Salesforce Marketing Cloud

JANUARY 17, 2024

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. Table of contents What is a customer Service Star? What is the Service Trailblazer Community? The answer is yes!

Work Management 132

Work Management Peer-to-peer Service Communities 132

ClickDimensions

MARCH 27, 2023

Today we will interview Barry O’Callaghan , Global Director of Marketing Services, to find out more about the Marketing Services team and their offering. What is Marketing Services? Why should customers think about using the Marketing Services team? How can businesses use Marketing Services?

Work Management 98

Work Management Marketing Management Service Paid Search Agency 98

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

Recognizing your agents’ contributions during National Customer Service Week (celebrated annually the first full week of October) is an opportunity to say thank you and continue to foster a positive, high-performing work environment. Your agents work hard all year! Find out how in our latest State of Service report.

Work Management 136

Work Management Service Customer Satisfaction Ad Exchange 136

Trade Press Services Newsletter

APRIL 4, 2024

Podcasting provides individuals and businesses with a non-intrusive way to showcase their expertise, products, and services to a receptive audience. Here are six best practices to follow to be the podcast guest that maximizes the opportunity and gets invited back: 1. It’s hard work to create a successful podcast.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

ANNUITAS

OCTOBER 11, 2023

I want to share with you a new service from ANNUITAS – one designed to help go-to-market (GTM) organizations continuously improve their performance. Despite the ‘best laid plans,’ the dirty little secret is that our go-to-market efforts tend to fall apart in execution. Let’s tackle ‘the why’ and dig into how this service works.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Seismic

JANUARY 19, 2022

Here are a few best practices to get you started. . Here are some examples of what you might look for: Email engagement—what email nurture campaigns are working well? Certifications ensure that your crew has truly done the work to make the most of the training you’re asking them to invest in this season.

Training 52

Training Work Management Practices Marketing Management 52

Seismic

JANUARY 19, 2022

Here are a few best practices to get you started. . Here are some examples of what you might look for: Email engagement—what email nurture campaigns are working well? Certifications ensure that your crew has truly done the work to make the most of the training you’re asking them to invest in this season.

Training 52

Training Work Management Practices Marketing Management 52

Seismic

MAY 17, 2023

Even as employees return to offices, remote work is here to stay. Over the past few years, organizations have adapted in-person activities for remote work settings. Customer service training is one of these growing areas. Remote work has been one of the most notable workforce trends in recent years.

Training 94

Training Service Customer Satisfaction Opt-in 94

Salesforce Marketing Cloud

OCTOBER 31, 2023

This isn’t too good to be true — it’s exactly what over 80% of service leaders say automated customer service helps them do. But according to recent Salesforce research, only 58% of service organizations report using this technology. Find out how in our latest State of Service report.

Work Management 119

Work Management Autoresponders Automation Service 119

seo.co

MAY 31, 2023

If you’re already working with a search engine optimization (SEO) consulting firm and you’re thrilled with the results, it would never occur to you to read an article like this. So what are the more specific signs that you need to hire (or fire) SEO consulting services? At least, not in the conventional sense.

Consulting 97

Consulting Paid Content Work Management Marketing Management 97

Go Beyond SEO

FEBRUARY 13, 2024

An SEO Audit service can help you achieve these goals by comprehensively analyzing your website’s SEO health. An SEO Audit service thoroughly evaluates various aspects of your website, including its technical setup, on-page optimization, and backlink profile. But why is an SEO Audit service important ? Stay tuned!

SEO 60

SEO Service Lead Scoring Lead Ranking 60

Salesforce Marketing Cloud

DECEMBER 18, 2023

Think about what could happen if you don’t have a good handle on your field service assets. Enter asset service management, the process of effectively managing and maintaining physical assets in field service. Get the free report What is asset service management? What are the benefits of asset service management?

Work Management 59

Work Management Service Terms and Conditions Forecasting 59

Martech

JUNE 1, 2022

Love working with people and numbers? Our marketing services manager position may be for you. We’re seeking a motivated self-starter to join our growing marketing services team. Webinars, buyer’s guides, and content syndication are among the channels you’ll work in. Forever work-from-home. Paid vacation.

Work Management 109

Work Management Marketing Management Service Customer Satisfaction 109

Salesforce Marketing Cloud

FEBRUARY 22, 2024

Working in field service is both rewarding and challenging. While you may find your current work to be fulfilling, it’s worth taking time to consider how you’ll prepare for growth throughout your field service career. Here are five practical tips to help you advance in your field service career.

Work Management 52

Work Management Service Practices Tips 52

Salesforce Marketing Cloud

JANUARY 31, 2023

Prioritizing proactive field service can help you not only reduce operating costs but also keep your customers happier — and coming back. That’s a lot of pressure — especially when you’re trying to do more with less, deliver great service, and scale your business. First, let’s define our terms.

Work Management 98

Work Management Service Customer Satisfaction Terms and Conditions 98

Salesforce Marketing Cloud

FEBRUARY 23, 2022

Service companies have been wracked by change over the past couple years. This is where change management best practices come into play. And why is it so important to service? Change management best practices vary, but it generally refers to the methods companies employ to support employees as the business transforms.

Enterprise Management 98

Enterprise Management Work Management Service Burn Rate 98

Hinge Marketing

MARCH 1, 2023

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. Need to generate some quick social media copy? No problem.

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

Vision Edge Marketing

JANUARY 30, 2024

Let’s review the crucial role of customer-centricity in every growth strategy, examine eight approaches, and identify five signs that your strategy may not be working. Customer-centricity is not a one-time tactic; it’s a philosophy, an approach, and a set of practices that guide every aspect of an organization’s growth efforts.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Zoominfo

AUGUST 19, 2021

Data as a service, or DaaS, helps businesses solve this costly problem by hiring specialized providers whose sole focus is delivering accurate, insightful, and reliable business data, allowing leaders to focus on growing their business. DaaS is a suite of products and services that create an end-to-end data management platform.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Lead Ranking 100

Act-On

FEBRUARY 16, 2024

The second is figuring out how to make those lead nurturing campaigns work harder. She looked at the current program metrics to determine which messaging worked and which didn’t. 5 Best Practices for Setting Up Email Nurturing Campaigns Setting up a new email nurturing campaigns can be tough. Ask for feedback.

Lead Nurturing 197

Lead Nurturing Lead Ranking Lead Scoring Top of Funnel 197

Seismic

JUNE 6, 2023

Customer service training is important for new hires and veteran agents. They both recently started customer service jobs at large, fast-paced companies. He also practices interacting with customers in real-life scenarios to put his new skills to the test. Sam and Jordan’s onboarding experiences couldn’t be any different.

Training 52

Training Work Management Service Customer Satisfaction 52

Seismic

NOVEMBER 9, 2020

In our prior blog post, transforming sales teams in financial services (part 1) , we discussed the challenges Financial services firms face in delivering a best-in-class client experience. That’s what 250+ financial services trust Seismic. Many firms understand the importance of experience.

Work Management 98

Work Management Service Class Verticals 98

PureB2B

APRIL 11, 2022

Lead generation is one of the best ways to grow your business. But developing a lead generation strategy and launching a campaign using the best tech available is rarely an easy task. To help you find the right people to fill in this role, you should consider SDR as a Service (SDRaaS) for your business.

Work Management 62

Work Management Service High Quality Lead Sales Qualified Leads 62

Optinmonster

AUGUST 16, 2023

Are you looking for the best bulk email services to help you reach a wider target audience? Marketing automation has come a long way , and bulk email services are at the forefront. In this article, we’ll be reviewing some of the top bulk email services and how you can use them to generate leads.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Webbiquity

MARCH 7, 2023

Long-term engagements are beneficial for consultants or agencies as well as the clients who work with them. For clients, these long-term relationships mean clarity (the consultant has time to really get to know your business, objectives, and work style), reliability, and continuity. Your furnace stops working. You get sick.

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Salesforce Marketing Cloud

SEPTEMBER 30, 2022

By providing customer service they can rely on — fast returns, an easy help center, and questions answered with one phone call. Customer service can be a revenue booster when done right,” says Kathy Kimple, retail executive director, OSF Digital Strategy. “It Excellent customer service can make shoppers merrier this season.

Work Management 98

Work Management Marketing Management Spending Marketing AI 98

Salesforce Marketing Cloud

APRIL 21, 2022

retail banking customers are classified as digital-only and 59% of customers say their standards for customer service have gone up. Consumers have pivoted quickly from traditional channels to new digital and self-service solutions. Only 27% of consumers describe financial service institutions as completely customer-centric.

Service 97

Service Touchpoints Transparency Differentiation 97

Marketing Insider Group

JUNE 7, 2023

For all the time, energy, and expense you pour into your business, you don’t just want any search engine optimization practices. You need the best SEO strategies that deliver results. Dig into our list here about what SEO strategies still work and the more recent tactics you should invest in. The robots can’t do that (yet ).

SEO 267

SEO Marketing & Strategy Long Tail Marketing Best Practices 267

Salesforce Marketing Cloud

FEBRUARY 2, 2023

If your company uses multiple email service providers (ESPs), you know how much of a hurdle that can be for effective marketing campaigns. These best practices will help you build trust, set clear goals, and connect with your customers. Send emails that get results This is a perfect time to refresh your email marketing strategy.

Work Management 98

Work Management Marketing Management Service CAN-SPAM 98

Seismic

FEBRUARY 8, 2023

It’s no secret that exceptional customer service is a competitive advantage and driver of long-term business growth. Additionally, the National Business Research Institute found that companies with excellent customer service have an opportunity to increase sales by 20% or more year over year than those that don’t.

Work Management 52

Work Management Marketing Management Service Customer Satisfaction 52

Marketing Insider Group

APRIL 8, 2024

Whether you’re in marketing , customer service, or any field in between, CustomGPT might just be the solution that both speaks your language and, more importantly, speaks to your audience. Understanding the nuts and bolts of how CustomGPT works will give you a clearer picture of why it can be a valuable tool for your business.

Work Management 262

Work Management Lead Ranking Marketing Management Training 262

Act-On

NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. Fortunately, a few sales enablement best practices can set you on the right path to hitting your goals. As a result, they research how to best align content with a buyer’s journey.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Webbiquity

APRIL 18, 2023

Image credit: Unseen Studio on Unsplash Check out these six practical tips and strategies you can incorporate in your business strategy today. These practices can help you expand your online business while providing your customers with more control of their buying experience. What are B2B eCommerce Marketing Tactics?

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Hinge Marketing

AUGUST 14, 2019

If you are one of the millions of people who enjoy podcasts — and like to pack a little learning into your spare time — I and my colleagues at Hinge have put together a list of our favorite professional services marketing podcasts. James and Logan also share their own business challenges running a professional services firm.

Work Management 104

Work Management Marketing Management Service Planning 104

Bannerflow

FEBRUARY 17, 2021

The increasing requirement for digital transformation in the banking and financial services industries can be attributed to several factors. By their very definition, financial technology organisations are built on innovation, with the aim of both enhancing and disrupting the financial services industry.

Digital Transformation 104

Digital Transformation Work Management Marketing Management Service 104

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. B2B digital marketing refers to the promotion of products or services between businesses using digital channels.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Salesforce Marketing Cloud

APRIL 6, 2022

Skill building is critical for career advancement – and it’s important to know which skills to prioritize, based on your chosen customer service career path. This is critical, as 55% of service professionals say they need better training to do their jobs well, according to Salesforce’s State of Service report.

Work Management 96

Work Management Course Service Peer-to-peer 96