Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. They go to industry publications and social networks like Twitter and LinkedIn to learn about and discuss issues in their industry. Many of your buyers are talking about hot topics in your space on Twitter.

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Intent Data Intent Email Marketing Social Marketing 129

KoMarketing Associates

DECEMBER 12, 2017

According to the #FlipMyFunnel State of ABM Survey, 49 percent of B2B marketers were practicing ABM in 2016. Additionally, the widespread praise of ABM by practitioners who are successfully practicing the new approach has helped B2B marketers jump on the ABM train. Connect with Brianna on Twitter and LinkedIn.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. They were an early an adopter of martech practices such as lead nurturing, lead scoring and dynamic content. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU? Location: Bethesda, MD, USA.

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Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Adobe Experience Cloud Blog

MAY 18, 2012

by Jason Miller The 3rd annual Marketo Summit kicks off next week here in San Francisco, and we are so excited for this year’s lineup. We created this killer infographic that breaks down the event schedule and highlights what will be our biggest and best summit to date. If you have not registered , there’s still time to do so.

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Marketo Twitter B2B Marketing B2B 48

Kabbage

NOVEMBER 9, 2016

Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. The Best Marketing Blogs of 2015. If you’re looking for the best resources on all things marketing or simply want to fill up on some great content – check out this comprehensive list of the best marketing blogs from 2016. MarketingProfs.

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Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. The Best Marketing Blogs of 2015. If you’re looking for the best resources on all things marketing or simply want to fill up on some great content – check out this comprehensive list of the best marketing blogs from 2016. MarketingProfs.

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Adobe Experience Cloud Blog

AUGUST 10, 2017

When looking at interactions with your audience on Twitter, it is more important to care about the quality of the engagement rather than the quantity especially since the different types of engagement do different things for your business. What Tips Can You Give B2B Marketers Trying to Build Their Twitter Following?

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Adobe Experience Cloud Blog

JANUARY 11, 2011

Below are seven best practices that alleviate common issues and ensure each email will not only reach the targeted recipient, but also compel the reader to open it. To learn more about B2B email marketing, subscribe to the Modern B2B Marketing Blog , follow Marketo on Twitter , or become a fan on Facebook.

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Adobe Experience Cloud Blog

AUGUST 11, 2017

I’d finish reading an interesting article, then head to Twitter, LinkedIn or Facebook and share it. In this blog, I’ll cover the tools that I use as well as best practices for content curation. Content Curation Best Practices. Let’s cover some best practices. I follow over 10,000 people on Twitter.

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Adobe Experience Cloud Blog

MAY 24, 2018

We cornered a few of our own digital marketing experts here at Marketo and asked what key lessons they’ve learned about planning, launching, running, and reporting on effective, revenue-driving campaigns. Manager, Demand Generation CoE & Strategy, Marketo. Scott Minor, Online Marketing Program Manager, Marketo. Scott Minor.

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Adobe Experience Cloud Blog

JULY 1, 2015

James hosted a Q&A on the social media channel Twitter as a way to engage diehard followers of the widely popular Fifty Shades of Grey story and pique their interest in the most recent book to be published in the series, Grey. So, don’t be afraid to explore the use of Twitter chats as a part of your marketing strategy.

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Twitter PR Thought Leadership Marketo 48

Adobe Experience Cloud Blog

DECEMBER 16, 2015

Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. But was this ever really a good measure to begin with? Update your web design.

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Twitter API Thought Leadership Marketo 48

Adobe Experience Cloud Blog

AUGUST 26, 2015

Author: Jamie Lewis Did you know that there are over 300 million active Twitter users? So it goes without saying that I am a (vocal) advocate of all companies (B2B and consumer-geared alike) using Twitter as a marketing channel. I myself have had some pretty compelling results with Twitter.

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Twitter Personalization B2B Thought Leadership Planning 48

Adobe Experience Cloud Blog

DECEMBER 4, 2012

by Jason Miller Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics. On Twitter, it is easy to quickly compose Tweets and messages aimed at those interested in your company or product.

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Lead Generation Twitter Optimization Lead Scoring 48

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. What Makes the Best Storytellers the Best – @bryankramer https://t.co/hsNgcPdJnV Bryan Kramer.

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B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman What a packed day here at the Marketo User Summit! Lori defines L2RM as a set of integrated processes, goals, and metrics that frame marketing practices from lead generation to sales close. And the best tactic to get people talking about you? Be sure to follow The Marketo Summit on twitter at #mus12.

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Marketo Enterprise Management Allocation Forrester 48

Adobe Experience Cloud Blog

MAY 24, 2019

But how exactly should you invest your money so your company can truly make an impact on Facebook, Twitter, and LinkedIn? Twitter cards: With Twitter cards, you can stand out from text-only tweets in your followers’ feeds by using compelling graphics. Here are a few ideas. Your brand’s got a friend in Facebook.

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Adobe Experience Cloud Blog

NOVEMBER 11, 2013

Twitter had its IPO last week, so it’s safe to say the social media giant is here to stay. As a marketer, are you taking advantage of all Twitter has to offer? While you’re probably already actively using Twitter for your company – and leveraging it as a thought leadership platform – it is also a proven channel for demand gen.

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Adobe Experience Cloud Blog

APRIL 13, 2018

Every brand has a unique story and way of communicating that can be honed and practiced over time. The best way to discover your brand’s voice is to develop a brand persona. For example, your tone will be more professional on LinkedIn than on Twitter. They frequently post quotes with soothing imagery on Facebook and Twitter.

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Social Media Media Thought Leadership Marketo 134

Adobe Experience Cloud Blog

JUNE 21, 2016

On some teams, sales uses Twitter to search for buzzwords and chat with potential leads. How can you track a conversation on Twitter all the way through to a closed-won deal? If you’re using Marketo, you’ll need to configure an easy, out-of-the box integration with your CRM and SRP. Details in our LaunchPoint ecosystem.).

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Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman Marketo User Summit has officially kicked off! 1,400 attendees file into the Grand Ballroom at the Hilton to hear our first keynote speakers–Marketo CEO, Phil Fernandez, former Cisco CEO and Marketo board member Sue Bostrom, Debbie Qaqish from the Pedowitz Group, and Alexandre Pelletier from Aquisio.

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Marketo Enterprise Management Fulfillment Social Media 48

Adobe Experience Cloud Blog

APRIL 28, 2014

Over the past year, even the text-based Twitter has started to make images a huge part of their interface and user experience. Last summer Twitter introduced lead generation cards , which allow users to respond to marketing calls-to-action without leaving Twitter or filling out forms. Best Tweets. Pinned Tweets.

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Ideal Customer Profiles Profiling Twitter Thought Leadership 48

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. One needs to make sure to clean it up at regular intervals in order to get the best ROI from your email campaigns. How would you choose the best email service provider?

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Budget Programs Email Marketing Campaigns Marketing Budget 130

Adobe Experience Cloud Blog

JUNE 9, 2017

As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. In other words, which intent signals are the best predictors of purchase behavior? How do I use intent data in practice? Public data from social media networks, i.e. Twitter.

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Adobe Experience Cloud Blog

JANUARY 13, 2010

This may seem impersonal to the recipient, not allowing your email to get the best possible referral. For this, you can simply create links in your email to share the content of your offer on a landing page on sites like Twitter, LinkedIn, and Facebook. Finally, why encourage just this one email referral?

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Email Marketing Practices Best Practices Mobile Marketing 48

Adobe Experience Cloud Blog

FEBRUARY 21, 2013

At Marketo, one of our favorite social media tools for events is Twitter, which is extremely powerful for not only marketing and promoting your events, but also engaging and connecting with your attendees in real time. Use Twitter to live tweet, interact with partners and influencers, and drive traffic to your event page.

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Twitter Marketo Webinar Metrics Sample 48

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman We are halfway through our first day at Marketo User Summit. 70% of customers complaints on Twitter go unanswered. Jay Baer Debunks 7 Social Media Myths At Marketo Summit (Live Blog) was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. My head is spinning.

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Marketo Social Media Media Buzz 48

KoMarketing Associates

DECEMBER 20, 2016

And, in my presentation for the Boston Marketo User Group earlier this year, I explained how content marketing now plays a critical role in KoMarketing’s own inbound lead generation channel. My post on ways to invest in social media at a more practical level was geared towards that objective. The 10 Don’ts of Twitter for B2B Marketing.

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B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

And, in my presentation for the Boston Marketo User Group earlier this year, I explained how content marketing now plays a critical role in KoMarketing’s own inbound lead generation channel. My post on ways to invest in social media at a more practical level was geared towards that objective. The 10 Don’ts of Twitter for B2B Marketing.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

Adobe Experience Cloud Blog

MAY 30, 2018

It was the only breakout that my team had time to attend, because of the busy schedule at Summit, but it was the best 40 minutes of the entire week. I asked Lynnie Lucas, our new corporate communications intern at Marketo to write a blog about it. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Generation Television marketing Thought Leadership Paid Search Agency 134

Adobe Experience Cloud Blog

APRIL 19, 2011

The same holds true when developing strategies for Twitter. To ensure the most effective return on Twitter, consider the following 9 tips for B2B marketing success: 1. Share control – One way to ensure a steady flow of messages from your company Twitter account is to employ not one, but multiple users to represent the brand.

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Twitter B2B Marketing Tips Planning 48

KoMarketing Associates

AUGUST 23, 2016

We all know that talking too much about your company on social media isn’t the best way to engage your audience, but that doesn’t mean you should shy away from sharing the important stuff. Marketo takes a very unique approach to LinkedIn when compared to what other B2B brands are doing, and it seems to be working well.

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Linkedin Enterprise Management Work Management Examples 120

Adobe Experience Cloud Blog

JULY 14, 2017

It’s been a while since English class, and you might be a little out of practice when it comes to your writing skills. Observing and taking note of this can help you start to play with style and tone on different channels and for different audiences (say a white paper versus a Twitter account). Reread, Reread, Reread. Many times.

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Thought Leadership Marketo Class Paper 134

Envy

MARCH 4, 2021

Marketing automation is your best friend. Marketing automation platforms like HubSpot, Marketo, and Pardot offer automated lead nurture workflows as a series of emails, each with a clear CTA. M arketing Automation: It doesn’t all need to be manual grunt work! Nurturing leads does not need to be a ton of work.

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Lead Nurturing Sales Management Lead Scoring Lead Ranking 109

Leadspace

JANUARY 19, 2017

This is the first in a series of best practices blogs from Leadspace’s Customer Success team. Using your defined Leadspace Ideal Customer Profile (ICP) , each inbound lead gets a best fit score against the most appropriate profile when there is a fit. Image from Pixabay | CC0 Public Domain.

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Ideal Customer Profiles Segmentation Lead Scoring Lead Ranking 75

Adobe Experience Cloud Blog

OCTOBER 30, 2018

Organic social media marketing is the best way to show customers your true values and culture, while also learning about the values of your customers. Emojis are a way to humanize your brand as well as express complex ideas in fewer characters so you can engage more on platforms such as Twitter. Choose the Most Engaging #Hashtags.

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Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

EMagine B2B Blog

AUGUST 28, 2018

An active member of the WordPress community, Rebecca is a frequent speaker at both industry conferences and podcasts sharing her expertise and best practices with others. Featured in Wired, Hubspot, Marketo and Entrepreneur of Fire, she is a true catalyst in the digital marketing world.

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SEO Enterprise Management B2B Thought Leadership PPC 76