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White Paper: The Definitive Practical Guide to Influencer Relationship Management

Onalytica B2B

We’re excited to announce that we’ve published The Definitive Practical Guide to Influencer Relationship Management. We brought together industry experts from marketers to the influencers themselves, to create a step by step guide with best practice and frameworks to help you nail your influencer marketing strategy.

Paper 0
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Generate More Leads With These 3 White Paper Landing Page Examples

Unbounce

White papers are content marketing powerhouses for business-to-business (B2B) companies. We’re not just sayin’ it: 62% of the most successful B2B marketers think white papers are the most valuable type of content. On the customer side, 71% of B2B buyers use white papers to inform their purchases. What’s a White Paper?

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B2B Reads: Empathetic Leadership, Reemerging Paper Catalogs, and Purposeful Work

Heinz Marketing

How Paper Catalogs Remain Relevant in a Digital Age. Zhang explores the reemerging relevancy of paper catalogs, and how this often forgotten strategy can help many different types of businesses stand out in a highly crowded digital marketing environment. How To Communicate Effectively At Work. In this article, Jonathan Z.

Paper 85
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4 Sales enablement training goals and best practices to work at next quarter

Seismic

Here are a few best practices to get you started. . Here are some examples of what you might look for: Email engagement—what email nurture campaigns are working well? Content that converts—which white papers, ebooks, and one-pagers lead to the highest quality leads? Establish a sales enablement vision.

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4 Sales enablement training goals and best practices to work at next quarter

Seismic

Here are a few best practices to get you started. . Here are some examples of what you might look for: Email engagement—what email nurture campaigns are working well? Content that converts—which white papers, ebooks, and one-pagers lead to the highest quality leads? Establish a sales enablement vision.

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Book Review: Smart Brevity

Webbiquity

We’re victims of bad incentives, such as: Professors who ask us to write 10-page papers (when two pages would do). The average office professional receives 120 emails per day (personally, that’s closer to 200) and spends nearly a quarter of their work time reading and responding to email messages. It’s not our fault.

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25 White Paper Examples To Inspire Your Strategy

CoSchedule

White papers are an ideal type of marketing collateral to build your authority and provide useful content to your customers. But, since they have such a unique format, it takes some knowledge of white papers to write one well. Let’s look at 25 examples of white papers with takeaways to help you create your own.

Paper 52