Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? billion people are already using, and one of the best ways to get your message across in the digital age. Because these messages are so timely and relevant, they have a high open-rate and can be very effective in driving conversions.

SMS 106

SMS Marketing & Strategy Marketing Strategy Planning 106

Martech

OCTOBER 30, 2023

This happens when your subscribers opt in through a sign-up form. One thing to consider if you are having severe deliverability challenges is a double opt-in email. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand. This can be executed as a “welcome” email.

Email Marketing 120

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 120

Martech

OCTOBER 31, 2023

The organization is blocking the email Some organizations, like hospitals and utility companies, have email security systems that open and scan all emails before they are delivered to the recipient. In addition to ruining your open rate statistics, these systems can prevent crucial messages from reaching your customers.

Work Management 107

Work Management Marketing Automation Services Marketing Management Deliverability 107

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. Engagement data (email open rates, social media engagement, etc.) Loyalty program data (redemptions, participation rates, etc.)

Marketing AI 97

Marketing AI Optimization Allocation Customer Satisfaction 97

SendX

MARCH 30, 2020

Email is sent only to legit subscribers (opt-in list). Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Harmless, if done as told in this guide.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

SendX

MARCH 30, 2020

Few characteristics of an email blast: Email is sent only to legit subscribers (opt-in list). Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. In Delhi or in LA.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

Stevens & Tate

SEPTEMBER 26, 2023

However, you can simplify the task by determining your business’s best subscriber acquisition method. The goal is to optimize the available opportunities for visitors to opt into your email list by ensuring your most popular content has valuable downloadable resources for your audience.

ROI 97

ROI Email Marketing Marketing & Strategy Marketing Strategy 97

sagefrog

FEBRUARY 28, 2024

Let’s explore some cutting-edge strategies and B2B email best practices that will set you apart from the competition and ensure your emails not only get read but get a response: 1. Provide recipients with a clear and conspicuous method to opt out of receiving further emails from your business.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

SendX

MAY 14, 2020

I will also talk about the email list segmentation best practices. A study suggests that emails with personalized subject lines get 26% more opens. Targeted emails have higher open up to 20 to 40% and click-through rates. Source: Email list segmentation results When is the best time to start email segmentation?

Segmentation 350

Segmentation Practices Best Practices Click Rate 350

ConvertKit

AUGUST 4, 2021

A welcome email lands in your new subscriber’s inbox anywhere from mere seconds up to one day after subscribing through your form or landing page (or confirming a subscription if you use double opt-in ). Welcome emails are a standard practice in ecommerce newsletters and software subscriptions. Open rates for various types of emails.

Examples 145

Examples Newsletter Template Landing Pages 145

Zoominfo

APRIL 16, 2019

As such, it’s crucial to understand best practices that can help you improve email deliverability and compete in an environment where much is outside your control. Avoid deception: If you mention that something is free in your subject line, you’d better have a link to that free offer in your actual email. Job functions.

Deliverability 233

Deliverability Zoominfo Top of Funnel Buyer Personas 233

sagefrog

FEBRUARY 28, 2024

Let’s explore some cutting-edge strategies and B2B email best practices that will set you apart from the competition and ensure your emails not only get read but get a response: 1. Provide recipients with a clear and conspicuous method to opt out of receiving further emails from your business.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

LeanData

JULY 19, 2022

Between deliverability problems and email scanners messing with your open rates, how can we use this email data to make better decisions? When you send an email from a marketing automation platform (MAP) like Marketo, Hubspot, Eloqua, or Pardot, it sends a simple pixel on the email that is used to track opens and clicks.

Email Marketing 97

Email Marketing Demand Ad Building Marketing Automation Services 97

ConvertKit

JANUARY 18, 2022

Because when it comes to teachable moments, stellar examples of real-world emails are the best way to translate best practices and learn from the email experts all around us. An opt-in confirmation email with a crystal clear CTA? 03:42] – Ben Rector’s killer opt-in confirmation email. [07:13] Key Takeaways.

Examples 78

Examples Deliverability Opt-out Opt-in 78

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? In this article, I’ll share 6 of the best Mailchimp alternatives and explore the top features, pros/cons, and pricing plans for each one. How to Choose the Best MailChimp Alternative 1. You’re not alone. Constant Contact 2.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Salesforce Marketing Cloud

DECEMBER 8, 2023

5 email marketing best practices What are the costs involved with email marketing? Types of email marketing What is the best email marketing tool? The answer is easy if you take it logically, with these best practices. What impact have marketing automation and AI had on email marketing? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

SendX

FEBRUARY 21, 2020

As we mentioned earlier, you need to convince your potential customers that your product is “worth it” and the only (and best) way to do so is through a long-term, event-driven campaign. There is a large number of email service providers out there that you can use to automate your campaigns, with SendX being one of the best ones.

Email Marketing 203

Email Marketing B2B Marketing B2B Planning 203

Sharpspring

JUNE 9, 2020

Plus, at the end of this post we’re including links to additional resources to help further your understanding of how to prevent poor email metrics as well as what steps can be taken when an email metric problem is identified to get you back on track. Click Rate. So, let’s get started! Key Email Metrics to Monitor: Hard Bounce.

CAN-SPAM 63

CAN-SPAM Opt-out Click Rate Opt-in 63

Vision6

JULY 10, 2023

From email design to email compliance, campaign success all boils down to email marketing best practices. In this article we’ll take a deep dive into email best practices and how they are key to optimising your results and navigating the competitive playing field of reaching your subscriber’s inbox.

Email Marketing 40

Email Marketing Practices Best Practices Paid Search Agency 40

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Globally, email has an inbox placement rate of about 83% , which is OK. Because your emails are winding up in spam folders. Want to jump ahead? Spam Filter Testing and Spam Checkers.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Optinmonster

JANUARY 26, 2023

Email marketing is the practice of sending marketing content to existing and potential customers through email, rather than other channels like SMS or social media. Email marketing is the practice of sending marketing content to existing and potential customers through email, rather than other channels like SMS or social media.

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Work Management 92

Vision6

JULY 5, 2023

Try including links to your blog posts, social profiles and other content you want to promote. ROI is the best Email marketing boasts the highest returns on investment compared to other marketing channels. You can track open rates, click-through rates, conversions, and other important metrics to gauge the success of your campaign.

Email Marketing 52

Email Marketing Budget Programs Webinar Metrics Marketing & Strategy 52

Navigate the Channel

JANUARY 3, 2024

Use opt-in forms on your website, social media and other channels to collect email addresses from individuals genuinely interested in your content or products. On one hand, higher levels of personalization, identified as including the highest number of personal references, are shown to perform the best. Trust us on this one.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Vision6

APRIL 25, 2023

They should leave a positive first impression which will help contribute to higher engagement rates. But let’s take a look at all the benefits in finer detail: Higher open and click rates Did you know welcome emails have an average open rate of 42%, which is significantly higher than your average email open rate?

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

ConvertKit

APRIL 26, 2019

You’ve created email opt-in forms that can be easily placed on your website and blog. Actions that will positively affect your email deliverability and engagement include: An email subscriber confirming their email address with the double opt-in. When someone opens your email broadcast.

Deliverability 93

Deliverability CAN-SPAM Click Rate Domain 93

ConvertKit

MARCH 25, 2019

You’ve created email opt-in forms that can be easily placed on your website and blog. Actions that will positively affect your email deliverability and engagement include: An email subscriber confirming their email address with the double opt-in. When someone opens your email broadcast. Authentication.

Deliverability 93

Deliverability CAN-SPAM Domain Click Rate 93

SalesIntel

MARCH 20, 2024

Through practical insights and examples, this article aims to equip go to market teams with the knowledge and strategies needed to navigate the complexities of sales email sequences effectively, ultimately enhancing the overall effectiveness of their sales efforts. 5 Things You Must Avoid In a Sales Email Sequence 1.

Top of Funnel 52

Top of Funnel Cost Intent Signal Response Rate 52

Optinmonster

JANUARY 18, 2024

Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. The good news is that even a small increase in your free-to-paid conversion rate can lead to a big revenue boost. For best results, build urgency to your offer.

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

SalesIntel

JUNE 13, 2023

Nurturing an ever-green list of active email subscribers is a key element of keeping customers engaged, ensuring they click, open and read most of the content that ends up in their inboxes. When executed properly, active subscribers, those that end up opening emails, reading the content, and clicking the links result in higher engagement.

Work Management 52

Work Management Marketing Management Practices CAN-SPAM 52

Tiecas

OCTOBER 30, 2023

While rented lists can quickly boost numbers, in-house lists, cultivated over time, offer more targeted engagement and significantly higher conversion rates. Another option is to ride the coattails of respected industry media publications that have a captive audience of opt-in emails who want to hear from you.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Martech

FEBRUARY 4, 2022

Further down on the table, you’ll see Toxins, a category for practices that can poison your email marketing efforts, and Traps, which you’ll want to be aware of falling into. This happens when your subscribers Opt-in (In) through a sign-up form. The first thing that your email system should trigger is a Double opt-in (In2) email.

Deliverability 113

Deliverability Work Management Marketing Management Marketing AI 113

Roketto

APRIL 3, 2018

Continue reading to learn some key email marketing best practices. Did you know that 33% of email recipients open emails based on the subject line alone? Email marketing best practices for a subject line include asking a question, being specific, creating a sense of urgency, short and sweet and lower cases.

Newsletter 93

Newsletter Email Marketing Practices Best Practices 93

ClickZ

JULY 12, 2023

Stanley Black & Decker, a leading provider of tools and industrial equipment, began a significant transformation in recent years. While the company’s primary business is B2B, it acknowledges the significance of gaining insights into consumer preferences and needs to better support its B2B partners and drive demand.

Lead Ranking 62

Lead Ranking Privacy Policies Work Management B2B Thought Leadership 62

ConvertKit

MAY 10, 2019

Any time you want to test a product idea or launch a new offering , you can look inside the folder to see what segment of your audience is the best fit for any call-to-action. One of the best ways to build trust with your audience is to send highly relevant and valuable email content.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

ConvertKit

MAY 10, 2019

Any time you want to test a product idea or launch a new offering , you can look inside the folder to see what segment of your audience is the best fit for any call-to-action. One of the best ways to build trust with your audience is to send highly relevant and valuable email content.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

Valasys

DECEMBER 4, 2018

You are left with a feeling of loss and sadness that in spite of your best efforts, you ended up offending or boring a subscriber’s sensibilities. 100% retention rate is not possible. Never opted-in or didn’t know they opted-in to your email list. Step 1: Send emails that prompt the inactive subscriber to open your mail.

Opt-out 64

Opt-out Opt-in Churn Rate Rules 64

ConvertKit

DECEMBER 3, 2019

ConvertKit maintains a system-wide delivery rate of over 99%. Later in this post, I’ll talk more about what ConvertKit does to maintain a healthy delivery rate. This means we mostly focus on open rates, click rates, and conversion rates to indicate the performance of a sender’s deliverability.

Deliverability 52

Deliverability CAN-SPAM Domain Open Rate 52