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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

DECEMBER 18, 2011

How it Works: When someone visits your site, a javascript tracking code shoots a cookie to the user’s computer. JumpLead , Leadlander , LeadsExplorer and ProspectVision have similar functionality. There are two classifications of this type of technology: Website ID: Tracking which firms or IP addresses visit your site.

Lead Generation 100
Lead Generation Reachforce Lead Ranking Lead Scoring 100
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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

Finally, for those that don’t know me by name – I want to point out I am 100% biased since I work at HubSpot. It works for our customer segment, with over 120 implementations to-date. So, take my comments with a grain of salt. Want to get to know us better? We are similar in that systems like this utilize both inbound and outbound.

Enterprise Management 40
Enterprise Management Work Management DemandBase Marketing Management 40
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