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Best Email Marketing Campaigns


And whether you are just starting your marketing journey or are a pro-marketer, we also need to keep ourselves updated with what kind of campaigns are working these days so we can take some of the best practices from them for our campaigns.

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5 Misunderstood Best Practices in Content Marketing

Content Marketing Institute

Almost everybody loves best practices. But too many equate “best” with “infallible” or “in every circumstance.” Have you ever fallen into one of these five best practice traps in content marketing? Continue reading →

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Five Social Proof Best Practices for 2022


They’ll recommend you because they honestly believe you are the best business for the job. Businesses want to work with the best in the business. They claim that they’ve worked with hundreds of global clients and show you the best of the best. Social media is a great channel for community growth. Combine Multiple Types.

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The Best Marketing Events Happening in 2022

Marketing Insider Group

So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. That’s why I’ve put together this list of the best marketing conferences for 2022. How I Identify The Best Marketing Conferences Each Year.

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently.

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HG Voted Best For Company Culture

HG Data

HG Insights Wins Comparably’s Best Company For Culture Award HG Insights has announced recognition from workplace rating site Comparably for its company culture. and won the award for Best Company Culture. HG was selected out of 60,000 companies across the U.S.

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The 50 Best Startup Tools For 2021

Marketing Insider Group

In this post, we’re listing the 50 best startup tools and resources you should consider using in 2021. Take a look at our list of the 50 best startup tools and resources that will help you grow your startup in 2021. Content marketing is the best tool startups have for reaching targeted audiences and building brand awareness.

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Intent Signal Data 101

Which type of intent data is best for meeting specific goals? This infographic clarifies three common areas of confusion: How does company-level and contact-level data differ? What exactly is first-party, second-party and third-party data?

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The Best Sales Forecasting Models for Weathering Your Goals

It’s recommended to test out which one is best for your team. Every sales forecasting model has a different strength and predictability method. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

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Best Practices for a Marketing Database Cleanse

Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider. What’s involved in their maturity process? Having an accurate and up-to-date database.

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Best Practices for Accelerating the Sales Process

More often than not, sales leaders strive to accelerate their deal cycle, but it’s critical to also consider the opportunity cost. Think about it: with outbound prospecting, requests from management, scheduled demos, and inbound calls, chaos can quickly work its way into your strategy, deeming a “speed wins” selling mentality downright ineffective.

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Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned.

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A Guide to B2B Marketing Essentials

As modern B2B marketing expands and audiences evolve, new best practices for B2B marketing emerge. To stay on top of their game, marketers need to regularly add new methods to their playbook.