PureB2B

JANUARY 24, 2017

Creating marketing emails is a relatively simple task , and the potential cost of a non-efficient email program can be immense, so there’s no excuse for ignoring modern email marketing best practices. If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics.

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Open Rate CAN-SPAM Clickthrough Click Rate 62

Martech

MARCH 6, 2024

It’s because, once upon a time, someone on the email team set up a test to determine what would happen if the brand increased email frequency from one campaign per week to two. The results showed them that unsubscribes went up a fraction while open, click and conversion rates went down a percentage point or two.

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Click Rate Budget Programs Case Studies Open Rate 100

RebelMouse

JANUARY 5, 2024

This guide covers A/B testing, its definition, advantages, and real-world applications. We will also go over how A/B testing works, ways to implement it in your SEO practices, and common roadblocks that may come up when evaluating test results. Now, let's see how A/B testing can improve your website’s performance.

Marketing Websites 102

Marketing Websites Sample CTR Click Rate 102

Launch Marketing

SEPTEMBER 27, 2023

For drip campaigns, it is key to track basic metrics such as open rates, click-throughs and conversions to gauge the effectiveness. Are your open rates high but the click rate falling short? One way to understand the meaning behind certain data is to incorporate testing.

B2B Marketing 126

B2B Marketing Lead Scoring Lead Ranking Campaigns 126

Marketing Insider Group

AUGUST 3, 2020

In the past, marketers relied on time-consuming market research and surveys to see which advertising strategies got the best response from test and control groups. Now, thanks to digital technology, they often resort to A/B testing to compare two or more variants against one another and see which works best.

Marketing Automation Services 332

Marketing Automation Services Multivariate analysis Marketing Automation Automation 332

Optinmonster

MARCH 4, 2024

That’s where split testing, or A/B testing, comes into play. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. In this article, we’ll cover everything related to split testing, sharing insights, and best practices.

Multivariate analysis 82

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 82

Stevens & Tate

SEPTEMBER 26, 2023

However, you can simplify the task by determining your business’s best subscriber acquisition method. And since open and CTRs are the top KPIs in email marketing campaigns, personalization is critical to enhancing engagement rates. Typically, custom emails have a 26% higher open rate and generate more transactions.

ROI 101

ROI Email Marketing Marketing Strategy Marketing & Strategy 101

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? In this article, I’ll share 6 of the best Mailchimp alternatives and explore the top features, pros/cons, and pricing plans for each one. How to Choose the Best MailChimp Alternative 1. You’re not alone. Constant Contact 2.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Act-On

OCTOBER 4, 2023

Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs. Ask natural language questions to form hypotheses and test assumptions One of the hardest things about data analysis is knowing which questions to ask. AI to the rescue!

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Salesforce Marketing Cloud

DECEMBER 11, 2023

What are the best practices for using AI in email marketing? The answer is easy if you take it logically, with these best practices. Which brings us to email A/B testing , the strategy where you provide different email versions to your audience to help you figure out which variation performs better.

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Email Marketing Work Management Planning Marketing Management 116

Launch Marketing

JULY 13, 2022

There are so many questions about when the best time to send emails is, and most of the time, there is no universally correct answer. Some might find sending on Tuesday first thing in the morning yields the highest engagement while another organization could see the best results when sending on Thursdays in the early afternoon.

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Email Marketing CAN-SPAM Click Rate Open Rate 125

Navigate the Channel

JULY 21, 2022

In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure campaigns. This impacts how open rates are counted. Apple’s new Mail Privacy Protection will impact email open rates and change how marketers measure their campaigns.

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Privacy Protection Privacy B2B Marketing Open Rate 65

Martech

OCTOBER 31, 2023

The organization is blocking the email Some organizations, like hospitals and utility companies, have email security systems that open and scan all emails before they are delivered to the recipient. In addition to ruining your open rate statistics, these systems can prevent crucial messages from reaching your customers.

Work Management 98

Work Management Marketing Automation Services Marketing Management Deliverability 98

SmartBug Media

JUNE 2, 2022

A/B Testing. If you’ve got a marketing hypothesis to test, A/B testing allows you to test the performance of two different versions of the same email. Not sure what type of subject line will get the best open rates? A/B test it! Find out our top CRO best practices and quick wins.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Litmus

DECEMBER 10, 2021

Reliable opens in Litmus remove Apple Privacy-Impacted Opens from your total opens count. If you’re running tests where open rates or click-to-open rates (CTORs) are a vital victory metric, reliable opens can help. What are best practices for testing dynamic content?

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Webinar Metrics Privacy Protection Privacy Open Rate 78

Porch Group Media

JANUARY 30, 2023

The really great thing here is that the client was open to new ideas and they had some of their own initiatives with above-the-line marketing. But they committed to a six-month proof of concept that allowed us a lot of flexibility to test messaging, to test audiences, and to test timing. They wanted to become influencers.

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Case Study Case Studies Email Marketing Studies 97

SmartBug Media

APRIL 10, 2023

Higher Open Rates SMS messages are so accessible that open rates are extremely high compared to email marketing. In fact, sometimes SMS open rates are even as high as 98 percent , a perk that’s highly enticing for marketers. Capture phone numbers through forms and pop-ups.

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SMS Marketing Strategy Marketing & Strategy Planning 98

Convert

AUGUST 24, 2020

And one of these “right strategies” that we know about email marketing is to A/B test your emails to create higher-converting email campaigns every time. But how do you start A/B testing your email campaigns? What are the best practices? Steps to Run Your First Email A/B Test. of your marketing strategy?

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Only B2B

JULY 29, 2021

It is never solely about open rates and click through rates to measure your campaign effectiveness, but also comprises many key metrics that will give you ideas of effectiveness depending upon your goals. Let’s talk more about metrics other than Click through rate and open rate. Check Bounce Rates.

Email Marketing 118

Email Marketing Campaigns CAN-SPAM Marketing Analytics Tools 118

Salesforce Marketing Cloud

AUGUST 21, 2023

We asked the best and coolest experts we know: our Marketing Trailblazer Community. It can also create multiple variations of this content and speed up A/B testing to target different customer groups. Ed Gray , Delivery Team Manager & Marketing Practice Lead, Arkus, Inc. Can you give us some examples? “My

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Marketing AI Email Marketing Generation Planning 98

SmartBug Media

APRIL 26, 2023

With the rise of digital marketing, email and SMS communication are two of the best ways to reach out to your customers at scale. But what are the best practices to get opens, clicks, and conversions? You can also use your subject lines to relay that sense of urgency to help increase open rates.

SMS 98

SMS Email Marketing Practices Urgency Marketing 98

Sage Marketing

AUGUST 21, 2023

Strong subject lines are essential to entice recipients to open your emails, while relevant and persuasive calls-to-action (CTAs) encourage them to take the desired action. By investing time and effort in creating engaging email content, you can increase open rates, click-through rates, and conversions.

Email Marketing 52

Email Marketing Automation B2B Marketing Tips 52

Marketing Insider Group

JUNE 8, 2021

Ensure content uses best practices for SEO, so it appears in search results. Over time, you’ll learn key insights from this data to make the goal easier to accomplish, such as: Learning which distribution channels work best. KPIs : Conversion rate (landing pages, forms, purchases) and referral pages to conversions.

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Content Marketing Lead Scoring Lead Ranking Planning 291

DealSignal

FEBRUARY 23, 2023

By following best practices for email design, you can create a professional and engaging design that catches your audience’s attention and keeps them engaged with your content. Use A/B Testing to Refine Your Strategy A/B testing is an essential tool for optimizing and improving your email marketing B2B lead generation efforts.

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Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Only B2B

JULY 19, 2023

The Power of Personalization in Database Marketing Definition and Significance of Personalization in Database Marketing Personalization in database marketing refers to the practice of tailoring marketing efforts to individual customers based on their unique characteristics, preferences, and behaviors.

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62

Adobe Experience Cloud Blog

APRIL 17, 2017

Luckily, w ith sound testing methodology and an exhaustive list of A/B testing ideas, you can learn how to better engage subscribers and send your email performance through the roof! Email Elements to Test. Looking at which email elements to test can be a bit daunting. Resending to non-openers. Day of week sent.

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Optimization Tips Open Rate Click Rate 130

Webbiquity

SEPTEMBER 27, 2019

Security: Determine whether your company follows all necessary practices to ensure safe information transmission. Many of the basic elements of solid email marketing practices (e.g., But, according to Marketo , 41 characters or 7 words is the best length for email subject line in 2019. Don’t forget to test all of the links.

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Email Campaigns Campaigns Deliverability Allocation 269

sagefrog

FEBRUARY 28, 2024

Let’s explore some cutting-edge strategies and B2B email best practices that will set you apart from the competition and ensure your emails not only get read but get a response: 1. E-commerce brands, in particular, can benefit from this practice by sending highly targeted content based on user preferences and behavior.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Marketing Insider Group

NOVEMBER 17, 2021

However, as event technology and online marketing practices have evolved, the bar for creating a successful, memorable virtual event has only risen. Of course, your event management and registration software will be most effective when your business implements best practices for leveraging them. Let’s get started.

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Organization Marketing Management Planning Click Rate 240

Martech

DECEMBER 8, 2022

Below, I’ll share some tips, best practices and tests you can run to get more positive reviews. We’ve seen this strategy work best with services provided in and around customers’ homes. Test using a plain-text email versus an HTML email. Test different email copy to see what performs best. Fight back.

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First-Mover Advantage Guidelines Work Management Click Rate 102

SalesIntel

APRIL 17, 2024

Establishing robust automation practices is paramount for optimizing email ROI in B2B marketing. This article presents established best practices for implementing B2B email marketing automation effectively. It also enables you to test different versions of emails, and improve their call-to-action buttons.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Liveintent

SEPTEMBER 1, 2021

How will Mail Privacy Protection affect testing within email? Publishers and marketers can use that unaffected audience to gather insights and test new strategies that go beyond open rates, for example. LiveIntent has a set of best practices for customers to follow that will provide a mechanism to replace lost data.

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Privacy Protection Privacy Click Rate Custom Publishing 136

LeanData

JULY 19, 2022

Between deliverability problems and email scanners messing with your open rates, how can we use this email data to make better decisions? When you send an email from a marketing automation platform (MAP) like Marketo, Hubspot, Eloqua, or Pardot, it sends a simple pixel on the email that is used to track opens and clicks.

Email Marketing 97

Email Marketing Demand Ad Building Marketing Automation Services 97

Only B2B

JULY 8, 2021

Despite the plethora of marketing technologies and social media marketing, E-mail is still the best channel to uplift your business. Hence, I am sharing 5 powerful and tested email marketing practices that will help you extricate yourself from such difficult situations. . 3 The Best Day And Time To Send Email.

ROI 118

ROI Email Marketing Practices B2B Marketing 118

Optinmonster

JANUARY 18, 2024

Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. The good news is that even a small increase in your free-to-paid conversion rate can lead to a big revenue boost. For best results, build urgency to your offer. That’ll most likely annoy them.

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Conversion Rate Conversion Examples Marketing Analytics Tools 89

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Finally, at the end of this post, we’ll provide you with a few spam checkers that you can use to test your email campaigns. Spam Filter Testing and Spam Checkers.

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CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Anyword

FEBRUARY 7, 2022

Email Best Practices. This is most practically done through some type of CRM platform. However, once these attempts are made, any non-responsive contact should be deleted so as to improve your open rate. To make sure that your email is pulling all of these elements together, conduct a five second test.

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