15 Best Practices for E-newsletters

SendX

With a 45-to-1 ROI (return on investment), email newsletters are among the most effective tools for generating sales in e-commerce. Read on to discover the 15 best practices for e-newsletters that will skyrocket your engagement and conversions. Use psychology in your copy (e.g.

The Real Bottom Line: Open Rate and Customer Engagement

Oracle

billion email users are located in the US , and that number is expected to grow to nearly 255 million by the year 2020. It should come as no surprise then that over half of marketers plan to expand their budget for email in the same period to leverage this growing audience. There is a perpetual concern in the email community that open rates are falling. Almost universally, email read (or open) rates underperformed from the year previously.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Ultimate Guide to Email Segmentation [Definition, Benefits and Best Practices]

SendX

In this in-depth email list segmentation guide, you are going to learn all you need to know about email segmentation. I will also talk about the email list segmentation best practices. A study suggests that emails with personalized subject lines get 26% more opens.

Email List Management for 100k+ List Size (Proven Frameworks to Double Your Open Rates)

SendX

The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. Some have seen as high as 2x more opens after moving to SendX and applying the techniques I am about to layout in this post. 2X more opens with a list size of 100k+ means a clear positive effect on your top line. This amounts to 15k opens.

6 Opt in Form Best Practices to Convert Readers to Your Email List

ConvertKit

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. In exchange for providing a valid email address, brands often send incentives like lead magnets and exclusive deals that are valuable to their subscribers. Slide in.

6 Opt in Form Best Practices to Convert Readers to Your Email List

ConvertKit

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. In exchange for providing a valid email address, brands often send incentives like lead magnets and exclusive deals that are valuable to their subscribers. Slide in.

11 Email Design Best Practices to Grab Your Reader’s Attention

SendX

In 2019 alone, users sent and received more than 293 billion emails each day—a figure that’s expected to grow to 347 billion by the end of 2022. But organizations that craft creative and valuable emails have the power to connect with customers and move the numbers in their books.

Guide to Bulk Email Blasts (Best Practices That Work in 2020)

SendX

Harmless, if done as told in this guide. An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. Email is sent only to legit subscribers (opt-in list). In Delhi or in LA.

Blasts 195

5 B2B Email Marketing Best Practices You Need to Try

Optinmonster

5 B2B email marketing best practices. 3 of the best B2B email marketing examples you can learn from. By the end of this post, you’ll know how to craft the perfect B2B emails that get high open rates, high conversion rates, and, of course, more revenue for your business.

5 Best Practices For Your Targeted Email Marketing Segmentation Strategy

ConvertKit

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. Every subscriber has a different level of interest or skill in your niche topics. Any time you want to test a product idea or launch a new offering , you can look inside the folder to see what segment of your audience is the best fit for any call-to-action. Increases your email list engagement rates.

5 Best Practices For Your Targeted Email Marketing Segmentation Strategy

ConvertKit

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. Every subscriber has a different level of interest or skill in your niche topics. Any time you want to test a product idea or launch a new offering , you can look inside the folder to see what segment of your audience is the best fit for any call-to-action. Increases your email list engagement rates.

25 Email Marketing Best Practices for Content Creators

ConvertKit

You have a message to share with your audience, and email marketing is one of the best ways to promote it. Email marketing best practices for content creators. With these 25 email marketing best practices, we hope you will walk away with a better understanding of how the elements inside an email marketing strategy come together and how to implement these practices into your own strategy. Email subject lines can make or break your email open rates.

25 Email Marketing Best Practices for Content Creators

ConvertKit

You have a message to share with your audience, and email marketing is one of the best ways to promote it. Email marketing best practices for content creators. With these 25 email marketing best practices, we hope you will walk away with a better understanding of how the elements inside an email marketing strategy come together and how to implement these practices into your own strategy. Email subject lines can make or break your email open rates.

5 B2B Email Marketing Best Practices You Can't Afford to Miss

Martech Advisor

If you’re looking to improve your email marketing results, implement these five email marketing best practices! Email is perhaps the best medium for B2B organizations to generate leads and drive conversions. The success of an email marketing campaign is measured by its deliverability and the subsequent metrics such as the open rate, click-through rate (CTR), and conversion rate. Mention the important information in bullet points.

Email Marketing Best Practices: How to Send Emails Your Subscribers Will Love

Hubspot

He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business. Email Marketing Best Practices of 2018. Use Incentives to Increase Open Rates. Avoid Using 'No-Reply' in the Sender's Email Address. Use Auto-Responders for Opt-Ins.

5 Email Deliverability Best Practices to Boost Your Inbox Reach

Ladder.io

It’s critical to consistently reevaluate your deliverability practices to identify weaknesses and look for ways to increase your outreach. Keep in mind that it takes time to improve your reputation—don’t expect to achieve 100% deliverability overnight. #1.

Email Marketing: All Opt-Ins Are Not Created Equal

Marketo

by Maria Pergolino Often times we, as email marketers, talk about different strategies and tactics to get recipients to ‘opt-in’ for future messages. But, not all opt-ins are created equal. In fact, it’s quite the opposite. A study analyzing over 700 million messages found the following of confirmed opt-in recipients: 71% higher open rate than that of unconfirmed opt-ins. Single opt-in (confirmed opt-in) – a good choice.

Remember when they said GDPR would kill email? It didn’t.

Litmus

Before the European Union’s General Data Protection Regulation went into effect in May 2018, we heard dire predictions that the new, stricter laws would shrink email lists, throttle new opt-ins, and damage marketers’ use of email to achieve their business goals. Few Brands Saw Major Cuts in List Size. Our research shows that 60% of brands who are complying in full or in part with GDPR saw either no effect on list size or a loss of less than 10%.

The Truth about Cold Email

DiscoverOrg

Spam refers to those impersonal solicitations for pharmaceuticals, weight loss products, or investment opportunities that all of us find in our inboxes, or more likely our spam folders. In fact, SPAM IS LEGAL in the United States. In fact, the name of the relevant statute says it all: you CAN SPAM (Act). This often surprises people, so I’ll say it again: it is legal in the U.S. Opt-out method. An opt-out can be as easy as an unsubscribe link.

Email 235

9 Email Marketing Best Practices to Generate More Leads

Hubspot

He is an in-demand marketing speaker and is currently writing a book entitled Go Mobile with Jeanne Hopkins, the director of marketing for HubSpot. I’m here at the Dreamforce event in San Francisco to learn about some of the new tools and techniques Salesforce.com and other vendors are promoting to businesses like yours. With that in mind, I wanted to share some email marketing best practices you can use to generate more leads for your business.

Email Marketing 101: Tips and Best Practices

Anything Goes Marketing

Email Marketing Best Practices Looking for some up to date best practices? This is definitely worth a read as there are some great articles from industry experts regarding email design, copy, best practices and strategies. There were a few articles that stuck out for me: Key Elements of a Winning Opt-in Offer: Provides some good copy tips to entice prospects from providing you their email address.

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. For example, Helen Leggatt reports that “the inclusion of social media sharing buttons in email generated click-through rates around 30% higher than email sent with no sharing options.&#. 3 items that should be in your 2010 email budget by BtoB Magazine. Use e-mail for what e-mail is best at!

PathFactory’s 5 Best Marketing Campaigns of 2018

PathFactory

That’s why we’d like to share some of our best marketing campaigns of 2018 along with some key learnings you can take with you into 2019. We used ON24’s webinar platform to host the debate in a branded instance with a live Twitter feed and chat. We encouraged audience members to jump in and participate as much as possible via the chat and on social using #greatgatedebate. For marketing teams across countless industries, deploying an opt-in email was not optional.

Welcome email series: The trend that helps you engage subscribers better

Scoop.it

In this article, I will be sharing some essential information that you must know in order to create welcome emails that win the hearts of your new subscriber. These are: When a website visitor fills an opt-in form or subscribes to the blog and newsletter. Imagine this.

24 Exceptional Email Marketing Tips, Techniques and Tactics

Webbiquity

In spite of all the abuse of the medium that’s been perpetrated over the years either maliciously (in the case of spammers) or simply as a result of ineptitude by well-meaning but ill-informed marketers, consumers and business decision makers alike continue to be willing to exchange their email addresses for the promise of valuable information on a regular basis. That means email marketers need to be more thoughtful and creative in terms of attracting subscribers.,

24 Exceptional Email Marketing Tips, Techniques and Tactics

Webbiquity

In spite of all the abuse of the medium that’s been perpetrated over the years either maliciously (in the case of spammers) or simply as a result of ineptitude by well-meaning but ill-informed marketers, consumers and business decision makers alike continue to be willing to exchange their email addresses for the promise of valuable information on a regular basis. What are the most effective techniques for building an opt-in email list?

Here’s How You Can Get Personalized Email Tips for Free

Marketo

What are the best practices used by today’s top performers? Building your list and generating opt-ins. And of course open rates, click rates, unsubscribe rates, bounce rates, and more. Take a look at a sample report to get an idea of the recommendations and best practices you get after completing the survey. Email Marketing benchmark best practices

Three Ways To Avoid Mixed “Signals”

Marketing Advisory Network

At this week’s Inbound 13 conference Hubspot announced an exciting new capability “Signals” The tool is an easy way to set alerts for when visitors are on your website, individuals open your emails or take action on communications. Signal Overload – One of my clients has recently launched an exciting new product which they shared to their entire opt-in database. Their database is rather large and open rates are solid.

Email Marketing Trends: How to up Your Game in 2021 and Beyond

Scoop.it

To learn more about how emails are set to change in the coming years, read on… 1. Brands will invest in robust CRM and email marketing tools that will allow them to maintain their database better and facilitate advanced segmentation techniques. Visuals in Email Marketing.

The Key to Email Deliverability is Reputation

Marketo

Mentioned in a previous post, Top 5 Resources for Email Deliverability , the Return Path paper, Your Reputation Hold the Key to Deliverability , provides best practices for improving sending reputation at your company. The five data points to keep in mind include volume, complaint rates, ‘hard-bounce” rate, spam trap hits and authentication. Make sure if you have high volume, your complaint and bounce rates are low.

What is a bulk email blast?

SendX

Harmless, if done as told in this guide. An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. Few characteristics of an email blast: Email is sent only to legit subscribers (opt-in list).

Blasts 212

23 Terrific Email Marketing Guides

Webbiquity

However—as email inboxes get more crowded and both the sophistication and expectations of consumers and business buyers increase, marketers need to refine their tactics in order to build their opt-in email lists, retain subscribers, and drive leads and sales through email marketing. So what are the most effective tactics for building an opt-in email list today? What are the best practices to maximize open and click-through rates?

Email 167

SharpSpring Guide to Understanding Email Metrics

Sharpspring

Getting familiar with your email metrics gives you a leg up in developing a successful email marketing strategy. Open Rate. Click Rate. It is best to aim for a less than 1% hard bounce rate on your email campaigns. Unsubscribe Rate. Open Rate.

Spam 60

When Good Enough Shouldn’t Be: Fixing Email Performance Problems

Oracle

What’s the best way to test my theories to come to a clear course of action? “My open rates are bad and getting worse.” ” If your open rates are under 15% and trending down, that’s definitely a problem that needs fixing.

Email 161

The Definitive Guide to Email Deliverability

SendX

He in fact quoted for every $1 they spend on the email they end up making $38. Because if not, then all the effort you and your entire team have put in getting email subscribers from your content marketing, paid Facebook to lead ads and Google PPC campaigns to your landing page are of literally no use. In this guide, we will not only understand the underworld of email deliverability but also learn how to fix it. Are my emails landing in spam box? Introduction.

The Cost of Free: Subject Lines and Email Deliverability

Oracle

An enticing subject line is a critical tool in a marketer’s arsenal, driving open rates, engagement in the inbox, and ultimately conversions. The question is, will your subject lines drive users to delete, open, or flag your messages as spam? Spam is increasingly in the eye of the recipient , and good marketers know that relevant content is key to combating user fatigue and maintaining a strong sender reputation. Best practices.

Interpreting Email Metrics During the Holidays

Oracle

The National Retail Federation now expects sales in November and December to increase 3.6% As increased volumes of email are deployed by senders, there are the critical metrics to keep in mind to ensure deliverability health is not skewed by inflated sending. As such, it is possible that open rates or click-through rates will fall during this time—though aggregate engagement levels remain the same. In fact, the opposite is true.

Email 201