Martech

OCTOBER 11, 2023

practice thought leadership ), and be an early commentator on new developments. Invent a new concept and own the URL The idea : Creating a new concept or strategy that gains traction in your industry and owning the primary URL associated with that concept. Businesses have financial incentives to fact-check.

Marketing AI 128

Marketing AI SEO Thought Leadership Search Marketing 128

Optinmonster

APRIL 15, 2024

The best way to find out: add a survey popup on your site! The best way to do that is to ask, and using a WordPress survey popup plugin can help. Best Practices to Ask the Right Questions on WordPress Survey Popup Need some help creating survey questions? Want the full details on how to build the best online survey?

Customer Surveys 78

Customer Surveys Marketing Websites Marketing Management Template 78

Webbiquity

SEPTEMBER 10, 2020

Bing allows you to submit the URLs of new content through Bing’s webmaster tools. Webmasters can submit up to 10,000 URLs a day for most websites. When other credible websites link back to your website, this also makes it more likely Bing will fully index your site. Follow best practices.

Practices 187

Practices Organization Best Practices Content 187

Optinmonster

MARCH 21, 2024

That’s because social proof is one of the best ways to convince shoppers to give your product or service a try. 7 Best Ways to Collect Customer Feedback on Your Website Here at OptinMonster , we’re experts at converting your website traffic into revenue. WPForms is the best form builder plugin for WordPress.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Webbiquity

JUNE 30, 2022

You need to strategize how you will establish that trust up front through your content and messaging, then maintain it over time with sound, ethical business practices. As inspiration, take a look at how Revelation Machinery uses the logos of the best-known brands for the used machines that they sell on their new website.

Marketing Websites 294

Marketing Websites Ad Building Lock-In Case Study 294

Anyword

APRIL 27, 2023

See professions, ages, genders, and pain-points that fit your brief and copy best. No matter what you’re writing, Anyword’s powerful AI can identify the best audience for your message. Generate Post Copy from a URL Social media marketers are pressed for time.

Social Media 98

Social Media Template Media Viral Marketing 98

Optinmonster

JANUARY 22, 2024

But, it may become easier with time and practice. Main navigation, which is often on the homepage and may be others, includes links to crucial pages. So, if a page isn’t linked somewhere, Google can’t find it. Google also deems links on the homepage more critical than others. Here’s Hawaiian Bros’ footer: 5.

Lead Scoring 68

Lead Scoring Lead Ranking SEO eCommerce 68

RebelMouse

NOVEMBER 8, 2022

Every page on your site has a specific URL, and each one is a chance to give important details about your content to Google’s crawler. URLs are one of the most important ranking factors for search, and they’re also critical to maintaining a healthy site structure and hierarchy. What Makes a “Good” URL? id=123456789.

SEO 90

SEO Google Optimization Twitter 90

illumin

JANUARY 30, 2024

The short answer is no, as long as you’ve followed email marketing best practices. This should come as no surprise; email marketers with above-board practices have nothing to worry about on this front. Many of these items are already best practices. Provide DKIM-Signed unsubscribe URLs and tracking links.

Email Marketing 95

Email Marketing Google CAN-SPAM Validation 95

Top Rank Marketing

DECEMBER 27, 2023

You can do this with a search engine results page (SERP) analysis, a competitive analysis, and a gap analysis — looking at the best ranking content, what your competitors are up to, where your own website stands and what needs to be improved. The easiest way to get links pointed to your content is to create them yourself.

Process 105

Process SEO B2B Marketing Lead Scoring 105

Huptech Web

SEPTEMBER 22, 2023

Running a marketing campaign, you want to know which ads or links bring you the most customers. They help you determine where your website visitors are coming from and which parts of your campaign work best. Consider UTM Parameters as identifiers you attach to your URLs to show your analytics tools where the traffic comes from and why.

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

SmartBug Media

DECEMBER 19, 2022

Just like in any industry or practice, there are a lot of terms and acronyms associated with SEO—and if you’re new to SEO, it can seem overwhelming. Keyword Research Practices to Follow. Broad terms, such as “best dog breeds,” receive larger keyword volumes. Keyword Practices to Avoid. Canonical URL. Never fear.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Vision6

SEPTEMBER 13, 2023

4) Shortened URLs Spammers are renowned for using shortened URLs to mask the true destination of their links. So it’s best practice to avoid shortened URLs all together. We know an extended link isn’t flattering but it shows your business is being transparent and your intentions are genuine.

CAN-SPAM 98

CAN-SPAM Deliverability Opt-out Opt-in 98

DAGMAR Marketing

JANUARY 22, 2024

Most website developers are not SEO experts, and though they have the very best intentions to deliver a beautiful, new website, all the hard work that was put into optimizing the original website for search engines could unknowingly be undone with the launch of a new site. 1- URL Changes Even small URL changes = a brand new URL!

SEO 52

SEO Marketing Websites Lead Scoring Lead Ranking 52

B2B Marketing Insights - WE

MARCH 16, 2022

In this article, we are going to break down the top SEO best practices that you can do without having any experience in SEO or web development. There are a number of different keyword research tools available, but one of the best is Google Keyword Planner. How Internal Links Affect Rankings in Search Engines.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Go Beyond SEO

FEBRUARY 15, 2024

Optimizing page titles, headings, and URLs and utilizing internal linking and schema markup can elevate search rankings. Optimizing Page Titles, Headings, and URLs A well-optimized page starts with attention-grabbing titles, headers, and URLs. What techniques are used in on-page optimization to boost search rankings?

SEO 60

SEO Service High Quality Lead Lead Scoring 60

Optinmonster

JANUARY 22, 2024

But, it may become easier with time and practice. Main navigation, which is often on the homepage and may be others, includes links to crucial pages. So, if a page isn’t linked somewhere, Google can’t find it. Google also deems links on the homepage more critical than others. Here’s Hawaiian Bros’ footer: 5.

Lead Scoring 52

Lead Scoring Lead Ranking SEO eCommerce 52

seo.co

JANUARY 25, 2023

For any number of reasons, a broken link will typically direct the user to a 404 error page that says something to the effect of, Oops! Internally, broken links can have a negative impact on your site visitors’ collective experience. If you have broken links on your website, they need to be cleaned up, replaced, and/or revitalized.

Link Building 98

Link Building SEO Ad Building Domain 98

Litmus

APRIL 23, 2021

When you first start writing reports, you spend hours trying to figure out the best font to use. And as your best customers— email returns $36 for every $1 invested —that’s great for your overall marketing strategy. The best resource I’ve found for web safe fonts is CSS Fonts. Because, as big brands know, typography matters.

Paid Search Agency 143

Paid Search Agency Google Design Email Marketing 143

Conductor

NOVEMBER 30, 2021

Whatever it is, there needs to be a link to it for you to find it. To visit a website, at some point, a link existed pointing to the page you’re looking to navigate to. Or you might get a direct link from an external source, like from a friend’s email. Linking is what allows us to reach our digital destination.

Lead Scoring 105

Lead Scoring Lead Ranking SEO Keywords 105

RebelMouse

APRIL 10, 2023

In a Twitter thread , Mueller said Google does try to “learn” useful URL patterns for sites. Ultimately, pagination usually creates separate URLs, so yes, that's something I'd see within the scope of "crawl budget" (especially for really large sites)." Why Is URL Structure Such a Big Deal?

Budget Programs 52

Budget Programs SEO Lead Scoring Lead Ranking 52

BOP Design

SEPTEMBER 27, 2023

For example, a best practice to optimize a website design for search engines and users is to have a row of top-level navigation that has related sub-pages listed under the main pages. Internal linking Unfortunately, many websites are built without a clear internal linking structure.

Design 62

Design SEO Tips B2B 62

Litmus

AUGUST 22, 2023

The best way to determine whether your subscribers’ preferred devices and ISPs support certain fonts is to use a tool like Litmus to preview your campaigns across environments. The service supports both the <link> and the @import method for use as web fonts (more on that next). Why would you use web fonts? Image via Adobe.

Paid Search Agency 71

Paid Search Agency Terms and Conditions Design Google 71

Optinmonster

JULY 28, 2022

Link clicks. MonsterInsights is the best WordPress plugin for tracking your marketing campaigns. Did they click a link embedded in a lead magnet? UTM (Urchin Tracking Module) tags, also known as UTM codes or UTM parameters, are little snippets of text added to a URL. Form submissions. Subscription upgrades.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Brightedge

AUGUST 8, 2022

Mobile SEO is the practice of optimizing a mobile site so that it ranks highly in search engines but is also aligned to the user experience of someone using a handheld device. We’ve compiled this mobile SEO optimization checklist, which will ensure that your site is mobile-friendly and has the best possible chances of ranking.

Optimization 105

Optimization SEO Mobile Marketing Traffic 105

ClearVoice

MARCH 23, 2021

Using SEO-friendly URLs. Using both internal and external contextual links where appropriate and advantageous. Together, they form your result in search: In this example, the purple link is ClearVoice’s home page title, and the text below it is our meta description. Page title and meta description best practices.

Optimization 111

Optimization Lead Scoring Lead Ranking Keywords 111

Conductor

AUGUST 16, 2022

Keyword cannibalization can occur when multiple URLs on your site rank for the same keyword. If you’re attempting to rank organically for the search query, “best taco recipe,” and your top two ranking pages are ranking in the 17th and 18th organic SERP positions, you’ll want to resolve this instance of cannibalization on your website.

Keywords 80

Keywords Enterprise Management SERP Long Tail Marketing 80

Sprout Social

APRIL 26, 2023

And one of the biggest questions we’ve seen about LinkedIn content is whether or not you should put links in your posts, or in the first comment. We were curious too: why put the link in comments on LinkedIn? Why put the link in comments in LinkedIn posts? The link-in-comments posts had a “social-first” design.

Linkedin 105

Linkedin Ad Frequency Social Media Marketing Analytics Tools 105

Adobe Experience Cloud Blog

MAY 17, 2018

Title Tag Best Practices: Each page should have exactly one title tag set. Places in Prague that serve you the best coffee —> I might want to click on it, but the keyword “coffee shops” is missing, so it might not even show up in the SERPs. Setting up URLs for your whole website might be a very complex activity.

Optimization 134

Optimization SEO ROI SERP 134

Envy

FEBRUARY 6, 2022

Have you ever created an email in HubSpot and added a button, but then noticed that you can link a CTA instead of a URL? It’s funny because they’re essentially doing the same thing - driving prospective customers to your website, where they can convert on a form and be added to your database OR driving them to an external link.

Hubspot 118

Hubspot Features Click Rate Analysis 118

Go Beyond SEO

FEBRUARY 13, 2024

Stay Updated with SEO Best Practices: SEO is a constantly evolving field, and an SEO Audit service helps you stay updated with the latest best practices and algorithm changes. An SEO Audit also helps enhance the user experience and keeps your website up-to-date with the latest SEO best practices.

SEO 60

SEO Service Lead Scoring Lead Ranking 60

RebelMouse

NOVEMBER 19, 2023

Reaching a new audience is one of the best aspects of Microsoft News, the same service that powers MSN and the rest of Microsoft's content ecosystem. There are many other benefits, such as getting a diversified source of traffic, SEO uplift by having canonical URLs pointed back to your site, and revenue opportunities.

Cost Per Thousand 52

Cost Per Thousand CPM Industry CMS RSS 52

FunnelEnvy

FEBRUARY 5, 2024

Canonicalization: This technical SEO approach involves choosing a preferred URL for a website’s content to avoid duplicate content issues, which can harm search engine rankings. Create XML sitemaps, use formatting and correct url structure to help search engines quickly glean and index content. Let’s go over some basics.

Paid Content 62

Paid Content PPC Traffic SEO 62

seo.co

JULY 11, 2022

When it comes to growing your practice, generating leads is one of your primary focuses. On-site optimization includes tweaking the actual makeup of your site, including keywords, title tags, page structure, site speed, navigation, URL structure, mobile friendliness, page metadata, structured markup, etc. But perhaps you should be?

Paid Content 111

Paid Content SEO Tips Advertising Agencies 111

Top Rank Marketing

JANUARY 17, 2024

Auditing tools accomplish this by crawling your website and checking a combination of different content, on-page, and technical qualities that affect SEO against known best practices. Page and URL structure Link structure (redirects, back and crosslinks, etc.) Meta information (titles, descriptions, image tags, etc.)

Analysis 96

Analysis Lead Scoring Lead Ranking SEO 96

Contently

JANUARY 25, 2023

Don’t panic—that doesn’t mean you need to abandon your current practices and re-write everything on your site. While digital marketing and content marketing’s responsibilities vary widely across organizations, it’s essential for both functions to understand SEO best practices.

Content 143

Content Mobile Marketing SEO Keywords 143

Parse.ly

AUGUST 3, 2023

What changes did Apple make to link tracking? One of the most significant updates concerns link tracking. To enhance user privacy, Apple announced it would automatically remove link trackers from URLs sent via Message or Mail. Additionally, link trackers will be removed when URLs are opened in Safari Private Browsing.

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52