Contently

APRIL 3, 2019

To make sure everyone can reference and benefit from the day’s insights, we’re publishing the presentations in full here. Scroll down for links to each deck presented at Summit. That’s what’s at risk when marketing and sales teams fail to work together. Click here to see the full presentation slides. ).

Enterprise Management 112

Enterprise Management Peer-to-peer Content Work Management 112

Adobe Experience Cloud Blog

MARCH 10, 2017

Author: Kyra Johanson I recently had the opportunity to watch Jamie Gutfreund, Global CMO at Wunderman, present. That said, I still recommend taking a public speaking course because practicing is crucial to a flawless delivery. When you’re presenting, set up your tables so that people sit in smaller groups. Why is it helpful?

Peer-to-peer 133

Peer-to-peer Thought Leadership Marketo Urgency Marketing 133

Hubspot

JANUARY 13, 2021

In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-wracking it was to present in a room of peers and authority figures. I would nod feverishly to let presenters know I was invested in their presentation. And they knew it too. Back then, the stakes were relatively low.

Tips 97

Tips Marketing Proposals Peer-to-peer Case Studies 97

Convince & Convert

FEBRUARY 21, 2024

Even if you have a rule against it, your employees probably use ChatGPT for work. AI is rewriting how work is done, and the vast majority of this new hybrid-AI work is happening with the help of ChatGPT. Companies that best adapt to AI impacts will consider and respond to all of these considerations.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Webbiquity

AUGUST 9, 2022

The effort you put into the appearance of presentation shows the effort you are willing to put into creating a great experience for your prospect. A carefully crafted and professionally designed presentation can make all the difference in conversion. When working on a pitch deck for prospects, focus more on benefits than features.

B2B Marketing 265

B2B Marketing Tips B2B B2B Sales 265

Marketing Insider Group

JUNE 7, 2023

For all the time, energy, and expense you pour into your business, you don’t just want any search engine optimization practices. You need the best SEO strategies that deliver results. Dig into our list here about what SEO strategies still work and the more recent tactics you should invest in.

SEO 267

SEO Marketing & Strategy Long Tail Marketing Best Practices 267

Launch Marketing

APRIL 24, 2020

And while virtual presentations aren’t new, securing a conference room and presenting in person has been the more common historical norm. So, what should presenters keep in mind to ensure their online presentations stand out, engage audiences, and achieve objectives? Say a lot without saying a lot.

B2B 71

B2B Paid Search Agency Guidelines Planning 71

Marketing Insider Group

DECEMBER 1, 2023

Training methods include information transfer, modeling best practices, and sales practice with feedback. Training and role-playing is for sales preparation and practice. But three factors really inhibit self-correction and set up the need for sales coaching as a regular practice. So What’s the Problem?

B2B Sales 172

B2B Sales Effectiveness Work Management Marketing Management 172

Hubspot

APRIL 1, 2019

What makes a good sales presentation? An effective presentation tells a compelling story, highlights your value proposition, and aligns with your audience's needs and desires. Hate the thought of doing sales presentations ? But the best reps have sales presentations down pat, even if it’s not their favorite activity.

Urgency Marketing 100

Urgency Marketing Differentiation Enterprise Management Work Management 100

The Marketing Blender

OCTOBER 17, 2019

See Our Work. How to build a better Challenger Sales presentation in 2020. Six steps to craft more persuasive messaging for a Challenger Sales presentation in 2020. It’s not about delivering a buttoned-up, formal presentation, it’s telling an impossible-to-ignore story. Our Services. Who We Are. Contact Us. Look sharp.

Marketing Budget 106

Marketing Budget Ad Building Marketing Automation Services Ideal Customer Profiles 106

Webbiquity

MARCH 26, 2024

The average office professional receives 120 emails per day (personally, that’s closer to 200) and spends nearly a quarter of their work time reading and responding to email messages. The authors also explain how to apply Smart Brevity principles to meetings, speeches, presentations, visuals, social media, even running a company.

Newsletter 172

Newsletter Blogger PR Paper 172

Webbiquity

OCTOBER 14, 2014

How can you get and keep a roomful of people engaged with your presentation? Among them: realize you’re never up there alone (think of it as a conversation, not a monologue); decide where you want to end up and work backwards; and vary your pace (“the juicier moments in your story should take up proportionately more room”).

Practices 100

Practices Webinar Metrics Peer-to-peer Multi-Channel 100

Hubspot

MARCH 4, 2020

As someone with plenty of experience public speaking as a former diplomat and a public speaking coach, I've curated a few tips you can use to excel at your next presentation without letting fear hold you back. Prepare, practice, and bring notes. Once you know what you want to say, you have to practice. It's Go Time.

Thought Leadership 86

Thought Leadership Trade Show Curation Work Management 86

Biznology

APRIL 6, 2015

The practice of building links is continuously evolving. In an upcoming Biznology webinar aptly named “Link Building: Past, Present, and Future,” some of my colleagues from Page One Power will be discussing how link building has changed over the years, how to build links the right way today, and where links are headed in the future.

Link Building 80

Link Building Ad Building Webinar Metrics Search Marketing 80

Launch Marketing

JULY 25, 2018

Being a successful, compelling presenter is not something that comes naturally for most, but that doesn’t mean it has to hold you back from growing your presentation potential. From preparation to performance, we’ve got you covered on the best tips and tricks to help you create a presentation that stands above the rest.

Tips 54

Tips Rules Practices Design 54

Marketing Insider Group

MAY 18, 2020

One of the best ways to gain trust and credibility is through thought leadership. We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Then it was “mobile-first.”

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Webbiquity

MARCH 2, 2021

Too often, companies don’t capitalize on the synergies between these two practices. Meanwhile, the average B2B company spends 29% of its overall marketing budget on content marketing, with the best-performing firms spending upwards of 40%. For individual events focused on audience engagement, one of the best options is Shindig.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Webbiquity

JUNE 21, 2022

Practice Proper Channel Management. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. An effective way to circumvent this problem is to practice proper channel management. Use their work desktop PC to search for more information about a product on Google.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Webbiquity

OCTOBER 21, 2022

They have in-depth knowledge of Google’s ranking criteria and SEO best practices. The information should be presented clearly, and keywords must be used naturally and strategically throughout an article or blog post. Another important practice is to add links to authoritative sources. Pick the Correct Keywords.

Copywriting 335

Copywriting Rules SEO Lead Scoring 335

The Point

FEBRUARY 28, 2020

Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative. Best practice dictates that CTAs appear in both button and text form within the email, preferably repeated at least 2-3 times (for example, 2 buttons and 1 text link.). If so, do it.

B2B 243

B2B Landing Pages Webinar Metrics Paper 243

Webbiquity

FEBRUARY 15, 2022

You also collect contact information from people who attend events, whether at an in-person tradeshow or a virtual presentation. It involves regularly reaching out to sales-worthy contacts (and existing customers) and presenting important information in the format and cadence that supports their journey. This is about who.

Demand Generation Agencies 299

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 299

Zoominfo

JULY 18, 2022

You can present your pitch to other managers, who can then check with the CFO or recommend your product or service to them. They often maintain a small army of people to deal with all these demands, which means that the best way to approach a CFO is getting in touch with and gaining the confidence of these gatekeepers.

Work Management 130

Work Management Marketing Management Urgency Marketing Social Media 130

Contify

AUGUST 25, 2020

Best practices to collect, filter, and integrate multiple information sources and how to leverage each source to specific scenarios. Combining the best analysis tools from Contify with Fletcher/CSI’s proven ethical primary data collection creates a true information advantage.

Advertising Agencies 64

Advertising Agencies Webinar Metrics Enterprise Management Work Management 64

Salesforce Marketing Cloud

NOVEMBER 15, 2023

As a search engine optimization (SEO) marketing manager at Salesforce, I know what works, and how to get eyeballs on your content. Since it’s a broad and often complex topic, you might think that a long-form guide would be the best type of content. But do you know what types of content Google is presenting on the first page?

Keywords 105

Keywords Research Traffic Lead Scoring 105

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). Dan leads the team strategy by consulting on strategy, best practices, and interpreting key campaign metrics and trends. It’s so much more than posting.

Resources 102

Resources Enterprise Management Work Management Marketing Management 102

Trade Press Services

FEBRUARY 19, 2024

Additionally, applicants must convince officials that they will continue to work in their field and that their work will substantially benefit the United States. Obviously, if you’re a soccer player or work in a non-technical field, then scholarly articles would not be for you. Do leverage press and media exposure.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Martech

DECEMBER 26, 2023

But the sudden, rapid adoption of the latest wave of AI tools that use massive large language models (LLMs) to generate text and artwork for marketers presents a new class of challenges. Mitigating allocative harm has been the aim of many data science tools and practices. Its models have bias just as humans have bias.

Marketing AI 106

Marketing AI Allocation Generation Planning 106

Salesforce Marketing Cloud

FEBRUARY 12, 2024

Public Speaking: From marketer to business analyst to developer, your job will require you to present complex ideas in a way that’s easy for your audience to understand. To grow your public speaking skills, check out these public speaking and virtual presentation modules on Trailhead, Salesforce’s free online learning platform.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

Salesforce Marketing Cloud

FEBRUARY 26, 2024

It then checks your work and provides targeted feedback about any missteps so you can correct them and get practice executing your new skills with perfect accuracy. Data Presentation in Tableau : Build dashboards in Tableau that guide stakeholders through critical analysis. Grow your skills

Ethics 90

Ethics Enterprise Management Storytelling Work Management 90

Sprout Social

APRIL 9, 2024

In a previous role, I had the benefit of reporting into some of the best marketing executives at American Eagle who gave benchmark-level leadership for social media teams by providing encouragement, curiosity and humility. But social media doesn’t work this way. A week later, I ended up removing myself from the recruitment process.

CMO 91

CMO Top of Funnel Thought Leadership Marketing Funnels 91

Salesforce Marketing Cloud

NOVEMBER 23, 2022

Practice being present in the moment BONUS! We’re all so busy that we often let the here and now pass us by, but practicing gratitude is a great way to take a moment and be present. But practicing gratitude isn’t just saying what you’re thankful for—it’s so much more than that. BE PRESENT.

Practices 97

Practices Peer-to-peer Communities Education 97

SWZD

SEPTEMBER 16, 2019

Alex mentioned that CipherCloud was an interesting company for him to work at because it was one of the original founders of the cloud security space. He said it involves “being present, relevant and resonating in all the channels where your customers are.”. We discussed CipherCloud’s best practices to align sales and marketing.

Marketing AI 54

Marketing AI Ideal Customer Profiles Marketing Automation Services Eloqua 54

Martech

NOVEMBER 29, 2023

Marketers who think of their customers’ and prospects’ best interests in everything they do tend to create marketing that resonates better and is overall more effective. While that may have worked well a decade or two ago, today’s consumers are a lot more savvy, have many options and want to be served, not sold to.

Ideal Customer Profiles 90

Ideal Customer Profiles Planning Work Management Paid Search Agency 90

SmartBug Media

OCTOBER 13, 2023

Whether you are merging databases, implementing a new system, or simply looking to improve the quality of your data, following a set of data hygiene best practices will help you optimize your database, enhance efficiency, and unlock your business’s true potential. What Is Data Hygiene?

Data Hygiene 105

Data Hygiene Practices Best Practices Allocation 105

Seismic

FEBRUARY 22, 2024

In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. And, most importantly, how do I balance defining best practices for enablement novices while providing existing clients with tangible takeaways they can implement immediately, all within a 1-hour time slot?

Sales Cycle 81

Sales Cycle Analytics Lead Scoring Lead Ranking 81

Salesforce Marketing Cloud

FEBRUARY 19, 2024

It compiles best practices, strategies, and tactics specific to the team and spells out roles, responsibilities, and objectives. Think of them as practical, easy-to-follow recipes for sales success. Makes selling more straightforward: Your sales team won’t have to guess the best way to handle different selling situations.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59