Marketing Insider Group

OCTOBER 18, 2023

Would you like to attract the kind of passionate fanbase that the cable news networks have? Then, you should work with your marketing team on adding more journalistic content to your mix. Learn what creating content like a journalist really means and discover our best tips on how to do so.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Webbiquity

MARCH 7, 2023

Long-term engagements are beneficial for consultants or agencies as well as the clients who work with them. For clients, these long-term relationships mean clarity (the consultant has time to really get to know your business, objectives, and work style), reliability, and continuity. Your furnace stops working. You get sick.

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. What’s the best approach for creating that strategic plan?

Social Media 313

Social Media Social Marketing Planning Tips 313

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). The only difference is experience level (most people working in social aren’t entry-level or freelancers).

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Social media copywriting varies greatly by industry and brand.

Copywriting 126

Copywriting Social Media Practices Marketing AI 126

Stevens & Tate

MARCH 7, 2024

Mastering the art of digital and social media marketing is no longer an option. Digital and social media marketing form the backbone of successful brand strategies, offering unparalleled opportunities for engagement, reach, and conversion. It’s a must.

Social Media 95

Social Media Social Marketing Media Marketing & Strategy 95

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Plus, it helps to know how these communities work before you draw conclusions about whether they could be the right fit. Remember: they know their audience best — and that’s what you want to tap into.

Advertising Agencies 125

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 125

Oktopost

SEPTEMBER 21, 2023

This digital shift has welcomed a new era in sales: social selling. If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Go Beyond SEO

FEBRUARY 20, 2023

Determining the best platforms to establish your firm’s social media presence and establishing an effective social media presence may seem overwhelming at first. Gather Industry Data Learn what works and what doesn’t by conducting competitor research. How are they engaging with users? What are they doing well?

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

Martech

APRIL 2, 2024

The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. What began as a site dedicated to job postings, work announcements and networking has quietly evolved into the perfect space for professional influencer marketing to take hold of the professional world.

B2B Marketing 119

B2B Marketing B2B Planning B2B Thought Leadership 119

Sprout Social

JANUARY 31, 2024

And like any other type of social media engagement , competition on YouTube is fierce. Like any social algorithm, YouTube’s algorithm ranks content based on a variety of factors. Off-platform activity such as traffic from search engines or social networks can help you here, too. Video duration.

Youtube 99

Youtube Work Management Social Networks Eye-Tracking 99

The Marketing Blender

OCTOBER 28, 2022

See Our Work. . 17 networking tips for business professionals. Networking is a vital skill for any business professional. No matter what industry you’re in, chances are that you’ll need to network at some point in your career. Networking Tips: How To Get Started. Network Tips: Do’s and Don’ts.

Tips 98

Tips Marketing Budget Business Allocation 98

Scoop.it

OCTOBER 12, 2023

Content creation is an intricate process that requires a well-thought-out plan and seamless execution to work its magic. However, that’s not the only benefit content curation has to offer, as marketers share curated content on social media to keep their audiences engaged and stay relevant hassle-free. Source With more than 4.62

Curation 100

Curation Ad Frequency Content Marketing Content 100

Top Rank Marketing

FEBRUARY 19, 2024

Understanding the LinkedIn algorithm and how it works LinkedIn uses a complex algorithm to curate and display content to users based on a multitude of factors. Don’t make “virality” a goal on LinkedIn It’s easy to see the appeal for brands in having a post or piece of content go viral on social media.

Linkedin 90

Linkedin Marketing & Strategy Viral Marketing B2B Thought Leadership 90

Oktopost

FEBRUARY 19, 2024

The Insights We’ve Uncovered: Is LinkedIn still the best network for your employee advocacy program? Is LinkedIn Still the Best Network for Your Employee Advocacy Program? Therefore, it is an ideal network to engage your audience in conversations, hand over knowledge, and position yourself as a thought leader.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

Go Beyond SEO

FEBRUARY 20, 2023

Determining the best platforms to establish your firm’s social media presence and establishing an effective social media presence may seem overwhelming at first. Gather Industry Data Learn what works and what doesn’t by conducting competitor research. How are they engaging with users? What are they doing well?

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

The Marketing Blender

NOVEMBER 11, 2022

See Our Work. . 9 small business networking tips to help you expand your reach. When it comes to running a small business, networking is key. But networking can be tricky, especially if you’re not sure where to start. . That’s why we’ve put together this list of small business networking tips.

Small Business Marketing 96

Small Business Marketing Tips Allocation Business 96

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? billion active social media users.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Anyword

DECEMBER 5, 2022

Networking can feel like an uphill battle, and if you don’t have any existing connections in your industry, it might feel like getting anywhere at all is impossible. Figure out the scope of work ahead of time. One of the best ways to find new clients is by applying to job boards. What kind of budget do they have?

Copywriting 98

Copywriting Ideal Customer Profiles Conference Trade Show 98

The Marketing Blender

NOVEMBER 30, 2022

See Our Work. . The top 7 benefits of social media marketing. Social media marketing is one of the most efficient and effective ways to connect with clients and customers and promote your business. So much so that social media should be a key component of any digital marketing strategy. Our Services. . Who We Are. .

Social Media 104

Social Media Social Marketing Allocation Media 104

ClearVoice

MAY 23, 2022

Are you utilizing LinkedIn in the best way possible for your business? Unlike other social media platforms, LinkedIn lends itself to getting down to business. But that also means that there are specific practices you need to follow to gain attention on LinkedIn. By starting with the best practices.

Linkedin 98

Linkedin Practices Best Practices Content 98

Buffer

JANUARY 3, 2023

Whether you are a seasoned social media professional or just getting started on leveraging the power of LinkedIn, it can be easy to fall prey to some of the most common misconceptions about this powerful social network. What’s the best time of day to post it? What kinds of content should you be posting to LinkedIn?

Linkedin 125

Linkedin Ad Frequency Webinar Metrics Distribution 125

Convince & Convert

SEPTEMBER 30, 2021

Social selling is a tool that almost anyone can add to their professional toolbox. While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. Social media doesn’t replace your existing selling or relational tools. Grow Your Network .

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Top Rank Marketing

NOVEMBER 7, 2023

B2B influencers are experts in their subject, with practical experience to back up the stories they tell. This time around, we’re featuring insights from over 400 respondents, along with best practices and analysis from some of the brightest marketers around. People like being entertained. The answers were eye-opening.

Marketing Report 106

Marketing Report B2B Marketing Advertising Agencies B2B 106

Sprout Social

NOVEMBER 23, 2022

Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. Tip 10: Practice what you preach.

Linkedin 114

Linkedin Paid Content Tips B2B Thought Leadership 114

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Using hashtags on different social networks. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Oktopost

OCTOBER 24, 2022

In fact, highlighting your team members is one of the best ways to make your business seem more personal and relatable. We’ll also go over some of the best employee spotlight posts we’ve seen to show you what they look like in practice. 5 Best practices for creating an employee spotlight. Quick Jump. Contentsquare.

Social Media 109

Social Media Media Linkedin Impressions 109

Exo B2B

MARCH 6, 2024

Relay your articles on social networks and in your newsletters. Offer in-depth analysis, case studies, practical advice and real-life examples to deliver real value to your readers. Encourage your readers to share your content with their professional network. Use online advertising to reach a wider audience.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

The Marketing Blender

DECEMBER 13, 2022

See Our Work. . The 4 essentials of social media marketing for businesses. Having a strong presence on social media is more important than ever. While it may seem intimidating at first, once you understand the basics of social media marketing, you’ll be able to make the most of the various platforms for your business.

Social Media 97

Social Media Social Marketing Planning Media 97

Sprout Social

JUNE 27, 2022

Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. When it comes to awareness, TikTok may be just what a B2B social media strategy needs. Keeping up with these social trends isn’t just a B2C priority.

B2B Marketing 136

B2B Marketing Brand Identity Branding B2B 136

Top Rank Marketing

AUGUST 14, 2023

And Ann is also behind the programming of one of the most meaningful B2B Marketing learning experiences and networks of people you can connect with: MarketingProfs B2B Forum. There will be every kind of martech platform from content to influence to ads to social to AI to analytics, CDP and so on.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Sprout Social

MAY 26, 2022

We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Learn more here.

Campaigns 142

Campaigns Examples Design Planning 142

Oktopost

APRIL 8, 2021

Here you will find a summary of our latest webinar, “From the Experts: Social Media Best Practices with Your Oktopost Experts” hosted with the all-star Customer Success Team here at Oktopost. If you’re generally active on social media, you’re likely familiar with network algorithms. P2P over B2B.

Social Media 103

Social Media Practices Media Best Practices 103

EveryoneSocial

FEBRUARY 10, 2023

Then read on for some best practices that’ll help you maintain a steady supply of skilled workers that’ll give your organization the competitive edge it needs. Talent pools are composed of current employees, job applicants, or individuals who’ve expressed interest in working for a certain company. Utilize social media.

Social Media 98

Social Media Social Networks Customer Satisfaction Linkedin 98

Brandpoint

FEBRUARY 22, 2022

Figuring out where your brand fits in the world of social media presents a challenge for many businesses. Some fail to understand the value of investing in social; others just don’t know how to use it or where to start. We asked Brittany Fero, Principal of PB&, a few pressing questions on how to better utilize social media.

Social Media 127

Social Media Media Youtube Communities 127