How to Use SlideShare for B2B Lead Generation
AUGUST 21, 2014
Experiencing a plateau in leads? It might be seasonally related — or it might be time to think outside the box with where you are targeting B2B lead generation. There’s data to support higher growth for firms that generate more leads online as well.
The Battle for Marketing Talent in Professional Services
MARCH 16, 2015
Today, the most successful professional services marketers draw on advances in behavioral science, ever more powerful technology platforms, and in-depth marketplace research to build visibility and generate new business for their firms. On Twitter and LinkedIn?
12 Essential LinkedIn Groups for B2B Marketers
JUNE 13, 2013
Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. Online Lead Generation – 54,553 members. B2B Lead Roundtable – 14,216 members.
Are You Reaching Your A/E/C Lead Generation Potential?
JUNE 25, 2014
The data showed that today, most firms are using their website for at least basic online marketing purposes: last year, 46% of firms redesigned their websites, 77% generated at least some of their leads online, and 66% plan to expand their online marketing budgets next year.
B2B Marketing Trends for 2016
The first generation of digital natives expects to be able to complete most of their selection process. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. preference, lead generation) isn't new, just more intense.
How to Get Some ???Quick Wins??? for Your B2B Lead Generation
AUGUST 7, 2014
Lets discuss how to make SMALL changes and gain some QUICK wins for your B2B lead generation efforts. 5 Easy Ways to Reward Your B2B Lead Generation with Quick Wins. B2B companies are steadily moving share of budget from offline to online marketing and lead generation.
Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions.