ConvertKit

OCTOBER 30, 2020

Once you hit Publish, the hard work is only just beginning. Fortunately, there are still plenty of ways to promote your YouTube videos and grow your audience without spending a fortune. Here's how you can promote your videos and channel without spending a dime—both within and outside YouTube's platform. Stand out from the noise.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Marketing Insider Group

JANUARY 8, 2024

While embracing AI may seem daunting, it’s an unparalleled opportunity with transformative potential for those who understand how to leverage it best. Plus, marketers can use AI to target the best days and times for the highest engagement. The MMR found that AI chatbots account for twelve percent of today’s marketing spend.

Marketing AI 266

Marketing AI B2B Marketing Planning Allocation 266

Marketing Insider Group

JUNE 22, 2023

Keep in mind best practices to ensure your automated marketing campaigns are personable. You don’t have to spend years on these steps. How Does Automated Marketing Work? Automated marketing lets you spend less time writing messages and pressing “Send.” What Is Automated Marketing?

Marketing Automation Services 263

Marketing Automation Services Budget Programs Automation Work Management 263

PureB2B

OCTOBER 12, 2020

You’ve done the work. Furthermore, how will you know if it’ll be worth the spend? Furthermore, how will you know if it’ll be worth the spend? Figuring out which ones work for you is ultimately up to the goals and spend you have for your campaigns. Now the quest begins—where do you host it?

Display 62

Display Spending Ads Practices 62

PureB2B

OCTOBER 12, 2020

You’ve done the work. Furthermore, how will you know if it’ll be worth the spend? Furthermore, how will you know if it’ll be worth the spend? Figuring out which ones work for you is ultimately up to the goals and spend you have for your campaigns. Now the quest begins- where do you host it?

Display 62

Display Spending Ads Practices 62

Webbiquity

MARCH 26, 2024

The average office professional receives 120 emails per day (personally, that’s closer to 200) and spends nearly a quarter of their work time reading and responding to email messages. It provides “best practice templates, insightful analytics, and productivity-boosting AI features.”

Newsletter 172

Newsletter Blogger PR Paper 172

Webbiquity

MARCH 7, 2023

Long-term engagements are beneficial for consultants or agencies as well as the clients who work with them. But more importantly, they mean you can spend more time doing what you love—delivering great results for awesome clients—and less time on business development and proposal writing. Your furnace stops working. You get sick.

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Webbiquity

FEBRUARY 16, 2023

By future-proofing through mobilization, B2B marketers will be able to develop more efficient and effective ways of working. More Digital Content To choose the right partners, businesses seek to work with firms that are knowledgeable about their industries and can cater to their needs.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

Act-On

NOVEMBER 7, 2023

Here’s why this works so well, and why you need to be adding this tactic to your work … immediately. Still, it takes barely five minutes of work to review your social media feed from the last few days, pick about 10-20% of what you’ve posted, and just click a few times to re-queue those shares. And it’s practically free.

Social Media 181

Social Media Top of Funnel Media Marketing Automation Services 181

Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. Learn what creating content like a journalist really means and discover our best tips on how to do so. As practice creating journalistic content, you’ll push yourself to push out high-quality posts regularly.

Top of Funnel 286

Top of Funnel Tips Content High Quality Lead 286

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 235

Marketing Budget Work Management Marketing Management Marketing Budget Creation 235

SalesIntel

JULY 6, 2021

That’s why top-performing sales teams follow best sales time management practices as part of their sales playbook. Despite massive automation in the sphere of sales and marketing, data entry work is frequently still carried out by hand. They could spend hours looking for someone’s contact information.

Work Management 52

Work Management Spending Lead Ranking Marketing Management 52

Webbiquity

MARCH 1, 2022

IT purchasing budgets weren’t cut (generally) but were shifted different priorities, accommodating remote work and accelerating digital transformation initiatives. Buyers are spending more time with content. B2B tech buyers most highly value product demos, factual product information, and free trials. Familiarity breeds intent.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Marketing Insider Group

MARCH 11, 2024

Quick Takeaways In 2024, the significant increase in spending on video ad campaigns underscores the critical role of video in marketing strategies. Here’s a stat to chew on: US marketers are now spending 41.9% Improving Video Content for Better Goal Fulfillment Making your video content the best it can be is a must.

Fulfillment 243

Fulfillment Video Marketing Content CTR 243

Marketing Insider Group

FEBRUARY 24, 2021

The research discovered that Amazon, Best Buy, and Target were leaders in the space, others had lots to improve upon. Not only should you be working on it behind the scenes, but you should promote your commitment to it, which could strengthen your brand equity. Website accessibility is more than just good practice; it’s the law.

CMS Development 293

CMS Development Barriers Act-On User-Generated Content 293

Webbiquity

FEBRUARY 21, 2023

93% of marketers have used influencer marketing at some point, and collectively they plan to directly spend almost twice as much on influencers in 2023 as they did in 2016. In 2017, when influencer marketing was still a fairly new practice, it required a lot of manual work and it was difficult to find the right influencers.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Marketing Insider Group

MARCH 28, 2023

Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction. You’ll take both practical behind-the-scenes and public-facing steps to: Get organized. Work across channels. Work across channels. Get organized.

Small Business Marketing 230

Small Business Marketing Work Management Data Hygiene Practices 230

Martech Advisor

NOVEMBER 20, 2019

Maximize ad spends. A Quick Guide to Google Remarketing Ad Spend Optimization. By tweaking these parameters intelligently and following a set of best practices, you can significantly reduce your Google remarketing costs in 2020. Google remarketing analytics works for display as well as video ads. per click.

Spending 71

Spending Google Ads Adwords 71

Zoominfo

JULY 24, 2020

In theory, your sales and marketing departments should be the best of friends. But in practice, there are bottlenecks and a serious lack of communication. It’s like working on a group project without agreeing on a topic first. Marketing teams can spend time creating content that never even gets used by sales teams.

Top of Funnel 301

Top of Funnel Zoominfo Paid Search Agency B2B Thought Leadership 301

Marketri

APRIL 17, 2024

CEOs want to optimize marketing spend for a high ROI. Yet many companies spend hundreds of thousands annually with no clear idea whether they’re getting a good return. CEOs expect marketers to stop the spending madness by developing and executing plans that yield a high return, usually in the form of greater revenue growth.

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

SmartBrief - Marketing

JANUARY 30, 2024

Multicultural marketing in the US is expected to grow 8% in 2024, per PQ Media , though it’ll still account for less than 6% of total marketing spending this year. Last year, SmartBrief conducted a survey among our readers and gathered best practices in multicultural marketing. More than one respondent said nuances are key.

Practices 93

Practices Advertising Agencies Planning Best Practices 93

QuanticMind

MARCH 22, 2019

This issue is magnified if the account was already struggling to spend the budget it had been allocated in the first place. In this article, we list four tips for increasing SEM spend without taking a hit, ensuring your performance stays profitable. The first step to increasing campaign spend is to expand your keyword focus.

SEM 40

SEM Spending Budget Programs Tips 40

Martech

MARCH 29, 2024

Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. You are not adopting agile; you’re changing how you work to deliver better outcomes and value. Dig deeper: How marketers embrace agile ways of working 5.

Planning 109

Planning Business Work Management Word of Mouth 109

Martech

JANUARY 10, 2024

I’ve had the pleasure of working with many interesting marketing speakers over my 20-plus years in events. It’s best to be realistic about what you can teach someone in the time allotted for the presentation. Her presentation at MarTech focused on marketing work management solutions.

Conference 113

Conference Tips Work Management Marketing Management 113

LiveRamp

JANUARY 9, 2019

Case study in point: we worked with Ovative/group on a top ten retailer’s people-based measurement strategy, helping them discover more than three times the return on ad spend (ROAS). Ovative/group worked with LiveRamp to conduct intelligent, people-based A/B testing for one of the retailer’s major display campaigns.

Case Study 63

Case Study Case Studies ROAS Spending 63

Contently

MARCH 2, 2023

TikTok is probably the best-known platform for brand videos. But it’s worth noting that best practices for Reels are mostly the same regardless of the channel. Making Social Reels relevant depends on whether your brand is developing the right creative and making the best strategic decisions.

Relevance 152

Relevance Brand Identity Branding Verticals 152

Oktopost

FEBRUARY 20, 2024

Brittany walks us through CBIZ’s successful social selling program , sharing valuable tips on their best practices for training their revenue teams and advocates, how they are measuring their success, and how they are proving that social media influences revenue. Love going Behind the Post? Catch all of the episodes here !

Social Media 69

Social Media Youtube B2B Training 69

Koroberi

APRIL 9, 2024

Arkieva SEO campaign Work > Arkieva SEO Securing a prominent position on search engine results pages (SERPs) is crucial for attracting buyers. We determined that the Arkieva website was technically sound – it loaded quickly, passed accessibility testing, had a strong backlink profile and utilized best practices for intrasite linking.

SEO 52

SEO SERP Forecasting Urgency Marketing 52

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing Budget 129

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 129

Optinmonster

MARCH 21, 2024

The Benefits of Google Ads Retargeting How To Set Up Google Ads Retargeting Best Practices for Google Ads Retargeting Advanced Retargeting Strategies Google Ads Retargeting: Things to Remember Enhance Your Campaigns with OptinMonster What Is Google Ads Retargeting? What Is Google Ads Retargeting?

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

The Marketing Blender

OCTOBER 21, 2022

See Our Work. . 5 marketing budget allocation best practices. Before you start spending money on fancy marketing gimmicks, make sure you’ve got the basics covered. Figure out where your audience is spending their time. . Our Services. . Who We Are. . Resources. . Contact Us. . Reading blogs?

Allocation 98

Allocation Marketing Budget Marketing Budget Creation Budget Programs 98

Oktopost

NOVEMBER 16, 2022

According to Collins Dictionary , quiet quitting is the practice of doing no more work than one is contractually obliged to do, especially in order to spend more time on personal activities. Quiet quitting is often interpreted as the practice of doing little or no work on the job. Meet Daniel.

Tactics 118

Tactics Transparency Work Management Viral Marketing 118

Stevens & Tate

NOVEMBER 30, 2023

Noteworthy Marketing Trends and News The Guardian view on festive marketing: stop spending like there’s no tomorrow In 1998, a British newspaper introduced “Black Friday” as a post-Thanksgiving shopping phenomenon in the US. Today, global spending on advertising during the festive season is predicted to reach a record £9.5bn.

Trends 94

Trends Funnel Advertising Digital Marketing Funnels Loyalty 94

Salesforce Marketing Cloud

NOVEMBER 23, 2022

Practice being present in the moment BONUS! We’re all so busy that we often let the here and now pass us by, but practicing gratitude is a great way to take a moment and be present. But practicing gratitude isn’t just saying what you’re thankful for—it’s so much more than that. Keep a gratitude journal.

Practices 97

Practices Peer-to-peer Communities Education 97

Adobe Experience Cloud Blog

MARCH 26, 2020

Tend to be pragmatic, practical. According to Gartner , Gen Z is “ready to spend” with an estimated $143.2 Access to and influence on their parents’ disposable income and spending decisions is also a consideration. Make it practical. Email marketing still works. Value brands that feel authentic. Make it real.

Planning 174

Planning Paid Search Agency Work Management Social Media 174

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. Intense pressure to optimize spend amid economic uncertainty.

Marketing AI 90

Marketing AI SEO Lead Scoring Lead Ranking 90

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). Dan leads the team strategy by consulting on strategy, best practices, and interpreting key campaign metrics and trends. It’s so much more than posting.

Resources 100

Resources Enterprise Management Work Management Marketing Management 100