Content Marketing Institute

MAY 22, 2018

Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic. Capital One microsite fuels its paid, earned, and owned media initiatives, says @joderama. Content hubs: Capital Ideas.

Content Marketing 103

Content Marketing Microsite Planning Paid Search Agency 103

KoMarketing Associates

DECEMBER 21, 2015

Those shades can make almost anything else “work.”. Nope.That helpful eBook, webinar, or microsite you just took in is also courtesy of someone managing (and pivoting around) all the thorny logistics and details, including: Championing strategy and objective, continually asking if things are on target. Foundational.

Work Management 120

Work Management Marketing Management B2B Marketing Planning 120

Content4Demand

JANUARY 12, 2021

However, having basi c knowledge of UX best practices can create a smoother content creation process and also create a better product. As we craft our copy, we have to think through the best, most concise ways to tell the story. Here are some ways to integrate UX more into content workflows and processes: . to Map Copy.

Microsite 70

Microsite Content Interactive Marketing Design 70

Salesforce Marketing Cloud

DECEMBER 7, 2022

It takes practice to craft stories that sell a vision to potential customers. Our 11 Best Business Podcasts of 2022. However, there’s still the work of putting it all together and deciding what’s most important to include. presentations, demos, videos, mockups, microsites, etc.). Need creative inspiration? 6 min read.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Anyword

SEPTEMBER 9, 2022

Now more than ever, marketers need to nail down their social media copy best practices in order to see optimal success. The best part about branded hashtags? Works really well for promotions and sales. Works well for more complex topics or products/services. And the key to success on social media? Engagement.

Social Media 98

Social Media Conversion Media Tips 98

Convert

JULY 28, 2021

They may want to know about safety, the best options for a specific age group, and what else they need to be aware of prior to making a purchase. Google has been working hard to ensure their users have good experience using their search interface as well as third-party pages that Google is serving. Usability is Becoming Part of SEO.

SEO 145

SEO SERP Trends Keywords 145

Vidyard

OCTOBER 9, 2014

There’s a good chance that the best message for Audience A isn’t the best message for Audience B. But Susie and Frank will see the same greeting, since they work for the same company. So…Does it Work? Okay, so engaging and informative content – no biggie, right?

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

DealSignal

AUGUST 30, 2021

It’s a good idea to loop in product managers, R&D teams, business development, and other departments that work closely with the solutions you are selling. This is crucial among account based marketing best practices but is often overlooked. And let’s face it — data hygiene isn’t exactly thrilling work.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Hinge Marketing

AUGUST 16, 2017

Firms that want to hire the best people need to devote serious marketing resources to attract and keep them. If we’ve learned one thing at Hinge — through our work with hundreds of professional services clients and while marketing our own business — it’s this: you don’t know as much as you think you do about your buyers.

Planning 86

Planning Marketing Plans Marketing Budget Creation Tips 86

Content4Demand

DECEMBER 6, 2018

Because some brands are already achieving this using content rabbit holes, platforms like PathFactory , and tailored content toolkits and microsites, we’ll see these leaders create personalization at scale. That means creating more personalized experiences with greater ease and efficiency. . Long-form content will get a makeover. .

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

Anything Goes Marketing

JULY 20, 2007

"Joe" (if I can call you that) believes that when users search for something in particular and enter your site, the content should be centered around this topic which would form a mini-site or microsite (a subset of the greater website). This microsite may be one, two or at most three pages within a larger website system.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

markempa

AUGUST 15, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites).

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Content Marketing Institute

FEBRUARY 5, 2019

In fact, with the technique’s influence growing over the years, we may have reached the point where branded content is the best vehicle marketers have for bridging the gap between initial awareness and ongoing affinity. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

Vidyard

JANUARY 4, 2017

They’re one of the oldest companies in North America, and just about every farm in the country has a John Deere tractor working somewhere on site. The campaign featured five families, working on everything from smaller hobby farms to larger homestead renovation projects, and it turned traditional vehicle marketing on its head.

Campaigns 80

Campaigns Video Marketing Microsite User-Generated Content 80

Content Standard

JULY 19, 2016

The way people communicated was forever changed, businesses were transformed, and digital marketing strategy evolved from curious theory to necessary practice. The man shared that he had a secret that would satisfy their needs, and set to work. Here are some ways easy ways to accomplish this: Microsites and Landing Pages.

Top of Funnel 40

Top of Funnel Marketing Strategy Marketing & Strategy Digital Marketing Funnels 40

Content Marketing Institute

AUGUST 16, 2018

But we know we can’t work without it. From those 5,000-plus options, you have to choose tech that will work for content creators, content strategists, content consumers, anyone who handles content governance, marketing or business analysts, the IT department, and so on and so on. Content technology. This isn’t easy.

Enterprise Management 61

Enterprise Management Work Management Marketing Management RFP 61

Anything Goes Marketing

JUNE 29, 2009

It’s like an exclusive invitation that is also very practical. Yes this method requires additional effort and yes it does mean that your data needs to be in order for it to work but it’s a proven method that brings your company closer to your prospects and customers. It’s saying “Yes, you belong here – now go sit down at table 10”.

Tactics 100

Tactics Automation Personalization Planning 100

ClearVoice

APRIL 15, 2020

Here are three questions to ask yourself: What type of event will work best? How can we best map it all out? The microsite’s landing page has bold branding that evokes the sense of what the livestreamed event will be, an RSVP button and a preview of what’s to come. Rethinking the future of your live event?

Webinar Metrics 76

Webinar Metrics Personalization Ad Exchange Conference 76

Content4Demand

JANUARY 17, 2023

Some of the smartest marketers we know have put their energy into creating microsites or content hubs where prospects can find what they’re looking for quickly. You work hard to get great content in the right buyers’ hands at the right moment. Before you get started, decide how to best structure your content hub.

Top of Funnel 92

Top of Funnel Microsite Lead Ranking Work Management 92

NuSpark Consulting

DECEMBER 5, 2011

Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions. Where marketing and sales need to work together as leads proceed through the funnel. X- Exercise. (Best I can do). What’s your plan? . E- Email Marketing. J- Jump Page.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Using article marketing, reputation management, or social bookmarking for SEO stopped working years ago. But then, news releases lost their SEO impact.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

Start with the following categories: Bottom-of-the-funnel prospects: The goal with this segment should be to keep their attention on your business as they work through the purchase. Price promotions may work in the consumer world, but they usually don’t work well for most B2B businesses.

Top of Funnel 48

Top of Funnel Tips Planning Advertising Agencies 48

Biznology

JUNE 6, 2012

Last time I wrote about cleaning house and freeing up Google’s index for your best content. When I first start to work with new teams, I often have the biggest difficulty selling outside-in marketing to the IAs. One of the best ways to do this is to build a site map file off of the root directory of your site or microsite.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

Moz

JUNE 10, 2020

The SEO team brings me in when they are preparing to run an SEO split-test to ensure we are following best practices when it comes to experimentation. One of my biggest observations when working on these projects has been the most pressing and often overlooked question: “Should we test that?”.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Moz

JUNE 10, 2020

The SEO team brings me in when they are preparing to run an SEO split-test to ensure we are following best practices when it comes to experimentation. One of my biggest observations when working on these projects has been the most pressing and often overlooked question: “Should we test that?”.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Hubspot

MAY 1, 2017

It’s a weird series of steps that doesn’t necessarily work for everyone, but it does for me. But how does that work, and how have other brands put it into practice? Read more about how personalization tokens work here. They’re my very own personal blogging habits. Those habits aren’t just limited to my writing process.

Personalization 100

Personalization Brand Identity Branding Planning 100

SugarCRM

DECEMBER 11, 2013

Microsites. Best Practices. Every time we pass the site he intently watches the men and tools working. There is no right or wrong, so find what works for you […]. Email Marketing. Drip Marketing. Nurture Marketing. Email Designer. Email Personalization. Testing Deliverability. Behavioral Targeting.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I advise starting with the most recent content first and then working your way back in time. What can you do via the phone?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Adobe Experience Cloud Blog

AUGUST 9, 2012

One of the first projects that your governance board will work on is determining high-level strategic social media goals, timelines, and marketing ROI measurements. This can take place during a formal social media training day or even a social media microsite. 3) Define your strategic social media goals.

Social Media 48

Social Media Media Marketing & Strategy Microsite 48

Content Standard

JULY 7, 2015

You need to find a strategy that works for you and stick to it. By integrating video analytics into your marketing automation and customer relationship management systems, sales and marketing teams can work more strategically to nurture prospects. SEO video best practices don’t differ from other types of content.

Video Marketing 40

Video Marketing Television marketing Long Tail Marketing Microsite 40

Adobe Experience Cloud Blog

JULY 27, 2012

by Dayna Rothman You are working on your social media strategy and have determined your target audience, messaging, and how you plan to participate. By having your teams participate actively in social media, you can create brand evangelists who will work to create relationships with both customers and prospects. 3) Show them the WIIFM.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Marketing Insider Group

JANUARY 28, 2015

We condensed them into these 17 questions on how to build an effective content marketing strategy and worked across our team to come up with our best answers based on our experience with over 200 brands from around the world. Provide the best answers you can on the questions your customers ask and you will win new customers.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Hubspot

NOVEMBER 1, 2016

You can use both these strategies to direct traffic to your school's website, blog, or other digital assets you have, e.g. a landing page/microsite promoting a new school program. To maximize your spend and get the best return, you want to use the right strategy for the right reasons. Where SEO and PPC Differ.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Industrial Marketing Today

JULY 14, 2010

The practice includes aggregation (gathering) and curation (sorting, categorizing, art directing, and presenting) such that material from multiple sources creates a unique editorial experience for readers/visitors. BTW, this post is a working example of content curation. Where do you stand on this debate?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Adobe Experience Cloud Blog

JUNE 2, 2014

We ended up partnering with several major CPA associations and we built a bunch of microsites with relevant messaging to more effectively reach this new market. The problem is that setting up a lead scoring system that works (i.e., Predictive Lead Scoring Does The Hard Work For You. Lead Scoring'

Lead Ranking 48

Lead Ranking Lead Scoring Buy Work Management 48

chiefmartech

DECEMBER 19, 2016

A microsite. Each of these had their own UX specialties and marketing practices. Partly to better meet consumer expectations, but also partly to narrow the focus of work to be done. Now, we’re facing a multi-branched fan of digital customer touchpoints: web — must work on desktop/laptop, tablet, smartphone, etc.

CMS Development 40

CMS Development Work Management Marketing Management Planning 40

Adobe Experience Cloud Blog

APRIL 9, 2009

The seller that best understands this buying process and adjusts its demand generation process accordingly has the biggest chance of commercial success. This is an organizational, cultural and technical change, and I enjoy working with all these aspects. I started my career in a traditional software company.

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48