Remove best-practice work
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The Straightforward Guide to RFIs

Hubspot

In many cases, that research will start with a Request for Information (RFI). Not sure what an RFI is? What does RFI mean? An RFI or Request for Information is an educational tool used by procurement teams to understand the options available for solving a problem or completing a task. RFI vs RFP.

RFI 80
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Marketing ops shouldn’t perform procurement

Martech

That’s not what they do best. Regarding the fear of slowing things down, remember that RFI or RFP processes aren’t always warranted. Additionally, a buyer will more likely see different aspects of a proposal, contract, or sales order that may not work out well in the long run for the organization. Being slowed down.

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[Book Review] "The Right Way To Select Technology"

B2B Marketing Directions

One of the best resources for marketers is The Right Way To Select Technology by Tony Byrne and Jarrod Gingras (Rosenfeld Media, LLC, 2017). It works exclusively with enterprise customers, and the firm emphasizes that its advice is vendor agnostic. Byrne and Gingras recommend capturing requirements primarily through user stories.

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Cleaning up the confusion in marketing ops job postings

Martech

Guide stakeholders through solution selection process Shepherd RFI, RFP, contract negotiation, and IT security assessment processes Oversee broad picture of stack integrations Serve as system primary point of contact when there are numerous stakeholders Promote awareness of organization-wide tech stack and downstream considerations.

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[IT Best Practices] Finding the Right Marketing Solution

Adobe Experience Cloud Blog

But the reality is, I had very little budget/support to work with, and had to choose solutions very carefully to avoid the risk of “shelfware” – who wants to implement technology that never gets used? Once you have your list of preferred vendors, it’s RFI/RFP time! (Or Step 1: Fact Finding – What’s Your Marketing Team Looking For?

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IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

Ethnographic study of collaborative knowledge work. We present an ethnographic study in which we examine the ways collaborative knowledge work gets done in a process-oriented environment. These workers rely on the ability to work collaboratively, leverage relationship capital, and deliver new solutions. 454.0759 Copyright info.

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How to Choose an A/B Testing Tool in 2024

Convert

Consider what kind of optimization challenges you face on the regular—the best A/B testing software for you should match your needs and budget. In this blog post, we’ll outline the factors you should consider when making your decision and share our top picks for the best A/B testing tools of 2024. Let’s help you out!