Online Lead Generation


You may first partner with us because we offer the best partner compensation and benefits in the industry. But, you’ll stay with us because we offer the best partner experience in the industry. Best Practices Customer Interaction Lead Nurture

How to Use SlideShare for B2B Lead Generation

Hinge Marketing

Experiencing a plateau in leads? It might be seasonally related — or it might be time to think outside the box with where you are targeting B2B lead generation. There’s data to support higher growth for firms that generate more leads online as well.

Trending Sources

Are You Reaching Your A/E/C Lead Generation Potential?

Hinge Marketing

The data showed that today, most firms are using their website for at least basic online marketing purposes: last year, 46% of firms redesigned their websites, 77% generated at least some of their leads online, and 66% plan to expand their online marketing budgets next year.

B2B Lead Generation Blog: Social Media Pundits Disconnect from B2B Marketing

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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Manticore Offers A Lower Cost Alternative For Online Lead Generation

Customer Experience Matrix

Somehow I received a copy of “ Increasing Revenue Through Automated Demand Generation ” (registration required), the kind of title that sends chills up my spine. The paper, from Manticore Technology , recommends five best practices for business marketing: (1) define a unified marketing and sales pipeline; (2) deploy an integrated marketing and sales platform; (3) measure pipeline activity; (4) automate lead nurturing; and (5) focus on the top of the funnel.

B2B Lead Generation Blog: This Years Hot New Lead Generation Strategy is Thinking

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 So too with lead generation. So too with lead generation.

B2B Lead Generation Blog: Podcast: Interview with MarketingSherpas Anne Holland

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

How To Give Your Calls To Action a Fighting Chance at Generating Leads

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer By following some simple, yet tested and proven best practices for call to action development and placement, B2B marketers can dramatically increase their lead generation.

How do I Generate More Leads from my Website?

Anything Goes Marketing

How can we further optimize our practices to increase the amount of leads we generate? You can read about best practices on this area from my post: Improve how you use White Papers for Lead Generation - Part II While most people provide their real name and email address, most don't provide their real phone number or answer custom questions accurately. What does this mean for marketers and online lead generation?

Seven Common AdWords Mistakes to Avoid


Steering clear of these potholes and using SEM best practices greatly increases the odds of success with AdWords. The single most important metric in a paid search campaign is cost per lead (CPL) (sometimes alternatively referred to as cost per acquisition or CPA).

12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry. Online Lead Generation – 54,553 members.

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The Battle for Marketing Talent in Professional Services

Hinge Marketing

Today, the most successful professional services marketers draw on advances in behavioral science, ever more powerful technology platforms, and in-depth marketplace research to build visibility and generate new business for their firms.

How to Identify Buyer Personas for Professional Services Marketing

Hinge Marketing

Today, buyers search for solutions online. And when checking out a professional services provider, 63% of buyers are searching online (aka "Googling") to get answers to questions (see the figure below). Where are your buyers online? Ready to attract more leads?

Does Your Professional Services Firm Need a High Performance or a Branding Website?

Hinge Marketing

All of these advances can make your website more user-friendly and help your firm generate more business. Does a branding website meet your firm’s specific needs or do you need something more robust, like a high performance website that generates leads?

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Some perceived this "new" practice to be frivolous.

How to Create Compelling Technology Client Case Stories

Hinge Marketing

When performing research for our book Inside the Buyer’s Brain , the Hinge Research Institute asked over 1,300 buyers and sellers of professional services to identify the best ways to market to buyers: Buyers consider a reputation for results the most important factor by a wide margin.

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Webinar Recap: 5 Steps to Build Your 2014 Marketing Plan

Hinge Marketing

Should we be advertising to have our name out there to have people look for us online? While advertising may contribute to your visibility, it will not cause prospects to search for you online. Check out our Lead Generating Website Guide.


10 Effective Website Copywriting Tips for Marketing Your Technology Firm

Hinge Marketing

Your tech services firm is under online scrutiny by prospective clients—at least, it should be. Don’t scream in bold letters about being the best. Instead, teach your readers something about your area of expertise, and let your readers realize that you’re the best choice. But don’t get too abstract—use how-tos and practical, tangible language to demonstrate that there are achievable solutions to their problems. Which leads us to….

Top 24 B2B Marketing Posts in February

B2B Marketing Zone Posts

Best of B2B Marketing. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Best Practice (46).

A Marketer's Guide to Tracking Online Campaigns


That said, they are also one of the most useful tools for online marketing. Because we've taken the extra time to create and use tracking URLs, we're able to tracking the exact number of visits, leads and even customers that each campaign has generated.


Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!


You’ll see from the list below that our marketing and sales bloggers are B2B lead generation and lead management thought leaders who share their expertise as business executives, strategists, consultants, speakers, authors, editors and college professors. Lead generation. Outsourcing lead generation. Sales lead management. Jim Lenskold , President, Lenskold Group Metrics to Drive Lead Generation Performance.

7 Habits of a Highly Effective Inbound Marketing Agency


We discuss best practices for positioning, selling, and ultimately delivering inbound marketing service packages. Increase online visibility and traffic? Grow revenue through better online lead generation ? Online marketing runs on software.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions.