Adobe Experience Cloud Blog

APRIL 27, 2020

Huge swathes of the workforce are now working from home and still required to work in effective teams…and as normally as possible…whatever that now means! For many, this is the norm, for others they’ve worked from home on occasion so have a routine in place, but for some this is a brand-new experience. Check in and be kind.

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Martech

OCTOBER 30, 2023

Trust Landing on safelists is one of the best ways to ensure your messages are getting to your subscriber’s inbox. Subdomains help your customers recognize your brand’s name through the top-level domain; this prevents phishing attempts. This can be executed as a “welcome” email. Your email content can also contain toxic elements.

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Webbiquity

SEPTEMBER 27, 2019

In simple term, it’s an assessment of your email communications to figure out what works for your brand and what doesn’t. Security: Determine whether your company follows all necessary practices to ensure safe information transmission. Many of the basic elements of solid email marketing practices (e.g.,

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Champion Communications

NOVEMBER 9, 2020

Do you how many employees don’t know what a mobile phishing attack is? Two in five employees are not sure what a mobile phishing attack is . Time to practice QRiosity ? We are now entering our eighth month of working from hom e! We’ll give you a clue…it’s a lot) . The security dangers of QR codes .

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Hubspot

NOVEMBER 5, 2021

The sheer volume of spam and phishing scams out there that have made email servers start to work carefully to keep unwanted and sketchy emails out of prospects' inboxes — and sometimes, your messages can get caught up in the fray. DMARC or Domain-Based Message Authentication, Reporting & Conformance. Of course not.

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SalesIntel

JANUARY 8, 2024

This verification process helps in confirming the legitimacy of the sender, reducing the chances of email spoofing or phishing. Google emphasizes that these measures are fundamental to maintaining good email practices and notes that many reputable senders are already aligned with these standards.

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Salesforce Marketing Cloud

FEBRUARY 20, 2024

People with cybersecurity skills are in high demand and can work in roles across departments and industries. This is why making sure your fellow employees are aware of risk and best practices is so important. Get your foundation: Learn about cybersecurity concepts and best practices.

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Champion Communications

AUGUST 3, 2021

A sustainable ‘Green Cloud’ will best position firms to deliver on new commitments, such as carbon reduction and responsible innovation,” commented Heck. . Even highly skilled IT professionals fall prey to phishing attacks . Remote working has made phishing attacks all too common. Ivanti Wavelink.

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ClearVoice

SEPTEMBER 22, 2023

For example, optimizing your snippets is a good practice since voice search often reads them aloud as a response to the searcher’s query. Additionally, imbue your content creation with eco-friendly practices and offer actionable insights for readers on integrating green initiatives in their software usage and tech endeavors.

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DealSignal

JULY 5, 2022

DMARC is an email validation tool that helps prevent phishing and email spam. How to Setup Authentication With Your Email Service Provider There are three email standards that email service providers typically use to help prevent spoofing and phishing with your company’s emails. What is DMARC?

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Champion Communications

MARCH 11, 2021

While the roadmap out of lockdown became the centre of attention for all Britons ; February also saw High Street retail giants fall, the impact of remote working on cybersecurity capabilities and the continued debate around c loud v s. Why phishing and ransomware should be at the top of your c-suite’s security concerns .

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Zoominfo

JUNE 23, 2019

Companies across the globe experience more than one million phishing attacks each year ( source ). This practice has become so pervasive that all businesses and individuals must be proactive in their effort to protect themselves. How to Prevent Phishing Emails. How does phishing work? Types of Phishing.

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Litmus

APRIL 5, 2022

And there’s nothing more defeating than finding out your hard work took a sharp detour – directly to the junk folder. It’s important to take a calculated, proactive approach, whether you’re just getting started or working to undo poor performance. It’s best to avoid using “spammy” language and formatting. Email volume.

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Litmus

FEBRUARY 15, 2021

Let’s dig in and see how it works. In fact, it works right alongside SPF, DMARC, and DKIM to signal to email clients that you are you. The original creators have since formed the AuthIndicators Working Group to formalize and promote BIMI throughout the industry. How does BIMI work? Sounds good, huh? What is BIMI?

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Salesforce Marketing Cloud

SEPTEMBER 12, 2023

Phishing, ransomware, and denial of service (DOS) attacks are some of the common ways cybercriminals lure and attack their victims, and are all top concerns for IT executives. Data masking best practices Data masking is an ongoing process that requires careful planning, analysis, and refining. Let’s find out how.

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Litmus

JULY 15, 2022

Best of all, it provides actionable advice for how you can fix them, before you hit send. Blocklisting can happen due to any number of factors that you can (and should) work to prevent—but it’s important to know that not all have the same impact on deliverability. What is Litmus Spam Testing? Know if you’re blocklisted. New to Litmus?

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SmartBrief - Marketing

OCTOBER 9, 2023

On the day of Threads’ launch, X issued a legal threat against it claiming that it infringes on its intellectual property rights (which is still working through the courts). Additional concerns around shared credentials and account hijacking, as well as data privacy, compliance issues, phishing and related vulnerabilities are very real.

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Litmus

NOVEMBER 17, 2021

How Litmus Spam Testing works. Walk through our deliverability best practices here.). Also called domain authentication or validation, email authentication helps prevent spoofing and phishing scams (think: emails that look like they come from Amazon but don’t). There you have it: practical ways to avoid spam.

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DotDigital

AUGUST 17, 2021

So this means that it is the sender’s responsibility to follow best practices, as, in turn, it proves to mailbox providers that your messages are legitimate. You can do so by starting with content, code, followed by how you manage your mailing list, as well as how well you are complying with deliverability best practices.

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Litmus

FEBRUARY 7, 2023

Text is unlikely to be very legible at that size, so stick with the icon portion of your logo and work with your designers to develop a version that works in that square, if you don’t have one already. In 2021, we reported that 70% of brands were increasing email marketing work, but budgets have largely stayed the same.

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RebelMouse

AUGUST 2, 2023

At the same time, AI for SEO helps businesses apply the best keywords, increase their online visibility, and adapt their content strategies to current market trends and data predictions. Their latest Helpful Content update prioritizes pages with practical, engaging, and educational content.

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Walker Sands

APRIL 17, 2023

It’s important to note that for this approach to work, you’ll need a clear understanding of your organization’s point of view and current market positioning. At Walker Sands, we used this strategy to help our client, Sophos, secure a byline opportunity with TechTarget about how ChatGPT could lead to an increase in phishing scams.

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Sprout Social

JANUARY 19, 2023

There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices. Phishing and social engineering scams are also prevalent, luring people into providing personal information.

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Digital Asset Management Marketing AI Brand Identity Branding 113

Martech

FEBRUARY 4, 2022

Further down on the table, you’ll see Toxins, a category for practices that can poison your email marketing efforts, and Traps, which you’ll want to be aware of falling into. Landing on Safelists (Si) is one of the best ways to ensure your messages are getting to your subscriber’s inbox.

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Martech Advisor

MARCH 13, 2020

It helps to work with a PR agency in case the in-house personnel doesn't have this kind of experience. During the early outbreak, it's difficult to communicate the correct information because new data and events might make the present practices obsolete. Many tech companies have adopted the route of remote working.

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Litmus

OCTOBER 1, 2021

You work hard to craft the right message and perfect design for your email campaigns. Spam filter algorithms change every day—and keeping up with deliverability best practices can be a daunting task. Understanding what causes an email to land in the junk folder can be difficult. It’s not just about spam trigger words anymore.

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Litmus

MARCH 6, 2019

Let’s dig in and see how it works. In fact, it works right alongside SPF, DMARC, and DKIM to signal to email clients that you are you. How does BIMI work? Mail, which is a member of the working group developing the new standard. Sounds good, huh? What is BIMI? BIMI is a new way for verifying information about your brand.

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TrustRadius Marketing

FEBRUARY 3, 2022

Here are the 5 most important elements of cloud management that any organization should consider when working on the cloud. Having smaller or less specialized purchasing departments can also make it tougher to find the best cloud solutions. Keeping policies and best practices up to date. Choosing a cloud environment.

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JangoMail

DECEMBER 16, 2021

Taking the steps to authenticate your sender domain is one of the primary ways you can best protect and secure your company’s brand and reputation when sending email. Email authentication for your domain helps prevent spoofing and phishing. How SPF works. It protects your domain and your sending reputation.

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eDataSource

OCTOBER 2, 2019

GB’s forward-facing plans for eDataSource in 2020 include a continued commitment to platform R&D, best-in-class data accuracy and coverage, proactive and unparalleled client support, and dedication from a team of seasoned experts… oh and global domination might have been thrown in there as well (spoken like a true Icelandic viking).

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Sprout Social

DECEMBER 5, 2022

Using a social listening tool is the best way to uncover conversations and gauge how your audience really feels about your brand, products and industry. At its best, this limits you from learning new things. Know the signs: Familiarize yourself with recent scams and phishing methods. Promotes social change. Social media burnout.

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Sharpspring

JUNE 10, 2020

Authenticating your mail helps receiving servers confirm that you are who you say you are and that your email is unlikely to be problematic (phishing, spoofing). Use email collection methods that WORK. and Briteverify, but we encourage you to take the time to research and select a service that best fits your needs. Sunsetting.

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Hubspot

DECEMBER 9, 2020

Solution selling is one of the best ways salespeople can sell with empathy. That kind of approach might start with something like this: "We find that retail outlets, like yours, tend to employ younger workers who are more prone to social engineering attacks like phishing. Ask them, “What factored into your decision to work with us?”

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GreenRope

DECEMBER 10, 2019

Morally dubious practices which surround reviews can adversely impact the customer experience. It can be difficult for consumers to choose the best product with proverbial wool pulled over their eyes eyes. The selling and management of customer data contributes to spamming, phishing, and online harassment.

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Vidyard

AUGUST 12, 2014

SunGard’s funny series works because they’ve identified an annoyance their audience can relate to and they play it up with a story IT professionals will want to share with others who are in on the joke (conveniently, other IT professionals in the target demographic). spending your holiday fixing everyone’s electronics).

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TrustRadius Marketing

FEBRUARY 3, 2020

According to a survey performed by Adobe , consumers spend an average of 5 hours a day checking both work and personal email. Target their interests by considering where they live, who they work for, and their buying history. . An example of behavioral segmentation based on shopping practices could include the following segments: .

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Act-On

NOVEMBER 7, 2023

You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. Once your emails go off to explore the world on their own, your work still isn’t done. Use only the very best data. But it needs to be.

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