best-practice measurement work 
Act-On
NOVEMBER 15, 2023
In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. Fortunately, a few sales enablement best practices can set you on the right path to hitting your goals. As a result, they research how to best align content with a buyer’s journey.
Marketing Insider Group
JUNE 7, 2023
For all the time, energy, and expense you pour into your business, you don’t just want any search engine optimization practices. You need the best SEO strategies that deliver results. Dig into our list here about what SEO strategies still work and the more recent tactics you should invest in. The robots can’t do that (yet ).
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The Forward Observer
MARCH 1, 2024
Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work.
Marketing Insider Group
MAY 15, 2023
Image Source: Marketing Charts Not only that, but B2B businesses using digital marketing strategies benefit from: Increased visibility Improved customer engagement Targeted advertising Cost-effective marketing Measurable results Each of these factors work together to ultimately help businesses grow and succeed in today’s digital landscape.
Marketing Insider Group
MAY 30, 2023
In this guide, we’ll explore various methods for measuring your small business’s marketing success. Set Clear Goals Goal setting is an important practice for measuring marketing success as it provides a clear roadmap to achieving desired outcomes. Make sure your goals are measurable.
Act-On
NOVEMBER 7, 2023
Only 49% of B2B content marketers are measuring return on investment, even at the first stage of their sales funnel, where they generate leads and build an audience. Here’s why this works so well, and why you need to be adding this tactic to your work … immediately. But that often feels like an elusive goal.
Webbiquity
MAY 9, 2023
What’s the best approach for creating that strategic plan? What are the potential benefits, and how will they be measured? These are among the key questions for marketers to ask when determining how best to reach their goals. What types of tools will be leveraged for execution and analysis?
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