Webbiquity

JUNE 13, 2023

A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. It’s an often reported statistic that acquiring a new customer costs five times as much as retaining an existing one. Your loyal customers are your best brand advocates, creating authentic word-of-mouth.

Loyalty 255

Loyalty Personalization Budget Programs Marketing Automation Services 255

Marketing Insider Group

NOVEMBER 28, 2017

Wouldn’t it be helpful if you knew what habits the best content marketers have in common? If you knew what tricks and practices were working for them, imagine how much you could improve your own content marketing strategy.

B2B Marketing 440

B2B Marketing Content Marketing B2B Content 440

Sprout Social

APRIL 9, 2024

In a previous role, I had the benefit of reporting into some of the best marketing executives at American Eagle who gave benchmark-level leadership for social media teams by providing encouragement, curiosity and humility. But social media doesn’t work this way. Do you think this is something we can consider or explore?

CMO 89

CMO Top of Funnel Thought Leadership Marketing Funnels 89

SmartBrief - Marketing

MARCH 10, 2024

Tuesdays and Wednesdays are the best days to send emails. However, there are best practices to consider that do not require extensive testing and segmentation. Using best practices are likely to further enhance newsletter performance. Design elements (masthead, layout, etc.)

Newsletter 106

Newsletter Analytics Practices Optimization 106

Seismic

MARCH 12, 2024

In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. Our internal teams collaborate to share best practices, and develop functionality that increases efficiency and productivity, while maintaining compliant and complex processes and workflows.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Salesforce Marketing Cloud

APRIL 5, 2024

Accessible design is a practice that provides users with options and features to engage with technology in various ways, across platforms and devices. According to a 2023 World Health Organization (WHO) report , there are over two billion people who experience vision impairment. What is accessible design?

Design 98

Design Guidelines Forrester Barriers 98

Vision Edge Marketing

SEPTEMBER 19, 2023

A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X revenue growth by companies reporting a “very mature” level of customer-centricity compared with those reporting their company was “very immature.”

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Seismic

MARCH 26, 2024

How to identify the ideal mix of online and offline learning elements Strategies for creating and delivering engaging learning content Tips for measuring the success of your blended learning program I’ve worked with Seismic Learning since 2014 in roles from sales development to account management, and now as a Product Manager.

Peer-to-peer 115

Peer-to-peer Effectiveness Training Advertising Mediums 115

Webbiquity

MARCH 1, 2022

IT purchasing budgets weren’t cut (generally) but were shifted different priorities, accommodating remote work and accelerating digital transformation initiatives. Here are six key findings from the report. According to the report, that finding “shows the effectiveness of hyper-relevant, personalized content.

Research 347

Research B2B Marketing Marketing Automation Services Top of Funnel 347

Marketing Insider Group

APRIL 28, 2020

As Agile ways of working become more widespread, newly-minted Agile marketers are quick to notice the quantitative benefits. We often hear Agile praised because of time saved, amount of work completed, and wasted budget recovered. It’s faster!”. “We We get more done!”. We’re saving money!”. But they’re definitely not the only benefits.

Planning 266

Planning Customer Satisfaction Paid Search Agency Work Management 266

Marketing Insider Group

JANUARY 31, 2023

If a marketing agency’s client portfolio is too large to prioritize your work, your marketing plan will likely fall short when it comes to strategic and creative thinking. These kinds of relationships require an ongoing dedication to industry best practices and developing professional standards.

Advertising Agencies 301

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 301

Marketing Insider Group

MAY 18, 2020

One of the best ways to gain trust and credibility is through thought leadership. We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research.

Thought Leadership 359

Thought Leadership B2B Thought Leadership Research Practices 359

Martech

APRIL 4, 2024

I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. Dig deeper: 9 steps to make an email reactivation program that really works 2. Service mindset The best marketers don’t just sell. What’s missing? They help others find solutions.

Email Marketing 88

Email Marketing Effectiveness Work Management Planning 88

Top Rank Marketing

NOVEMBER 7, 2023

B2B influencers are experts in their subject, with practical experience to back up the stories they tell. Today, TopRank Marketing is launching our third B2B Influencer Marketing Report. The report is good news for B2B marketers. This year, 85% reported they had a program.

Marketing Report 104

Marketing Report B2B Marketing Advertising Agencies B2B 104

Martech

DECEMBER 6, 2023

The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. The two companies will require bulk email senders to use what Google calls “well-established best practices” to authenticate the sender. First, pay attention to send times.

Rules 132

Rules Google Marketing Automation Services CAN-SPAM 132

Salesforce Marketing Cloud

FEBRUARY 12, 2024

Use these four in-demand Salesforce ecosystem job skill trends — identified in the Jobs in the Salesforce Ecosystem report — to build your skill set. Fun fact: This report was visualized using Tableau Viz in collaboration with former Tableau Iron Viz champion Will Sutton.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). Dan leads the team strategy by consulting on strategy, best practices, and interpreting key campaign metrics and trends. It’s so much more than posting.

Resources 100

Resources Enterprise Management Work Management Marketing Management 100

Martech

FEBRUARY 27, 2024

This burgeoning ecosystem, powered by content creators, influencers and the platforms that host their work, represents a significant shift in how value is created and consumed digitally. Up to 81% of consumers report having been influenced — by an influencer, creator, friend or family member on social media — to purchase a product.

Advertising Agencies 117

Advertising Agencies Branding Brand Identity Marketing & Strategy 117

Top Rank Marketing

DECEMBER 13, 2023

For B2B brands, it is no longer a question of whether or not influencer marketing works. In fact, a vast majority of respondents to our 2023 Influencer Marketing Report report that they have seen extensive benefits in the form of increased sales revenue and improved customer brand reputation.

Advertising Agencies 118

Advertising Agencies Paid Search Agency B2B Marketing Planning 118

BenchmarkONE

NOVEMBER 29, 2023

Also, being seen as a spammer isn’t great for your brand, as it corrodes your credibility and breaks down any trust you’ve worked hard to earn with your audience. That’s why they’ve adjusted their screening policies to better enforce email marketing best practices. Keep the Complaint Reporting Rate Below 0.3%

CAN-SPAM 80

CAN-SPAM Email Marketing Domain Godaddy 80

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. This is the third stage of the customer journey, where we work to retain and engage our existing customers over time. In your inbox.

Marketing AI 94

Marketing AI Optimization Allocation Customer Satisfaction 94

Convince & Convert

DECEMBER 6, 2023

Jay Baer created a brand-new report of this key data. This curated list of top tools by Attrock can help you choose the one that best suits your business requirements. More Customers Expect Faster Responses Now Customers expect brands to respond to their messages and complaints quickly. Image via Khoros 9.

Work Management 143

Work Management Marketing Management Social Media Stats 143

Sprout Social

FEBRUARY 5, 2024

In this article, we’ll explore best practices for honoring Black History Month and feature stand-out brands who champion and celebrate all year long. DEI as a business best practice So why should brands be cautious of withdrawing their previous DEI commitments and embrace celebrating cultural heritage months like Black History Month?

Social Media 109

Social Media Practices Media Best Practices 109

Salesforce Marketing Cloud

MARCH 19, 2024

Find out how in Salesforce’s latest State of Service report. Get the free report What is a Serviceblazer? Whether you’re seeking advice on implementing a specific feature or sharing your success stories, the Serviceblazer Community is the go-to platform for practical problem-solving. “A

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Content Standard

MARCH 12, 2024

For years, Pew Research has reported a continual decline in the share of audiences following traditional media. The good news is, there are tailwinds at work here: Why are brands uniquely positioned to win audience trust and attention? Fear-based messaging is a tactic best left in the dust with disruptive pop-up ads.

Media 95

Media Branding Brand Identity Storytelling 95

Martech

MAY 16, 2023

There’s a big misconception, especially in marketing, that agile is a new practice for the team. Some think that if the team gets trained on agile marketing , they can work differently, with new meetings and tools,and reap the benefits of agility: speed-to-market, customer-centricity and team satisfaction, just to name a few.

Planning 95

Planning Practices Work Management Marketing Management 95

Martech

APRIL 12, 2024

Therefore, businesses are looking to CDPs to help them increase the first-party data they hold and engage in privacy-compliant practices like sharing through data clean rooms. The software provides three architecture options, allowing IT teams to choose the best approach for their organizations. billion in 2023 to $7.91

Enterprise Management 94

Enterprise Management Work Management Marketing Management Marketing AI 94

Salesforce Marketing Cloud

OCTOBER 31, 2023

But according to recent Salesforce research, only 58% of service organizations report using this technology. To help you put your best foot forward, we’ll dive into the ins and outs of automated customer service, and we’ll offer practical tips for making the most of automated tools. What’s next for automated customer service?

Work Management 119

Work Management Autoresponders Automation Service 119

ClearVoice

DECEMBER 18, 2023

In this guide, we share practical content-related advice and examples that you can use to resolve specific ABM challenges, ultimately increasing the efficiency of your marketing campaigns. Map out where they are in your funnel and decide the best content to push them to the next step. ” Providing relatable, real-world examples.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Sprout Social

MAY 18, 2023

What works for a hamburger juggernaut will most likely fall flat for a government agency. Sprout’s competitor reports and listening tools expedite this research by identifying what kind of content works best on social for your audience and industry. Social media copywriting varies greatly by industry and brand.

Copywriting 124

Copywriting Social Media Practices Marketing AI 124

Martech

OCTOBER 13, 2022

The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Today we’ll dive into the Practice Lead role. How is a Practice Lead different from a manager? Since the agile role of Practice Lead is someone who is likely a manager, how are these roles different?

Planning 91

Planning Practices Work Management Paid Search Agency 91

Seismic

FEBRUARY 22, 2024

In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. And, most importantly, how do I balance defining best practices for enablement novices while providing existing clients with tangible takeaways they can implement immediately, all within a 1-hour time slot?

Sales Cycle 81

Sales Cycle Analytics Lead Ranking Lead Scoring 81

Martech

SEPTEMBER 14, 2023

Dig deeper: 9 best practices for AI tools in content creation Other roles don’t come anywhere close. The survey findings suggest marketers increasingly recognize the potential of AI to improve their work. If that’s not the case, they need to get up to speed fast and get to work creating an AI integration strategy.

Marketing AI 117

Marketing AI Customer Surveys Demographics Marketing Report 117

Only B2B

FEBRUARY 12, 2023

Outsourcing is a common practice in many industries, including the B2B sector, and is used by businesses to handle a variety of tasks, including appointment generation. A report by Grand View Research found that the B2B outsourcing market was valued at $163.2 The ability to do what you do best i.e, from 2021 to 2028.

Work Management 116

Work Management Marketing Management B2B Lead Ranking 116

Seismic

MARCH 28, 2024

Just as frontline teams depend on various technologies to do their jobs successfully, sales coaching software is an essential tool that makes it possible to create an online sales coaching program that enables sellers to practice, receive feedback, and track progress over time. Role-playing exercises Practice makes progress.

Peer-to-peer 52

Peer-to-peer Effectiveness Work Management Training 52

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. Managing social media and other marketing channels in this economy can be challenging.

Marketing Budget 128

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 128

Martech

APRIL 2, 2024

Unsurprisingly, 93% of respondents reported they plan to expand their commitment to B2B influencer campaigns. What began as a site dedicated to job postings, work announcements and networking has quietly evolved into the perfect space for professional influencer marketing to take hold of the professional world. It makes sense.

B2B Marketing 122

B2B Marketing B2B Planning B2B Thought Leadership 122