Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. Learn what creating content like a journalist really means and discover our best tips on how to do so. Storytelling in content marketing makes the information more compelling than a bland statement of the facts.

Top of Funnel 286

Top of Funnel Tips Content High Quality Lead 286

Digilant

JULY 7, 2022

While the subject matter may require a certain formality, a cautious tone, and unglamorous language, that doesn’t mean that storytelling in healthcare has to feel like a doctor’s waiting room. What Makes Storytelling Effective in a Healthcare Setting? Humans have always relied on storytelling to pass down information.

Storytelling 52

Storytelling Advertisements Advertising Practices 52

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. Sounds like a lot of work, right? Not a process, method, or technique. Why Do We Tell Stories?

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Storytelling Advertising Mediums Communities Paper 101

KoMarketing Associates

APRIL 7, 2021

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So now that we’re clear on that, let’s walk through ten demand generation best practices for 2021. Use more storytelling. So how do you integrate more storytelling into your content?

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Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Marketing Insider Group

MARCH 11, 2024

Knowing your KPIs is your secret to knowing what’s working, what’s not, and where you need to steer your ship next. Improving Video Content for Better Goal Fulfillment Making your video content the best it can be is a must. Leveraging SEO for Video Content For your video content to really work its magic, visibility is key.

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Fulfillment Video Marketing Content CTR 243

Content Standard

MARCH 12, 2024

The good news is, there are tailwinds at work here: Why are brands uniquely positioned to win audience trust and attention? In fact, we’re expected to experiment with formats, platforms, and storytelling techniques, to more quickly adapt to audience preferences. Our customers are too evolved to fall for the traps.

Media 95

Media Brand Identity Branding Storytelling 95

Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Santore: We begin every brief with a storytelling thought-starter question “what if?” CocaCola begins every creative brief w/ a #storytelling thought-starter question: What if?

Storytelling 111

Storytelling Advertising Agencies Paid Search Agency Work Management 111

Navigate the Channel

JANUARY 8, 2024

What’s working? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. How does that work exactly? However, it can be difficult to do so when different channels have different best practices and requirements. [It]

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

KoMarketing Associates

JUNE 25, 2015

Last week’s inaugural Content Rising Summit sponsored by Skyword sought to answer these questions and more by bringing together 300 of marketing’s best and brightest at the Westin Waterfront Hotel in Boston. In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.”

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Storytelling Brand Identity Branding Budget Programs 120

Vision Edge Marketing

MARCH 19, 2024

Brands like Nike have mastered the art of emotional storytelling in their marketing, creating a lasting impact on consumers and setting themselves apart through new, emotionally resonant narratives. The full realization of AI’s potential is a work in progress. At this moment in time, AI lacks emotional intelligence.

Marketing AI 217

Marketing AI Ethics Creativity Marketing Automation Services 217

Convince & Convert

MAY 23, 2016

As every business leader and speaker knows, identifying a story that will work to unify your troops or sway your customers is easier said than done. More often than not, storytellers hit a wall, or fear they have nothing to draw on. Putting Stories to Work ,” by Shawn Callahan. Anecdote’s Storytelling for Leaders program.

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Storytelling Youtube Resources Practices 75

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Webbiquity

SEPTEMBER 8, 2020

Here are six key practices for building trust in your brand. Storytelling is a powerful tool. The aim of storytelling is to establish a connection between a brand and it’s target customers. That’s one of the most important aspects of successful storytelling: keep it consistent. You need to change that.

Ad Building 243

Ad Building Brand Identity Branding Tips 243

Heinz Marketing

JANUARY 22, 2022

When that feeling of disconnect from work arises it’s important as leaders to pull the thread through. Many B2B marketers focus on ‘content’ rather than advertising, but is that the best thing to do in 2022? The Data Driven Future Of Storytelling. The new world of work that we face in 2022 requires new leadership competencies.

Top of Funnel 52

Top of Funnel Storytelling Funnel Advertising B2B 52

Salesforce Marketing Cloud

FEBRUARY 26, 2024

It then checks your work and provides targeted feedback about any missteps so you can correct them and get practice executing your new skills with perfect accuracy. Data Storytelling with Tableau Public : Visualize data on any topic, share your data story worldwide, and get inspired. Grow your skills

Ethics 90

Ethics Enterprise Management Storytelling Work Management 90

Webbiquity

MARCH 10, 2020

The best way to establish long-term connections is by generating organic interest and letting others engage on their own time and terms. Storytelling is a big one. Adding a contact form at some point in the video can be a great practice with some audiences. eBooks and Downloadable Written Material.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

Webbiquity

JUNE 28, 2022

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. Here are six key points to increase the impact of your case studies, along with a look at several brands utilizing case studies in their own work to show how effective the approach can be.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Content Standard

APRIL 27, 2018

But don’t credit those companies’ work ethic—not entirely, anyway. Hard work helps, but the real incentive driving their brand strategy has much more to do with a subconscious habit that has become a cornerstone of consumer psychology. You’ve probably experienced this.

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Storytelling Brand Identity Branding Ethics 78

Marketing Insider Group

NOVEMBER 18, 2020

Understanding why these technologies exist and how they work can help leaders build a better future.”. In fact, The Forecast is the fastest-growing content marketing platform I have ever worked on. We’re thrilled to see The Forecast grow and be recognized for the groundbreaking work we’re doing,” said Massaro.

Forecasting 333

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 333

Marketing Insider Group

MAY 26, 2020

In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. Here are two brand storytelling examples to illustrate the power of opinion. We’re all about data-based storytelling. What do you feel strongly about? Customers Want Your Advice.

Opinions 309

Opinions Content Marketing Lead Ranking Content 309

Heinz Marketing

SEPTEMBER 21, 2018

See my inaugural post “ Storytelling with Data – Starting with Why and How. I can’t fix those in one fell swoop, but for a marrow bone and a tummy rub, I can offer some best practices in the data and technology departments to help you move forward and not be stuck in the MMR Age (Multiple Manual Reports). Tableau: [link].

Storytelling 62

Storytelling Bandwidth Budget Programs Amazon 62

Oktopost

APRIL 13, 2023

To effectively manage these constraints comes down to strategic planning, effective communication, agile practices, and continuous optimization. David also reveals why focus is key when prioritizing projects, and tactics and how it helps his team stay mindful of what is working.

Resources 118

Resources Work Management Tactics Marketing Management 118

Rev

DECEMBER 8, 2017

While that might sound ambitious, the busy work is going away, leaving room for those who can really tell a story as the frontrunners to bringing you more business. Here’s why: The Art Of The Storyteller. Everyone loves a good storyteller. The post Why Storytellers Make Up The Best Sales Teams appeared first on LeadCrunch.

Storytelling 60

Storytelling Word of Mouth Best Practices Ideal Customer Profiles 60

Marketing Insider Group

DECEMBER 16, 2019

Simon Sinek’s book, Leaders Eat Last , is one of the best-selling business books of the last decade. But today I want to talk about another crucial skill needed to great leadership – the skill of storytelling. Powerful storytelling can inspire, bring people together, and help to cement facts and information. Quick Takeaways.

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Storytelling Thought Leadership Lead Scoring Lead Ranking 235

Webbiquity

AUGUST 13, 2019

Several large brands I work with are now migrating to quarterly audience assessments, especially at the business unit level,” the author writes. Storytelling. This can mean so many things, but something often glossed over in this particular strategy is the power of data in good storytelling.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. People consume an average of 18 hours of video each week Source: Wyzowl That works out to about 2.5 Video Marketing Best Practices 20. But how powerful is it really , you ask?

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Statistics Video Marketing High Quality Lead Stats 320

Martech

JULY 5, 2022

Volumetric storytelling is what we are talking about. Perhaps one good example of volumetric storytelling in action was the holographic appearances of Ukrainian president Volodymir Zelensky at various European diplomatic gatherings , or ABBA’s recent virtual concert in London. “I It’s okay to admit you never it called that before.

Planning 118

Planning Storytelling Advertising Agencies Paid Search Agency 118

Content Standard

FEBRUARY 21, 2019

For all of the work that content marketers put into ideating, creating, and perfectly producing content that connects with visitors, the idea of an immediate format that’s comparatively raw in presentation, doesn’t seem to fit. The best practices for marketing through social media stories are still very much being established.

Social Media 98

Social Media Storytelling Media Marketing & Strategy 98

Adobe Experience Cloud Blog

JUNE 2, 2020

To achieve that, they will need six key marketing skills: #1 Storytelling. Coca-Cola, Harley Davidson, Nike, and Paperboat are great, consistent examples of brand storytelling done well. Udemy Storytelling Courses. Coursera Storytelling Courses. Online Course on Storytelling from Pixar. #2 2 Data Analytics.

Relevance 171

Relevance Marketing Budget Creation Planning Storytelling 171

Contently

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. This framework allows marketers to build from the ground up by considering the key elements of event design: logistics, environment, storytelling, and connection. Do interactive elements work?

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Storytelling Budget Programs Marketing Automation Services Webinar Metrics 210

Marketing Insider Group

MARCH 27, 2020

There are some common sense and practical tips to marketing during the crisis we’re facing but there is no clear roadmap. So I went back to my normal marketing of helpful, practical advice. Just helpful tips on working at home, dealing with stress, staying positive. Amplify your best thought leadership.

Planning 351

Planning Paid Search Agency Thought Leadership Storytelling 351

Content4Demand

SEPTEMBER 21, 2018

Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito. If you’re one of the millions of people worldwide who commute to work, podcasts may be your go-to entertainment.

Storytelling 41

Storytelling Lead Ranking Aggregators Buzz 41

Adobe Experience Cloud Blog

APRIL 25, 2017

The Art of Storytelling. Winning minds starts with winning hearts, and that is done with engagement and storytelling. Great storytelling goes beyond the data to build a bond with a customer. Our best brand advocates are sitting next to us at work. Some of the best moments? Next-Level Full Lifecycle.

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Storytelling Planning Marketo Brand Identity 103

Marketing Insider Group

MAY 12, 2020

Most of what used to work 5 years ago, 3 years ago, and even 12 months ago isn’t viable anymore. The best and most innovative e-commerce brands are starting to recognize that this isn’t enough. If this breakdown looks like more work, it’s because it is. Beardbrand is Working with Key Influencers. Building links.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Vision Edge Marketing

JANUARY 11, 2022

Edelman, one of the world’s largest public relations firms, asserts that “great storytelling today requires a more intimate relationship with our audience, supporting analytics and a strategy that drives the brand narrative.” Qualitative research provides one of the best analytical methods to inform and create this connection with customers.

Paid Search Agency 193

Paid Search Agency Research Storytelling Work Management 193

Content Standard

DECEMBER 14, 2023

In this episode, we talk to the marketing leader behind that evolution, Dusty DiMercurio, about how to ensure content marketing plays a high-impact role in the business, from the content activation strategies that work to the kinds of wins that get Sales and the C-suite to lean in.

Top of Funnel 88

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 88

Launch Marketing

APRIL 5, 2018

It might be because of shared values, like TOMS Shoes’s commitment to give back to society, an inspiring entrepreneur story like AirBnB’s founding, or simply a connection to a brand that has been able to leverage storytelling to connect and appeal to consumer emotions. What is Storytelling? Why storytelling in B2B marketing?

Storytelling 48

Storytelling Effectiveness Brand Identity Branding 48