The Point

MARCH 23, 2023

Whereas simple A/B testing, by comparison, is more often a “one-off” exercise of finite scope (Headline A vs. Headline B), CRO involves a series of modifications that are rolled out and tested in sequence. In the ideal, CRO is an ongoing process of constantly testing new ideas and improvements. Set up and implement tests 8.

Demand 130

Demand Landing Pages Conversion Rate Paid Social Agency 130

Marketing Insider Group

APRIL 2, 2024

Now, what good is all that speed and style if the engine’s not working right or it’s missing a wheel? Image Source: Mangools Sitemaps are your next best friend. Tools like Google’s PageSpeed Insights are your best friends here. Imagine your website is a sleek, high-performance sports car.

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

Salesforce Marketing Cloud

DECEMBER 11, 2023

How will AI work with our existing platform? What are the best practices for using AI in email marketing? The answer is easy if you take it logically, with these best practices. They work together to automate, optimize, and personalize the email marketing process. How do we integrate AI into our strategy?

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Martech

NOVEMBER 29, 2023

Marketers who think of their customers’ and prospects’ best interests in everything they do tend to create marketing that resonates better and is overall more effective. While that may have worked well a decade or two ago, today’s consumers are a lot more savvy, have many options and want to be served, not sold to.

Ideal Customer Profiles 90

Ideal Customer Profiles Planning Work Management Paid Search Agency 90

Optinmonster

MARCH 4, 2024

That’s where split testing, or A/B testing, comes into play. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. It shows you if your marketing is working and where you can make changes to improve its effectiveness.

Multivariate analysis 84

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 84

SmartBug Media

OCTOBER 13, 2023

Whether you are merging databases, implementing a new system, or simply looking to improve the quality of your data, following a set of data hygiene best practices will help you optimize your database, enhance efficiency, and unlock your business’s true potential. What Is Data Hygiene?

Data Hygiene 105

Data Hygiene Practices Best Practices Allocation 105

Optinmonster

MARCH 21, 2024

The Benefits of Google Ads Retargeting How To Set Up Google Ads Retargeting Best Practices for Google Ads Retargeting Advanced Retargeting Strategies Google Ads Retargeting: Things to Remember Enhance Your Campaigns with OptinMonster What Is Google Ads Retargeting? What Is Google Ads Retargeting?

Paid Search Agency 93

Paid Search Agency Ads Google Marketing Analytics Tools 93

Convert

APRIL 17, 2024

What they may not realize is that without implementing experimentation rigor across all phases of your testing program, you may be leaving money on the table. This post will focus on the repercussions of a lack of rigor with practical examples and what to do instead. No time to watch a webinar? It’s more difficult than it seems.

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Litmus

MARCH 14, 2024

Because there are potentially more than 300,000 different ways an email could render , email QA testing is really the only way to verify how your email will look when it arrives in your subscriber’s inbox. Litmus Email Testing Profiles 3. There’s a better way.

Practices 86

Practices Work Management Ideal Customer Profiles CAN-SPAM 86

Salesforce Marketing Cloud

APRIL 5, 2024

Accessible design is a practice that provides users with options and features to engage with technology in various ways, across platforms and devices. ” Kellen Mannion explains best practices for picking colors. There’s the early stage (framing, defining, aligning), the mid stage (building) and the final stage (testing).

Design 98

Design Guidelines Forrester Barriers 98

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Gain access to a free test version of MuleSoft, including the same tools you’ll use on the job, so you can confidently take charge at work, add new skills to your resume, and help your company succeed. Explore practical how-to guidance, authentic peer perspectives, and inspiring Trailblazer stories.

Automation 142

Automation API Peer-to-peer Ideal Customer Profiles 142

RebelMouse

JANUARY 5, 2024

This guide covers A/B testing, its definition, advantages, and real-world applications. We will also go over how A/B testing works, ways to implement it in your SEO practices, and common roadblocks that may come up when evaluating test results. Now, let's see how A/B testing can improve your website’s performance.

Marketing Websites 102

Marketing Websites Sample CTR Click Rate 102

Litmus

MARCH 6, 2024

In this blog, we’ll cover CTA best practices, including: Why is a call-to-action important? Testing your call-to-action Why is a call-to-action important? These questions help to clarify that value and, once answered, you can start thinking about how best to convey that value proposition in a CTA.

Email Marketing 112

Email Marketing Planning Design Mobile Marketing 112

Salesforce Marketing Cloud

DECEMBER 6, 2023

Practice active listening, document, and share what you hear back to your business and technical stakeholders for agreement. This is not just one of my Salesforce Admin tips‌ — ‌it’s a great work-life tip, too. It takes time, effort, patience, and practice. What’s good communication? People like to be kept in the loop.

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

Launch Marketing

JULY 13, 2022

There are so many questions about when the best time to send emails is, and most of the time, there is no universally correct answer. It depends on what works for each organization. To discover what works best, it is important to conduct A/B testing. Avoid sending late in the afternoon. Subject Lines.

Email Marketing 125

Email Marketing CAN-SPAM Click Rate Open Rate 125

Convince & Convert

JANUARY 31, 2024

A template or checklist will also ensure that your social media campaign always meets the requirements and follows the best practices for each platform. Test and experiment with different social media content formats, platforms, and strategies. All the best!

Social Media 126

Social Media Efficiency Work Management Marketing Management 126

SalesIntel

APRIL 17, 2024

Establishing robust automation practices is paramount for optimizing email ROI in B2B marketing. This article presents established best practices for implementing B2B email marketing automation effectively. It also enables you to test different versions of emails, and improve their call-to-action buttons.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Sprout Social

MAY 18, 2023

What works for a hamburger juggernaut will most likely fall flat for a government agency. Sprout’s competitor reports and listening tools expedite this research by identifying what kind of content works best on social for your audience and industry. Social media copywriting varies greatly by industry and brand.

Copywriting 126

Copywriting Social Media Practices Marketing AI 126

Koroberi

APRIL 9, 2024

Arkieva SEO campaign Work > Arkieva SEO Securing a prominent position on search engine results pages (SERPs) is crucial for attracting buyers. We determined that the Arkieva website was technically sound – it loaded quickly, passed accessibility testing, had a strong backlink profile and utilized best practices for intrasite linking.

SEO 52

SEO SERP Forecasting Urgency Marketing 52

Salesforce Marketing Cloud

FEBRUARY 12, 2024

The skills come in handy when you pitch, manage, and launch any work project. Critical thinking Strong critical thinking and problem-solving skills make you an effective, efficient, and collaborative decision-maker and are crucial in the everyday work that contributes to the success of your organization.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

Martech

APRIL 9, 2024

Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. It has worked with the U.K. But when more people adopt it, we might get back up to normal levels.”

Privacy 103

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 103

SmartBug Media

JUNE 26, 2023

But if that content isn’t paired with outstanding design, you’ll never get the best possible results from your campaigns. Let’s look at seven ways to make your emails more clickable and engaging with some user-focused best practices in design. Test and iterate. Great email content is. How Does Design Impact Email Success?

Click Rate 98

Click Rate Design Tips Urgency Marketing 98

Martech

MARCH 6, 2024

It’s because, once upon a time, someone on the email team set up a test to determine what would happen if the brand increased email frequency from one campaign per week to two. But are those metrics always the best judge of success? Keep testing until you find the tipping point — and you will find it.

Click Rate 98

Click Rate Budget Programs Case Studies Open Rate 98

Martech

DECEMBER 26, 2023

Organizations must develop best practices across customer facing functions, data and analytics teams, and legal to avoid damage to their brands and organizations. Mitigating allocative harm has been the aim of many data science tools and practices. Assure that marketing personnel work closely with data specialists.

Marketing AI 106

Marketing AI Allocation Generation Planning 106

Outgrow

APRIL 8, 2024

In this blog, we’ll explore various types of feedback forms, their advantages, and best practices to help you achieve the best results from your efforts. These forms cover topics like job satisfaction, work environment, and opportunities for professional development. Here are key practices to consider: 1.

Outgrow 52

Outgrow Customer Satisfaction Work Management Marketing Management 52

Porch Group Media

JANUARY 23, 2023

As you look at the whole marketing ecosystem, different channels will work at different times. All of us marketers are about “test, test, test”, but I think email especially allows that hyper-personalization, a more valuable offer matched with your more valuable customers or prospects.

Marketing Mix 105

Marketing Mix First-Mover Advantage Marketing & Strategy Email Marketing 105

Salesforce Marketing Cloud

JULY 24, 2023

Let’s face it: mundane, repetitive work can be a drag. From this IDC research, here are five tips you can use to help build automation into your own practice. Choosing a mature process that has been tested and adjusted over time is your best bet. Of course, you’ll need to test your new process before you deploy it.

Enterprise Management 98

Enterprise Management Work Management Automation Marketing Management 98

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? In this article, I’ll share 6 of the best Mailchimp alternatives and explore the top features, pros/cons, and pricing plans for each one. How to Choose the Best MailChimp Alternative 1. You’re not alone. Constant Contact 2.

Enterprise Management 64

Enterprise Management Email Marketing Marketing Automation Services Work Management 64

Salesforce Marketing Cloud

AUGUST 21, 2023

We asked the best and coolest experts we know: our Marketing Trailblazer Community. It can also create multiple variations of this content and speed up A/B testing to target different customer groups. Ed Gray , Delivery Team Manager & Marketing Practice Lead, Arkus, Inc. If so, how? Can you give us some examples? “My

Marketing AI 98

Marketing AI Email Marketing Generation Planning 98

Launch Marketing

JANUARY 26, 2022

However, it’s easy for B2B marketers to make costly mistakes when paid search campaigns aren’t set up and managed with best practices in mind. Paid search for B2B marketers can be an exciting and optimal way to generate leads and conversions, but it’s key to follow the best practices to optimize campaigns.

Paid Search Agency 118

Paid Search Agency Campaigns Webinar Metrics Privacy Policies 118

Martech

OCTOBER 16, 2023

I work with major retailers that earn at least 50% of their email revenue from automated emails like triggers, transactional emails and journey emails. So I’ve compiled this guide as a handy way to check your program to see if you’re following best practices. You set them up and then you test them to see how well they perform.

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Email Marketing Automation 131

Martech

DECEMBER 8, 2022

Because of this, we talk daily with companies who do outstanding work and have a great real-world reputation but have more negative online reviews than positive ones. Below, I’ll share some tips, best practices and tests you can run to get more positive reviews. Test using a plain-text email versus an HTML email.

First-Mover Advantage 100

First-Mover Advantage Guidelines Work Management Click Rate 100

Salesforce Marketing Cloud

DECEMBER 5, 2023

Build AI apps and start deploying Get ready to build, test, and ship your AI app Wondering what you need to build an AI app? The way you and your business partners approach problems is important too, according to Kota: “The key thing is having that experimenting mentality within your own organization to really test things out.”

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

Launch Marketing

JUNE 28, 2023

Whether you’re just getting started or already have fully developed B2B PPC campaigns in place, discover the secrets to maximizing your paid search campaigns with these best practices: Strategizing and Building Your B2B PPC Campaigns Defining your PPC goals and objectives at the initial stages of campaign planning is vital.

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Litmus

NOVEMBER 14, 2022

Because there are more than 300,000 different rendering possibilities , email testing is really the only way to verify how your email will look when it arrives in your subscriber’s inbox. When’s the last time you took a minute to assess how thorough and efficient your testing processes really are? Litmus Email Testing Profiles.

Practices 86

Practices Ideal Customer Profiles Work Management CAN-SPAM 86

Velocity Partners

AUGUST 16, 2023

But spotlighting the ways AI fails to totally replace creatives obscures how it could help them do better work, faster. So we’re shifting that gaze, through focused, practical testing with our generative AI 3-blog series. Did I bend the rules to use licensed (or artist-specific) work without paying?

Design 74

Design Generation B2B Ethics 74

Martech

AUGUST 29, 2023

Most significantly, we are pivoting from a world of demographic segments to one of dynamic testing — or modeling, as the savvy data community would have it. Not much has changed in recent years to deepen our understanding of which creative elements work best and why.

Marketing Attribution 91

Marketing Attribution Creativity Analytics Paid Search Agency 91