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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Finally, for those that don’t know me by name – I want to point out I am 100% biased since I work at HubSpot. But getting back to our category, we are often compared against Eloqua and Manticore.

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Demand Generation Usability Scores - Part 1

Customer Experience Matrix

To start back at the beginning, the objective has been to find a practical, objective way to evaluate the usability of different demand generation systems. The idea was to remind people that the question of which system is "best" has no simple answer precisely because different systems are good at different things.

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LucidEra Takes a Shot at On-Demand Analytics

Customer Experience Matrix

Rudin, who has plenty of experience with both on-demand and analytics from working at Salesforce.com , Siebel , and Oracle , saw not one but two obstacles to business intelligence: integration and customization. If it allows non-IT people to do the work, it just might. This all sounds technically most excellent and highly economical.

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Marketing Automation Trends for 2010

LeadSloth

There are lots of interesting opinions, from practical to visionary, with consensus on some topics, and differences on others. Christoper Doran , CMO, Manticore Technology. Christoper Doran, CMO, Manticore Technology ( @cdoran ). Manticore Technology wishes you a full-funnel in 2010. predictions. The Contributors.

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B2B Lead Management Market Heats Up

Online Marketing Institute

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. They actually have their sales and marketing orgs aligned and working together.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) Here are the 25 articles that I liked best. Here’s how it works. Order of SEO Operations.