can be used to capture leads, and not all videos should be given away without a small price to pay.
  • BOP DESIGN  |  TUESDAY, JANUARY 9, 2018
    [Best] B2B Marketing Agencies: How to Choose the Best Fit
    In this blog post, we take a quick look at how to choose the B2B marketing agency that is the best fit for your needs. Start by asking what they do best. While this is common, it’s not always a best practice. As such, the right agency will be interviewing you to ensure your firm is the best fit as well. If we don’t think our agency is the best fit, we let them know. The post B2B Marketing Agencies: How to Choose the Best Fit appeared first on Bop Design.
  • EVERYONESOCIAL  |  TUESDAY, JANUARY 9, 2018
    [Best] Brand Advocacy: Everything Your Company Needs to Know
    The best way to describe brand advocacy software is what G2 Crowd states: “The software can be used to help acquire new customers, develop brand identity, and engage loyal users. Everything Your Company Needs to Know. Learn everything you need to know about brand advocacy, being a brand advocate, why it matters, and what you can do to amplify your brand. When it comes to marketing strategies and creating a good plan to grow your business, branding is and should be part of any plan.
  • WEBBIQUITY  |  TUESDAY, JANUARY 9, 2018
    [Best] List Builder Bake-Off: MailChimp vs. Sumo
    There are several popular list-builder options among the best email marketing tools and best WordPress plugins , including Sumo , OptinMonster , Thrive Leads , and Hustle. For bloggers, building an email subscriber list is vital for staying in front of your readers on a regular basis. Most of these plugins are designed to integrate with an email marketing service (ESP) like AWeber , MailChimp , VerticalResponse , or Constant Contact.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 9, 2018
    [Best] Creating SEO Guidelines for Your B2B Organization 
    Within those, we then provide tips, best practices, and most importantly, the why. For most of us, the beginning of a new year allows us to look forward, set goals for ourselves, and imagine all the wonderful things we are going to accomplish in the upcoming year. Of course, we get to the end of the year and realize we didn’t do nearly all of the things we wanted but hey…that was last year. This is a new year and things are changing! Right?
  • HEINZ MARKETING  |  TUESDAY, JANUARY 9, 2018
    [Best] B2B IRL: A Scalable Content Marketing Strategy to Drive Long-Lasting Results
    Heinz Marketing worked to draft and finalize the copy of the report, as well as provided guidance and best practices to SnapApp’s design team when it came to the layout of text, charts, and graphs. By Joshua Baez , Marketing Consultant at Heinz Marketing. To say that the B2B landscape has changed dramatically over the last decade would be an understatement.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 9, 2018
    [Best] 6 Ways You Could Be Dooming Your Case Studies Before You Even Start Writing
    The post 6 Ways You Could Be Dooming Your Case Studies Before You Even Start Writing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. Sales teams need them to show proof to their prospects. Marketers add them to email campaigns to keep mid-funnel buyers engaged.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 9, 2018
    [Best] The Rise of the Journalistic Email Newsletter: A New Way to Reach Your Niche Audience
    More recently, emerging journalistic newsletters are establishing some best practices for creating content that makes use of email as a non-public, semi-exclusive channel for growing audience reach and building a loyal following. One of the greatest advantages of digital marketing is the sheer volume of the overall online audience. But for most brands, this value has nothing to do with the ability to reach millions and even billions of people.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, JANUARY 9, 2018
    [Best] Video Storytelling Secrets From an Award-Winning Series
    Simon Kearney, founder of Click2View, says the success of the Visa project was due in large part to the travelers chosen by the production team: Angela Kan is from Hong Kong; her extensive travel and writing experience meant she could collaborate with the team, brainstorming the best spots and conditions for recording her travelogue. The series was a Content Marketing Awards finalist for strategy – best content marketing program in financial services.).
  • AVITAGE  |  MONDAY, JANUARY 8, 2018
    [Best] Marketing and Sales Content – Differences That Matter
    It is axiomatic that you must diagnose problems correctly to understand and apply the best remedies. What IS the difference between marketing and sales content? This is a good question to ask across your organization. The answers will reveal people’s thinking and understanding about “content” in general. Notice how clear, specific, consistent and actionable the responses are. Or not. Why does this matter?
  • MODERN MARKETING  |  MONDAY, JANUARY 8, 2018
    [Best] Tips to build customer loyalty online
    The truth is, it presents a huge challenge: how can brands build loyalty and rapport when its best advocates, people, aren’t interacting with its customers? I find it surprising to find some brands talking about how to ‘be digital’ Technology disrupted the business world more than two decades ago, and advances in various fields continue to shape the way companies interact with stakeholders and customers alike.
  • BLUETEXT  |  MONDAY, JANUARY 8, 2018
    [Best] B2B Website Design – More Best Practices
    In a recent blog post , we offered some of the best practices for developing an effective user experience on a business-oriented website. In this post, we will explore some additional best practices for the B2B website design that puts the user first in its architecture. Medium Title: Medium Content: The post B2B Website Design – More Best Practices appeared first on Bluetext.
  • KAPOST  |  MONDAY, JANUARY 8, 2018
    [Best] 4 Requirements For a Best-in-Class Marketing Plan
    The post 4 Requirements For a Best-in-Class Marketing Plan appeared first on Kapost Content Marketing Blog. Last month I told you to ignore marketing trends and to put more focus on what works. Admittedly, I assumed you know what works for your organization in the first place. Marketing Strategy Research and Insights
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 8, 2018
    [Best] What Marketers Can Learn From Their Sales Team
    The best is when I can send material in different mediums (think word documents vs. videos and webinars) to help you diversify your offerings, so it is not death by whitepaper. The post What Marketers Can Learn From Their Sales Team appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Over the years, history has given us pretty powerful dynamic duos.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, JANUARY 8, 2018
    [Best] The One Thing Killing Your Most Creative Content Ideas (and How to Stop It)
    HANDPICKED RELATED CONTENT: The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity. Creativity. We all want it. Unfortunately, we tend to give up on it over time. When we’re just starting our careers, we’re excited. We’re going to take the world by storm. We approach our boss every morning with a new, brilliant idea. Getting a “yes” on something truly different seems like just a matter of statistics: The more we swing, the greater the chance we’ll get a hit.
  • HUBSPOT  |  SUNDAY, JANUARY 7, 2018
    [Best] Here Are the 7 Top Tech Trends to Watch in 2018, According to CES
    One of the best cases for the growth of Smart Cities, for example, is how they will work to bolster public safety and services -- something that cannot happen without the cooperation of the market, organizations, and regional leadership. The first Media Day of CES 2018 kicked off in Las Vegas today, rich with presentations from exhibitors on what's to come in tech in the foreseeable -- and at times, somewhat distant -- future.
  • B2B MARKETING DIRECTIONS  |  SUNDAY, JANUARY 7, 2018
    [Best] Confront the "Elephants in the Room" to Maximize Marketing Performance in 2018
    When faced with these kinds of issues or problems, we humans tend to put on a brave face, keep doing what we've been doing, and hope for the best. Early in my consulting career, I worked with a small company that was owned and managed by a husband-wife team. The business had been fairly successful for most of its ten-year history, but when I began working with the company, it had been losing money for more than a year, and was on the verge of going broke.
  • ACTIVEDEMAND  |  FRIDAY, JANUARY 5, 2018
    [Best] How Demand Generation is Limiting Your Business Growth
    Full attribution tracking is usually the best solution, especially when used with tags, dynamic content delivery, and general customer analytics data. Factors Limiting Business Growth: Demand Generation. While there are many factors that limit business growth, demand generation issues are one of the most common bottlenecks small and medium businesses face. Many businesses focus on generating large volumes of traffic.
  • CONTENTLY  |  FRIDAY, JANUARY 5, 2018
    [Best] 4 Elements of Great Storytelling, Backed by Neuroscience
    The best stories take risks. Content marketing is in a crisis. Once you sign up for a few brand newsletters, you get pounded with the same generic how-to articles. How to Use Social Media to Boost Your Small Business. How to Make Your Team More Productive. How to Save Money for Your Kid’s Future. And, most ironically, How to Deal With Email Overload. The onslaught of the status quo drives us crazy because, deep down, we all know this strategy doesn’t work.
  • BIZIBLE  |  FRIDAY, JANUARY 5, 2018
    [Best] The Budgeting and Planning Maturity Model For B2B Marketers Explained
    At high levels of maturity, a standard MRM system is place and best practices and workflows are defined. At large organizations there are numerous responsibilities, ownership areas, and processes in place that make it difficult to identify opportunities to improve operations. It’s also difficult to prioritize which areas to improve or optimize first. This is especially true when it comes to marketing planning and budgeting processes.
  • VIDYARD  |  FRIDAY, JANUARY 5, 2018
    [Best] How to Produce the Perfect Customer Testimonial Video
    Video content is the best friend of the buyer’s journey , and there are specific video types that work best for every stage of it (awareness, consideration, and decision). You should use the one that goes best with the environment you’re shooting in. There is a lot of power in a customer’s opinion. Because when a customer is about to make a purchase, they’ll trust their peers’ opinions more than anyone else’s.
  • ONALYTICA B2B  |  FRIDAY, JANUARY 5, 2018
    [Best] Interview with Sujan Patel
    WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU? The best way would be through my website sujanpatel.com on the contact form on the very bottom – it goes straight to me. Sujan Patel – Growth Marketer at Web Profits. Key Topics: Social Media Marketing, Content Marketing. Location: Austin, TX, USA.
  • BIZNOLOGY  |  FRIDAY, JANUARY 5, 2018
    [Best] International SEO: Another reason to avoid AMPs
    Google’s own Webmaster Guidelines suggest this tactic, especially for product pages where it is in their best interests to serve the correct page to the correct user in the correct country. In my last post, I gave three reasons to avoid accelerated mobile mages (AMPs). Accelerated mobile pages are flat HTML web pages that follow Google ‘s guidelines and are hosted by Google to boost page load performance on mobile devices.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 5, 2018
    [Best] New Tech Makes Translating Content Easy—But It’s Still Not Enough
    Automatic translation of content may make it easy to scale your content efforts for a global content marketing strategy, but is this actually what’s best for your brand? What would you do if you could understand any language? From the universal translator of Star Trek to the Babel Fish from The Hitchhiker’s Guide to the Galaxy , sci-fi heads have always been captivated by the idea of rapid, seamless interpretation.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 5, 2018
    [Best] 2018: Survey Says!
    appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. I realize that not everyone watched the game show “Family Feud” growing up, which is the source of the title for this blog, so here’s a random link to an entire episode that you may want to watch, just to absorb the quality of the analogy. Or, you can skip that entirely and go straight to the good stuff. Now…prepare for me to use the word “market” in its various forms a LOT in this next sentence.
  • MARSDEN MARKETING  |  FRIDAY, JANUARY 5, 2018
    [Best] 11 B2B Marketing Learnings You Might Have Missed in 2017
    It's tough competing with continent-discovery-level achievements, but we've done our best and put together 11 learnings we believe will shape marketing strategies and tactics in 2018. The Last Jedi topped the box office in 2017, Beyoncé’s pregnancy Instagram got more than 11 million likes and researchers discovered a new continent on earth called Zealandia ( for real ). A lot happened last year.
  • HEINZ MARKETING  |  FRIDAY, JANUARY 5, 2018
    [Best] Inside the acquisition: How and why Terminus bought BrightFunnel
    Simply put, they are the best in ABM – and, they just got even better … Both of the teams at BrightFunnel and Terminus are maniacally focused on empowering B2B marketers in achieving incredible results.”. What can you share in terms of insights, best practices and/or recommendations for other start-up and martech leaders looking to M&A to drive growth?
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