Remove best-practice work
article thumbnail

How promotional merchandise magic can make the difference in your marketing campaigns

Biznology

Promotional merchandise is one of the oldest types of promotions. Even in today’s digital world, promotional products and branded merchandise really do make a big impact on marketing campaigns. 7 in 10 marketers use promotional merchandise to raise brand awareness. Merchandise that stands the test of time.

article thumbnail

Why Your B2B Marketing Should Feature Case Studies

Webbiquity

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. Here are six key points to increase the impact of your case studies, along with a look at several brands utilizing case studies in their own work to show how effective the approach can be.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Beyond the Media Meltdown: Navigating a Brand-Driven Media Future

Content Standard

The good news is, there are tailwinds at work here: Why are brands uniquely positioned to win audience trust and attention? They actively advocate for environmental protection and educate consumers about sustainable practices while remaining transparent about their own business practices and environmental impact.

Media 96
article thumbnail

What Is Inventory Management? Real-Time Visibility and Other Techniques

Salesforce Marketing Cloud

Popular inventory management techniques The key moments in the inventory management process The lynchpin of inventory management: Inventory visibility How to improve inventory visibility What are inventory management best practices? EOQ is best used in situations where demand, ordering, and holding costs remain constant.

article thumbnail

What Generative AI Leaders Know That You (Probably) Don’t

Salesforce Marketing Cloud

What you need to do now Learn from, and adopt when appropriate, best practices from AI high performers. has an AI product owner and change agent who works with the tech competency center “hub” to find new uses for AI, deliver the technology, and ensure employee adoption. We can frame the AI, and give it guidance.

article thumbnail

Is your personalization for your visitors… or for you?

Biznology

Explicit data often doesn’t feel like merchandising because you’re simply reflecting the best product for their particular needs based on what they’ve told you. This is how behavior based personalization works. Personalized content recommendations make suggestions to a visitor about the best content they can check out next.

article thumbnail

Everything You Need to Know About Digital Engagement

Salesforce Marketing Cloud

Not only has our digital shopping increased, but much of our day-to-day life — from working to attending doctor appointments — also happens online. AI also helps the company segment its audience to find the best time to send an email based on previous engagement history.