Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. Not only has our digital shopping increased, but much of our day-to-day life — from working to attending doctor appointments — also happens online.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Litmus

NOVEMBER 23, 2021

Plus, you open a door of risk of it not working, so you better really trust your data and data processes to bring that into your templates. What are your predictions for what Apple’s Mail Privacy Protection will mean for email marketing? Cliff : The complexity required to make things personalized takes time.

Webinar Metrics 82

Webinar Metrics Planning Privacy Protection Best Practices 82

Porch Group Media

FEBRUARY 2, 2022

In this webinar, the V12 team will help you kickstart your 2022 email strategies by sharing best practices, key learnings, and trends you should be aware of to optimize your email performance. How to measure success and look beyond open rates as a success metric — Apple’s Mail Privacy Protection (MPP) has made open rates unreliable.

Webinar Metrics 52

Webinar Metrics Email Marketing Demand Privacy Protection 52

Sprout Social

AUGUST 21, 2023

And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics. We’ll also share five steps to help you maintain ethical AI practices within teams and across the organization.

Marketing AI 88

Marketing AI Ethics Work Management Marketing Management 88

Litmus

OCTOBER 21, 2021

I was living in NYC, working toward my Series 7 license, and simply could not stay awake while studying. I was a Quality Control Specialist, mainly processing suppression files for the hundreds of affiliate marketers we worked with and helping us maintain compliance with the CAN-SPAM Act which went into effect a few years prior.

Deliverability 74

Deliverability Privacy Protection Privacy Conference 74

Litmus

OCTOBER 6, 2021

Get ready for the livestream this year on October 26th-27th—and learn from pros like Veronica Best. Veronica Best. I like to tell the story that I joined Dyspatch because I spent many years working at companies that would have benefited so much from having the product! Litmus Live , THE conference for email marketers!

Best Practices 103

Best Practices Privacy Protection Privacy Email Marketing 103

Parse.ly

AUGUST 3, 2023

As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a key driver. From Apple: “Some websites add extra information to their URLs in order to track users across other websites.

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

Martech

JANUARY 27, 2023

Marketers have entered an arms race of who can suck up and best use the most personal data. But just as CX-focused consumers have noticed these trends, so too have the privacy-focused ones and their government representatives. This is in no small part the culmination of European sentiment toward data handling practices in the U.S.

Advertising Agencies 131

Advertising Agencies Privacy Paid Search Agency Privacy Protection 131

Adobe Experience Cloud Blog

APRIL 20, 2020

Before that, a quick look at how Wix ADI and Jimdo Dolphin work. How AI Website Building Work. The algorithm takes advantage of a huge database of color schemes, website layouts that have shown to work favorably, navigation cues, fonts, images, and templates to put together the structure and look of a website.

Marketing AI 169

Marketing AI Marketing Websites Ad Building Process 169

Navigate the Channel

JANUARY 3, 2024

The “best level” of personalization which adds value without being perceived by the individual as “creepy” and as an attempt to manipulate has yet to be identified,” according to a research article for Digital Business journal. Ensure that your email templates work and look like you want them to on all screen sizes.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Martech

OCTOBER 30, 2023

Trust Landing on safelists is one of the best ways to ensure your messages are getting to your subscriber’s inbox. For example, knowing what inbox providers your audience members are using will give you insight into how they view and interact with your messages and what tactics work best to help you meet your email marketing goals.

Email Marketing 110

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 110

Litmus

FEBRUARY 7, 2023

Text is unlikely to be very legible at that size, so stick with the icon portion of your logo and work with your designers to develop a version that works in that square, if you don’t have one already. In 2021, we reported that 70% of brands were increasing email marketing work, but budgets have largely stayed the same.

Email Marketing 90

Email Marketing Design Trends Work Management 90

SmartBug Media

AUGUST 23, 2023

This interconnection causes monumental technological advances such as AI to touch practically every industry, department, and market around the world. Often, artificial intelligence is used as a blanket term for computer systems that work beyond the limits of human perception.

Marketing AI 52

Marketing AI Efficiency Work Management Marketing Management 52

Televerde

FEBRUARY 1, 2022

Social impact is how a business cares for the people it impacts, including employee safety and care, human rights, labor standards, customer care, and privacy protection. Quality management ensures your company succeeds while using the best business practices. Image from CFA Institute. Governance Standards.

Business 72

Business Privacy Protection Transparency Customer Satisfaction 72

Martech

OCTOBER 18, 2021

The definition and purpose of a backlog is simply an agile team’s prioritized list of future work. Keeping pace with privacy laws and practices. “We’re Privacy laws in Europe and in some U.S. The marketing backlog evolves as new information is learned,” writes Stacey. “So Read more here. Senate in July. Why we care.

Marketing Automation Services 89

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 89

Bluetext

JULY 6, 2020

The GDPR’s reach is far greater than the medley of privacy protections in effect across the United States. has been varied, many forward-thinking businesses are beginning to take steps to adapt their practices to comply with the California Consumer Privacy Act (CCPA).

Privacy 47

Privacy Privacy Policies Privacy Protection Paid Search Agency 47

Litmus

JULY 28, 2021

In the past, hiding content in your email was looked down upon and considered not good practice. If the preheader text only works as a support to your subject line, then don’t show it in your email. Think of it as your subject line’s best friend. They should work together and flow seamlessly from one to the other.

Click Rate 120

Click Rate Privacy Protection Paid Search Agency Open Rate 120

Webbiquity

FEBRUARY 10, 2013

ORM is the practice of making people and businesses look their best online, where there are only virtual handshakes. To keep this from happening, companies like Reputation.com , provide ORM as well as Internet privacy protection to clients.

Privacy Policies 100

Privacy Policies Privacy Protection Business Ideal Customer Profiles 100

Porch Group Media

NOVEMBER 10, 2022

43% of marketers are changing how they measure email performance because of Apple’s Mail Privacy Protection, and 24% aren’t making any changes for now. The most significant way that email marketers adapted to recent data privacy changes was by prioritizing different KPIs. The best days for emails are Tuesday and Thursday.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Convert

SEPTEMBER 15, 2021

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Implement a framework for conducting Data Protection Impact Assessments (DPIA). Let’s see what they are. Where will we be in 2030?

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

Opt Intelligence

AUGUST 27, 2018

By applying the same data privacy policy to any data you interact with, you’ll ensure a compliant, clean database of leads and customers, as well as unsubscribed users. And that sets you up for a better, more cost-effective method of building your email list as you work to win back unsubscribers. The good news?

Privacy 41

Privacy Privacy Policies Privacy Protection Opt-out 41

The Customer

APRIL 14, 2020

January 27, 2021 Google says the new tools will better protect consumers’ privacy, but some fear they’ll actually shut out competitors and create a walled garden. 11 min CPRA: It’s Time to Cut Ties with Old Data January 6, 2021 The Golden State has gone beyond any other state to create an omnibus privacy regulation. Here’s why.

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Zoominfo

MAY 24, 2022

Data privacy is a huge part of our business model and our customers rely on our compliance because it affects them. Even if you’re working with a trusted data partner, each company needs its own informed privacy compliance strategy. What is Privacy Compliance?

Privacy 100

Privacy Privacy Policies Privacy Protection Guidelines 100

Litmus

DECEMBER 15, 2023

Email marketing teams use strategies to prioritize their work when there’s too much on their plates and help everyone work toward common goals. Sometimes, your teammates are out of work, your team grows, or responsibilities shift. An overall email marketing plan is a single-page document that covers the basics of your work.

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Planning 92

Martech

OCTOBER 31, 2022

In this environment, there are ways to ensure that marketing recognizes, develops and maintains a solid working relationship with IT. 78% of IT people think they work collaboratively with marketing. Look at these practical things that can be done to learn more about the other organization. . Here are five ways to get started.

Work Management 101

Work Management CMS Development Paid Search Agency Lead Ranking 101

Litmus

OCTOBER 11, 2023

Now that Apple’s Mail Privacy Protection dominates reading environments , email designs must accommodate several scenarios—including webmail, desktop, and mobile–often without a lot of visibility. Read on to understand which design strategy is best for your campaigns. What is hybrid email design? responsive-table { width: 100%

Design 115

Design SEM Class Mobile Marketing 115

Litmus

APRIL 22, 2022

This is important not only for brand consistency, but also for the fact that 60% of emails are viewed on mobile devices, although it remains to be seen how Apple’s Mail Privacy Protection (MPP) will ultimately impact this behavior. What’s the best way to make an email template responsive? Responsive email design best practices.

Template 100

Template Privacy Protection Mobile Marketing Click Rate 100

Litmus

JULY 7, 2021

Since you should expect the unexpected, it’s best to get a head start. There’s also the tricky little Apple Mail Privacy Protection detail you’ll need to contend with starting in 2021. Getting the kinks in your holiday campaigns worked out now reduces last-minute changes and scrambles. Choose your holidays.

Planning 106

Planning Deliverability Privacy Protection Email Campaigns 106

BenchmarkONE

SEPTEMBER 29, 2021

Marketing compliance is probably the last thing you think of when working on a marketing strategy for your business. The great news is that compliance practices can be easily implemented as long as you know what to do. Keeping your marketing practices compliant is about more than avoiding hefty fines.

Marketing & Strategy 69

Marketing & Strategy Marketing Strategy Advertising Agencies Planning 69

Hinge Marketing

MARCH 12, 2020

In this post, we’ll cut through all the fluff and explore practical website design trends that can help you stand out from the pack. A Professional Services Website that Works. So website visitors who are looking for services like yours want to learn about your firms’ experts and understand the projects they’ve worked on.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Litmus

JUNE 17, 2021

What works for one brand may not work for yours. And what does work may not always. Show practical proof. And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. Some “best practices” are even conflicting. Yes, I said it.

Open Rate 116

Open Rate Tips CAN-SPAM Click Rate 116

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. How can you put this into practice? Our recommendation?

Privacy 104

Privacy Opt-out Contingency Planning Opt-in 104

Outgrow

JUNE 15, 2022

Greater Focus on Privacy. The announcement of Apple’s Apple’s MPP (Mail Privacy Protection) heightened awareness about the privacy concerns of email users across the globe. Practicing Accessibility. Take a look at this email from Instead, which abides by all the accessibility design best practices.

Email Marketing 98

Email Marketing Trends Outgrow Budget Programs 98

Litmus

SEPTEMBER 30, 2022

For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. And, as a text record that lives on your servers, BIMI works right alongside SPF, DMARC, and DKIM to signal to email clients that you are you, and aids in email deliverability.

Webinar Metrics 101

Webinar Metrics Email Marketing Deliverability Work Management 101

Martech

MARCH 30, 2022

Whenever I begin working with new clients who face major problems with their email marketing , one of the first things I review is how they conduct their email testing. A/B/n testing is the best way I know to structure effective campaigns and to measure whether a brand’s email strategies and tactics are succeeding or failing.

Multivariate analysis 103

Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 103

Single Grain

JUNE 25, 2021

What Is the Privacy Sandbox? The Privacy Sandbox “is a collaborative effort to develop new web technologies that will improve people’s privacy protection and maintain existing web capabilities, including advertising, keeping the web open and accessible to everyone.” How Will Google Privacy Sandbox Work?

Privacy 64

Privacy Paid Search Agency Advertising Agencies Google 64

Single Grain

SEPTEMBER 17, 2020

We'll go over the nine best web hosting providers, we’ll break down what makes them stand out and how they compare and, finally, we’ll go over the things you should look for when evaluating a web host on your own. Best WordPress Hosting: DreamHost and WP Engine. Best Cheap Web Hosting: Hostinger.

Best Practices 105

Best Practices CMS Development Work Management Marketing Management 105