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4 best practices to build a clean and engaged email database

Martech

A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. This requires following current best practices and email regulations. This requires following current best practices and email regulations.

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How To Build the Email List of Your Dreams

Salesforce Marketing Cloud

According to our research , email remains the best way to connect with customers. What are the best practices of building and growing an email list? The answer is easy if you take it logically, with these best practices. It sure can. What are some common email list mistakes? Why is building an email list important?

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EU & UK GDPR: 5 things you must know about email consent

Litmus

Get consent from a positive opt-in, not pre-ticked boxes. For consent to be valid under GDPR, a customer must actively confirm their consent, such as ticking an unchecked opt-in box. In the screenshot above, we show an example of how we use unchecked, opt-in boxes at Litmus to get consent.

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The Importance of an Email Marketing Database for a Business

SendX

These are people who gave you permission to send them your marketing material. They give you your email addresses when they subscribe to receive your content or opt in, usually on your website. Purchasing email lists is against email marketing best practices. Email marketing and mailing lists are inseparable.

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6 Opt in Form Best Practices to Convert Readers to Your Email List

ConvertKit

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

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6 Opt in Form Best Practices to Convert Readers to Your Email List

ConvertKit

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

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The New Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo Subscribers

Litmus

Allow people to unsubscribe by clicking just one link, and honor unsubscribes within two days. One-click unsubscribes allow users to opt out of an email list easily. Bonus tip: Broken links and images make for poor email user experiences, and that can start sending your campaigns to spam.