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B2B Social Media Best Practices for the Integrated Age

Modern B2B Marketing

Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. Rajesh is a Marketo expert and has hands-on experience defining projects and implementing them at both venture-backed start-ups and consulting firms.

Introducing the Definitive Guide to Social Media Marketing

Modern B2B Marketing

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% Marketing #FOMO, anyone? Social media is now status quo in a business’ digital presence. There is so much more that marketers can and should explore.

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The Truth about Social Media Leads

Modern B2B Marketing

by Jason Miller There are hundreds of differing opinions regarding the effectiveness of using social media for lead generation. This is my opinion and it comes from over two years of trial and error using what I consider to be the best tools available for the social media marketer.

B2B Social Media Marketing Statistics to Ponder

Modern B2B Marketing

by Maria Pergolino Advertisers are constantly extolling the benefits of B2B social media for their business. Even professions and services beyond marketers think its one of the best things to happen to their marketing campaigns in years. But what are the numbers to know behind the most popular social media platforms? Facts and statistics are always really helpful when it comes to making decisions about what to pursue in a marketing mix.

Achieve Real-Time, Real Engagement with Live Streaming Video [Infographic]

Modern B2B Marketing

While it’s certainly not a new concept (think televised sports games or Saturday Night Live), many social media platforms now have capabilities that allow anyone and everyone to share live videos with their audience—be it friends, families, colleagues, or prospects and customers.

Marketo + Column Five Webinar–Visual Content Marketing: Capture and Engage Your Audience

Modern B2B Marketing

by Dayna Rothman In B2B marketing , content creation is a must. At Marketo we use a variety of visual content, particularly on our social channels, and we have found high engagement rates and an increase of new leads.

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How to Build a Better Inbound Marketing Machine – A Blueprint for Success

Modern B2B Marketing

by Jason Miller Inbound marketing is a highly effective strategy, but in isolation it will fail for most companies. To be successful and maximize the impact of your inbound marketing efforts, you need to combine it with other elements in your overall marketing mix.

10 Fantastic Tactics to Fuel Your Content Marketing Strategy: Part 1

Modern B2B Marketing

by Jason Miller Content marketing is the new black for B2B marketers and many analysts predict that it’s only going to become more vital as businesses adapt to today’s social savvy buyer. B2B Marketing Inbound Marketing Social Media

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What Your Instagram Filter Says About You [Infographic]

Modern B2B Marketing

As a marketer, user generated content is a gold mine for insights and can be a nice complement to any content marketing strategy. B2B Marketing Infographicby Jason Miller Are you one of the 100 million active users generating 40 million photos a day on Instagram?

Cracking the More Vs. Less Content Conundrum: 3 Questions to Point the Way

Modern B2B Marketing

Author: Peter Bell Running, in some ways, is a lot like content marketing. Content marketing can sometimes feel the same. This very concept was explored at the Marketing Cloud All-Stars Debate I took part in at Technology for Marketing (TFM) in London this week.

B2B Marketing Mix: Will Online, Social Tactics Lead?

delicious b2bmarketing

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world.

Introducing The Definitive Guide To Digital Advertising

Modern B2B Marketing

Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision. Digital advertising is a marketing tactic that leverages the internet and its properties to deliver promotional ads to consumers on various channels.

Philosophy of B2B Marketing: Socrates, Aristotle, Plato and You

Modern B2B Marketing

Now the hub of all information is the Interne, and each B2B marketer is a philosopher in his or her own right, with the ability to share and evolve ideas in the work of a moment. Here are some tips to boost your B2B marketing mix, inspired by three of history’s greatest Greek philosophers.

How to Run a Successful Webinar from Beginning to End

Modern B2B Marketing

Author: Mary Kate Francis Webinar programs are important in any marketing mix for several reasons. As you’re mapping out your webinar programs, start by looking at your marketing programs calendar —a calendar that documents all your marketing programs in one place.

How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges

Modern B2B Marketing

Author: Pawan Deshpande Content marketers have a big challenge: continuously filling their content pipeline with fresh, insightful, and relevant information. Moreover, brand managers and product marketers depend on continuing information streams. Content Marketing b2b Consumer

4 Marketing Lessons from YouTube Giants

Modern B2B Marketing

Despite coming from different backgrounds and disciplines, they have created incredible marketing machines around their businesses. Let’s see what marketing lessons we can learn from these master storytellers: 1. You are a media company first, [insert your business type] second.

A High-Level B2B Marketing Budget Breakdown

Modern B2B Marketing

Author: Daniel Kushner We’re in the age where marketing is recognized as the foundation for business growth. Therefore, marketers have to devote time to determining exactly how each marketing dollar will be spent so they can optimize the ROI. Workforce Marketing: 10%.

5 Ways to Speed Up Your Content Editorial Process

Modern B2B Marketing

Content marketing is an important part of a strategic marketing mix, building brand awareness, establishing thought leadership, elevating your messaging, and engaging your audience. Below are some common roles associated with content marketing teams: Content Strategy.

Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered

Modern B2B Marketing

Author: Dayna Rothman Most marketers incorporate lead generation tactics like Facebook ads, events, ebook creation, email marketing, and more into their overall marketing mix. In my experience, guerrilla marketing techniques work particularly well around an event.

Marketing Mathematics: Why You Need to Invest in Website Engagement

Modern B2B Marketing

Author: Mike Telem Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true. The Missing Piece of Your 2015 Marketing Budget.

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4 Ways to Make Your Video Content More Measurable

Modern B2B Marketing

Author: Sarah Quinn Video marketing is a strategy that’s dominating the internet right now, with 61% of businesses currently using video as a marketing tool, according to a recent survey The State of Video Marketing 2016 by Wyzowl. Content Marketing b2b Consumer

Marketing Trend Watch: 2014 Planning Survey

Modern B2B Marketing

Author: Maggie Jones As any marketer will tell you, planning isn’t something that happens once a year. Because of that, knowing how to plan your marketing programs is crucial – if you’re going to use a process 365 days a year, you want to have that process down cold. Modern Marketing

How To Get Started With Quora Ads

Modern B2B Marketing

As a marketer, Quora may or may not be a channel on your radar, but it should be because, in 2016, they decided to release an advertising platform. In this blog, I’ll make a case for why you should consider adding Quora to your marketing mix, and more specifically, try their advertising.

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6 Ways to Integrate Mobile Payment into Your Consumer Marketing Strategy

Modern B2B Marketing

If mobile payments make sense for your business, you can’t afford to think of them just as a technical service and neglect them as a key aspect in your marketing strategy. However, many consumer mobile marketing strategies leave out the key service of mobile payment.

What Raising a Toddler Can Teach You About Engagement Marketing

Modern B2B Marketing

As any marketer who has decided to start truly engaging with their audience can tell you, those same feelings usually apply. As a Marketo Solutions Consultant tasked with designing and configuring digital marketing strategies for our prospects, I think about engagement marketing a LOT.

9 Twitter Tips for B2B Marketing Success

Modern B2B Marketing

by Maria Pergolino B2B social media marketing involves a carefully planned mix across multiple channels to build relationships and increase lead generation. To ensure the most effective return on Twitter, consider the following 9 tips for B2B marketing success: 1.

Introducing Seed Nurturing

Modern B2B Marketing

However, what happens when qualified prospects visit your site or social media sites anonymously where you don't necessarily have their names or e-mails? It comes down to is this: prospects are educating themselves long before you actually identify them by landing on your corporate Web site as anonymous visitors, and researching your products and services through third-party resources, word-of-mouth recommendations, and social media sites.

4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started

Modern B2B Marketing

Videos - While I agree posting videos to Youtube is an important part of your B2B marketing mix, the power of placing videos near product descriptions and product recommendations can be powerful. Have you seen the changes to the LinkedIn Company Pages?

Creating Your Big Rock Content Piece: 5 Must-Have Tips For Success

Modern B2B Marketing

by Dayna Rothman When determining your content marketing mix, you want to make sure that you have what we at Marketo call “Big Rock Content Pieces”. B2B Marketing Modern B2B Marketing b2b marketing content marketing

5 B2B Marketing Infographics You Can’t Go Without

Modern B2B Marketing

As marketers, we thrive off data visualization using graphics, charts and images to educate ourselves and tell our stories. CMO’s Guide to The Social Landscape. Good, better, best is a mantra we can all live and learn from in B2B marketing.

5 Key Takeaways From Content Marketing World 2012

Modern B2B Marketing

by Jason Miller I was fortunate enough to be in attendance at this year’s Content Marketing World conference which wrapped last week in Columbus, OH. Only 36% of Businesses Believe That Their Content Marketing is Effective. . Photo Courtesy of Content Marketing World.

The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts

Modern B2B Marketing

I encourage you to check out my original post about the new era of engagement marketing for context. But we can’t talk about a shift in what we’re doing or even how we’re doing it without defining what new skills are needed and how the role of the marketer is changing.

5 Reasons Why Your Inbound Marketing Isn’t Working

Modern B2B Marketing

by Dayna Rothman Here is a scenario that resonates with many marketers using inbound marketing as part of their marketing mix. You create your blog, social accounts, maybe a couple of ebooks, and invest in marketing automation software.

The #1 Best-Kept Secret in SEO

Modern B2B Marketing

Whether you’re part of an enterprise marketing effort, or a team of one, we could all use a little secret magic in our SEO efforts. I’m willing to bet there’s one you haven’t included in your overall marketing mix. Modern Marketing

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The Definitive Guide to Engaging Email Marketing

Modern B2B Marketing

Meanwhile, social media encourages them to share and compare, while mobile devices add a wherever/whenever dimension to every aspect of the experience. To succeed with modern email marketing , you need to know: What makes email truly trusted and engaging. Email Marketing

7 Rules to Live By for Creating Legendary Webinars

Modern B2B Marketing

Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. They are a chance to get to know your market, leverage the expertise that resides in your organization, and establish thought leadership. Practice. Event Marketing

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17 Compelling And Highly Usable B2B Marketing Statistics

Modern B2B Marketing

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. One of the best sources of information is industry statistics. Online accounted for 7% of the B2B marketing mix in 2008. B2B Social Participation.

How to Measure the ROI of Your Marketing Programs

Modern B2B Marketing

by Jon Miller (@jonmiller) Measuring the contribution that a given marketing program has on revenue and profits is the holy grail of marketing measurement. Why Measuring Marketing Programs is Hard. Methodologies to Measure Marketing Program ROI. Full Market Mix Modeling.

Famous Business Leaders Offer Their Advice About Fear

Modern B2B Marketing

A little fear is a great motivator that can push people (B2B marketers included) and businesses to achieve greatness. Some of the scariest aspects of today’s ever-evolving B2B marketing world are nearly enough to make you want to hide under your desk rather than try anything different.

Marketing in a Downturn Part 2: Content, Content, Content

Modern B2B Marketing

by Liz Smyth In the second part of our Marketing in a Downturn series, we’re examining the importance of content marketing. As B2B marketing budgets have become strained, many marketers believe they should be doing more with less. Optimize Content for Inbound Marketing.

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