The Point

FEBRUARY 28, 2020

Part of that presentation was a “B2B Email Pre-Flight Checklist” – a list of questions an email marketer should ask, prior to pressing “send,” to ensure that a campaign aligns with current best practices and therefore stands the best chance of success. Is the CTA repeated in both button and text (link) form? If so, do it.

B2B 243

B2B Landing Pages Webinar Metrics Paper 243

Marketing Insider Group

SEPTEMBER 22, 2020

Here are 5 of our best tips for creating lead-generating marketing campaigns: 1. Buyer personas make it easy for everyone to be on the same page and understand what your ideal buyer’s priorities are. Create a Landing Page. Think of the landing page as the hub of your marketing campaign. Define Your Offer.

Lead Generation 292

Lead Generation Campaigns Generation Planning 292

Webbiquity

MARCH 15, 2022

You can use GA to track conversions, see where people are coming from and identify potential issues with your site — like a high bounce rate or low dwell time for important pages. Landing pages should include similar information , but with more focus on a particular buyer persona or set of needs, plus one clear call to action (CTA).

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Martech

FEBRUARY 5, 2024

For example: Lead ID, Email asset, Link click or email open. This transition was unlikely to affect many Marketo users or any landing pages, however it was advised to update one’s website in early January if your website loads on its own version of the jQuery library and there are embedded forms present. Why we care.

Webinar Metrics 100

Webinar Metrics Demand Marketo API 100

Optinmonster

APRIL 15, 2024

The best way to find out: add a survey popup on your site! If people land on your site, don’t like what they see, and go away, you could be losing a lot of business. The best way to do that is to ask, and using a WordPress survey popup plugin can help. Want the full details on how to build the best online survey?

Customer Surveys 82

Customer Surveys Marketing Websites Marketing Management Template 82

Salesforce Marketing Cloud

JANUARY 29, 2024

According to our research , email remains the best way to connect with customers. What are the best practices of building and growing an email list? The answer is easy if you take it logically, with these best practices. While it seems like a quick and easy solution, it isn’t practical. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

SmartBug Media

JULY 11, 2023

In today's vibrant digital marketplace, a well-designed Shopify landing page is essential. A Shopify landing page is a standalone webpage created explicitly for marketing or advertising purposes. So buckle up as we dive into the seven steps for creating a high-converting Shopify landing page. The other half?

Landing Pages 75

Landing Pages Conversion Rate Mobile Advertising Click Rate 75

Salesforce Marketing Cloud

NOVEMBER 15, 2023

Let’s say you’ve been tasked with writing a page around “customer service.” Since it’s a broad and often complex topic, you might think that a long-form guide would be the best type of content. Is the audience large enough to justify creating the page? But do you know what types of content Google is presenting on the first page?

Keywords 105

Keywords Research Traffic Lead Scoring 105

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic. What is On-Page SEO?

Paid Content 62

Paid Content PPC Traffic SEO 62

Litmus

MARCH 6, 2024

In this blog, we’ll cover CTA best practices, including: Why is a call-to-action important? Designing calls-to-action for email Types of calls-to-action Primary CTAs Secondary CTAs Styling calls-to-action Styled text links Rollover effect How many calls-to-action are too many? of opens taking place on a mobile device or client.

Email Marketing 112

Email Marketing Planning Design Mobile Marketing 112

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. It’s where people decide to become your customers or leave your site for good.

Product 98

Product Lead Ranking Urgency Marketing Cross-Selling 98

Brightedge

OCTOBER 11, 2022

While it is important for web admins to consistently update their processes in line with best practices if they wish to maintain fast, comprehensive indexing, the underlying search engine technology has remained largely the same at a fundamental level. We’ll also outline the current indexing best practices.

Practices 127

Practices Trends Best Practices API 127

Top Rank Marketing

JANUARY 24, 2024

Our guide to building an SEO strategy in 2024 will help you tie modern best practices into the enduring fundamentals of the craft. It is the framework that guides your approach to gaining visibility in search engine results pages (SERPs) for terms valuable to your business. What is an SEO strategy?

Marketing AI 104

Marketing AI SEO Ad Building Marketing & Strategy 104

Unbounce

JUNE 28, 2022

If you’re a chronic social media scroller, you’ve probably seen typical social media ads that include an embedded link that takes you to the product page. No, they’re not being directed to a landing page or website. Several social apps let businesses transact within their app without following any outside links.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Unbounce

OCTOBER 21, 2021

You know the drill: You build a quick landing page and start promoting it. . Too many businesses throw quick landing pages together, thinking only about the immediate next step (say, generating leads). And this is where your landing page steps in. They’re just sitting there, waiting. Sounds familiar?

Landing Pages 145

Landing Pages Top of Funnel Conversion Rate Cost per Lead 145

Kevin Indig

JULY 31, 2023

Search Intelligence used Google Keyword Planner to land massive links for our Bingo client from: The Sun (DR 90) MSN, (DR92) Blackpool Gazette (DR 72) many other UK news publications Read how they did it In early June, I posted a snarky Tweet (Xeet?) that said, “ Show me your footer and I can tell you how good your SEO is.”

PageRank 98

PageRank Microsite Comparison SEO 98

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? In this article, I’ll share 6 of the best Mailchimp alternatives and explore the top features, pros/cons, and pricing plans for each one. How to Choose the Best MailChimp Alternative 1. You’re not alone. Constant Contact 2.

Enterprise Management 64

Enterprise Management Email Marketing Marketing Automation Services Work Management 64

SmartBug Media

MARCH 11, 2021

In the inbound marketing world, you likely understand the importance of a landing page to help convert visitors into leads. But perhaps you haven’t thought about how a thank you page could be considered a landing page’s partner in crime. Here’s how to use thank you pages to increase your lead conversions.

Conversion 98

Conversion Landing Pages Lead Scoring Lead Ranking 98

Unbounce

FEBRUARY 7, 2019

Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. A landing page aims to direct readers down a specific path, focusing them on your call to action without offering other distractions.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking SEO 145

Heinz Marketing

MARCH 31, 2021

But, when you check your conversion rate on the landing page, you’re met with subpar results. Depending on an ad campaign’s goal, the landing pages can make or break the campaign. Here are 5 best practices to ensure your landing pages aren’t holding up your important ad campaigns. .

Landing Pages 124

Landing Pages Optimization Tips Lead Capture 124

SmartBug Media

MARCH 24, 2022

The visitor clicks the call to action and is redirected to your landing page, which contains information about your offer. The now-lead is redirected to a thank-you page with a secondary offer to nurture them through the next stage in their journey. Utilizing paid media to drive traffic directly to your landing pages.

Conversion 98

Conversion Landing Pages Top of Funnel Ad Building 98

ConvertKit

AUGUST 4, 2021

A welcome email lands in your new subscriber’s inbox anywhere from mere seconds up to one day after subscribing through your form or landing page (or confirming a subscription if you use double opt-in ). Welcome emails are a standard practice in ecommerce newsletters and software subscriptions. Image via ConvertKit.

Examples 145

Examples Newsletter Template Landing Pages 145

Unbounce

NOVEMBER 21, 2021

So, you’ve set up an email sign-up landing page. Email’s a great place to practice lead nurturing. Email marketing uses the same types of audience segmentation as landing page marketing, including: Demographic segmentation : Segmenting based on attributes like age and gender. You’re just getting started.

Email Marketing 127

Email Marketing Sales Qualified Leads Lead Ranking Generation 127

Unbounce

NOVEMBER 16, 2021

Imagine you’re scrolling through your search results and social feed, and you come across an ad that says: Tropical vacation Best Island vacation Tropical vacation packages. Try linking the rest of your copy to a benefit featured in your social proof like this ad. Line up your ad copy and landing page copy.

Cost per Acquisition 144

Cost per Acquisition Paid Search Agency Marketing Budget Ads 144

Vidyard

MAY 21, 2021

Ask yourself a few questions: Do I want the viewer to go to my landing page? Do I want the viewer to go to my products page? 2: The nature of your content and #3: The kinds of video CTAs that drive the best outcomes. Make it easy for them and create a custom CTA that links directly to your calendar.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Sprout Social

NOVEMBER 8, 2022

TikTok bios are the best place to show your personality, brand and creativity. In this post, we’ll share some of the best TikTok bio ideas that will help you get more followers , views and likes. Best practices for TikTok bios. Creating the best TikTok bio for your brand. How to add a link to TikTok bio.

Creativity 88

Creativity Tips Landing Pages Profiling 88

Top Rank Marketing

FEBRUARY 19, 2024

In order to better ensure your audience (and by extension, the LinkedIn algorithm) sees your content as relevant, interesting and valuable, there are some proven best practices to follow. This is, of course, at odds with outbound links that take those users off the site.

Linkedin 90

Linkedin Marketing & Strategy Viral Marketing B2B Thought Leadership 90

Porch Group Media

OCTOBER 27, 2022

Our Email Marketing Best Practices Guide outlines standard best practices that enhance email communications, including recommendations to ensure your emails stand out in crowded inboxes and generate ROI. . Creating Landing Pages Effective emails link to optimized landing pages.

Email Marketing 52

Email Marketing Practices Best Practices Landing Pages 52

Unbounce

DECEMBER 16, 2021

As you push to get people talking about your brand, an awareness-focused landing page will help you reach your goal. Let’s learn more about brand awareness and four ways to boost it with your landing page. 4 Ways to Optimize Your Landing Page for Brand Awareness. Thinking of building a brand awareness page?

Landing Pages 124

Landing Pages Top of Funnel Brand Identity Branding 124

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. You can quickly start your email list with ConvertKit and our free landing page builder. After customizing your landing page, get the unique URL by clicking Share : Get your URL to share your landing page.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Optinmonster

MARCH 1, 2023

Splash Page Do you use a splash page to highlight your signup form? Many smart marketers are now using splash pages to make their optin the first thing visitors see when they land on their homepage. Then, devote everything on your page to displaying your incentive to optin and email signup form.

Conversion 101

Conversion Landing Pages Opt-in Template 101

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

seo.co

JANUARY 3, 2023

More and more clients are looking for lawyers who can offer the best of both worlds- high-quality services with an innovative, tech-savvy approach. Here are a few best practices for local SEO : Using consistent and accurate business information on your website, including contact details. Optimize Your Website for Local Search.

Webinar Metrics 98

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 98

ClearVoice

MARCH 14, 2024

Consider the best practices below for creating email content. Multi-channel strategies Email marketing complements your social media pages, blog posts , and other channels by extending your reach, boosting engagement, and reinforcing your messaging via coordinated multi-channel strategies. Write click-worthy subject lines.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Martech

AUGUST 2, 2021

After a few focused hours, you’ll be ready to identify top converting queries , optimize on-page copy and site navigation, and craft compelling ad copy that engages and converts more users. SEOs will learn how to identify top converting queries and drive the funnel through content marketing and link building.

Peer-to-peer 105

Peer-to-peer PPC Landing Pages Bundling 105

PureB2B

MARCH 28, 2022

Most of the time, buyers at hospital groups or general practices are being pulled into multiple directions and appreciate a well-written and authoritative article or other piece of content to read through when they have time to dedicate to research. Landing Pages. Prioritize straightforward content.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62

B2B Digital Marketer

MARCH 28, 2024

15:10 – 16:31) Strategies for achieving optimal ROI in paid advertising through careful performance budget management and best practices. (17:45 15:10 – 16:31) Strategies for achieving optimal ROI in paid advertising through careful performance budget management and best practices. (17:45

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52