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White Paper: The Definitive Practical Guide to Influencer Relationship Management

Onalytica B2B

We’re excited to announce that we’ve published The Definitive Practical Guide to Influencer Relationship Management. We brought together industry experts from marketers to the influencers themselves, to create a step by step guide with best practice and frameworks to help you nail your influencer marketing strategy.

Paper 0
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Generate More Leads With These 3 White Paper Landing Page Examples

Unbounce

White papers are content marketing powerhouses for business-to-business (B2B) companies. We’re not just sayin’ it: 62% of the most successful B2B marketers think white papers are the most valuable type of content. On the customer side, 71% of B2B buyers use white papers to inform their purchases.

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25 White Paper Examples To Inspire Your Strategy

CoSchedule

White papers are an ideal type of marketing collateral to build your authority and provide useful content to your customers. But, since they have such a unique format, it takes some knowledge of white papers to write one well. Let’s look at 25 examples of white papers with takeaways to help you create your own.

Paper 52
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How B2B Content Marketing Has Changed and What To Do Next [Research]

Webbiquity

IT purchasing budgets weren’t cut (generally) but were shifted different priorities, accommodating remote work and accelerating digital transformation initiatives. In terms of content distribution, long-form content like presentation, guides, and white papers saw the biggest gains last year. Longer content rules.

Research 347
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5 Lead Nurture Campaigns that Build Pipeline and Support ROI

Act-On

The second is figuring out how to make those lead nurturing campaigns work harder. She looked at the current program metrics to determine which messaging worked and which didn’t. 5 Best Practices for Setting Up Email Nurturing Campaigns Setting up a new email nurturing campaigns can be tough. Ask for feedback.

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5 Essential Sales Enablement Best Practices to Speed Up Sales Cycles

Act-On

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. Fortunately, a few sales enablement best practices can set you on the right path to hitting your goals. As a result, they research how to best align content with a buyer’s journey.

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4 Sales enablement training goals and best practices to work at next quarter

Seismic

Here are a few best practices to get you started. . Here are some examples of what you might look for: Email engagement—what email nurture campaigns are working well? Content that converts—which white papers, ebooks, and one-pagers lead to the highest quality leads? Establish a sales enablement vision.