Hosted Landing Pages vs. Embedded Forms

The Point

A client asks: “Should we be hosting our campaign landing pages in Marketo? In general, however, there are three primary reasons for opting for “native” landing pages and forms: Control. without needing to go through the Web team or IT for every page.

Should I Design My Demand Gen Landing Pages for SEO?

The Point

Recently, a client raised objections to our agency hosting their campaign landing pages on a marketing automation platform, since doing so would require that the pages reside on a subdomain (info.companyname.com) vs. on the client’s core domain (companyname.com). The client’s reasoning was that by residing on their main site, the landing pages would help support that website’s SEO domain authority and thus improve search rankings.

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Landing Page Optimization: 7 Best Practices and 5 Case Studies

Optinmonster

Are you looking for the best landing page optimization tips to increase conversions? Landing pages are a great way to boost newsletter signups and drive sales. But the hard part is creating a landing page that actually converts. 404 pages.

SEO Best Practices for Landing Page Optimization

KoMarketing Associates

And while there are pros and cons to both traffic-generation strategies , one of the best pro-PPC arguments has always been that PPC drives more targeted traffic. Landing pages are the perfect tool to do it. Search engine advertising” does beat out “organic search” by a little, but SEO comes in very close, and is among the best sources of traffic for high-quality leads overall. Because landing pages can convert organic traffic. Link building is work.

How to Make & Optimize a Lead Generation Landing Page (WordPress)

Optinmonster

Do you want to learn how to make a lead generation landing page that will grow your mailing list and increase sales? Landing pages are an essential part of any digital marketing strategy. What Is a Lead Generation Landing Page? Splash pages. 404 Page.

“Land” Your Best Prospects with Landing Page Marketing

Zoominfo

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. What is the Landing Page’s Importance in Digital Marketing?

What Are Best Practices for a Landing Page?

Oracle

No matter how compelling your email or how clever your social media post, your prospects won’t convert if your landing page doesn’t guide them through the next steps. Fortunately, you don’t have to be a marketing wizard to put together a compelling landing page.

The 10 Definitive Email Newsletter Best Practices For Exponential Growth

SendX

Looking for email newsletter best practices to improve your campaigns? Email marketing is one of the best and most cost-effective marketing channels at your disposal. Figured out the best day/time for sending to your list?

5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As with most things, Google doesn’t disclose the precise algorithm by which quality score is calculated, but they do identify contributing factors – for example: expected click-through rate, the relevance of ad copy to the search query, and (notably) what Google calls “landing page experience”. Google also defines the key factors through which an advertiser can improve that landing page experience.

SEO Best Practices for Landing Page Optimization

Valasys

Optimizing the landing pages isn’t an overnight task. Employing the SEO best practices for Landing Page optimization (LPO) optimizes the landing pages for search engines – assimilating features that make the pages particularly appealing to the algorithms.

How to Create High Converting Landing Pages

Sharpspring

But, even the best campaign strategy can go wasted if you do not have a high converting landing page when users arrive. What is a landing page? A landing page is a page that your prospects and leads “land” on when they click through on an ad or email.

6 Best practices for effective podcast landing pages

ConvertKit

5 reasons why you need a podcast landing page. The anatomy of an effective podcast landing page. 6 tips for creating a high-converting podcast landing page (with examples). One of them is creating a podcast landing page. Jump ahead.

How To Build Landing Pages That Convert

RockContent

Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well. Landing pages are an indispensable part of an inbound marketing strategy. Every campaign should have its own custom landing page that functions as a hub for your lead generation efforts.

The B2B Marketer’s Guide to Landing Page Optimization

Marketing Insider Group

You also have to make sure that those visitors actually do something when they land on your site – this is where landing page optimization comes in. Optimizing your landing pages means making the most of the traffic you already have. What is a Landing Page?

How to Easily Create a Landing Page (in Under 5 Minutes)

Optinmonster

Optimized landing pages can help you grow your business through increased brand awareness, online traffic, and developing trust with your target audience. In this post, you’ll learn how to create a landing page that converts traffic into leads and leads into customers.

Why Your Landing Page Didn’t Convert

Sharpspring

Tips for Better Landing Page Conversion. Landing pages are great. I’ve been using them since before “landing page” became an official marketing term and I’m a big believer in the power of a good landing page. Does your page confuse people?

7 Tips for a Successful PPC Landing Page

The Point

Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. The rewards from making even slight improvements to your PPC landing pages can be dramatic. If it’s a white paper, include excerpts, Amazon-type page previews, even reader reviews. Don’t include external links.

How To Build Landing Pages That Convert

RockContent

Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads.Though anyone can create a landing page, not everyone can do it well. Landing pages are an indispensable part of an inbound marketing strategy. Every campaign should have its own custom landing page that functions as a hub for your lead generation efforts.

Why You Need Webinar Landing Pages in 2020 [Best Practices & Examples]

Unbounce

If you’re hungry for an opportunity to take a bit of that attention away from Netflix, let’s look at what holding online events can do for your business and how you can create webinar landing pages that turn visitors into registrants. Webinar landing page best practices.

How to Create a Newsletter Landing Page

ConvertKit

The best way to keep your brand top-of-mind is to start an email newsletter. To start collecting email subscribers, you can use a newsletter landing page to attract visitors and persuade them to join your list. The benefits of creating a newsletter landing page.

Transform Your Landing Pages with Interactivity

RockContent

What does a landing page consist of? Simply put, it’s a place where a web user may end up after clicking a link in a social media ad, a banner ad, or on a different web page. The structure of a landing page is often very simple—a form is placed high above the fold and is paired with an image and headline or subheadline. But, landing pages include few opportunities outside of the form where a user can engage with the brand.

The 20 Best B2B Landing Page Examples of 2020

Unbounce

B2B products and services can be difficult to fully capture on a landing page—we know from experience. You’re often dealing with a longer sales cycle, multiple different decision-makers, and a complex offering that’s tricky to explain without info-dumping all over the page. (Ew.).

How to Design Landing Pages that Convert

Single Grain

If you’ve been around the digital marketing arena for more than one day, you’ve heard people talking about landing pages as if they’re one of the most important parts of your website. Even good marketing people don’t always understand how to design landing pages that convert prospects into customers. But there is a process that includes several different elements that can take your landing pages to the next level. What Is a Landing Page?

How To Optimize Your Landing Page For Better PPC

Unbounce

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. Why Your PPC Ad Needs a Dedicated Landing Page.

5 Tips for Optimizing Landing Pages

Heinz Marketing

But, when you check your conversion rate on the landing page, you’re met with subpar results. Depending on an ad campaign’s goal, the landing pages can make or break the campaign. Create a landing page for every ad within a campaign.

The Best Commercial Contractor Landing Page Strategy

Navigate the Channel

One of the most overlooked strategies for commercial contractors is landing pages. Keep reading to learn the best commercial contractor landing page strategy. You can also create specific landing pages with a purpose.

8 Genius Ebook Landing Pages That Get Readers Downloading

Unbounce

We’ve all been told not to judge a book by its cover—but what about its landing page? When we click a link or ad for any type of downloadable content, it’s the landing page that helps us decide what to do next. 8 Ebook Landing Page Examples that Convert.

11 Outstanding product landing page examples that convert

ConvertKit

What is a product landing page? How do product landing pages differ from lead generation landing pages? What types of products can you sell with a product landing page? 5 essential elements every product landing page should include.

The Ultimate Guide to Landing Pages

Hubspot

A landing page can be the designated page you’re taken to when you click on an ad. It can be the page that follows a call-to-action button. A landing page can also serve as the homepage of a website. What distinguishes a webpage as a landing page is its objective — the purpose of a landing page is to convert visitors into leads. Well, that’s where landing page best practices come in. Page Visits.

15 Free Professionally-Designed Landing Page Templates

Hubspot

When it comes to turning web visitors into leads, 68% of B2B CEO’s use strategic landing pages as part of their strategy. A strong landing page usually offers your website’s visitors a resource, such as a piece of content, in exchange for contact information. Sharing or hyperlinking to the URL of a landing page, rather than a homepage, also increases the likelihood of turning traffic into conversions. Landing Form. Lead-Gen Landing Page.

15 Ecommerce UX Best Practices to Explode Your Sales

Optinmonster

Ever land on a webpage and get frustrated by long load times, 404 pages, and hard to navigate menus? That’s why, in this article, we’ll go over 15 eCommerce user experience best practices you can start using today to turn more traffic into sales.

Back to Basics: What is a Landing Page and How Do They Work?

SmartBug Media

Converting visitors into leads is the first step in creating a relationship between your company and a potential customer — and everything you need to know about what landing pages are and how they work is right here. What is a Landing Page. Building a Great Landing Page.

How to Create an Effective Facebook Landing Page

Convert

A Facebook landing page is like a gateway between your Facebook ad and your product. If you’re like most people in the world, you would have likely given up and just googled the movie instead of trying to locate it on the crowded landing page.

Why Your Landing Page Didn’t Convert

Sharpspring

Tips for Better Landing Page Conversion. Landing pages are great. I’ve been using them since before “landing page” became an official marketing term and I’m a big believer in the power of a good landing page. Does your page confuse people?

Best Practices: Email Testing

Launch Marketing

Testing emails allows you to experiment with different email elements to ensure that campaigns yield the best results and derive the most value. Using insights into what performed best in your test groups will allow you to distribute the most optimized email to your list.

Important SEO Best Practices You Should Know

Heinz Marketing

The benefits of SEO for businesses are practically endless and taking advantage of them can improve your brand’s success in the marketplace. Here are some best practices to put to use to help improve and keep your SEO up-to-date in the ongoing optimization process.

Landing Page Best Practices You Should Still Test For Yourself

Hubspot

While best practices can give you a great jumping-off point, if you really want your business to be successful, you''ve got to put these best practices to the test. Your company is different, your sample size is different, your audience is different, and t here''s conflicting data floating around out there about landing pages -- so the only way for you to find out what works best for you is to test. So why not try it on your landing pages?