Redefining ‘leads’ in B2B: Why data enrichment is key for lead gen
Martech
JANUARY 29, 2024
But have we deviated too far from sustainable lead generation practices and become too reliant on pay-to-play databases to fuel outbound initiatives? Lead gen occurs within the second stage of a marketing funnel — meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team.”
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